In a noisy marketplace, you need to find tactics that help you build reputation, gain brand awareness, and become a trusted company in your industry.
So, what's one of the strategies you can use?
Leverage employee advocacy tools that help you entrust employees with promoting your brand.
Employee advocacy helps your target audience connect with real people they trust more than the brand — your employees. And according to research, customers consider employees more credible than brand CEOs, influencers, or celebrities.
Image via Edelman
Much like affiliate or influencer marketing campaigns, employee advocacy programs rely on influential individuals helping you promote your brand.
However, in this case, these individuals you leverage for word-of-mouth marketing are not celebrities or influencers but your own employees.
But there's a problem with this strategy.
There are so many employee advocacy tools that choosing one that suits your needs can be challenging.
But don't fret.
This post will help you find employee advocacy tools with features that meet your needs and company goals.
Want to know which are the right employee advocacy tools to use in 2023?
Read on to discover the best employee advocacy tools your brand can use.
Why should you leverage the top employee advocacy tools?
Employee advocacy has many benefits besides helping you build brand awareness and grow a positive reputation.
Leveraging these employee advocacy tools can also:
There are many more benefits that you get from running an employee advocacy program. However, you will have a hard time managing your program if you don't have the right employee advocacy tools.
These employee advocacy tools streamline your employee advocacy process from curating company content and getting employees to share to personalizing for authenticity and tracking performance.
But which are these top employee advocacy tools?
Find out below.
Image via Haiilo Share
As one of the top employee advocacy tools, Haiilo Share makes it easy to create content for social media and disseminate it to employees.
Previously known as Smarp, this is among the employee advocacy tools that enable you to accurately segment content so that it's relevant to each employee.
Haiilo is also among employee advocacy tools that ensure employees receive real-time alerts of new updates at any time, anywhere.
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Pro Tip: The news feed on Haiilo makes it easy for employees to find content, bookmark it, and leave comments. Asking them to leave comments can be a good way to avoid sharing duplicate content.
Image via Hootsuite
What makes Hootsuite Amplify stand out as one of the most effective employee advocacy tools is its analytics.
With the in-depth reports it offers, you can tell which posts perform well and which employees drive engagement.
Best of all?
It's a great add-on if you already use Hootsuite as a social media management tool since it makes training and onboarding employees easier.
Want to know what else makes this one of the top employee advocacy tools? Find out below.
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Pro Tip: Leverage the free resources, webinars, and academy to learn more about the platform and its proper use.
Image via EveryoneSocial
What makes EveryoneSocial stand out among employee advocacy tools is its focus on engagement.
As one of the popular employee advocacy tools, it collects employee data and then enables you to modify the interface so that employees can stay engaged with numerous incentives.
What's more?
Their extensive analytics tools can help you track which employees drive social media traffic and engagement.
Let’s see what else makes this tool qualify as one of the best employee advocacy tools.
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Pro Tip: Leverage their HR tool to get employees to share job opportunities. The hiring manager can then easily find potential candidates who come through as personal referrals.
Image via Firstup
If you are looking for employee advocacy tools that allow employees to share company content on their personal social media channels, Firstup is a great choice.
Born out of the merger of two popular employee advocacy tools —SocialChorus and Dynamic Signal—Firstup is one of the most comprehensive employee advocacy tools.
Like other top employee advocacy tools, Firstup has a suite of features that makes it easy to create valuable content and publish it. Additionally, you can use the tool to streamline internal communication and reach out to former employees to expand the pool of brand advocates.
Check out the key features of Firstup to decide if it is one of the suitable employee advocacy tools for your business.
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Pro Tip: Run polls to find out what type of content employees want to share and measure employee sentiment.
Image via DSMN8
DSMN8 is one of the finest employee advocacy tools and it can effectively turn your employees into in-house influencers for your brand.
Just the way you can improve your content strategy with influencers, the platform makes it possible for your employees to generate massive engagement for the brand and maximize its reach.
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Pro Tip: DSMN8 has a number of free tools you can use to calculate ROI and compare yourself to competitors. These include the ROI Calculator, Reach Calculator, and Engagement Analysis tools.
Image via Sociabble
Sociabble stands out among employee advocacy tools because it offers solutions for advocacy, helps with internal communications, and drives employee engagement.
