Salesforce Alternatives: Our Top 7 Picks for 2023

Sales team leaders at most organizations blindly swear by Salesforce products for their CRM needs. Generally, this decision is taken without much prior research because Salesforce is a tried and tested CRM software solution.

But now there are many Salesforce alternatives in the market who are offering services that can be better suited to meet the requirements of particular businesses.

So if you have a small business looking for efficient salesforce alternatives within your budget, then you are in the right place. These are some alternatives to Salesforce you should consider without compromising on any of the key features.

24 Best Salesforce Alternatives for You to Choose From

For some years Salesforce had become synonymous with CRM software. But those days of market domination are fading quickly.

As all kinds of businesses have started using or are considering using automated CRM systems, the need is being felt for more diversity in the CRM software market. As a result, many Salesforce alternatives are coming up and gaining popularity.

Want to find out which ones are the best Salesforce alternatives?

Here you go.

1. Asana

Image via Asana

The Asana CRM software is one of the Salesforce alternatives to offer a lightweight and flexible solution for all the customer relationship management needs of a business.

Not only does it have an impressive number of features and integration capabilities, but it is also very easy to set it up and add new members.

What else makes this tool one of the top Salesforce alternatives? Let’s find out.

Key Features

Tracks different long-term organizational goals and short-term project progress with charts and visuals
It is one of the Salesforce alternatives to offer a cloud-based platform
Integrates with Zoho CRM seamlessly
Each customer can be tagged as a separate project so that the entire customer journey can be tracked through one centralized system
Fulfills business automation needs like tracking bugs or setting up a sales pipeline
Provides templates for common types of projects

Pricing

Similar to most Salesforce alternatives, Asana has a free plan that allows up to 15 users. But for more users, you need to upgrade to paid plans, which are:

Premium Plan: US $13.49 per user per month for unlimited users, $10.99 billed annually
Business Plan: US $30.49 per user per month for unlimited users, $24.99 billed annually

Image via Asana

Pros

Project tracking is very easy
Multiple filters to quickly find tasks
Recurring tasks help to save time
Tasks can be easily assigned to different employees

Cons

There are no time tracking tools for various stages of the sales process
It may take some time to start using it effectively

Tool level

Intermediate/Expert

Usability

Asana CRM, like most Salesforce alternatives listed here, is flexible and moderately easy to use

2. Airtable

Image via Airtable

Airtable has gained popularity as one of the best Salesforce alternatives because it is an easy-to-use CRM platform.

It has a perfect mix of flexibility and inter-organizational transparency that helps it to maintain organization goals as well as personal employee goals.

The scalability and flexibility of this tool are some reasons why we think it belongs on this list of the top Salesforce alternatives.

Key Features

One of the highly scalable Salesforce alternatives that is ideal for all types of businesses
Has a mobile app to make it easier for sales reps to track their customer requirements
Each member gets to personalize their own view
Scripting block to filter out customers missing important contact data

Pricing
As expected from leading Salesforce alternatives, Airtable offers a free plan that offers 1200 records/2 GB of data attachments per base. Here are the details of its paid plans:

Free
Plus: US $12 per month per seat for 5000 records/5 GB data per base, $10 billed annually
Pro: US $24 per month per seat with 50,000 records/20 GB per base, $20 billed annually
Enterprise: Custom pricing, offers a maximum capacity of 100,000 records/1000 GB per base

Image via Airtable

Pros

Highly customizable
Multiple views like Kanban, Calendric, Grid, and Form
Like most Salesforce alternatives, it integrates with Dropbox, Basecamp, Github, Facebook, GSuite, Slack, and more

Cons

The interface does not refresh automatically to show new features
There are no tiers of permissions to separate different levels of access according to organizational hierarchy

Tool level

Beginner/Intermediate

Usability

Easy to use

3. ClickUp

Image by ClickUp

It is one of the popular Salesforce alternatives because it provides sales data tracking and customer data management. It also provides email marketing and analytics tools all in one platform.

Above all, ClickUp is one of the most affordable Salesforce alternatives out there.

Key Features

List/tables/Kanban view for viewing tasks at a single glance
Multiple widgets to analyze customer data
Email integration for automated status update emails to clients
Automated triggering of each task in the sales pipeline one after the other

Pricing

Like most Salesforce alternatives, Clickup offers a free plan with 100 MB of storage. For more storage opt for paid plans like:

Free
Unlimited plan: US $5 per user per month with unlimited storage
Business plan: US $12 per user per month with Google SSO
Business plus plan: US $19 with priority customer support service
Enterprise plan: Customized pricing with enterprise API

Image via ClickUp

Pros

As expected from top Salesforce alternatives, Customer onboarding is very quick due to easy data entry
Tasks and documents can be linked within the database for easy access
Works as both inter-team communication system and CRM software

Cons

Some users claim that there are too many features which makes it confusing

Tool level

Intermediate/expert

Usability

It takes a little practice to get used to

4. monday.com

Image via monday.com

Monday.com is among the best Salesforce alternatives in the CRM industry because of its flexibility and customizability.

