Are you looking for the best SEO reporting tools?
Search Engine Optimization (SEO) is crucial to every brand’s online presence.
But in order to make the most of your SEO efforts, you need to find out what’s working, and what isn’t.
And using the best SEO reporting tools makes the process much smoother.
Why is that?
Because it will give you a real-time analysis of your site’s SEO performance. This is a whole lot easier than manually cross-referencing data points from time to time.
Besides, the best SEO reporting tools can help you create detailed reports that will act as proof of your progress.
And over time, you could even get on the first page of Google.
So, in this post, we have reviewed 16 of the best SEO reporting tools that will give you the best data at your fingertips.
Ready to get started?
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Google processes over 40,000 search queries every second.
What does that mean for businesses?
Lots of opportunities to show up in front of their target audience.
However, let’s not forget that more and more brands are leveraging SEO efforts to grow their online presence. This implies a tough battle for eyeballs.
The solution?
Tracking your SEO performance regularly. This way, you’ll know exactly how SEO metrics such as page speed, backlinking, CTR, etc, are faring. This will enable you to make informed decisions about your SEO strategy.
So, invest in any one of the best SEO reporting tools we have listed here, and start improving your rankings.
Here are the best SEO reporting tools, their features, pros, cons, pricing, and more. Keep reading.
Image via Semrush
Known to most marketers, Semrush is an all-in-one SEO tool. Although widely touted for its keyword research features, it also has the best SEO reporting tools.
Let’s take a closer look at everything that Semrush offers.
Features
Pros
Cons
Tool Level
Usability
Price
The best SEO reporting tools offer free trials and Semrush is no exception. Interested users can try Semrush for free for 7 days. Check out its pricing plans below:
Pro Tip: Use Semrush’s Bulk Analysis tool to enter up to 200 URLs or domains at once.
Image via Ahrefs
Next on our list of the best SEO reporting tools is Ahrefs. Ahrefs is a great tool to keep close tabs on your site’s SEO health and issues.
One of its most impressive facets is the web crawler that visits over 6 billion pages every 24 hours.
Talk about up-to-date data!
What else makes it one of the best SEO reporting tools?
Read on to find out.
Features
Pros
Cons
Tool Level
Usability
Price
Ahrefs doesn’t come with a free trial. It offers four paid pricing plans as given below:
Pro Tip: In Site Audit, you can crawl both the desktop and mobile versions of your site.
Image via Moz
Moz provides a suite of tools to help you track your SEO performance and identify areas for improvement. With its robust reporting features, it qualifies as one of the best SEO reporting tools.
From rank tracking to site audit, Moz has all the features you expect in the best SEO reporting tools that let you quickly see how your efforts are paying off.
Features
Pros
Cons
Tool Level
Usability
Price
Moz offers a 30-day free trial and has four paid pricing plans:
Pro Tip: You can schedule your SEO reports and Moz automatically generates them on a monthly or weekly basis.
Image via Google Data Studio
The best SEO reporting tools are ones that help you visualize data clearly. And in this department, Google Data Studio is unbeatable.
It’s a powerful tool that allows you to visualize your data in new and interesting ways. With Data Studio, you can create charts, graphs, and other visualizations to make your data easy to understand and interpret.
And, it’s completely free.
Want to know what else makes us include it in the list of the best SEO reporting tools? Read on.
Features
Pros
Cons
Tool Level
Usability
Price
Pro Tip: Embed your data reports in your blog posts, annual reports, and marketing articles to spread the data stories.
Image via Google Search Console
Google Search Console is one of the best SEO reporting tools out there.
Why so?
The free tool helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You can use the Search Console to submit and test your sitemaps, and check the crawling, indexing, and serving status of your site.
It is also one of the best SEO reporting tools to stay up-to-date on Google's algorithm changes and receive notifications when your site is affected by them.
Check out its features, pros, and cons.
Features
Pros
Cons
Tool Level
Usability
Price
Pro Tip: You can segment your SEO performance by queries, country, and web pages.
Image via Google Analytics
Next up in this roundup of the best SEO reporting tools is Google Analytics. It helps you understand how your website is performing.
With rich insights into conversion data and website visitors, you can make changes to improve your rankings and visibility in search engines.
The free tool helps you set smart SEO goals that can then be tracked on Google Analytics. You can see what pages are popular on your site and who is visiting your site.
