In a noisy marketplace, you need to find tactics that help you build reputation, gain brand awareness, and become a trusted company in your industry.
So, what's one of the strategies you can use?
Leverage employee advocacy tools that help you entrust employees with promoting your brand.
Employee advocacy helps your target audience connect with real people they trust more than the brand — your employees. And according to research, customers consider employees more credible than brand CEOs, influencers, or celebrities.
Image via Edelman
Much like affiliate or influencer marketing campaigns, employee advocacy programs rely on influential individuals helping you promote your brand.
However, in this case, these individuals you leverage for word-of-mouth marketing are not celebrities or influencers but your own employees.
But there's a problem with this strategy.
There are so many employee advocacy tools that choosing one that suits your needs can be challenging.
But don't fret.
This post will help you find employee advocacy tools with features that meet your needs and company goals.
Want to know which are the right employee advocacy tools to use in 2023?
Read on to discover the best employee advocacy tools your brand can use.
Table of Contents
Employee Advocacy Tools: Detailed Comparison of Features and Why They Stand Out
Why should you leverage the top employee advocacy tools?
Employee advocacy has many benefits besides helping you build brand awareness and grow a positive reputation.
Leveraging these employee advocacy tools can also:
- Help build your company culture
- Empower employees
- Expose you to top talent
- Boost your social media reach
- Increase engagement
There are many more benefits that you get from running an employee advocacy program. However, you will have a hard time managing your program if you don't have the right employee advocacy tools.
These employee advocacy tools streamline your employee advocacy process from curating company content and getting employees to share to personalizing for authenticity and tracking performance.
But which are these top employee advocacy tools?
Find out below.
1. Haiilo Share
Image via Haiilo Share
As one of the top employee advocacy tools, Haiilo Share makes it easy to create content for social media and disseminate it to employees.
Previously known as Smarp, this is among the employee advocacy tools that enable you to accurately segment content so that it's relevant to each employee.
Haiilo is also among employee advocacy tools that ensure employees receive real-time alerts of new updates at any time, anywhere.
Key Features
- Publishing Studio to help you choose the content type and curate communications to employees
- Accurate segmentation of employees to ensure they share relevant content they relate to
- Built-in content creation tool to create articles in minutes
- Employee News App to disseminate the latest company news and alerts at any time
- Advocacy amplifier to ensure employees easily share your messages and become your biggest brand advocates
- Internal content hub for employees to easily find the content they can share
- Ability to gamify the experience, keep employees engaged, and help them hone social media strategies
- AI recommended insights and notifications when there's a drop or spike in performance
- As expected from top employee advocacy tools, Haiilo offers in-depth reports on engagement, internal communication performance, employee performance, etc.
Pros
- Automation features
- Ability to customize the employee advocacy platform
- Enterprise package offers for teams that want to scale
- Integrates with most social media and employee communication channels
Cons
- You have to invite team members manually, which can be challenging for large teams.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Customized depending on needs.
Pro Tip: The news feed on Haiilo makes it easy for employees to find content, bookmark it, and leave comments. Asking them to leave comments can be a good way to avoid sharing duplicate content.
2. Hootsuite Amplify
Image via Hootsuite
What makes Hootsuite Amplify stand out as one of the most effective employee advocacy tools is its analytics.
With the in-depth reports it offers, you can tell which posts perform well and which employees drive engagement.
Best of all?
It's a great add-on if you already use Hootsuite as a social media management tool since it makes training and onboarding employees easier.
Want to know what else makes this one of the top employee advocacy tools? Find out below.
Key Features
- Library of curated content employees can easily access and share
- Ability to remind employees to share relevant content
- Integrates easily with LinkedIn, Twitter, and Facebook
- Detailed analytics on channels and employee posts
- Ability to set topics for content type appropriate for different employees
- Enables employee advocates to recommend content to admins
Pros
- Robust brand advocacy management solution
- Effective and intuitive mobile app
- Easy planning and tracking of posts
Cons
- This is one of the employee advocacy tools that has a cluttered interface that is not easy to navigate.
