Are content writing tools the best bet to bring the right balance between creativity and SEO requirements in your content?
Absolutely YES!
No doubt that there is an enormous demand for creative and engaging content.
Don’t believe us?
Then, you need to check out this stat by Demand Metric: Their survey says that 91% of B2B marketers and 86% of B2C marketers use content marketing.
Interestingly though, not all of them follow the same content marketing strategy. In fact, B2B marketers say that, on average, they use 12 different content marketing tactics to make their content stand out.
But then, how can content writers pace up to meet this mammoth demand without losing their sanity?
To help writers maintain content quality with productivity, content writing tools were invented. There are tools that can help you improve your writing, create branded marketing content, generate topic ideas, and more.
We understand that the hundreds of content writing tools available out there may make you feel mad as a hatter!
Relax, we've got you covered.
We have put together verified information about the best content writing tools in 2023.
So, are you ready to explore?
Yes?
Then, here we go.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Writing quality content consistently can be a challenge even for the pros. Content writing tools help you iron out the glitches in a piece of content, making it highly engaging.
Are you a newbie eager to learn how to start a blog or a seasoned writer looking to monetize your skills? Irrespective of your mastery over the content creation process, this list of best content writing tools is a must-read for you.
So let's get going.
Image via Grammarly
Grammarly is every writer's staple!
Since this content writing tool was integrated with Google Docs, almost everyone uses it subconsciously to elevate the quality of their content.
You can check grammar, punctuation, spelling, and even plagiarism with the premium version of this editing tool.
How does it compare with other content writing tools?
Find out.
Pros
Cons
Usability
Tool Level
Pricing
Grammarly offers a free plan with limited checks for grammar, spelling, and punctuation. For more advanced features like tone check and word choice options, they offer two paid plans:
Image via SE Ranking
Do you want to beat the competitors and see your articles rank high on the search engine results pages? Then you definitely have to give SE Ranking’s content marketing platform a try.
This AI-powered tool will assist you at every stage of the content creation process, from finding topics with high traffic potential to creating briefs and writing well-optimized articles. By following the recommendations on text structure and keyword usage, you’ll significantly improve the content score of new and existing articles.
Besides evaluating the article against SERP competitors, the tool checks the quality and readability of the content to make sure that your writing is equally attractive to readers as it is to search engines.
The tool is also valuable for when you feel a lack of inspiration – just select a paragraph, and artificial intelligence will rewrite it for you.
Pros
Cons
Usability
Tool Level
Pricing
The content marketing tool is available at an additional cost to the existing SE Ranking subscription:
Before buying a subscription, you can create your first two articles in the free trial version.
Image via ProWritingAid
Genuine, affordable, and super easy to use!
ProWritingAid is one of the advanced content writing tools that offer style editing grammar checks for writers of all kinds.
It is designed to check smaller pieces of content like blog posts, articles, and news to more comprehensive documents.
ProWritingAid is compatible with Mac and Windows browsers. You can easily access this editing tool while working on Google Docs or Microsoft Word and utilize live editing suggestions.
Features
Pros
Cons
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Image via HubSpot
The next one in this list of the top content writing tools needs no introduction. HubSpot, after all, is one of the most sought-after CRM, marketing, and content writing tools out there.
To use the blog idea generator, all you need to do is enter five nouns in your niche.
The platform instantly generates a week’s worth of topic ideas. By entering your contact details, you can also download an excel sheet containing a year’s worth of ideas.
Pros
Cons
Usability
Tool Level
Pricing
Image via Reedsy
Self-publishing is picking up in popularity among authors. Reedsy is one of the unique content writing tools designed to assist writers in this endeavor.
This online author service marketplace allows book writers to collaborate with professionals for editing, design, illustration, marketing, and ghostwriting services.
It's an entire ecosystem of crafting refined books where you can hire freelancers for just about any service related to self-publishing books.
Pros
Cons
Usability
Tool Level
Price
Image via Hemingway
Hemmingway Editor is an advanced editing tool to help you stay on top of your game as a professional writer.
From detecting common writing errors to fine-tuning your SEO content writing, the tool can do it all.
You can shuffle between the writing and editing modes to instantly incorporate the suggestions into the write-up.
What's more, once you have finished writing, you can push your blog post directly on WordPress or Medium right away.
Pros
Cons
Usability
Tool Level
Pricing
Image via WebFX
How would you like content writing tools with a readability score checker?
Readability Test by WebFX is an innovative tool that helps you gauge the readability of a piece of creative content and make it more engaging.
It is powered by a set of specific readability algorithms that score your content based on sentence length, sentence complexity, average word length, familiarity, relevant keywords, and much more.
What makes Readability Test one of the unique content writing tools is its ability for text analysis, URL analysis, advanced highlighting engine, and comprehensive readability analysis.
Pros
Cons
Usability
Tool Level
Pricing
Image via Thesaurus
Thesaurus is one the most widely trusted productivity tools brought to you by Dictionary.com.