Additionally, it’s among those employee advocacy tools that allow you to get content from numerous online sources and curate it into relevant or personalized messages for employees.
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Pro Tip: Leverage Sociable’s gamification features to encourage employees to participate in CSR activities and talk about company initiatives.
Image via Connectteam
Connectteam is one of the smart employee advocacy tools out there that helps companies increase brand awareness and drive traffic to their website. The platform enables employees to share content on social media and provides them with tools to customize their sharing experience.
As one of the popular employee advocacy tools, Connecteam’s suite of features makes it easy for companies to communicate and engage with their employees.
What’s more, the platform is very user-friendly, and that acts as an incentive for employees to get started sharing content.
Let’s see what else makes this one of the best employee advocacy tools.
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Pro Tip: Reward your employees for reaching advocacy goals with tokens that they can exchange for gift cards from popular vendors.
Image via Ambassify
Ambassify is one of the employee advocacy tools that take a holistic approach to streamline brand advocacy.
What makes it stand out among employee advocacy tools is the fact that it facilitates a feedback loop that helps companies fine-tune their communication strategy.
This means, that you can give suggestions for content that you want employees to share and even A/B test your content campaigns.
It’s time to check out its features, pros, cons, and pricing.
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Pro Tip: Leverage the custom fields to segment and pick the strongest employee advocates.
Image via SocialPubli
SocialPubli is the platform you need to leverage your employees, influencers, and partners to improve your brand visibility.
What makes this one of the best employee advocacy tools is the gamification system it offers. With this, you can motivate your employees to share company news to target audience.
That’s not all. It has features that allow you to view and approve content before it is posted, giving you complete control over the posts.
As always, it’s important to check out the features before investing in employee advocacy tools such as SocialPubli Advocacy.
Let’s get started.
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Pro Tip: Measure the reach, likes, comments, and shares for each of your brand advocate’s posts.
Image via PostBeyond
If you’re looking to keep it simple when it comes to employee advocacy, PostBeyond is a good choice.
As one of the simple yet effective employee advocacy tools in the market, it helps companies increase their reach and engagement on social media.
A ready-made content library of company-approved content removes the hassles of finding content for employees to share.
This is one of the best employee advocacy tools companies can use to amplify their social media reach, improve their digital footprint, and better engage their employees.
Take a peek into its features, pros, and cons to make an informed decision.
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Pro Tip: Turn the ‘Brand Compliance’ feature on to flag inappropriate words and negative reviews.
Image via Socxo
Wondering if there are employee advocacy tools that combine ease of sharing content with rich analytics?
Socxo ticks the right boxes. It streamlines content sharing and offers detailed analytics that help businesses measure the impact of their employee advocacy programs.
You can curate a rich blend of user-generated, industry-specific, and branded content for your employees to share. Gamification and analytics are the other plus points of Socxo.
Let’s see what else makes this one of the suitable employee advocacy tools for your business.
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Pro Tip: Leverage AI-assisted content from Socxo’s partners Vestorly or UpContent to create quality content in quick time.
Image via DrumUp
DrumUp is one of the powerful employee advocacy tools that help you get your employees involved in promoting your company.
DrumUp makes creating and sharing content, tracking employee activity, and measuring the impact of your employee advocacy program easy.
In short, if you're looking for a way to improve your employee advocacy program, DrumUp is worth considering.
Let’s zoom in on its features, pros, and cons.
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Pro Tip: Your employees can use the convenient DrumUp Chrome extension to manage their social media accounts.
Image via Sprinklr
Sprinklr's Advocacy solution helps you turn your employees into your best brand advocates.
The employee advocacy features are designed to help businesses tap into the power of their employees' social networks. This is an easy way to amplify your reach and build deeper relationships with customers and prospects.
Sprinklr Advocacy offers all that you would expect from the best employee advocacy tools. You can use this tool to identify your best advocates, connect them with the content to share, track their activity, and measure the ROI of your campaign.
Here’s a closer look at what else makes this one of the top employee advocacy tools.
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Pro Tip: Your employees can use the convenient DrumUp Chrome extension to manage their social networks.
Image via Easy Advocacy
Looking for uncomplicated employee advocacy tools to elevate your brand presence?