Usability
- Moderately easy to use
Tool Level
- Intermediate
Pricing
- Contact the team for a demo and pricing details
Pro Tip: Leverage the free resources, webinars, and academy to learn more about the platform and its proper use.
3. EveryoneSocial
Image via EveryoneSocial
What makes EveryoneSocial stand out among employee advocacy tools is its focus on engagement.
As one of the popular employee advocacy tools, it collects employee data and then enables you to modify the interface so that employees can stay engaged with numerous incentives.
What's more?
Their extensive analytics tools can help you track which employees drive social media traffic and engagement.
Let’s see what else makes this tool qualify as one of the best employee advocacy tools.
Key Features
- Powerful tools to help you curate, review, and approve content for employees
- One-click sharing to help employees share content on social media platforms with ease
- Tools for organizing employees and delegating responsibilities
- Gamification features and leaderboards to reward or rank employees
- Blacklisting or controlling content shared by employees to avoid inappropriate messages
- Integrations with Microsoft Teams, Slack, Salesforce, Google Analytics, Chrome, etc.
Pros
- Automated content curation and collection
- Detailed reports
Cons
- Searching for older posts or specific content that isn't recent can be a hassle.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Starter: Free
- Teams: $24 per month
- Enterprise: Contact sales
Pro Tip: Leverage their HR tool to get employees to share job opportunities. The hiring manager can then easily find potential candidates who come through as personal referrals.
4. Firstup
Image via Firstup
If you are looking for employee advocacy tools that allow employees to share company content on their personal social media channels, Firstup is a great choice.
Born out of the merger of two popular employee advocacy tools —SocialChorus and Dynamic Signal—Firstup is one of the most comprehensive employee advocacy tools.
Like other top employee advocacy tools, Firstup has a suite of features that makes it easy to create valuable content and publish it. Additionally, you can use the tool to streamline internal communication and reach out to former employees to expand the pool of brand advocates.
Check out the key features of Firstup to decide if it is one of the suitable employee advocacy tools for your business.
Key Features
- Firstup Studio offers a unified place for planning, creating, and publishing content
- Firstup orchestration engine helps give relevant content to every worker
- Social media integration enables easy sharing of content and stories that showcase company values
- Captures analytics on what type of content employees are engaging with
- Smart inbox to share content with employees including company news, updates, and reminders
- Update former employees, interns, and campus ambassadors on company news and benefits to expand the pool of advocates.
Pros
- Social network integration streamlines content sharing
- Drag-and-drop content builder
- Analytics dashboard to track content engagement
- Good customer service
Cons
- Employees cannot leave reviews on popular review sites.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Contact the company for pricing details
Pro Tip: Run polls to find out what type of content employees want to share and measure employee sentiment.
5. DSMN8
Image via DSMN8
DSMN8 is one of the finest employee advocacy tools and it can effectively turn your employees into in-house influencers for your brand.
Just the way you can improve your content strategy with influencers, the platform makes it possible for your employees to generate massive engagement for the brand and maximize its reach.
Key Features
- Author by DSMN8 makes it easy to crowdsource content from employees, review, and publish it
- Internal communications solution that makes it easy to engage employees, segment, and notify them
- Lens to streamline the production of photo and video content submissions from employees
- Employee recognition and rewards for participation and outstanding performance
- Employer branding software to showcase company culture, influence top talent, and amplify opportunities
- AI-assisted distribution to avoid duplicating content across social media networks
- Integrates with Slack, Salesforce, Marketo, Google Workspace, Adobe Analytics, etc.
Pros
- Content customization options
- Advanced reports
- Automated workflows
Cons
- Most users complain of the inability to see a preview of posts before they get published.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- 30-day free trial
- Self-Service: $599 per month
- Enterprise: Chat with the team for pricing
Pro Tip: DSMN8 has a number of free tools you can use to calculate ROI and compare yourself to competitors. These include the ROI Calculator, Reach Calculator, and Engagement Analysis tools.
6. Sociabble
Image via Sociabble
Sociabble stands out among employee advocacy tools because it offers solutions for advocacy, helps with internal communications, and drives employee engagement.
Additionally, it’s among those employee advocacy tools that allow you to get content from numerous online sources and curate it into relevant or personalized messages for employees.