Being operational for over two decades, Thesaurus is one of the earliest online content writing tools used by writers from all walks of life.
It offers grammar and writing tips to elevate your content quality.
With its help, writers can expand their vocabulary and make their writing style a lot more effortless.
Pros
Cons
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Tool Level
Pricing
Image via Yoast
If you own a self-hosted WordPress site, Yoast is one of the must-have content writing tools.
It is pretty popular among WordPress users owing to the variety of advanced features it packs in.
That's no surprise considering that the company has helped more than 300,000 users master website content until now.
Pros
Cons
Usability
Tool Level
Pricing
Like most content writing tools, Yoast offers a freemium version.
Additional discounts are available when you go for more websites.
Image via Evernote
Evernote is a notes app that helps you remember everything from your everyday life.
But, what is it doing in the list of content writing tools?
You can use it for different purposes, such as taking notes, making to-do lists, and writing blog posts or articles.
As one of the best content writing tools, Evernote helps you stay more organized and productive.
Pros
Cons
Usability
Tool Level
Pricing
Like most content writing tools, Evernote offers a free plan with limited storage and uploads. The paid plans are in two categories:
*Exchange rate: €1 = $1.02
Image via AnswerThePublic
The goal of every content marketer is to create highly personalized content to drive engagement, downloads, and conversions.
One of the content writing tools that helps you here is AnswerThePublic.
As a search listening tool, it allows you to discover your audience's questions on a topic. It's a great way to generate ideas for blog posts, infographics, video content, and more.
The tool works by collating autocomplete data from Google and other search engines. It then lists every useful phrase around your keyword that people are using to do their online searches.
Read about its pros and cons to know if it is one of the suitable content writing tools for you.
Pros
Cons
Usability
Tool Level
Pricing
Similar to most content writing tools, you get a free plan with limited number of daily searches. The paid plans are across three categories.
Image via Portent
If you're looking for catchy ideas for your next piece of content, look no further than the Portent content idea generator.
As one of the simplest content writing tools, Portent generates potential titles once you enter a few words related to your topic for your next blog post, article, or even video.
It also helps you gauge the theme’s flexibility, understand why you need to use the words in the title, and find new ideas to refine your content strategy.
An added bonus is that it is one of the free content writing tools out there.
Pros
Cons
Usability
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Pricing
Image via StackEdit
StackEdit is a powerful, open-source Markdown editor that has a wide range of features.
As one of the useful content writing tools designed for web writers, StackEdit offers a live preview that automatically updates as you type.
With built-in file storage and seamless synchronization with Dropbox, Google Drive, and WordPress, it is easy to create and publish your content.
Take a look at its pros and cons to compare it with other content writing tools.
Pros
Cons
Usability
Tool Level
Pricing
Image via ilys
Many times, writers are unable to produce excellent work because they are afraid of poor writing or obsess over typos, structure, etc.
If you are wondering if there are any content writing tools that help you overcome your internal editor, you can give ilys a try.
‘Ilys,’ an acronym for I Love Your Stories, lets you see only the last word of what you are typing. It hides what you already typed, helping remove distractions and putting you in the creative flow.
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Q1. What are content writing tools?
A. Quality content is mandatory to engage your audience. But we know for a fact that ideas sometimes fail, taglines fall flat, and content fails to impress.
Content writing tools are software programs designed to assist bloggers, journalists, storytellers, and all kinds of content creators in churning out highly engaging content day after day.
These online writing tools help elevate the quality of a written piece and make it SEO-friendly.
Q2. Which app is used for content writing?
A. Currently, Grammarly is one of the most extensively used content writing tools by writers.
Why is it so popular? One apparent reason is that Google owns this writing tool. The edits it suggests will make your content more suitable for all search engines.
The ease of use is yet another reason why Grammarly is so popular. And then, of course, Grammarly is free!
Q3. Why are content marketing tools necessary?
A. The content writing process isn't always a cakewalk; it's a back-bending exhausting task. Content creation tools are specifically designed to make the task of writers a lot easier and stress-free.
Content writing tools help make your blog post readable, engaging, and SEO-friendly. While most tools have free versions to extensive usage, paid versions come packed with premium features to make your content exceptional.
Q4. Do content writing tools impact your SEO strategy?
A. Well-optimized content is an essential pillar of any SEO strategy. Google's complex algorithm throws a massive challenge at content writers in writing blog posts that engage the readers and impress the search engines.
That's where content writing tools work their magic. Developers build this writing software based on Google's expectations; thus helping writers produce content for search engine optimization.
Q5. How to choose an appropriate content writing tool?
A. There are plenty of good content writing tools in the market. Here’s what you need to consider while choosing a tool that helps you create content that matters:
There you have it, the thirteen best content writing tools you should consider in 2023.
Each of the above-mentioned editing tools focuses on elevating the overall quality of a given piece of content.
Based on the kind of content creation tasks you handle, choose the most appropriate tool and try it yourself.
Have we missed any great content writing tools in this post? Share your favourite editing tools in the comments below and help the writers community!
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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