Performance marketing platforms help you run marketing and advertising campaigns driven by results.
And since your goals drive your performance marketing strategy, it becomes easy to track the achievement or lack thereof for any task.
However, you do need performance marketing platforms for accurate data associated with each action. Doing this then brings in transparency and gives you a complete picture of the efficiency of your strategies and the costs incurred.
Most importantly?
Performance marketing platforms help you eliminate the challenge of correctly attributing your leads and conversions. And this attribution problem is a challenge most marketers encounter, according to research.
Image via Ruler Analytics
As you can see, most of their challenges revolve around their return on investment, tracking offline conversions, proving return on ad spends, etc.
But all this can be a problem of the past if you leverage performance marketing platforms. They make it easy to identify your top traffic sources and help you get more revenue.
But there's saturation, with so many performance marketing platforms claiming to offer the best service. How do you get hold of one that performs as claimed?
This post delves into the best performance marketing platforms the market has to offer.
But first, a look at why you should consider performance marketing platforms and how they help your marketing strategy.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
With performance marketing, you (the retailer, merchant, or advertiser) only pay providers (affiliates, publishers, networks, influencers, etc.) once they complete specific actions or achieve certain goals.
And why is this great?
It gives you power as the advertiser since your marketing expenditure only goes to successful performance marketing campaigns.
And this is also why you need performance marketing platforms in 2023.
They help you analyze the performance of different marketing campaigns for leads, conversions, clicks, etc. The performance marketing platforms listed here allow you to determine cost per acquisition, attribute it correctly, and use the insights to optimize your efforts.
What's more?
These performance marketing platforms have customizable dashboards, analytics and tracking tools to give you a 360-degree view of your marketing campaign. You can see every action and its contribution to increasing brand awareness, conversions, leads, etc.
However, all this also depends on the type of performance marketing platforms you choose. In this case, you need one that gives you detailed insights into your campaigns while also helping you streamline them for better returns on investment.
But which performance marketing platforms should you use for data collection and analytics?
Discover them below.
Check out the performance marketing platforms your brand can leverage to tie payments to measurable actions:
Image via PartnerStack
With performance marketing platforms like PartnerStack, you get the power to recruit appropriate partners that help your brand sell more.
And whether you want to get more conversions, leads, or traffic, PartnerStack makes it possible to handle all kinds of partnerships you need.
What else does PartnerStack offer to align itself with the best performance marketing platforms? Let’s find out.
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Image via Post Affiliate Pro
If you are looking to boost productivity in business, then using performance marketing platforms is no longer an option, but a necessity.
Post Affiliate Pro is one of the performance marketing platforms that enables you to manage several affiliate programs and track affiliate partner performance effectively. The platform also comes in handy when issuing payouts and assigning commissions.
With Post Affiliate Pro, you can take your sales to the next level. This is made possible with the use of unique branding techniques. To run an affiliate program, you will have to reward the affiliates with commissions for sales and leads clicks conversions.
Post Affiliate is an amazing tool for recruiting and managing affiliates. Every affiliate is allocated promotional and marketing tools for your business. The performance marketing platform tracks their commissions and referrals and keeps a record of payouts.
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Image via LeadDyno
We have to admit that growing a business without performance marketing platforms for affiliate marketing is no easy feat.
LeadDyno performance marketing software is designed to help small businesses and larger enterprises get ahead of affiliate tracking, lead generation, and so much more.
With everything from monitoring your affiliate program performance to automating all of your marketing efforts, LeadDyno makes affiliate management a breeze.
You don’t need to be an expert affiliate marketer. LeadDyno is among the performance marketing platforms that provide all you need to manage and track your affiliate marketing strategies.
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Image via Rewardful
If you work in the SaaS space, Rewardful offers a simple way to set up referral and affiliate programs with Stripe. It is the perfect platform for SaaS businesses who are just starting off but looking to grow bigger.