Key Features
- Internal communication solutions to help you reach employees on numerous social media channels
- Curate content from listening tools and third-party sources
- Engage employees with gamification, challenges, quizzes, polls, badges, etc.
- Track website traffic and lead generation from employee activity
- Manage, scale, and track social selling success
- Amplify employer brand content and optimize recruitment opportunities on social media
Pros
- Ability to filter content
- Numerous customization options
- Mobile app available
Cons
- The inability to customize the gamification function.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Contact sales
Pro Tip: Leverage Sociable’s gamification features to encourage employees to participate in CSR activities and talk about company initiatives.
7. Connectteam
Image via Connectteam
Connectteam is one of the smart employee advocacy tools out there that helps companies increase brand awareness and drive traffic to their website. The platform enables employees to share content on social media and provides them with tools to customize their sharing experience.
As one of the popular employee advocacy tools, Connecteam’s suite of features makes it easy for companies to communicate and engage with their employees.
What’s more, the platform is very user-friendly, and that acts as an incentive for employees to get started sharing content.
Let’s see what else makes this one of the best employee advocacy tools.
Key Features
- Set advocacy goals and send company updates on achieving KPIs
- Knowledge base, training resources, and handbooks give employees the information they need to share content
- One-on-one, group, and company-wide communication feature
- Rewards and recognition features to motivate employees
- Gamification to add a fun element to the employee advocacy programs
- Track employee engagement with content
Pros
- Comprehensive employee advocacy tools
- Streamlined knowledge sharing
- Desktop, mobile, and kiosk access
Cons
- Free plan limits users to 50.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Free: Up to 50 users
- Basic: $39 per month
- Advanced: $79 per month
- Expert: $159 per month
Pro Tip: Reward your employees for reaching advocacy goals with tokens that they can exchange for gift cards from popular vendors.
8. Ambassify
Image via Ambassify
Ambassify is one of the employee advocacy tools that take a holistic approach to streamline brand advocacy.
What makes it stand out among employee advocacy tools is the fact that it facilitates a feedback loop that helps companies fine-tune their communication strategy.
This means, that you can give suggestions for content that you want employees to share and even A/B test your content campaigns.
It’s time to check out its features, pros, cons, and pricing.
Key Features
- Community Portal to build a community of advocates
- Streamlined view of the leaderboard, campaigns, and the feed that displays posts created by the community
- Over 20 campaign templates make it easy to create and publish social media posts
- Polls, feedback, and surveys help identify the best brand advocates and solicit content suggestions
- Test multiple content formats to see which one advocates think is the most effective
Pros
- Post scheduling feature
- Built-in platform to share videos on to social media channels
- Reward system to motivate advocates
- Rich analytics
Cons
- No free trial and relatively expensive paid plans.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Essential: $800 per month
- Premium: $1200 per month
- Enterprise: Contact the company for pricing details
Pro Tip: Leverage the custom fields to segment and pick the strongest employee advocates.
9. SocialPubli
Image via SocialPubli
SocialPubli is the platform you need to leverage your employees, influencers, and partners to improve your brand visibility.
What makes this one of the best employee advocacy tools is the gamification system it offers. With this, you can motivate your employees to share company news to target audience.
That’s not all. It has features that allow you to view and approve content before it is posted, giving you complete control over the posts.
As always, it’s important to check out the features before investing in employee advocacy tools such as SocialPubli Advocacy.
Let’s get started.
Key Features
- Content moderation panel to view and approve posts
- Control over the timing of posts
- Real-time view of the distribution of content across social media accounts and social metrics
- Reward system to incentivize employees
- Ability to create teams of employees for brand advocacy campaigns
Pros
- Real-time view of social metrics
- Ranking and reward system
- Campaign manager to pre-approve content
Cons
- No free trial
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Contact the company for pricing details
Pro Tip: Measure the reach, likes, comments, and shares for each of your brand advocate’s posts.
10. PostBeyond
Image via PostBeyond
If you’re looking to keep it simple when it comes to employee advocacy, PostBeyond is a good choice.
