While Mailchimp is a great platform to send emails and newsletters, it’s sometimes not the best choice for every business out there. Luckily, you can leverage many other free and paid Mailchimp alternatives to run successful email marketing campaigns.
And guess what?
Comparing Mailchimp alternatives will help you find the tool that best suits your business needs in terms of functionality and pricing.
But why is it important to use the right email marketing tools?
Well, for one, you want your emails to stand out in your recipients' inboxes. Secondly, you want the ability to create brand awareness, nurture leads, and retain them with the help of email marketing.
Email marketing delivers solid results. As per a recent study, the average return on investment (ROI) for email marketing in the US is 36:1.
Image via Litmus
However, while getting such results from your email marketing requires a good strategy, you also require the best email marketing tools to help you along the way.
And Mailchimp is not the only option you have. There are various Mailchimpm alternatives to suit different needs and fit different budgets.
Not sure which of the Mailchimp alternatives to choose?
Well, we have curated a list of Mailchimp alternatives you can leverage below plus features that make them stand out.
Before we get into the Mailchimp alternatives you can use, let's check out features you should consider as you hunt for the next email marketing tool.
Now that you know the functionalities to look for when choosing an email marketing tool, here is a review of the best Mailchimp alternatives you can consider.
But first, an in-depth review of Mailchimp and the features it offers.
Image via Mailchimp
The drag and drop editor, its intuitive dashboard, and free plan have made Mailchimp popular over the years. However, some brands may find the tool expensive, especially when accessing advanced features that help with segmentation and email automation.
Overall, Mailchimp offers great functionalities you can leverage to take your email campaigns to the next level.
But what features are these?
Take a look.
Key Features
Pros
Cons
Usability
Tool Level
Pricing
Pro Tip: Leverage the test email marketing feature to see how your professional marketing emails look before sending them to recipients.
As you can see, Mailchimp does have some good features you can leverage to run successful email marketing campaigns. However, the market is filled with numerous Mailchimp alternatives you can choose from if this platform’s functionalities fail to tick all the right boxes for your brand.
In the list below, we review Mailchimp alternatives and list the features they offer so that you can make an informed decision.
Let's get started.
Use this detailed comparison on Mailchimp alternatives to choose a platform that meets your needs.
Image via ActiveCampaign
If you are a dedicated email marketing professional, ActiveCampaign is one of the Mailchimp alternatives you should consider.
Why?
It’s one of the best Mailchimp alternatives with robust automation workflows that make it possible to create virtually any email marketing campaign you could want. Additionally, it has great deliverability rates and in-depth reports on different parameters.
Key Features
Pros
Cons
Usability
Tool Level
Pricing
Pro Tip: Use their list clean-up feature to ensure that your email marketing list only contains people who engage with your messages.
Image via MailerLite
Another one of the best Mailchimp alternatives is MailerLite, an email marketing tool with numerous features to boost your email marketing campaigns.
What's more?
It's among Mailchimp alternatives with great features for startups and small businesses looking for an affordable but powerful email marketing solution.
Key Features
Pros
Cons
Usability
Tool Level
Pricing
A 14-day free trial is available. Here are the various plans that it offers:
Pro Tip: Leverage their dynamic pop-up forms, embed forms, and landing pages to attract new subscribers from different marketing platforms you use.
Image via Omnisend
Why is Omnisend among the leading Mailchimp alternatives you can use?
It's an all-in-one email automation, email marketing, and SMS tool.
And in addition to these features, Omnisend is among Mailchimp alternatives that offer tools to execute successful ecommerce marketing strategies.
Key Features
Pros
Cons
Usability
Tool Level
Pricing
Pro Tip: Leverage Omnisend’s Product Picker feature to add products from your store into your newsletter or email, along with their descriptions, pictures, and pricing.
Image via Moosend
As one of the Mailchimp alternatives, Moosend automates repetitive email marketing tasks so you can concentrate on improving conversion rates and nurturing relationships.
What's more?
It's among Mailchimp alternatives that offer real-time analytics so that you can continuously improve your email marketing strategy for better results.
Key Features
Pros
Cons
Usability
Tool Level
Pricing
Pro Tip: Use heatmap analytics to track subscribers' scroll patterns and understand what they like most.
Image via Constant Contact
Constant Contact stands out among Mailchimp alternatives because it's a one-stop shop for small businesses that want to delve deep into email marketing.
What's more?
Constant Contact is among Mailchimp alternatives that make it easy to create content for social media, comment, reply to messages, schedule, and view analytics.
Key Features
Pros
Cons
Usability
Tool Level
Pricing
A 30-day free trial option is available. Here are the paid plans that it offers:
Pro Tip: If you have an online shop, you can leverage Constant Contact’s advanced segmentation feature to gather data directly from the ecommerce platform. This way, you can correctly target audiences at various stages of their customer journey.
Q1. What can I use instead of MailChimp?
A. The best Mailchimp alternatives you can use for email marketing include:
Q2. What is a cheaper alternative to MailChimp?
A. If you consider the number of subscribers for each plan, then some of the cheaper Mailchimp alternatives you can use for email marketing include:
Q3. Why is MailChimp not good?
A. Some of the reasons why marketers opt for Mailchimp alternatives include:
Q4. Who are the competitors of MailChimp?
A. Mailchimp alternatives in the email marketing industry include:
Q5. Does Google have something like Mailchimp?
A. You can leverage Google Workspace for a service like Gmail. However, you won't get the kind of dedicated email marketing features that Mailchimp offers.
Q6. Which email marketing software solution is the best?
A. Some email marketing software with great features include:
Q7. Why is Mailchimp so expensive?
A. Their paid plans are contact-based, which means your price can rise rapidly with an increase in the number of contacts.
Contacts include subscribers and unsubscribers still receiving transactional emails or receiving ads. Additionally, it includes nonsubscribers interacting with your business via linked ecommerce sites or app integrations.
It’s one of the reasons people go for Mailchimp alternatives like Constant Contact or Moosend that offer better pricing for a higher number of contacts.
Q8. What are some websites similar to Mailchimp?
A. Similar websites to Mailchimp include:
To find the ideal Mailchimp alternatives your business can leverage for email marketing, you need a lot of testing.
Go through the features mentioned in the comparison review above, choose one or several that fit your bill, and make use of their free trial offers.
Then, once you start using these Mailchimp alternatives, it'll be easy to figure out which one fits your needs the best.
Still not sure how to run successful email campaigns even with these Mailchimp alternatives? Well, you can post your questions in the comments section or leverage our email marketing services to grow your brand.
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