As you can expect from the best SEO reporting tools, Google Analytics helps you make informed marketing decisions based on Machine Learning and predictive analytics.
It’s time to look at the features that make it one of the best SEO reporting tools.
Features
Pros
Cons
Tool Level
Usability
Price
Pro Tip: Understand which of your visitors are likely to convert with predictive analytics.
Image via AgencyAnalytics
If you're looking for an all-in-one SEO reporting solution in this list of the best SEO reporting tools, AgencyAnalytics is a great option.
With AgencyAnalytics, you can track keyword rankings, organic traffic, backlinks, and more. You can also generate custom reports and share them with clients or colleagues.
As one of the best SEO reporting tools, it provides agencies with everything they need to deliver detailed, actionable, and informative SEO reports to their clients.
Let’s see what other features contribute to making AgencyAnalytics one of the best SEO reporting tools.
Features
Pros
Cons
Tool Level
Usability
Price
Pro Tip: Pick from prebuilt report templates to save time on your SEO reports.
Image via SE Ranking
Making SEO reporting simple is the aim of the best SEO reporting tools and SE Ranking is no exception.
As a comprehensive SEO reporting tool, SE Ranking can help you track your progress and optimize your campaigns.
Apart from detailed insights into your website's traffic, keywords, and backlinks, you can use SE Ranking to measure your progress over time and make changes to your SEO strategy accordingly.
What else does SE Ranking have in common with other best SEO reporting tools?
Let’s find out.
Features
Pros
Cons
Tool Level
Usability
Price
Like most other best SEO reporting tools, SE Ranking offers a 14-day free trial. The paid plans are in these categories:
Pro Tip: Leverage the free Website Speed Checker to check the loading speed of your site.
Image via Supermetrics
Looking for a powerful “data aggregator” that pulls marketing data from popular platforms including some of the best SEO reporting tools?
You can definitely give Supermetrics a try.
With over 46 integrations with data sources such as Semrush, Google Analytics, Google Data Studio, and Adobe Analytics, Supermetrics is one of the best SEO reporting tools to manage SEO data.
What’s the best part?
You don’t need to log into various platforms to get your data and analyze them. All you need to do is open Supermetrics’ sidebar in Google Sheets or Excel to consolidate the vital SEO metrics.
Does it also have other features that the best SEO reporting tools offer?
Let’s see.
Features
Pros
Cons
Tool Level
Usability
Price
Like many of the best SEO reporting tools, Supermetrics offers a 14-day free trial. The pricing depends on the data destination you choose. For example, Supermetrics for Google Data Studio has these paid plan tiers:
*Exchange rate: 1 Euro = 1.0023 USD
Pro Tip: Use Supermetrics to build custom social media dashboards by connecting to Instagram, Facebook, Twitter, LinkedIn, and others.
Image via SEO PowerSuite
Every business wants to use the best SEO reporting tools to rank higher in search engine results. And SEO PowerSuite helps you do just that.
With its comprehensive suite of SEO audit, keyword research, and backlink analysis reports, you can track your progress and adjust your strategy accordingly.
Let’s find out if its features compare with the ones offered by the best SEO reporting tools.
Features
Pros
Cons
Tool Level
Usability
Price
Pro Tip: Create in-depth SEO reports on current and historic keyword rankings.
Image via Authority Labs
Want a user-friendly SEO reporting tool that allows you to track your SEO performance daily?
Coming right up!
Authority Labs is one of the best SEO reporting tools that can help you track your SEO progress and identify areas of improvement.
With Authority Labs, you can see how your website is performing in search engine results, identify which keywords are driving traffic to your site, and track your progress over time.
What’s more, it is one of the easiest to use in this list of the best SEO reporting tools.
Take a look at its features to make an informed decision.
Features
Pros
Cons
Tool Level
Usability
Price
There is a 14-day free trial on offer to check out the tool’s features after which you’ll need to upgrade to any one of these plans:
Pro Tip: Leverage the hyper-local tracking capabilities of Authority Labs to break down to GPS coordinates and zip codes.
Image via Sitechecker
If you want to conduct fast and complete SEO audits, Sitechecker is one of the best SEO reporting tools you need. You can use it to get detailed SEO reports along with a personalized checklist on how to improve your site.
But why does Sitechecker make the list of the best SEO reporting tools?
Let’s find out.