As one of the simple yet effective employee advocacy tools in the market, it helps companies increase their reach and engagement on social media.
A ready-made content library of company-approved content removes the hassles of finding content for employees to share.
This is one of the best employee advocacy tools companies can use to amplify their social media reach, improve their digital footprint, and better engage their employees.
Take a peek into its features, pros, and cons to make an informed decision.
Key Features
- Centralized content library keeps employees updated on what content to post
- Personalized feed help employees subscribe to various topics and build their own content library
- Option to filter, categorize, and prioritize content
- PostBeyond allows you to compile content into a newsletter and deliver to your employees’ email inbox
- Social sharing and gamification features
- Marketing automation and integration to get a holistic view of advocacy campaigns
Pros
- Smart content suggestions
- Gamification
- Robust integration with marketing tools
Cons
- No option to filter the most shared posts based on timelines.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Contact the sales team for pricing details
Pro Tip: Turn the ‘Brand Compliance’ feature on to flag inappropriate words and negative reviews.
11. Socxo
Image via Socxo
Wondering if there are employee advocacy tools that combine ease of sharing content with rich analytics?
Socxo ticks the right boxes. It streamlines content sharing and offers detailed analytics that help businesses measure the impact of their employee advocacy programs.
You can curate a rich blend of user-generated, industry-specific, and branded content for your employees to share. Gamification and analytics are the other plus points of Socxo.
Let’s see what else makes this one of the suitable employee advocacy tools for your business.
Key Features
- Auto-fetch content from relevant channels and organize them on themed channels
- Supports sharing of pre-approved user-generated content
- Personal leaderboard and dashboard track metrics and activities
- Gamification, quizzes, surveys, and challenges to motivate advocates
- Push notifications and alerts to ensure action on important updates
Pros
- Gamification keeps users engaged
- Auto-fetch content feature
- Social media integration
Cons
- The software experiences technical glitches at times.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Pay As You Use: $199 for 500 shares per month
- Basic: $3,499 per year for 15,000 shares
- Standard: $9,999 per year for 60,000 shares
- Enterprise: Contact the sales team for pricing information
Pro Tip: Leverage AI-assisted content from Socxo’s partners Vestorly or UpContent to create quality content in quick time.
12. DrumUp
Image via DrumUp
DrumUp is one of the powerful employee advocacy tools that help you get your employees involved in promoting your company.
DrumUp makes creating and sharing content, tracking employee activity, and measuring the impact of your employee advocacy program easy.
In short, if you're looking for a way to improve your employee advocacy program, DrumUp is worth considering.
Let’s zoom in on its features, pros, and cons.
Key Features
- Curated feed of relevant content that employees can share with their networks
- Content is personalized for each employee based on their interests and expertise
- Daily content updates and industry news streams to keep the posts fresh and relevant
- Reporting and analytics allow you to track the reach and engagement of their employee advocacy efforts
- Monitor employee advocacy activity on social channels
- Gamification features to engage advocates
Pros
- Social media monitoring
- Daily content updates and news streams
- Rich analytics
Cons
- Does not integrate with social channels other than Twitter, Facebook, and LinkedIn.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Free: Up to 3 posts per day
- Starter: $15 per month
- Pro: $39 per month
- Small Business: $79 per month
Pro Tip: Your employees can use the convenient DrumUp Chrome extension to manage their social media accounts.
13. Sprinklr
Image via Sprinklr
Sprinklr's Advocacy solution helps you turn your employees into your best brand advocates.
The employee advocacy features are designed to help businesses tap into the power of their employees' social networks. This is an easy way to amplify your reach and build deeper relationships with customers and prospects.
Sprinklr Advocacy offers all that you would expect from the best employee advocacy tools. You can use this tool to identify your best advocates, connect them with the content to share, track their activity, and measure the ROI of your campaign.
Here’s a closer look at what else makes this one of the top employee advocacy tools.
Key Features
- Content calendars, planning tools, and central asset repository help employees access approved brand content
- Screen advocates and control the advocacy program easily through the Advocacy Admin Console
- Activity tracking features allow you to see which pieces of content are being shared and how often
- Reporting features help you track the results such as leads generated and reach of the content
- Gamification options to keep employees motivated
Pros
- Calendar for scheduling social media posts
- Community management
- Detailed social media metrics
Cons
- The user interface is complicated for new users.