Rewardful is extremely quick and easy to set up, and you can create different segments for grouping affiliates, customers, strategic partners, and more.
It comes with an integrated Stripe dashboard that gives you a complete overview of Rewardful data.
Just create a Rewardful account and connect it with your Stripe account to track referrals, discounts, and commissions in one place.
With Rewardful, you can run any affiliate, referral, customer, or influencer program from one centralized location.
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Image via AnyTrack
As one of the most used performance marketing platforms, AnyTrack is a plug & play conversion tracking software. It helps marketers attribute conversions to Facebook Pixel, Google Analytics accounts, and other Ad networks.
And by tracking your data across all your analytics, AnyTrack enables you to optimize your content, funnels, website, and ads using detailed data.
Let’s see what else makes AnyTrack one of the best performance marketing platforms.
Here we go.
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Offers a 14-free trial for new users.
Image via TUNE
Features offered by TUNE make it one of the most potent performance marketing platforms. Some of these include white labeling, customizable dashboards, postback capabilities, numerous affiliate automation tools, and so much more.
As expected from top performance marketing platforms, Tune integrates with any mobile measurement partner and network. With this, you can bring all your marketing partners, channels, campaigns, and networks under one roof.
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Plans for Advertisers
Plans for Networks
Image via Refersion
Developers often combine several tools into performance marketing platforms with the hope that they might serve the needs of every user.
If you came looking for fully-equipped performance marketing platforms that help your marketing team manage and track their affiliate marketing programs, look no further.
Refersion connects you to your customers through affiliate and influencer marketing. It consolidates huge affiliate marketing networks under a unified performance marketing software for easier tracking and management.
This is also one of the top performance marketing platforms because it allows you to define groups and track their progress in all aspects, from affiliate programs to ambassador/influencer opportunities.
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Image via Impact
Are you looking forward to building long-term partnerships with one of the best performance marketing platforms?
It’s virtually impossible to build a business without partnerships.
With Impact handling your performance marketing strategy, you can automate every type of partnership and scale your business to all-new levels.
Impact is one of the performance marketing platforms you need to tap into the massive potential of the partnership economy and see how our customers drive growth through partnerships.
And, when you need a partner, you can count on Impact’s vast selection of partners to save the day.
Lets see what features it has to qualify as one of the top-notch performance marketing platforms on our list.
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Image via ClickMeter
ClickMeter is one of the performance marketing platforms you can use to track your advertising and affiliate program. It can help you identify your best marketing sources, manage your commissions and links from a central location, and track visibility.
What's more?
It’s among the few performance marketing platforms that offer customized programs for publishers, advertisers, agencies, and affiliates.
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Unlike most performance marketing platforms that offer a free trial, ClickMeter offers a 30-day money-back guarantee with every plan.
Image via Affise
Performance marketing platforms like Affise make it easy for advertisers to manage, analyze, measure, and streamline digital marketing campaigns. It provides numerous features that help you boost your sales conversion rates and enjoy remarkable returns on investment.
Best of all?
As you can expect from top performance marketing platforms, Affise automates your workflows, thus making it easy to determine traffic sources and only pay for conversions.
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Image via Tapfiliate
When it comes to getting the most bang for every buck you spend on performance marketing platforms, only a handful do it better than Tapfiliate.
As one of the top performance marketing platforms, it helps brands and entrepreneurs focus more on their core business, while the affiliate marketing software manages their affiliate programs.
With Tapfiliate, you can create your own affiliate marketing software in minutes, track the results, dish out payments to your affiliates, and eventually grow your business.
What’s more?
Tapfiliate is similar to the performance marketing platforms that integrate seamlessly with any e-commerce or software site in minutes. This way, you can draw more customers to your business more conveniently.
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Image via AffiliateWP
AffiliateWP is among the easiest and most efficient performance marketing platforms that also allow you to pay your affiliates directly.
It belongs to the category of performance marketing platforms that make it easy for you to pay your affiliates directly to their bank accounts or debit cards in just a few clicks.