Features
Pros
Cons
Tool Level
Usability
Price
Sitechecker offers a free trial for 7 days. Once your trial ends, you can pick from one of the following plans:
Pro Tip: Sitechecker offers an SEO Chrome extension for fast on-page checks. Be sure to make the most of it.
Image via Serpstat
If you’re looking for a one-stop shop to plan, manage, execute, and track your SEO campaigns, you should definitely check out Serpstat.
Used by over 600,000 professionals, Serpstat is one of the best SEO reporting tools that can ramp up your rankings.
How, you may ask?
Features
Pros
Cons
Tool Level
Usability
Price
Serpstat allows users to sign up for free and test out its features. No credit card is required for the same. Its paid plan options are as follows:
Pro Tip: Try Serpstat’s keyword search volume checker for accurate sales forecasts.
Image via Long Tail Pro
Long Tail Pro is hands down one of the best SEO reporting tools out there. The tool shot to fame because of its spectacular keyword research tool.
However, over time, it has come to be known for its reporting features too, and for good reason.
Here are its features that propel Long Tail Pro into the category of the best SEO reporting tools.
Features
Pros
Cons
Tool Level
Usability
Price
Like most in the list of the best SEO reporting tools, Long Tail Pro offers a 7-day trial to interested users for $1. Once satisfied with its features, you can subscribe to one of the following plans:
Pro Tip: Check out LTP Academy for interesting courses that will help you improve your SEO results.
Image via SEOquake
An easy-to-use browser plugin, SEOquake makes it possible to check any webpage for a variety of metrics on the fly.
The best part?
It is one of the best SEO reporting tools available for Chrome, Firefox, Edge, Opera, as well as iPhones and iPads.
The tool has been downloaded more than 3,000,000 times. Here’s why…
Features
Pros
Cons
Tool Level
Usability
Price
Pro Tip: If your needs are basic and your budget is low, SEOquake is one of the best SEO reporting tools for you.
Image via Seobility
Last on our list of the best SEO reporting tools is Seobility.
Seobility is an online SEO software for refining your website. It has many happy customers including Samsung, WWF, and EU Business School.
Now, let’s take a closer look at its features that contribute to its designation as one of the best SEO reporting tools.
Features
Pros
Cons
Tool Level
Usability
Price
Seobility offers a 30-day free trial with its cheapest paid plan. Check out its subscription plans below:
Pro Tip: Seobility’s TF*IDF tool will give you valuable insights into the text optimization of high-performing websites. Make sure you check it out.
Q1. Which are the best SEO reporting tools?
A. Some of the best SEO reporting tools are as follows:
Q2. What is SEO reporting?
A. SEO reporting is the process of tracking your site’s SEO performance. It helps you identify what parts of your SEO strategy are really working. When done right, SEO reporting can help you improve your rankings and grow your business.
Q3. What makes a good SEO report?
A. A good SEO report will include data on an array of metrics such as domain authority, search traffic, click-through rate, and more. The KPIs should be chosen on the basis of your key SEO goals.
What’s more, an SEO report should be visually appealing and easy to consume. Including data in the form of pies, charts, and graphs is a good practice.
Q4. What should I report for SEO?
A. Although the KPIs you should track will largely depend on your goals, here are some of the most common ones:
Q5. Why is SEO reporting important?
A. SEO reporting can provide you with valuable insights into your site’s performance. It will help you streamline your SEO efforts and do more of what’s really working for your business.
Over time, this will help you boost organic traffic to your site and increase your conversion rate.
Q6. Are SEO reporting tools useful?
A. Yes. The best SEO reporting tools will help you identify what part of your SEO strategy is working and what isn’t. This will help you fine-tune your efforts, thus enabling you to bring more traffic to your site.
What’s even better is that a lot of these SEO tools are absolutely free to use.
Q7. What happens if you don’t use SEO?
A. If you don’t use SEO, you won’t be able to rank on search engines.
The consequence?
Your target audience won’t be able to find you. This will mean lesser organic traffic, and lesser opportunities to turn visitors into customers.
At this point, you’re probably thinking, “all of these in the list of the best SEO reporting tools look pretty great. Which one should I choose?”
Here are some questions that might help you make the right choice:
And again, almost all of the best SEO reporting tools offer free trials or plans. So, make sure to test the features out before you put your money into any tool.
Are there any other SEO reporting tools you have tried? Did they improve your site’s rankings? Tell us in the comments section.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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