Usability
- Moderately easy to use
Tool Level
- Intermediate
Pricing
- Contact the sales team for pricing details
Pro Tip: Your employees can use the convenient DrumUp Chrome extension to manage their social networks.
14. Easy Advocacy
Image via Easy Advocacy
Looking for uncomplicated employee advocacy tools to elevate your brand presence?
Easy Advocacy is one of the leading employee advocacy tools on the market that is super easy to use.
It not only makes it easy to set up advocacy campaigns but gives a preview of the content to share with employees. With links and caption suggestions right in their email inbox, advocates can then share approved content to popular social media channels.
What else makes us include this in our list of the best employee advocacy tools? Read on.
Key Features
- Centralized content repository makes it easy for employees to find content to share
- Social sharing enabled for LinkedIn, Twitter, Facebook, and Pinterest
- Set up advocacy campaigns and email the content, captions, and links to advocates
- Monitor campaign results and advocates who get the most engagement
- Visible leaderboard keeps employees informed and motivated
Pros
- Quick campaign set-up
- Content preview
- Easy to share content on social media
Cons
- You have to manually upload distribution lists to send content to employees.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Free
Pro Tip: See which advocate delivers the most shares, views, and clicks in the Statistics tab.
15. GaggleAMP
Image via GaggleAMP
GaggleAMP is one of the popular employee advocacy tools that enable businesses to amplify their social media visibility.
It gives you a suite of tools to help you get the most out of your social media amplification efforts, including the ability to track results, share content, and more.
Right from one-click setup of advocacy activities to business tools integration, GaggleAMP has what it takes to be called one of the best employee advocacy tools.
Take a look at its key features, pros, and cons.
Key Features
- Integration with business tools such as Slack enables one-click advocacy activities
- Employees can perform 50+ activities on social media
- Supports multiple platforms including Twitter, Instagram, Facebook, LinkedIn, Pinterest, YouTube, Glassdoor, and Xing
- Dashboards and in-depth analytics to track the performance of employee advocacy programs
- Leaderboard and gamification to keep advocates engaged
Pros
- Advanced post scheduling
- Supports a wide range of social media platforms
- One-click sharing of content
Cons
- Does not offer social channel preview for mobile users.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Like most employee advocacy tools, GaggleAMP offers a 14-day free trial. The paid plan costs $300 per month.
Pro Tip: Leverage GaggleAMP’s gamification features to help employees accrue points that they can for branded merchandise or gift cards.
16. Social Horse Power
Image via Social Horse Power
Social Horse Power is one of the cutting-edge employee advocacy tools you need to boost brand awareness and reach new audiences.
The tool makes it easy to create and share engaging content that employees can share with their networks. And because the tool is completely social media-based, businesses can track the success of their campaigns and measure their ROI.
In addition to automated content syndication, Social Horse Power lets you customize the look and feel of your content to match your brand, ensuring that your company's voice comes through loud and clear.
Read on to know what else makes this one of the best employee advocacy tools for your business.
Key Features
- Easy to pull content from social media, trusted news sources, and company whitepapers, updates, and job postings
- Options to auto-approve feeds or individually approve each article
- Social media campaign manager to schedule posts
- Detailed analytics
- Robust integrations with business tools
Pros
- Automated content syndication
- Drag-and-drop social calendar
- Bulk scheduling of posts
Cons
- Data organization in the analytics tab can do with some improvement.
Usability
- Easy to use
Tool Level
- Beginner
Pricing
- Contact the sales team for pricing information
Pro Tip: Leverage the tool’s built-in social listening capability to track and share the latest news in the industry.
17. Bambu by Sprout Social
Image via Sprout Social
Employee advocacy tools like Bambu make it easy to amplify your reach, increase engagement, and improve conversion rates with the help of your employees.
With it, you can make it easy for employees to access shareable content, customize their experiences, and ensure their messaging aligns with your brand values.
You can decide if this is one of the employee advocacy tools you want to try out once you go over its key features, pros, and cons.
