16 Best SEO Reporting Tools for Marketers in 2023

Are you looking for the best SEO reporting tools?

Search Engine Optimization (SEO) is crucial to every brand’s online presence.

But in order to make the most of your SEO efforts, you need to find out what’s working, and what isn’t.

And using the best SEO reporting tools makes the process much smoother.

Why is that?

Because it will give you a real-time analysis of your site’s SEO performance. This is a whole lot easier than manually cross-referencing data points from time to time.

Besides, the best SEO reporting tools can help you create detailed reports that will act as proof of your progress.

And over time, you could even get on the first page of Google.

So, in this post, we have reviewed 16 of the best SEO reporting tools that will give you the best data at your fingertips.

Ready to get started?

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

The 16 Best SEO Reporting Tools in 2023

Google processes over 40,000 search queries every second.

What does that mean for businesses?

Lots of opportunities to show up in front of their target audience.

However, let’s not forget that more and more brands are leveraging SEO efforts to grow their online presence. This implies a tough battle for eyeballs.

The solution?

Tracking your SEO performance regularly. This way, you’ll know exactly how SEO metrics such as page speed, backlinking, CTR, etc, are faring. This will enable you to make informed decisions about your SEO strategy.

So, invest in any one of the best SEO reporting tools we have listed here, and start improving your rankings.

Here are the best SEO reporting tools, their features, pros, cons, pricing, and more. Keep reading.

1. Semrush

Image via Semrush

Known to most marketers, Semrush is an all-in-one SEO tool. Although widely touted for its keyword research features, it also has the best SEO reporting tools.

Let’s take a closer look at everything that Semrush offers.

Features

• Monitor competitors’ articles, social engagement, backlink count, and daily keyword rankings.
• Track the performance of external publications.
• Scan your website for over 130 SEO and technical mistakes.
• Benchmark your website against competitors and inform your future strategy.
• The ability to create visually appealing and customized SEO reports.
• The option to white-label your reports.

Pros

• It has both technical SEO as well as competitor research components.
• A bunch of guides and resources to guide new users.
• The option to schedule automated reports to send to your team or clients.

Cons

• Owing to the number of features, finding what you need can be hard.
• Its UI can do with some improvements.

Tool Level

• Beginner/Intermediate/Expert

Usability

• Like many of the best SEO reporting tools, Semrush is pretty easy to use for both beginners and experts.

Price

The best SEO reporting tools offer free trials and Semrush is no exception. Interested users can try Semrush for free for 7 days. Check out its pricing plans below:

• Free
• Pro: $119.95/month
• Guru: $229.95/month
• Business: $449.95/month

Pro Tip: Use Semrush’s Bulk Analysis tool to enter up to 200 URLs or domains at once.

2. Ahrefs

Image via Ahrefs

Next on our list of the best SEO reporting tools is Ahrefs. Ahrefs is a great tool to keep close tabs on your site’s SEO health and issues.

One of its most impressive facets is the web crawler that visits over 6 billion pages every 24 hours.

Talk about up-to-date data!

What else makes it one of the best SEO reporting tools?

Read on to find out.

Features

• A Rank Tracker that can monitor Google rankings in 170 countries.
• Interactive graphs that give a history of visibility, average position and traffic, etc.
• Deep insights for keywords such as clicks, return rate, and ranking progress.
• Ability to check websites for more than 100 SEO issues.
• Visually-appealing reports, graphs, and charts.

Pros

• Ahrefs has a simple user interface, the hallmark of the best SEO reporting tools.
• It has a massive backlink database.
• A robust tool to spy on competitors’ backlinks and keywords.

Cons

• Doesn’t integrate with Google Analytics.
• Unlike most of the best SEO reporting tools, it doesn’t offer a free trial or plan.

Tool Level

• Intermediate/Expert

Usability

• Involves a slight learning curve at the start.

Price

Ahrefs doesn’t come with a free trial. It offers four paid pricing plans as given below:

• Lite: $99/month
• Standard: $199/month
• Advanced: $399/month
• Enterprise: $999/month

Pro Tip: In Site Audit, you can crawl both the desktop and mobile versions of your site.

