How to Make a Video for Social Media (Infographic)

The use of videos is increasing continuously, especially for marketing purposes.

According to a recent survey, 60% of marketers use videos as a marketing tool for their business. In fact, 14% of marketers make at least one video every single day.

That clearly shows the importance of videos for marketing and why you should learn how to make a video the right way.

Today, you will learn some of the best tips on how to make great videos for your business or personal use.

Excited to learn more?

Let’s get started.

Table of Contents

5 Tips on How to Make Great Videos

Here are some of the most important tips to consider when making a video. Use these to create high-quality, professional videos in no time.

1. Use a Good Camera

The most important thing to remember when making a video is to use a good camera.

It doesn’t necessarily have to be an expensive HD camera. In fact, you can even use a good camera phone to create stunning videos, if you know how to do it right.

Also, don’t forget, you can borrow a camera from your friends if you want to shoot a professional video without investing too much.

2. Pick a Good Background or Location

Choose an appropriate indoor or outdoor location that is relevant to your video content. Also, make sure that the background that you choose will add to the video quality and not make it blurry.

You can also choose to create backgrounds using curtains, green screens, paper, etc. If you want to take it a step further, you can even create whole sets like a professional.

3. Be Mindful of Lighting and Angles

Whenever you choose a location for your shoot, make sure that it has proper lighting.

Use additional light sources when making a video indoors or use rooms with big windows and plenty of natural light.

When shooting outdoors, choose the right times like an hour before sunset or partly cloudy weather to ensure proper lighting. Be mindful of the direction of the sun and choose the right angles to make the best videos.

Also, reach your shoot location early and scout for the best angles and places from where you can make a video.

4. Follow the Basic Rules of Video Making

Use a 3*3 grid visualization and place your focal object away from the center to make your videos look more natural.

Use a tripod to take steady videos and avoid blurriness. If you’re a trained professional, you can also keep the camera in your hand, but make sure that your hands are steady.

5. Use a Good Video Editing Tool

Once you are done with your video, improve it by using a good video editing tool.

You can use it to add effects, transitions, filters, sounds, and other design elements to your videos. You can also add text to your videos or add subtitles to make sure that people can view them without sound as well.