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We all want to make the most of our Facebook marketing campaigns.

But oftentimes, we don’t know exactly where to start. Alternatively, we don’t have the resources to do it.

This is exactly where Facebook marketing tools come in handy.

For the longest time, brands kept investing money into Facebook ads to improve their performance on the platform.

Soon though, a number of Facebook marketing tools started cropping up.

These tools are a game-changer.

From content creation to publishing to analytics, they can help you from start to end.

So, in this post, we will share a list of our favorite Facebook marketing tools, their features, pros and cons, and more.

Ready to grow your Facebook marketing ROI?

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

The Top 5 Facebook Marketing Tools in 2023

As of July 2022, Facebook had more than 2.8 billion active users.

And what does that mean for businesses?

Heaps of opportunities.

Think about how a huge chunk of your target audience is probably hanging out on Facebook every single day.

This is what makes it all the more important for you to nail your Facebook marketing strategy.

The best way to do that?

Investing in the right Facebook marketing tools.

As you go deeper into this article, you’ll discover the best ones—both free and paid.

Whether you want to grow your following or boost engagement, you’ll find a tool that fits your needs just right. Let’s get started.

1. ShortStack

Image via ShortStack

ShortStack is a great marketing tool for creating contests, giveaways, and landing pages. Besides, it gives users real-time insights on views, traffic sources, shares, and more.

What else can the tool do, you may ask?

Let’s take a look at its key features.

Features

• You can use ShortStack to run and simplify drip campaigns on Facebook.
• The ability to build customized standalone landing pages and mini websites.
• Innovative games and challenges to engage customers.
• The option to distribute unique offers and coupons to customers.
• You can easily embed your promotions across multiple social media platforms.

Pros

• A free trial is available.
• A wide variety of templates that can be filtered by category.
• Extremely responsive and helpful chat support.

Cons

• It can be a bit expensive for small businesses.
• It can take a while to get used to all the features.

Tool Level

• Intermediate/Expert

Usability

• May involve a bit of a learning curve at the start.

Case Study

• At the start of 2020, Victory Brewing Company initiated a marketing campaign that focused on their Monkey family of beers.
• The goal was to promote these beers, along with bringing a little laughter to their fans.
• The company chose to run a long-term contest with the support of ShortStack. 21 prizes were awarded over a course of ten months.
• During that time, Victory Brewing Company was able to gather over 230K leads, along with 457 hashtag entries from Instagram and Twitter, thus successfully promoting the Monkey beers.

Price

ShortStack offers a free trial for 30 days with limited features. Once your trial ends, you can subscribe to one of the following paid plans:

• Business: $99/month
• Agency: $249/month
• Brand: $499/month
• Enterprise: Needs to be customized based on your requirements.

Pro Tip: The ShortStack for Teams feature will enable you to invite others to collaborate on Facebook campaigns within the same account.

2. Agorapulse

Image via Agorapulse

Third on our list of Facebook marketing tools is Agorapulse. A social media management software, Agorapulse can help you ramp up your Facebook presence effectively.

The best part?

Its free tool lets you create sweepstakes, contests, and quizzes easily.

Features

• Agorapulse helps you discover trends about your brand via social listening.
• An Inbox Assistant that will organize your inbox automatically.
• The ability to plan, collaborate, and publish Facebook posts.
• Smart recommendations on your next social media move based on customer behavior.
• The option to track response times for every team member.

Pros

• Can post to multiple social media platforms from one screen.
• A simple and clean user interface.
• An exceptionally well-designed mobile app.

Cons

• Its integrations can do with some improvements.
• The content scheduling workflow could be faster.

Tool Level

• Beginner/Intermediate

Usability

• Agorapulse is very intuitive and easy to use.

Price

Interested users can try Agorapulse for free for 30 days. No credit card is required. Check out its pricing plans below:

• Free
• Pro: $79/month
• Premium: $159/month
• Enterprise: Custom

Pro Tip: Agorapulse has a number of free tools. The Agorapulse Academy and Facebook Page Barometer are especially worth checking out.

3. MobileMonkey

Image via MobileMonkey

Are you looking to take your Facebook Messenger marketing to the next level?

With MobileMonkey, you can easily create bots that work in web chat, SMS, as well as Facebook. You can also use it to send out Messenger broadcasts and automatically respond to comments on Facebook posts.

Features

• An omnichannel approach makes it possible to see conversations across messaging apps in a unified inbox.
• The ability to send notifications, promos, and updates to contacts in Facebook Messenger.
• The option to add an automated answering service to your Facebook page and capture critical information.

Pros

• Efficient integrations with various apps.
• A variety of resources in several formats including recorded videos, live chats, a Facebook community, and more.

Cons

• Extremely frequent updates can overwhelm users.
• The interface can do with some improvements.

Tool Level

• Beginner/Intermediate/Expert

Usability

• Despite the vast set of features, MobileMonkey is pretty easy to set up and use.

Case Study

• Movimientos Sagrados, or Sacred Movements, wanted to generate high-quality leads for its meditation classes.
• They leveraged the MobileMonkey chatbot program to converse with prospects and address common pain points.
• Over time, the average class size increased by 50%, and acquisition costs went down by a hefty 87%.

Price

MobileMonkey doesn’t come with a free trial. It offers different plans for different products. For more details on pricing and information, it is best to contact their sales team.

Pro Tip: Confused about the tool’s features? Check out their website for free tutorials, tools, and training.

4. Post Planner

Image via Post Planner

Are you struggling to post good content consistently on Facebook? If that’s the case, Post Planner is the tool you need. You can use it to identify top-performing content, schedule posts, and level up engagement.