Key Features
- Create content easily and have employees share in one click
- Employees can quickly find topics that match their interests and resonate with their audience
- Detailed analytics you can leverage to build a more impactful content strategy and improve ROI
- Designated admins to easily add or organize pre-approved content employees can share
- Ability to add notes or material on the sharing board so that employees know what's urgent or how to share
- Specific employee advocacy tools that ensure a streamlined social media sharing process
- Social selling solution to help sales teams grow thought leadership and drive qualified leads
Pros
- Great scheduling functionality
- Lots of customization options
Cons
- This is one of the employee advocacy tools with a complicated and somewhat lengthy initial setup.
Usability
- Moderately easy to use
Tool Level
- Intermediate
Pricing
- Request a demo to get pricing
Pro Tip: Leverage their compliance feature to lock posts that you want audiences to share as is without editing. The employee can then either decide to share the post or not.
FAQs
Q1. What are employee advocacy tools?
A. Employee advocacy tools are solutions that make it easy for your employees to share and endorse brand-related content on their social media channels.
Q2. Which is an example of employee advocacy?
A. An example of a successful advocacy program is one run by Starbucks.
Starbucks has publicly published social media guidelines for their employees to follow and refers to them as partners. Doing this gives them a sense of belonging and encourages participation.
Their employees regularly engage in promoting the brand and showcasing their positive organizational culture. On the other hand, the brand also publishes employee-generated content on various social media networks like Facebook and Instagram.
Their Facebook page currently has over 378k followers, while their Instagram partner account has 139k followers.
Q3. Which are the best employee advocacy platforms?
A. Here are some great employee advocacy tools:
- Haiilo Share
- Hootsuite Amplify
- EveryoneSocial
- Firstup
- DSMN8
- Sociabble
- DrumUp
- PostBeyond
- Ambassify
- Connectteam
Q4. How do you explain advocacy?
A. Advocacy is any action aimed at recommending, arguing for, speaking in favor of, defending, pleading on behalf of, or supporting others.
Q5. How do I get employee advocacy?
A. Start by identifying employees who can effectively promote your brand on social media. Then, with the help of one of the employee advocacy tools, work with these employees to promote your brand and achieve business goals.
Q6. What is social media advocacy?
A. It's the act of leveraging social media users who support your business to help you promote your brand. In most cases, these include influencers, employees, and customers.
Q7. What is your favorite tool for employee advocacy, and why?
A. One of our favorite employee advocacy tools is DSMN8.
With it, we can not only turn employees into influencers but also easily manage internal communications and build robust employee advocacy programs.
Q8. How do you implement a successful employee advocacy program?
A. Create employee advocacy programs with these steps:
- Identify the program’s benefit to your business
- Define clear objectives for the program depending on departments it will help
- Choose channels to leverage
- Choose the right employee advocates
- Find employee advocacy tools to advance your program
- Set launch dates
- Get stakeholder buy-in
- Define the program's value and encourage employees to participate
- Document, track your program, and optimize
Q9. How can you boost your employee advocacy program?
A. Use these tactics:
- Get executive and stakeholder buy-in
- Train employees
- Dedicate resources to help you keep the program running smoothly
- Identify reliable employee advocacy tools that streamline the process
- Track employee performance and reward
- Regularly measure program performance and optimize
Q10. What are the benefits of employee advocacy?
A. Benefits you get from an employee advocacy program include:
- Increased employee engagement
- Positions employees as thought leaders
- Boosts brand visibility
- Humanizes your brand
- Increases customer engagement
- Reduces marketing costs
Which Employee Advocacy Tools Suit Your Business Needs?
Have you found a platform to streamline your program from the employee advocacy tools we listed?
You should.
With the right employee advocacy tools, you not only make it easy to turn your workforce into influencers, but you also help them grow thought leadership in their areas of work.
Most importantly?
You make it easy for your brand to control messages employees share, build brand awareness, amplify reach, and increase conversion opportunities.
Explore the employee advocacy tools we've listed and try them out. Then share your experience and whether these employee advocacy tools meet your needs in the comments.
Leave a Comment