Email marketing is an evergreen marketing tool with proven returns.
But you need the best email marketing services to create result-oriented email campaigns, workflows, and newsletters. Unless you have these services, you can’t hope to precision-focus your messaging and reach the right eyes and ears.
But the marketplace is saturated with service providers that over-promise and under-deliver, that too with a hefty price tag. And nobody has the time to take trial runs of each tool in order to evaluate them accurately.
So, how can you simplify your tool search, without blowing up your marketing budget or brand reputation?
Just check out the best email marketing services we’ve covered in this post, and compare them objectively to find your best fit.
Ready to get started?
Then, let’s dive in.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Finding the best email marketing service or tool need not be a painstaking task.
And it won’t be if you have features and costs of top services laid out side by side for easy comparison.
That’s exactly what we have tried to accomplish with this roundup. So, read our review carefully and identify the best email marketing services for all your marketing needs.
Image via HubSpot
HubSpot is the undisputed leader in marketing automation, so it’s hardly surprising that they have the best email marketing services in town.
HubSpot allows you to design and deliver professional-looking emails, without any IT or design experience.
But where HubSpot really excels is at building email workflows. Being an all-in-one automation platform, their email and CRM modules work closely to create workflows tailored to each subscriber’s unique needs and interests. Needless to say, such personalized emails get guaranteed clicks and opens.
Is that all?
No. Their handy mapping tool presents each subscriber’s journey visually so you know exactly what kind of workflows can get them to convert.
Not only that, their email delivery, scheduling, and tracking capabilities are top notch. Plus, they take data protection and user privacy very seriously, helping you meet GDPR requirements.
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Image via Constant Contact
Next on our list of best email marketing services is Constant Contact. It matches HubSpot neck to neck in email designing, workflows, tracking, and personalization.
But there are other areas where it outperforms most email marketing services.
Like what?
It lets you create sustaining customer relationships by going beyond basic email marketing. Their powerful integrations enable you to keep customers engaged through polls, events, and donations.
Contact management is a breeze with Constant Contact. It lets you import contact lists from Excel, Outlook, or other sources with a single click.
Then, it builds consolidated lists by combining contacts from your website, phonebook, social, and in-person meetings so that you leave no conversion opportunity unexplored.
What else?
Their ecommerce friendly email marketing is designed to help grow your online business. Their powerful tools can help you find new customers and upsell to existing customers.
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Image via Freshworks
GetResponse deserves to be on our list of best email marketing services for many reasons.
Like what?
It’s an all-in-one email marketing solution, with slick templates, robust design tools, and proven email deliverability.
Plus it is tailor made for ecommerce marketers who can integrate their product catalogs into the software seamlessly. It can create dynamic emails with smart product recommendations and related products.
Want to know the best part?
GetResponse simplifies omnichannel marketing by allowing you to promote webinars, landing pages, and online stores via emails, without leaving their platform.
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The above prices are on monthly billing for 1,000 contacts. A discount of 18% and 30% is available on yearly and two-yearly billing respectively.
Image via Sendinblue
Sendinblue is a full-service marketing platform that helps businesses build better customer relationships via email marketing, CRM, Facebook ads, SMS, chat, and marketing automation.
Robust features and pocket-friendly price make Sendinblue one of the best email marketing services around.
But the versatile platform’s real strength lies in its email tracking and deliverability. You can track sent emails in real-time and access granular insights via the Sendinblue Tracker code.
What else?
With a sending mechanism powered by machine learning, Sendinblue ensures your emails are sent at the right time and get maximum engagement.
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All these plans come with unlimited contact storage, and are subject to change according to contact volumes. They don’t offer a free trial.
Image via MailerLite
If you need a basic email marketing tool without gimmicky features, MailerLite is a good fit for you. Though its interface is simplistic, its services are proven and cost-effective.
At a comparatively low price, MailerLite offers dynamic emails, pre-designed templates, and an intuitive editor. It’s not totally devoid of bells and whistles. In fact, it bundles pop-ups, surveys, landing pages, and embedded forms in all its pricing tiers.
The cincher?
Their forever-free tier allows 12K emails monthly and 1K contacts. Plus, it offers a 14-day full-featured trial to new users. Now, you know why MailerLite is among the best email marketing services around!
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Image via iContact
For small businesses with limited marketing budget and email needs, iContact is one of the best email marketing services around.
iContact can grow your subscriber list, craft appealing emails, automate and personalize your campaigns, and track engagement – everything that a small business needs from their email marketing.
Is that all?
No. it also lets you create unlimited opt in forms and integrate them into your website with a single click.
Moreover, it lets you reach beyond the inbox by incorporating social handles (LinkedIn, Facebook, and Twitter) into your emails.
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Nonprofits can get a 20% discount on all the above plans. High-volume senders can get customized plans for bulk emailing.
Image via ConvertKit
If you’re a designer, writer, influencer, blogger, or a creative of any sort, ConvertKit is tailor made for your email marketing needs. It focuses on the design part of emails while you concentrate on getting the content up to par.
