With an ever-changing SEO (search engine optimization) landscape and constantly changing Google algorithms, you want to ensure your website can keep up.
It's why you need the best SEO audit tools to help you identify issues preventing your site from ranking for your target keywords.
And if you find the right one from this list of the best SEO audit tools for your brand, you can leverage it for recommendations on best practices that can help improve your search rankings.
Furthermore, you do want your website ranking so that you can drive more traffic to your site.
And according to a study, pages that appear among the top on search engine results pages receive higher organic traffic.
Image via Ahrefs
So, which are the best SEO audit tools your brand can use?
This post lists the best SEO audit tools in the market. Use it to find one that can help you track your website, find keywords, run content audits, and so much more.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
With this list, you can choose the best SEO audit tools depending on the features it offers, plus benefits. Additionally, you can leverage the cons, pricing, and usability level to compare the tools.
And now, let's get started with the best SEO audit tools that suits the needs of your website.
Image via Semrush
Semrush is one of the best SEO audit tools for people looking to optimize their site for search engines. The tool provides you with reports on what your target audience searches for online and how you can create content that drives traffic.
But as one of the best SEO audit tools, Semrush does more than that.
A Semrush review recently carried out on our site shows that it can help you discover link-building opportunities and tweak aspects of your content to achieve higher rankings.
This online SEO audit tool offers you access to keyword suggestions, keyword ranking difficulty, technical SEO improvements you should perform, and so much more.
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Image via Ahrefs
Next on our list of the best SEO audit tools is Ahrefs because it offers a host of features you can use to audit your site, run backlink analysis, and conduct keyword research.
Additionally, another feature that makes Ahrefs one of the best SEO audit tools backlink analysis tool. It updates regularly and can help you discover what link-building strategies work best for your website.
What else does it do to qualify as one of the best SEO audit tools?
Let’s find out.
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Image via Netpeak Spider
Digital marketers who want to get their pages combed by a crawler will find that Netpeak Spider is one of the best SEO audit tools.
And how is this different from others in this list of the best SEO audit tools?
The website crawler acts like a search engine and helps you detect SEO problems affecting each of your pages.
Additionally, Netpeak Spider is among the best SEO audit tools for digital marketers who want to focus only on certain sections or categories rather than audit entire websites. This then helps save time while also making it possible to concentrate on auditing and fixing problems on crucial areas of your site.
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Image via Google Search Console
Google Search Console is regarded as one of the best SEO audit tools, especially if you need to analyze your site and report your changes directly to Google.
But that’s not all that makes this one of the best SEO audit tools.
Google Search Console is also a free SEO audit tool with powerful monitoring tools to help you track broken links, web pages, page speed, etc. It also offers data straight from the search engine, meaning that the crawl reports and link data you get shows issues Google identified.
Using it can, therefore, not only help you measure your site’s performance but also rank on the first page of search results if you fix the issues listed.
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Image via Link-Assistant.Com
What makes Website Auditor the best SEO audit tool is the fact that it helps you run quick SEO audits for pre-launch, site migrations, and after-launch checks.
Best of all?
This SEO auditor gives you detailed reports clustered logically into subtopics. It’s also the best SEO audit tool with a self-explanatory interface and recommendations on fixing SEO issues found on your web pages.
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Image via ContentKing
Packed with features that help you optimize your website, ContentKing easily qualifies for the category of the best SEO audit tools.
With this tool, you can easily find and fix on-site SEO issues, track your keyword rankings, and get detailed reports on your progress. As stated on ContentKing’s website, it is the only tool that offers real-time, 24 x 7 website monitoring and change tracking.
What's more, you can tailor the audit suite to focus only on what matters most to your business and skip the rest.
Take a look at its features before determining if ContentKing is one of the best SEO audit tools for your business.
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Image via SEOptimer
The best SEO audit tools are powerful, multi-functional, and comprehensive. SEOptimer ticks the right boxes, whether it is technical SEO audit, keyword research, or content audit.
That’s not all. You can rely on its free growth hacking tools to fine-tune your content to boost your ranking on search engines.
Let’s see what features the tool has to make us include it in the list of the best SEO audit tools.
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SEOptimer offers many free SEO tools. If you want advanced features, you will need to upgrade to one of these paid plans.
Image via Seolyzer
Seolyzer is one of the best SEO audit tools you can use for web crawling, log, and SEO analysis.