3. Moz

Image via Moz

Moz provides a suite of tools to help you track your SEO performance and identify areas for improvement. With its robust reporting features, it qualifies as one of the best SEO reporting tools.

From rank tracking to site audit, Moz has all the features you expect in the best SEO reporting tools that let you quickly see how your efforts are paying off.

Features

• Keyword rankings feature to track your progress and see which keywords are driving the most traffic.
• Site audits identify technical SEO issues that could be holding you back.
• Competitor analysis to monitor your competition.
• SERP analysis and rank tracker.

Pros

• Custom SEO reports with preloaded templates.
• Free SEO reporting tools.
• Robust competitive analysis.

Cons

• Navigation is not as user friendly as you would expect from the best SEO reporting tools such as Moz.
• Site crawls offer limited credits.

Tool Level

• Intermediate/Expert

Usability

• Involves a learning curve for new users.

Price

Moz offers a 30-day free trial and has four paid pricing plans:

• Standard: $99/month
• Medium: $179/month
• Large: $299/month
• Premium: $599/month

Pro Tip: You can schedule your SEO reports and Moz automatically generates them on a monthly or weekly basis.

4. Google Data Studio

Image via Google Data Studio

The best SEO reporting tools are ones that help you visualize data clearly. And in this department, Google Data Studio is unbeatable.

It’s a powerful tool that allows you to visualize your data in new and interesting ways. With Data Studio, you can create charts, graphs, and other visualizations to make your data easy to understand and interpret.

And, it’s completely free.

Want to know what else makes us include it in the list of the best SEO reporting tools? Read on.

Features

• Drag and drop editor to build interactive reports.
• Templates and pre-built sample reports to fast-track reports.
• Connects to a wide range of databases, including Google Analytics, Ads, Search Console, BigQuery,and social media.

Pros

• Easy data visualization.
• Collaboration tools.
• Connects to multiple data sources.

Cons

• Lack of real-time updates.
• No native connector support for popular SEO data sources such as Hubspot.

Tool Level

• Beginner

Usability

• Easy to use.

Price

• Free

Pro Tip: Embed your data reports in your blog posts, annual reports, and marketing articles to spread the data stories.

5. Google Search Console

Image via Google Search Console

Google Search Console is one of the best SEO reporting tools out there.

Why so?

The free tool helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You can use the Search Console to submit and test your sitemaps, and check the crawling, indexing, and serving status of your site.

It is also one of the best SEO reporting tools to stay up-to-date on Google's algorithm changes and receive notifications when your site is affected by them.

Check out its features, pros, and cons.

Features

• Generates reports on multiple SEO metrics.
• Technical SEO analysis and XML sitemap submission.
• Shows websites that link back to your site.
• Penalty reviews help you find and fix SEO issues such as low-quality content, or keyword stuffing.

Pros

• Centralized dashboard for SEO monitoring.
• Smart SEO insights.
• Free to use.

Cons

• No competitive analysis.
• The data presented can be overwhelming for non-technical users.

Tool Level

• Beginner/Intermediate

Usability

• Easy to use.

Price

• Free

Pro Tip: You can segment your SEO performance by queries, country, and web pages.

6. Google Analytics

Image via Google Analytics

Next up in this roundup of the best SEO reporting tools is Google Analytics. It helps you understand how your website is performing.

With rich insights into conversion data and website visitors, you can make changes to improve your rankings and visibility in search engines.

The free tool helps you set smart SEO goals that can then be tracked on Google Analytics. You can see what pages are popular on your site and who is visiting your site.

As you can expect from the best SEO reporting tools, Google Analytics helps you make informed marketing decisions based on Machine Learning and predictive analytics.

It’s time to look at the features that make it one of the best SEO reporting tools.

Features

• Keyword analysis and keyword report.
• 360-degree view of your website visitors.
• Identify the best converting web pages.
• Set smart SEO goals to start tracking progress.
• Predictive analytics and insights on conversion metrics.

Pros

• Automatically generates various SEO reports.
• Deep analytics.
• User behavior tracking.
• Useful integrations with Google products.