Easy Advocacy is one of the leading employee advocacy tools on the market that is super easy to use.
It not only makes it easy to set up advocacy campaigns but gives a preview of the content to share with employees. With links and caption suggestions right in their email inbox, advocates can then share approved content to popular social media channels.
What else makes us include this in our list of the best employee advocacy tools? Read on.
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Pro Tip: See which advocate delivers the most shares, views, and clicks in the Statistics tab.
Image via GaggleAMP
GaggleAMP is one of the popular employee advocacy tools that enable businesses to amplify their social media visibility.
It gives you a suite of tools to help you get the most out of your social media amplification efforts, including the ability to track results, share content, and more.
Right from one-click setup of advocacy activities to business tools integration, GaggleAMP has what it takes to be called one of the best employee advocacy tools.
Take a look at its key features, pros, and cons.
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Pro Tip: Leverage GaggleAMP’s gamification features to help employees accrue points that they can for branded merchandise or gift cards.
Image via Social Horse Power
Social Horse Power is one of the cutting-edge employee advocacy tools you need to boost brand awareness and reach new audiences.
The tool makes it easy to create and share engaging content that employees can share with their networks. And because the tool is completely social media-based, businesses can track the success of their campaigns and measure their ROI.
In addition to automated content syndication, Social Horse Power lets you customize the look and feel of your content to match your brand, ensuring that your company's voice comes through loud and clear.
Read on to know what else makes this one of the best employee advocacy tools for your business.
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Pro Tip: Leverage the tool’s built-in social listening capability to track and share the latest news in the industry.
Image via Sprout Social
Employee advocacy tools like Bambu make it easy to amplify your reach, increase engagement, and improve conversion rates with the help of your employees.
With it, you can make it easy for employees to access shareable content, customize their experiences, and ensure their messaging aligns with your brand values.
You can decide if this is one of the employee advocacy tools you want to try out once you go over its key features, pros, and cons.
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Pro Tip: Leverage their compliance feature to lock posts that you want audiences to share as is without editing. The employee can then either decide to share the post or not.
Q1. What are employee advocacy tools?
A. Employee advocacy tools are solutions that make it easy for your employees to share and endorse brand-related content on their social media channels.
Q2. Which is an example of employee advocacy?
A. An example of a successful advocacy program is one run by Starbucks.
Starbucks has publicly published social media guidelines for their employees to follow and refers to them as partners. Doing this gives them a sense of belonging and encourages participation.
Their employees regularly engage in promoting the brand and showcasing their positive organizational culture. On the other hand, the brand also publishes employee-generated content on various social media networks like Facebook and Instagram.
Their Facebook page currently has over 378k followers, while their Instagram partner account has 139k followers.
Q3. Which are the best employee advocacy platforms?
A. Here are some great employee advocacy tools:
Q4. How do you explain advocacy?
A. Advocacy is any action aimed at recommending, arguing for, speaking in favor of, defending, pleading on behalf of, or supporting others.
Q5. How do I get employee advocacy?
A. Start by identifying employees who can effectively promote your brand on social media. Then, with the help of one of the employee advocacy tools, work with these employees to promote your brand and achieve business goals.
Q6. What is social media advocacy?
A. It's the act of leveraging social media users who support your business to help you promote your brand. In most cases, these include influencers, employees, and customers.
Q7. What is your favorite tool for employee advocacy, and why?
A. One of our favorite employee advocacy tools is DSMN8.
With it, we can not only turn employees into influencers but also easily manage internal communications and build robust employee advocacy programs.
Q8. How do you implement a successful employee advocacy program?
A. Create employee advocacy programs with these steps:
Q9. How can you boost your employee advocacy program?
A. Use these tactics:
Q10. What are the benefits of employee advocacy?
A. Benefits you get from an employee advocacy program include:
Have you found a platform to streamline your program from the employee advocacy tools we listed?
You should.
With the right employee advocacy tools, you not only make it easy to turn your workforce into influencers, but you also help them grow thought leadership in their areas of work.
Most importantly?
You make it easy for your brand to control messages employees share, build brand awareness, amplify reach, and increase conversion opportunities.
Explore the employee advocacy tools we've listed and try them out. Then share your experience and whether these employee advocacy tools meet your needs in the comments.
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