Post Planner is trusted by thousands of businesses from across the globe.

Why?

Because posts from the tool get 510% more engagement.

Features

• You can publish posts on five of the biggest social media platforms.
• The ability to schedule social media posts in seconds.
• Discover viral content on social platforms by sorting for virality, likes, or shares.
• Access the world’s largest web-database of quotes and conversation starters.
• An easy-to-use Library to store and organize all your content.

Pros

• It’s extremely intuitive and easy to use.
• A wide variety of paid plans.

Cons

• There is no mobile app.
• You can only register one person on their lower-tier plans.

Tool Level

• Beginner/Intermediate

Usability

• Post Planner is easy to use for both experts and beginners.

Price

All of Post Planner’s plans come with a 7-day free trial. Check out its paid plans below:

• Starter: $5/month
• Solo: $24/month
• Business: $39/month
• Venture: $79month
• Agency: $139/month
• Enterprise: $299/month

Pro Tip: Use Post Planner’s ‘Recycle’ feature to queue old social media posts for reposting.

5. Socialbakers

Image via Socialbakers

Our list of Facebook marketing tools wouldn’t be complete without making mention of Socialbakers. Socialbakers positions itself as an AI-powered social media and digital marketing solution.

It has a suite of tools that will help you level up your Facebook account.

Features

• Powerful AI to help you discover your marketing personas.
• The option to schedule and publish posts to multiple platforms.
• Easily view campaign analytics on a customizable dashboard.

Pros

• An unmatched customer service team.
• The website offers dozens of actionable tips on how to squeeze the most juice out of the tool.

Cons

• Much more expensive than its competitors.
• The mobile interface isn’t good enough.

Tool Level

• Beginner/Expert/Intermediate

Usability

• Socialbakers is incredibly easy to use.

Price

Socialbakers offers interested users a free trial. It comes with two paid pricing plans as given below:

• Essential: From $200/month
• The Complete Socialbakers Solution: Requires a consultation.

Pro Tip: Socialbakers also doubles up as a powerful influencer marketing platform. Check out all of its features to get more bang for the buck.

FAQs

Q1. How efficient are Facebook's marketing tools for users?

A. Facebook marketing tools can help marketers make the most of their Facebook campaigns. They can help with:

• Creating engaging content
• Scheduling content
• A/B testing
• Running Facebook ad campaigns
• Organizing contests and quizzes
• Monitoring conversations about brands
• Analyzing the efficacy of Facebook campaigns

Q2. What are some of the best Facebook marketing tools?

A. Some of the best Facebook marketing tools are:

• ShortStack
• Agorapulse
• MobileMonkey
• Post Planner
• Socialbakers

Q3. What is the necessity of Facebook marketing tools?

A. Facebook has come to be the biggest social media platform. You can take your business to the next level by marketing it on Facebook.

However, oftentimes, business owners don’t know where to start from or lack the necessary resources for the same.

This is where Facebook marketing tools become important. From content curation to scheduling to posting to monitoring, these tools can help you from start to end, at a cost that won’t burn a hole in your pocket.

Q4. What are some free good Facebook marketing tools or software?

A. Agorapulse is one of the best free Facebook marketing tools. It can help you plan, schedule, and post engaging content on your Facebook pages.

What’s more, you may ask?

Agorapulse can even help you understand customer behavior, monitor brand mentions, and measure overall campaign performance.

Q5. What are the best Facebook tools for brands and marketers?

A. Some of the best Facebook tools for brands and marketers are as follows:

• ShortStack
• Agorapulse
• MobileMonkey
• Post Planner
• Socialbakers

These tools enable marketers to plan and publish content on Facebook, create ads, boost engagement, and gather real-time insights about their brand and audience.

Q6. What are the best Facebook marketing tips?

A. Here are some of the best Facebook marketing tips to grow your business:

• Make sure your bio is optimized.
• Stay true to your niche and target audience.
• Experiment with various forms of content till you find out what works best for you.
• Post content consistently.
• Improve response time.
• Make it a point to measure the effectiveness of your campaign.

Q7. What are the Facebook business tools?

A. Facebook offers a plethora of tools for businesses to grow.

And the best part?

Most of these tools are free.

Here are some of the best ones:

• Facebook Messenger
• Canvas
• Ads Manager
• Business Manager
• Facebook Pixel
• Audience Network
• Facebook Blueprint

Q8. What are the benefits of Facebook marketing?

A. Facebook marketing has several advantages for businesses of all kinds.

For starters, it can help brands reach a wide audience, understand them, and keep them engaged. Facebook can also help you create a buzz around your products and services, and create a demand for them.

What’s more, when done right, Facebook campaigns can drive traffic to your website, thus improving your bottom line.

Q9. Is Facebook or Instagram a good marketing tool?

A. Both Facebook and Instagram are extremely powerful tools for growing your business.

When done right, both platforms can help you reach a new audience, market your products, and make more revenues.

That being said, Facebook is generally better suited for older audiences.

Which Facebook Marketing Tool Should You Choose?

There is no one-size-fits-all answer to that question.

That being said, no matter which of these Facebook marketing tools you choose, you’ll be able to make your brand shine on the platform.

With the right tool, you can post the right content at the right time, start important conversations, and build meaningful relationships.

Over time, the money you invested in the tool will pay off in the form of loyal customers and better revenues.

And isn’t that the goal?

So, what are you waiting for? Test out the tools of your choice, and start growing your business.

Are there any other Facebook marketing tools you have tried? How did they help your online marketing strategy? Tell us in the comments below.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.