Why so?
The free tool helps you understand how your website is viewed by Google. By collecting information left by crawling bots in the log files, Seolyzer helps you formulate your SEO KPIs.
What’s more, unlike Google Search Console where the results of the analysis are visible after a few days, you can view the SEO audit data in real-time.
In addition, you can use Seolyzer to identify page speed issues, redirects, and error codes. After all, these are the features you would expect from the best SEO audit tools.
Let’s take a closer look at this tool’s features.
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*Exchange rate: €1 = $1.05
Image via SEOquake
SEOquake is a powerful SEO audit tool that can help you quickly assess the health of your website and identify potential areas for improvement.
What makes it one of the best SEO audit tools?
The easy-to-use browser extension helps you view crucial SEO data for your website, while tracking links, page rank, domain data, and much more.
You can also use SEOquake to compare your website against your competitors.
What’s more, you can get a detailed SERP analysis, estimate keyword difficulty, and check your site for mobile compatibility.
The best part? It's completely free.
Check out the features, pros, and cons of this tool to see if it really belongs to the list of the best SEO audit tools.
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Image via Moz
Next up in our list of the best SEO audit tools is Moz. With this tool, you can get detailed SEO metrics and an overview of your site’s traffic.
As one of the most comprehensive tools on the market, Moz covers a wide range of issues, from on-page factors and technical SEO to link building.
Like other best SEO audit tools we’ve talked about, Moz is designed to help you identify and fix any issues that may be holding back your website's SEO.
The tool crawl's your website and looks for common SEO issues, such as missing title tags, duplicate content, broken links, and more. Once the tool has collected all the data, it generates a report that you can use to fix the issues.
Whether you're a beginner or an expert, Moz is one of the best SEO audit tools that can help you boost your brand’s online presence.
Now, let’s take a deeper look at its features, pros, and cons.
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As expected from the best SEO audit tools, Moz offers many free SEO tools. These are the different paid plan tiers.
Image via WebFX
If you run a startup or have a small marketing team, you may be looking for the best SEO audit tools that are not only free but also easy to use. SEO Checker by WebFX meets this criteria.
As one of the best SEO audit tools, WebFX is a great choice when it comes to crafting a strong SEO strategy. Apart from a quick SEO audit, you can use WebFX’s free tools to build the FAQ page and find keywords and blog titles that help boost your SEO performance.
What else makes us include WebFX in our list of the best SEO audit tools?
Take a look.
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Image via Ubersuggest
You may already know that Ubersuggest is one of the best SEO tools you can use to beat the competition. But, can it also be used to do an SEO audit for your site?
Absolutely!
Ubersuggest offers an SEO Analyzer tool that detects all the SEO issues impacting your website’s health and traffic. The other reason to include it in our list of the best SEO audit tools is that it is completely free.
What’s more, like most others in the category of the best SEO audit tools, Ubersuggest gives you detailed instructions on how to fix SEO issues.
Take a look at its features, pros, and cons before deciding if this is the right tool for your business.
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While the SEO Analyzer tool is free, it limits URL searches to 3 per day. Apart from monthly paid plans, Ubersuggest offers a lifetime subscription offer, something very few on the list of the best SEO audit tools offer.
Image via Long Tail Pro
Long Tail Pro is well-known as a powerful keyword research tool that helps you find profitable keywords to target for your business.
Did you also know that Long Tail Pro is one of the best SEO audit tools you can use to audit your site’s technical and on-page SEO? It identifies technical SEO issues like page loading speed and broken links apart from carrying out a detailed SERP analysis.
That’s not all. In addition to a site audit, this tool provides keyword difficulty scores and valuable insights into the trending topics. You can also use it to spy on your competitors’ backlink and keyword strategies.
Let’s see what else it offers to be called one of the best SEO audit tools.
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Image via SEO Site Checkup
SEO Site Checkup is one of the best SEO audit tools to improve your website’s SEO. It provides you with a detailed report of your website’s SEO health, including insights on how to improve your website’s ranking in search engines.
It offers a suite of tools, many of which are free, that you can use to create sitemaps, check backlinks, monitor keywords, analyze competitors, and audit other SEO issues.
In other words, SEO Site Checkup has all that you would expect from the best SEO audit tools.
Let’s take a look at its features, pros, and cons.
