You’ve likely come across numerous email marketing tools claiming to offer you the best features your business will ever need for your campaigns.
Finding the best email marketing software then becomes a challenging task.
But it shouldn’t be, especially if you know what features your business considers crucial, requirements for your email marketing campaigns, and your budget.
With this information, you can comfortably pick one email marketing service among the many that can help you nurture relationships with your audience and drive returns.
And guess what?
Consumers love emails.
According to marketing projections, 4 in 5 people in the US will use email in 2021 at least once a month. Additionally, according to another study, they prefer to get communications from brands through email.
Image via SmarterHQ
However, the trick to getting into their inbox and not spam folder is knowing how to choose email marketing tools that fulfill your marketing goals. They should help you create strong connections, push subscribers to take action, and increase sales.
And in this post, we make it easy to choose one of the best email marketing tools by listing key features, pros, cons, and pricing plans.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Why care about choosing the best email marketing tools?
Email marketing is affordable, and with the right email marketing tools, you can easily access analytics that help you improve campaigns for better results.
What’s more?
You can use these email marketing tools to nurture leads, increase traffic, build brand awareness, move customers along their journey, and so much more.
Most importantly, though, email marketing drives great returns on investment (ROI).
According to recent statistics, email returns an average ROI of $36 for every $1 marketers spend in the US.
Image via Litmus
So, are you now ready to discover the best in email marketing tools?
Let’s dive in.
Image via HubSpot
HubSpot is among the top email marketing tools because it offers you everything to grow your business with email. It gives you access to a landing page builder, newsletter software, customer relationship management, a form builder, and so much more.
Integrating their CRM also enables you to track your emails, schedule messages, and log all audience interactions with your business. This then makes it easy to grow your email list and personalize messaging.
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Image via Omnisend
Omnisend is one of the email marketing tools that positions itself as an ecommerce platform. It offers tools that ecommerce businesses of all sizes, from startups, small businesses, and enterprises, can leverage.
But that’s not all.
It’s also among email marketing tools that easily facilitate lead generation, automation, and omnichannel marketing. Omnisend integrates seamlessly with ecommerce platforms, centralizes marketing efforts across various channels, and features pre-built automation workflows.
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Image via Moosend
As one of the email marketing tools, you can leverage, Moosend has robust automation workflows and a very user-friendly interface. It’s great for beginners and businesses that want to launch email campaigns without hassle.
It’s also one of the advanced email marketing tools that automate repetitive tasks, thus making it easy for marketers to focus on building audience relationships. You can use it to manage multiple email campaigns, design newsletters, and optimize your lead nurturing strategy.
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Image via Sendinblue
Sendinblue is one of the email marketing tools that allows you to send high-volume emails at an affordable price. It’s great for companies of all sizes and designed for accessibility.
This email marketing software enables you to create and optimize landing pages in minutes, communicate with customers easily via chat and retarget customers via Facebook.
Best of all?
Unlike other email marketing tools, Sendinblue offers a free plan that gives you access to features like SMS marketing, advanced segmentation, automation workflows, etc.
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Image via Constant Contact
As one of the popular email marketing tools, Constant Contact is known for its attractive templates, numerous features, and versatility.
It’s an easy-to-use email marketing software and has all the basic features you need to automate your emails, set events, upload products, and increase sales to your online store.
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Image via Campaign Monitor
Ease of use and numerous features to get your emails going distinguishes Campaign Monitor from other email marketing tools.
This email marketing service enables you to easily track customer journeys and access analytics with each pricing plan.
What’s more?
Campaign Monitor is intuitive, with numerous rich templates that help with lead generation and contact management. It’s also one of the email marketing tools available at a competitive price.
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Image via EmailOctopus
As one of the standout email marketing tools, EmailOctopus is suitable for businesses of different sizes.
Best of all?
EmailOctopus is affordable, cloud-hosted, and easy to use for different email marketing campaigns.
This email marketing software enables you to integrate forms, build drip email sequences, customize templates, and generate customized reports.
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Image via SendPulse
SendPulse is one of the multichannel email marketing tools with features you need to run digital marketing campaigns through emails, SMS, chatbots, and more.
It’s a great email marketing platform for medium-sized and small businesses, including those who want more than a newsletter for their digital marketing campaigns.
Additionally, SendPulse makes it possible to send emails that reach audiences at the right time with in-depth analytics that can boost conversion rates.
Key Features
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Image via Benchmark Email
Benchmark Email offers guided workflows that can help you achieve your campaign goals. It’s one of those email marketing tools that's affordable and easy to use.
Additionally, Benchmark Email is among the email marketing tools with numerous integrations that make it easy to coordinate marketing campaigns on various platforms.
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Q1. What is the best email marketing tool?
A. Email marketing tools with the best features include:
For more of these email marketing software and their features, check out the post above.
Q2. What tools do you use for email marketing?
A. The best email marketing tools I’d recommend are:
Q3. Is Email Marketing Easy?
A. Yes, it is.
If you build your email marketing strategy around concepts like segmentation, automation, optimization, personalization, and analytics, you can reach the right people and convince them to convert.
Q4. What are email marketing tools?
A. Email marketing tools are applications you leverage to create emails, test them, optimize, deliver personalized messages, and report.
Q5. How can I send 10000 emails?
A. Most free email marketing tools will not allow you to send that many emails at once. However, you can leverage a paid email marketing tool like Sendinblue to send them.
Q6. What are the best/top email marketing tools/platforms/software?
A. Some of the best email marketing software include:
Q7. How can I send bulk emails?
A. The most reliable way is through email marketing services. This way, you can personalize messages to your recipients while also preventing them from being marked as spam.
Q8. How can I send bulk emails for free?
A. You can send free bulk emails with email marketing tools like:
Q9. What is the best free tool for email marketing?
A. Free email marketing tools that deliver include:
Q10. What is better than Mailchimp?
A. Mailchimp’s alternative email marketing platforms include:
With these email marketing tools, your business can scale campaigns that nurture leads, drive them to conversion, and build loyalty.
Fortunately, most of the email marketing tools we’ve listed above have a free plan you can leverage to test out features before committing.
And as a precaution, choose an email marketing platform with advanced features that help you fulfill email campaign goals at an affordable price.
What’s more?
The email marketing software should be easy to use with customizable features that help you design emails that suit your brand look.
Still having trouble identifying an email marketing platform that would suit your business needs. Comment below, and we can offer additional tips on choosing the best paid and free email marketing tools.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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