But that’s not all. Accurate affiliate tracking means you'll always know where your money is going.
The real-time reporting means you can see how well your affiliate referrals are doing – and take action quickly if necessary.
Before investing in performance marketing platforms such as AffiliateWP, it’s important to take a closer look at the features, pros, and cons. So, let’s get started.
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Image via IDevAffiliate
Performance marketing platforms like iDevaffiliate play a crucial role in enhancing your business’ operational efficiency. iDevAffiliate is not only an affiliate tracking software but also a commission management system.
You can share your performance marketing strategy on Facebook and Twitter. You may opt to share campaigns using banners text links, HTML ads, videos, text ads, and so on.
This is one of the ideal performance marketing platforms to create a customized payout structure based on percentages, flat-rate, recurring, pay per action or click commission.
To boost flexibility, you may recruit 10 tiers of affiliates.
iDevAffiliate is also one of the best performance marketing platforms because it minimizes fraud with password encryption, expiration tracking, fraudulent account restrictions, and blocking.
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Image via Voluum
If you are looking to track, automate and optimize advertising, then performance marketing platforms like Voluum are a good place to start. Voluum enables your marketing team to track display, native, social, organic, pop, or push ads easily.
Not many performance marketing platforms feature superfast reporting that enables marketers to monitor more than 30 metrics concerning every click, visit, and conversion like Voluum does. Moreover, the automizer helps you integrate your sources of traffic and to establish custom rules to optimize your campaigns.
The traffic distribution AI sends traffic to landing pages, campaign paths, and the best performance marketing offers.
That’s not all. Voluum is one of the perfect performance marketing platforms you can use to activate notifications on your phone or desktop to know when there is any change in campaign performance.
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Image via Scaleo
Scaleo is among the best performance marketing platforms for ad agencies, brands, and Affiliate networks. Being a cloud-based affiliate tracking and management software, the performance marketing platform has proven to be a game-changer in business.
Freelancers, small, medium-sized, and large businesses have found Scaleo to be one of the most efficient performance marketing platforms. This can be traced back to the combination of a super-fast interface and amazing features.
Additionally, this is among the performance marketing platforms that support multiple languages including English, Spanish, Vietnamese, Russian, and Portuguese.
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Image via CAKE
Unfortunately, not all performance marketing platforms allow you to completely oversee your marketing campaigns.
However, CAKE is one of the powerful performance marketing platforms that enable you to grow your business with greater clarity and precision.
CAKE also offers solutions for lead generation, multi-channel marketing, and affiliate marketing software.
Last but not least, this is also one of the performance marketing platforms that enable networks, publishers, and advertisers to measure, optimize and manage their marketing performance.
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Image via Everflow
What makes Everflow stand out from other performance marketing platforms is that it's a cloud-based software that offers you complete API access and detailed reporting.
As expected from top performance marketing platforms, Everflow lets you to track affiliates, manage influencers, media buying channels, and in-ap add placements.
And guess what?
You can also integrate it with Shopify and take control of any affiliate or influencer campaign aimed at increasing ecommerce sales.
These are the reasons to include Everflow in our list of top performance marketing platforms.
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Image via HOQU
Today’s market is saturated with performance marketing platforms of varying capacities. But when it comes to running your own affiliate network, no one does it better than HOQU.
HOQU is one of the ever-evolving performance marketing platforms for your affiliate campaigns. With its pixel or s2s integration and other features, you can easily track and analyze yout campaign, and keep track of leads, conversions, and other essential metrics.
On top of that, HOQU’s anti fraud protection watches over your campaigns and ensures your users' safety and security.
Last but not least, the flexible settings make it easy to customize your platform to meet your specific needs. These are the very reasons to regard it as one of the top performance marketing platforms.
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Image via Fintel Connect
Financial firms too, cannot escape performance marketing platforms. Being in the money business, you know how stressful it can be to find reliable performance marketing tools for your campaigns.