Its clutter-free interface is a boon for writers who want to create professional-looking emails, without getting into the hassle of coding and designing.
All the inline styling options like buttons and menus are embedded at a flick of a button. They recently added an option to incorporate Spotify songs in emails.
What’s more?
Like other email marketing services, ConvertKit is stacked with features like personalization and split testing of emails.
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All these prices are for yearly billing. They also offer a no-obligation, free trial for the paid plans.
Image via ActiveCampaign
If you want top-notch email marketing services without breaking the bank, ActiveCampaign is the best fit for you. It covers the entire spectrum of emails – transactional, broadcast, funnels, targeted, and triggered.
What else?
Using its formidable tracking capabilities, you can watch your audience across channels to gather insights about their preferences, needs, and interests. Then, craft personalized emails for each user and customize their delivery times to get maximum engagement.
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There’s a two-year price lock on all the plans. Plus, you can pause billing for upto 12 months if you wish to take a break from the platform. There will be no data loss or price change on return.
Image via Mailjet
One of the few email marketing services to be GDPR compliant, Mailjet is a favorite with modern marketers. It’s available in multiple formats – on the cloud, web, and even as a SaaS product.
The full-stack service can help you create automated email campaigns to connect with your customers meaningfully. Its contact list management and deliverability are beyond excellent.
Not only that, but the clean interface puts new users to ease almost instantly. All the features, reports, and tools are readily available. Even so, if you face navigation or usage issues, their competent live agents are at your fingertips 24×7.
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Image via SendPulse
Last but not least, SendPulse deserves to be among the best email marketing services for many reasons.
It allows bulk emailing without charging extra (for upto 15K emails per month), which is something that most email marketing services don’t promise. It has a huge collection of pre-built templates and automated email workflows.
It tracks emails rigorously, and resends unopened emails with new subject lines and send times to ensure they get the desired engagement.
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Subscription plans are:
Pay As You Go plans are:
Q1. Which email marketing services are the best?
A. Some of the best email marketing services are:
Q2. What are the best email marketing services for small businesses?
A. The best email marketing services for small businesses include:
Q3. Is Mailchimp the best email marketing tool?
A. Mailchimp is one of the best email marketing services around owing to its top-notch features and clean interface. That said, it is still a costly option for small businesses and individuals who just need basic email marketing, without frills.
There are many affordable Mailchimp alternatives that offer comparable features at a lower price tag, such as:
Q4. Is Sendinblue better than Mailchimp?
A. Both Sendinblue and Mailchimp are counted among the best email marketing services today. But, being a veteran in email marketing, Mailchimp is more widely used than Sendinblue.
Mailchimp’s real strengths lie in its generous free plan and intuitive editor, while Sendinblue has robust automation features.
If you talk about drawbacks, Mailchimp has a costly subscription fee whereas Sendinblue has limited email templates.
There’s one more thing that often bothers Mailchimp users – their list management. Contact lists in Mailchimp can’t be used across multiple campaigns, which can be a bugger for marketers who have to create exclusive lists for each campaign.
Apart from that, Mailchimp has a solid reputation in the market as one of the best email marketing services, and Sendinblue is still a new kid on the block.
Q5. What is the best email marketing service for nonprofits?
A. iContact is one of the best email marketing services for nonprofits owing to the hefty 20% discount that they offer to this user group.
Apart from that, iContact has sophisticated automation, personalization, and segmentation features that all users, including nonprofits, would find handy for email marketing.
Q6. How can I send 2000 emails a day?
A. For bulk emailing, iContact and SendPulse are the best email marketing services these days. You can send upto 15K emails with SendPulse and 2K emails with iContact, by registering for their free plans.
Q7. What does an email marketing service do?
A. An email marketing service helps users create, optimize, personalize, schedule, send, and track emails to their contacts, individually or in bulk.
Most email marketing services come with automation which puts email campaigns on auto-pilot based on predefined or custom algorithms, saving loads of time and effort on behalf of senders.
Q8. What are email marketing platforms?
A. Email marketing platforms can be used as SaaS tools or embedded as extensions in local systems, for creating and automating email marketing campaigns.
Q9. Is email marketing still effective?
A. Email marketing is a proven tactic to boost brand awareness and customer engagement. The success of email marketing lies in the fact that most consumers prefer to receive brand communications through emails.
That said, the efficacy of any email marketing campaign depends on a number of factors, including their contact list, targeting, and email content. Last of all, if marketers use competent email marketing services, they can get the best bang for their buck.
Q10. What is the best day to send emails?
A. Although the optimal days for email sends differ widely by region, audience demographic, and other factors, email blasts on Tuesday, Friday, and Thursday get maximum engagement.
The best way to find your best-matched email marketing services, you can go through our review above and compare the services we’ve covered.
Once you shortlist a few services that align with your needs, goals, and budgets, you can register for their free trials and watch them in real action. After that, it’s just a matter of evaluating those email marketing services based on their service and support.
Are you looking for other marketing tools and services? Comment your answer below, and we will try to get back to you with honest and accurate answers soon.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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