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Image via Deepcrawl
Deepcrawl is an excellent tool for large marketing projects because it crawls millions of pages and provides end-to-end technical SEO solutions. The cloud-based tool helps identify and resolve technical issues that impact your SEO efforts.
It deserves to be called one of the best SEO audit tools as it helps you spy on your competitor's site structure and SEO strategy.
Deepcrawl’s website crawler offers granular data on the technical health of your site that is key to boosting your SEO performance. It is one of the best SEO audit tools you can rely on to assess website architecture, avoid penalties, and enrich user experience.
If you are not convinced yet that it is indeed one of the best SEO audit tools for your business, take a look at its features.
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Image vis SpyFu
Next in this roundup of the best SEO audit tools is SpyFu. From the name of the tool, it’s easy to guess that it helps you spy on your competitors’ SEO tactics.
However, the tool does much more than competitor analysis to offer keyword research, SERP analysis, backlink building, and rank tracking.
With smart SEO improvement suggestions and actionable intel, you can remove the guesswork out of your SEO strategy.
In short, SpyFu is one of the best SEO audit tools you can use to get an edge on your competition and drive more traffic to your website.
What else makes us include SpyFu in our list of the best SEO audit tools?
Find out.
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Image via Seomater
Seomater is a unique tool that offers a variety of features to help you optimize your website for search engines.
But, why do we think it belongs to the list of the best SEO audit tools?
You can use SEOmater to track your website's performance, compare it to your competitors, and get detailed reports on your progress. What’s more, it combines on-page, off-page, and technical SEO auditing to emerge as one of the best SEO audit tools for marketers who want to go beyond technical audits.
The best part? You can take a hands-off approach by auto-scheduling the site crawling.
If you are not yet convinced that it is one of the best SEO audit tools for your business, take a look at its features.
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Image via Oncrawl
Last in this list of the best SEO audit tools (but not the least) is Oncrawl. As one of the most advanced SEO audit tools in the market, Oncrawl leverages data science and machine learning to offer smart SEO solutions.
The web crawling and website analysis tool helps you track, analyze, and improve your website’s SEO performance. It has a range of tools in its arsenal including Oncrawl Insights, Oncrawl SEO Crawler and Log Analyzer that combine to gather an impressive array of data points.
Apart from thorough SEO audits, Oncrawl is undoubtedly one of the best SEO audit tools you can use to predict SEO trends, automate crawling tasks, and segment the SEO data.
Check out the interesting features that make Oncrawl one of the best SEO audit tools.
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Image via SE Ranking
SE Ranking is the best SEO audit tool with a crawler capable of crawling up to 1000 pages in record time. You can also use it to let Google know which pages you need crawled and get detailed reports on what needs fixing for better ranking.
What’s more?
This SEO auditing tool lets you check your Core Web Vitals, find out how many pages you have indexed, get the total number of backlinks, and so much more.
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Q1. What is an SEO Audit Tool?
A. The best SEO audit tools help you review your website for issues that could be preventing your site from ranking.
Q2. How do I do an SEO audit?
A. Use these steps to conduct an SEO site audit:
Q3. How to add an SEO audit tool to your website?
A. In most cases, the best SEO audit tools will let you upload your links to their site and conduct an analysis.
On the other hand, on a tool like Google Search Console, you add your site as a property on the tool and Google Analytics, then verify that the site is your own before you can use it.
Q4. What is the best SEO audit tool?
A. Choose the right one for your business from this list of the best SEO audit tools:
For a detailed look at these tools and their features, check out our post on the best SEO audit tools.
Q5. What does an SEO audit tool include?
A. Some of the features to expect in the best SEO audit tools include:
Q6. Are SEO audit tools useful?
A. Yes, they are.
Using the best SEO audit tools is the recommended way to track problems with your website that prevent you from ranking so that you can fix them.
Q7. What are some of the best free SEO Audit tools?
A. The best SEO audit tools you can use for free include:
Q8. What are the best on-page SEO analysis tools?
A. Use this list of the best SEO audit tools to find the tool you can use to run on-page analysis:
With the best SEO audit tools, you can analyze your site and get recommendations on what actions to take to improve your search performance.
However, you must ensure that your choice of the best SEO audit tools fits within your budget, has comprehensive features, and offers easy-to-understand reports.
Need additional details on how to choose the best SEO audit tools for your website? Comment below, and we can provide more details to help you out.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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