Fintel Connect is regarded as one of the top performance marketing platforms for financial services.
With a wealth of experience in driving customer growth across the US & Canada, the platform captures the unique needs of financial brands.
So, whether you’re in insurance, mortgage, banking, or any other section in the insurance sector, Fintel Connect has something for you.
Let’s look at the features that helped it rank on our list of performance marketing platforms.
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Image via Partnerize
Your search for performance marketing platforms to turn your partnership channel into a profit center just came to an end.
Performance marketing platforms like Partnerize are designed to consolidate both affiliate, and management solutions for a profitable partnership platform.
By eliminating manual tasks and spreadsheets, you and your partners can focus on what you do best – creating profitable growth.
This is also one of the best performance marketing platforms because it powers growth in different verticals, including brand safety, recruitment, payment processing, and fraud detection.
This way you can focus on what's important – forging great relationships with your partners.
What else makes us include this in our list of top performance marketing platforms? Read on.
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Image via Trackier
In a world of increased automation, AI-driven performance marketing platforms are designed to make campaigns successful with as little human intervention as possible.
Trackier is among the handful of performance marketing platforms to provide cutting-edge AdTech solutions that make it easy to engage, acquire, and track your customers.
And that’s not all. This is one of the performance marketing platforms that makes it easier than ever to get the most out of data driven marketing.
Trackier keeps all your publishers, advertisers, and marketing campaigns in one place – all while being able to focus on driving your growth.
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Image via Binom
Performance marketing platforms like Binom were designed to help your business save time, track your traffic, and take our business to new heights.
Unlike other affiliate management tools, Binom takes less time to generate reports, with a click processing time between 5-30m/s regardless of the volume.
You no longer have to spend precious time waiting to process a large volume of reports to download. Binom’s instant click processing generates your reports in seconds.
Before investing in performance marketing platforms such as Binom, you’ll want to take a closer look at the features, pricing, pros, and cons.
So, off we go.
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Q1. What is a performance marketing platform?
A. Performance marketing platforms are tools you use to track, measure, and make the most of your advertising campaigns. They ensure you only pay for results, actions taken, or goals met.
Q2. What are the types of performance marketing?
A. Performance marketing types include:
Q3. What is the example of performance marketing?
A. For example, you hire a blogger to promote a service or marketing software your site offers on their blog. The blogger then asks the readers to visit your landing page and register for the tool or service.
And if this was the desired action you and the blogger agreed upon, you pay for the number of successful subscriptions.
Q4. What is the most effective marketing platform?
A. Marketing platforms are ways for your company to get your business in front of your customer and can include both traditional and online marketing methods.
Traditional marketing platforms you can leverage include radio, newspaper, television, direct mail, etc.
Digital marketing platforms, on the other hand, include social media marketing, search engine marketing, banner ads, content marketing, etc.
Q5. Is performance marketing the same as digital marketing?
A. Performance marketing is a form of digital marketing in which your brand only pays for results achieved.
Q6. What is the best performance marketing platform for an affiliate network?
A. Performance marketing platforms an affiliate network can leverage include:
Q7. What is the difference between brand and performance marketing?
A. Brand marketing requires patience and focuses on strategies that help you build long-term equity.
Performance marketing prioritizes immediate wins. You focus on strategies that help you convert now.
Q8. What is the best performance marketing platform to use?
A. Best performance marketing platforms include:
For details on the features and pricing of these performance marketing platforms, check the post above.
Q9. What is the benefit of performance marketing?
A. Performance marketing benefits include:
These performance marketing platforms can help you figure out where you get the most traffic and revenue. Additionally, they can help you determine if affiliates, bloggers, or influencers you partner with improve your content strategy and help you increase sales.
However, your decision on the best performance marketing platforms will depend on features your company considers crucial and the pricing.
So, which one among the performance marketing platforms listed above tick all the appropriate boxes?
Try them out and share your experience below.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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