Cons

• User interface is a little cluttered.

Tool Level

•  Intermediate/Expert

Usability

• Takes time to learn the complex features of the tool.

Price

• Free

Pro Tip: Understand which of your visitors are likely to convert with predictive analytics.

7. AgencyAnalytics

Image via AgencyAnalytics

If you're looking for an all-in-one SEO reporting solution in this list of the best SEO reporting tools, AgencyAnalytics is a great option.

With AgencyAnalytics, you can track keyword rankings, organic traffic, backlinks, and more. You can also generate custom reports and share them with clients or colleagues.

As one of the best SEO reporting tools, it provides agencies with everything they need to deliver detailed, actionable, and informative SEO reports to their clients.

Let’s see what other features contribute to making AgencyAnalytics one of the best SEO reporting tools.

Features

• Keyword rank tracker and backlink monitoring tools.
• Site Auditor checks for 40+ on-site SEO issues.
• Automate and schedule SEO reports.
• White label dashboard and marketing reports.

Pros

• Automated marketing reports.
• Drag and drop report builder.
• Powerful site auditor.
• Integrates with over 70 marketing platforms.

Cons

• Customization of reports needs improvement.
• Does not currently support social media monitoring.

Tool Level

• Beginner

Usability

• Easy to use.

Price

• Free

Pro Tip: Pick from prebuilt report templates to save time on your SEO reports.

8. SE Ranking

Image via SE Ranking

Making SEO reporting simple is the aim of the best SEO reporting tools and SE Ranking is no exception.

As a comprehensive SEO reporting tool, SE Ranking can help you track your progress and optimize your campaigns.

Apart from detailed insights into your website's traffic, keywords, and backlinks, you can use SE Ranking to measure your progress over time and make changes to your SEO strategy accordingly.

What else does SE Ranking have in common with other best SEO reporting tools?

Let’s find out.

Features

• Website audit tool finds SEO issues and offers suggestions to fix them.
• Detailed report on on-page optimization.
• Automatically monitors every page for changes.
• Provides keyword rankings across devices and locations on Google, Bing, YouTube, and Yahoo.
• SERP and backlink analysis.
• Analyze your competitors’ sites to understand search volume, traffic, and keyword difficulty.

Pros

• Automated SEO reports.
• Granular competitior analysis.
• On-page SEO audits.
• Social media management.

Cons

• User interface appears confusing to some users.
• The backlink index is not the strongest in the market.

Tool Level

• Beginner/Intermediate

Usability

• Easy to use.

Price

Like most other best SEO reporting tools, SE Ranking offers a 14-day free trial. The paid plans are in these categories:

• Essential: $31.20/month
• Pro: $71.20/month
• Business: $151.20/month

Pro Tip: Leverage the free Website Speed Checker to check the loading speed of your site.

9. Supermetrics

Image via Supermetrics

Looking for a powerful “data aggregator” that pulls marketing data from popular platforms including some of the best SEO reporting tools?

You can definitely give Supermetrics a try.

With over 46 integrations with data sources such as Semrush, Google Analytics, Google Data Studio, and Adobe Analytics, Supermetrics is one of the best SEO reporting tools to manage SEO data.

What’s the best part?

You don’t need to log into various platforms to get your data and analyze them. All you need to do is open Supermetrics’ sidebar in Google Sheets or Excel to consolidate the vital SEO metrics.

Does it also have other features that the best SEO reporting tools offer?

Let’s see.

Features

• Automate content audit, gap analyses, and keyword research.
• Consolidates web analytics data from Google Analytics, Search Console, HubSpot, and other platforms.
• Build interactive web analytics, SEO, and social media dashboards.

Pros

• Automatic data refreshes.
• Social media dashboard.
• Robust marketing integrations.
• One of the best SEO reporting tools to fast-track your SEO reports.

Cons

• No data storage.
• Does not offer in-depth analytics unlike most others in this list of the best SEO reporting tools.

Tool Level

• Intermediate/Expert

Usability

• Can be complicated for non-technical users.

Price

Like many of the best SEO reporting tools, Supermetrics offers a 14-day free trial. The pricing depends on the data destination you choose. For example, Supermetrics for Google Data Studio has these paid plan tiers:

• Single Connector: Approx $39.11 (€39)/month*
• Essential: Approx $99.28 (€99)/month
• Core: Approx $199.56 (€199)/month
• Super: Approx $500 (€499)/month
• Enterprise: Custom pricing

*Exchange rate: 1 Euro = 1.0023 USD

Pro Tip: Use Supermetrics to build custom social media dashboards by connecting to Instagram, Facebook, Twitter, LinkedIn, and others.

10. SEO PowerSuite

Image via SEO PowerSuite

Every business wants to use the best SEO reporting tools to rank higher in search engine results. And SEO PowerSuite helps you do just that.

With its comprehensive suite of SEO audit, keyword research, and backlink analysis  reports, you can track your progress and adjust your strategy accordingly.

Let’s find out if its features compare with the ones offered by the best SEO reporting tools.

Features

• WebSite Auditor crawls the site to audit internal and external issues.
• Offers simple instructions on fixing SEO issues.
• SEO SpyGlass finds new backlinks from an expansive database.
• Rank Tracker tool checks positions in local and global searches.

Pros

• Comprehensive backlink research.
• In-depth SEO audit.
• Enables automation of SEO tasks.
• Branded SEO reports.

Cons

• Limited features in the free version.
• Unlike many of the best SEO reporting tools that are cloud or browser-based, SEO PowerSuite has to be downloaded and installed.

Tool Level

• Beginner

Usability

• Easy to use.

Price

• Free version
• Professional: $299/year
• Enterprise: $499/year

Pro Tip: Create in-depth SEO reports on current and historic keyword rankings.

11. Authority Labs

Image via Authority Labs

Want a user-friendly SEO reporting tool that allows you to track your SEO performance daily?

Coming right up!

Authority Labs is one of the best SEO reporting tools that can help you track your SEO progress and identify areas of improvement.

With Authority Labs, you can see how your website is performing in search engine results, identify which keywords are driving traffic to your site, and track your progress over time.

What’s more, it is one of the easiest to use in this list of the best SEO reporting tools.

Take a look at its features to make an informed decision.

Features

• Accurate keyword data to monitor SEO performance.
• Automated mobile and local rank tracking.
• Tracks SERP ( search engine result pages) from Google, Bing, and Yahoo!.
• View search volume for keywords and phrases.
• Export PDF reports on daily, quarterly, weekly, and monthly basis.

Pros

• Easy to generate custom SEO reports.
• Daily keyword tracking.
• Competitor analysis.
• Cloud-based platform.

Cons

• The cost quickly adds up for multiple campaigns and large keyword sets.
• Other than rank tracking, other vital SEO metrics are not available.

Tool Level

• Beginner

Usability

• Easy to use.

Price

There is a 14-day free trial on offer to check out the tool’s features after which you’ll need to upgrade to any one of these plans:

• Plus: $49/month
• Pro: $99/month
• Pro Plus: $225/month
• Enterprise: $450/month

Pro Tip: Leverage the hyper-local tracking capabilities of Authority Labs to break down to GPS coordinates and zip codes.

12. Sitechecker

Image via Sitechecker

If you want to conduct fast and complete SEO audits, Sitechecker is one of the best SEO reporting tools you need. You can use it to get detailed SEO reports along with a personalized checklist on how to improve your site.

But why does Sitechecker make the list of the best SEO reporting tools?

Let’s find out.

Features

• You can use Sitechecker to get 24/7 updates on your site’s changes.
• Monitor website keyword rankings and get elaborate reports.
• The ability to analyze backlinks you have found or built.
• Track changes on competitors’ sites to collect new content ideas.

Pros

• A clean and simple dashboard that shares all important information.
• Integrates easily with Google Search Console and Google Analytics.
• Every pricing plan comes with unlimited site audit reports, something not offered by many of the best SEO reporting tools.

Cons

• Its backlink monitoring tool is a bit weaker than competitors.
• Lack of customer support.

Tool Level

• Beginner/Intermediate

Usability

• Like many of the best SEO reporting tools, Sitechecker is an easy-to-use reporting tool for marketers.

Price

Sitechecker offers a free trial for 7 days. Once your trial ends, you can pick from one of the following plans:

• Basic: $41/month
• Startup: $83/month
• Growing: $166/month
• Enterprise: $499/month

Pro Tip: Sitechecker offers an SEO Chrome extension for fast on-page checks. Be sure to make the most of it.

13. Serpstat

Image via Serpstat

If you’re looking for a one-stop shop to plan, manage, execute, and track your SEO campaigns, you should definitely check out Serpstat.

Used by over 600,000 professionals, Serpstat is one of the best SEO reporting tools that can ramp up your rankings.

How, you may ask?

Features

• Batch analysis of up to 100,000 keywords and a list of domains using 18 metrics.
• A robust site audit tool to optimize your website.
• A custom reporting tool to compile clear and crisp reports.
• Serpstat’s keyword clustering tool will help you group keywords to improve your site’s structure.

Pros

• An array of tools in one dashboard to boost your SEO campaign.
• Its rank tracker updates daily, making it easy to gauge how your rankings progress over time.

Cons

• The interface should be a bit more streamlined and clean.
• Too many daily query limits.

Tool Level

• Beginner/Intermediate

Usability

• As one of the best SEO reporting tools, Serpstat is incredibly easy to set up and use.

Price

Serpstat allows users to sign up for free and test out its features. No credit card is required for the same. Its paid plan options are as follows:

• Lite: $69/month
• Standard: $149/month
• Advanced: $299/month
• Enterprise: $499/month

Pro Tip: Try Serpstat’s keyword search volume checker for accurate sales forecasts.

14. Long Tail Pro

Image via Long Tail Pro

Long Tail Pro is hands down one of the best SEO reporting tools out there. The tool shot to fame because of its spectacular keyword research tool.

However, over time, it has come to be known for its reporting features too, and for good reason.

Here are its features that propel Long Tail Pro into the category of the best SEO reporting tools.

Features

• The ability to conduct a SERP analysis for up to 200 keywords at a time.
• Uncover every issue that’s hurting your search engine rankings.
• A thorough backlink analysis to identify broken links and find untapped opportunities.
• The option to get daily updates about keyword rankings.

Pros

• It’s one of the best SEO reporting tools for both SEO reporting and keyword research.
• Its starter plans are pretty pocket-friendly.

Cons

• Its competitor analysis features aren’t as strong as some others in the list of the best SEO reporting tools
• The limit on analyzing keywords could’ve been higher.

Tool Level

• Beginner/Intermediate

Usability

• Overall, the tool is intuitive and easy to use.

Price

Like most in the list of the best SEO reporting tools, Long Tail Pro offers a 7-day trial to interested users for $1. Once satisfied with its features, you can subscribe to one of the following plans:

• Monthly Starter: $37/month
• Monthly Pro: $67/month
• Monthly Agency: $147/month

Pro Tip: Check out LTP Academy for interesting courses that will help you improve your SEO results.

15. SEOquake

Image via SEOquake

An easy-to-use browser plugin, SEOquake makes it possible to check any webpage for a variety of metrics on the fly.

The best part?

It is one of the best SEO reporting tools available for Chrome, Firefox, Edge, Opera, as well as iPhones and iPads.

The tool has been downloaded more than 3,000,000 times. Here’s why…

Features

• Users can get instant website analytics for any webpage with the interactive SEObar.
• A compact and informative SEO dashboard.
• The ability to analyze SERPs thoroughly and export the results.
• The option to pull reliable SEO data from a number of data sources.
• Comprehensive and structured SEO reports on all keywords found on a webpage.

Pros

• SEOquake is one of the best SEO reporting tools and a spectacular reporting software for beginners.
• It takes the guesswork out of SEO by making accurate regional data available.

Cons

• A lack of guides and resources for new users.
• Its design is shabby and unexciting.

Tool Level

• Beginner

Usability

• SEOquake is extremely easy and convenient to use with every browser.

Price

• Unlike most others in the list of the best SEO reporting tools, SEOquake is absolutely free to use.

Pro Tip: If your needs are basic and your budget is low, SEOquake is one of the best SEO reporting tools for you.

16. Seobility

Image via Seobility

Last on our list of the best SEO reporting tools is Seobility.

Seobility is an online SEO software for refining your website. It has many happy customers including Samsung, WWF, and EU Business School.

Now, let’s take a closer look at its features that contribute to its designation as one of the best SEO reporting tools.

Features

• Seobility enables users to automatically monitor both mobile and desktop search engine rankings.
• The tool shows concrete examples of optimization potential.
• A backlink analysis tool to monitor the link profile of your website.
• It helps you uncover competitors’ link-building strategies.
• Its keyword checker tool will help you optimize for all important search terms.

Pros

• Seobility users can audit their site in just a few clicks.
• It is available in three languages—English, Spanish, and German.

Cons

• Its interface may seem a bit outdated.
• It should be updated more regularly to keep up with Google’s frequent algorithm changes.

Tool Level

• Beginner/Intermediate

Usability

• Users expect the best SEO reporting tools to be user-friendly and Seobility being extremely easy to use, meets this criteria.

Price

Seobility offers a 30-day free trial with its cheapest paid plan. Check out its subscription plans below:

• Basic: Free
• Premium: $50/month
• Agency: $200/month

Pro Tip: Seobility’s TF*IDF tool will give you valuable insights into the text optimization of high-performing websites. Make sure you check it out.

FAQs

Q1. Which are the best SEO reporting tools?

A. Some of the best SEO reporting tools are as follows:

• Semrush
• Ahrefs
• Sitechecker
• Serpstat
• Long Tail Pro
• SEOquake
• Seobility
• SE Ranking
• Moz
• Google Search Console
• Google Data Studio
• Supermetrics
• ..and others.

Q2. What is SEO reporting?

A. SEO reporting is the process of tracking your site’s SEO performance. It helps you identify what parts of your SEO strategy are really working. When done right, SEO reporting can help you improve your rankings and grow your business.

Q3. What makes a good SEO report?

A. A good SEO report will include data on an array of metrics such as domain authority, search traffic, click-through rate, and more. The KPIs should be chosen on the basis of your key SEO goals.

What’s more, an SEO report should be visually appealing and easy to consume. Including data in the form of pies, charts, and graphs is a good practice.

Q4. What should I report for SEO?

A. Although the KPIs you should track will largely depend on your goals, here are some of the most common ones:

• Organic search traffic
• Conversion rate
• Time on site
• Bounce rate
• Page speed insights
• Backlinks
• Keyword rankings

Q5. Why is SEO reporting important?

A. SEO reporting can provide you with valuable insights into your site’s performance. It will help you streamline your SEO efforts and do more of what’s really working for your business.

Over time, this will help you boost organic traffic to your site and increase your conversion rate.

Q6. Are SEO reporting tools useful?

A. Yes. The best SEO reporting tools will help you identify what part of your SEO strategy is working and what isn’t. This will help you fine-tune your efforts, thus enabling you to bring more traffic to your site.

What’s even better is that a lot of these SEO tools are absolutely free to use.

Q7. What happens if you don’t use SEO?

A. If you don’t use SEO, you won’t be able to rank on search engines.

The consequence?

Your target audience won’t be able to find you. This will mean lesser organic traffic, and lesser opportunities to turn visitors into customers.

Which is the Best SEO Reporting Tool for Your Business?

At this point, you’re probably thinking, “all of these in the list of the best SEO reporting tools look pretty great. Which one should I choose?”

Here are some questions that might help you make the right choice:

• How big is your business?
• What’s your budget like?
• How often would you like to create SEO reports?
• Do you want features other than SEO reporting?
• Do you want to pay monthly or annually?

And again, almost all of the best SEO reporting tools offer free trials or plans. So, make sure to test the features out before you put your money into any tool.

Are there any other SEO reporting tools you have tried? Did they improve your site’s rankings? Tell us in the comments section.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.