Contact management system makes this software even better.

But, wait. There are more reasons to include this in our list of Salesforce alternatives. Let’s find out what these are.

Key Features

Provides both pre-sales and post-sales tracking and analytics tools
There are mobile apps and offline viewing modes to keep sales team members connected with each other
The software can receive and manage all sales calls, can sync with Gmail, and can track all documents from the sales process
Sales reps can drag and drop different widgets and analytics tools to create their own custom interface

Pricing
The free plan is only for two seats. The paid plans include:

Individual: $0
Basic: US $10 per seat per month
Standard plan: US $14 per seat per month
Pro plan: US $24 per seat per month
Enterprise plan: Custom pricing

Image via monday.com

Pros

Provides all the customer data and sales CRM analytics in one place
Highly customizable
As expected from top Salesforce alternatives, monday.com integrates with all top workplace tools like Slack, Dropbox, Microsoft Teams, Outlook, Google Drive, etc

Cons

There are no systems to generate custom reports which are essential for collaborative projects

Tool level

Beginner/Intermediate

Usability

One of the easiest to use tools among Salesforce alternatives

5. Basecamp

Image via Basecamp

Basecamp is quickly becoming one of the popular Salesforce alternatives because of its social, collaborative features.

With Basecamp, new team members get a one-glance understanding of all the marketing automation, lead management, and sales automation tasks to make onboarding faster.

Interested in knowing why we have included this on our list of Salesforce alternatives? Read on.

Key Features

Brings together the features of a number of different apps into one single platform
Like most other Salesforce alternatives, Basecamp offers message boards, to-do lists and schedules, automatic status check questions, automated file storage, and group chats
Specialized hill charts that track project progress
All notifications can be streamlined into one single platform

Pricing

Basecamp offers a free trial with both plans.

Basecamp: $15 per user per month
Basecamp Pro Unlimited: $299 per month, billed annually

Image via Basecamp

Pros

Comprehensive platform for remote work
Mobile apps offer on-the-go access
Automated check-in system for better team communication

Cons

There are no proper tools to manage the chat features

Tool level

Beginner/Intermediate

Usability

Like most Salesforce alternatives, Basecamp is generally easy to learn

6. Avaza

Image via Avaza

Some desirable features in Salesforce alternatives include live chat, easy project management, and tool integrations.

As a comprehensive platform for team collaboration on projects, Avaza comes across as one of the viable alternatives to Salesforce.

Projects can be assigned to team members with simple drag-and-drop features visible on the dashboard.

What else makes Avaza qualify as one of the leading Salesforce alternatives? Let’s take a look.

Key Features

Resource schedules, time tracking, and expenditure tracking
Live chat for teams
Different task views like Kanban, List, and Gnatt
Customized invoices can be automated from the estimated price and quotations
Emails can be directly converted into tasks

Pricing

Similar to popular Salesforce alternatives, Avaza has a free plan with 5 active projects. Paid plans include:

Startup plan: US $9.95 per month for 20 active projects
Basic plan: US $19.95 per month for 50 active projects
Business plan: US $39.35 per month for unlimited projects

Image via Avaza

Pros

Can sync with all popular workplace apps like Xero, Slack, Evernote, Dropbox, Jira, Google Drive, and more
Tasks can be grouped together across projects for easy delegation of duties
Topic-specific communication channels make it easier to collaborate

Cons

Does not have many typical CRM software features
There are some issues with the mobile app interface as the time tracker is not visible

Tool level

Beginner/intermediate

Usability

Ease of use is a USP of Avaza

7. Kantata (Formerly Mavenlink)

Image via Kantata

Kantata integrates with Microsoft Dynamics 365 CRM for accurate sales tracking and sales forecasting needs. The interface displays all information in an organized way.

What else makes this one of the most sought-after Salesforce alternatives? Read on.

Key Features

Automated triggering of projects through Microsoft Dynamics
Can be used to track the sales pipeline and quickly arrange for resource requirements accordingly
Sales forecasting breaks down how long it takes to complete each part of the sales process
Communication tools with role-based access for smooth team collaboration

Pricing
As expected from the best Salesforce alternatives, the pricing is flexible and depends on the industry and location of the firm

Image via Kantata

Pros

Seamlessly integrates with Google Drive
Time entries are very easy
Project portfolio makes it easy to track all active projects at once

Cons

The checklist feature requires tasks to be marked off before they are completed
The analytics tools are not very visual making the interface look cumbersome and intimidating

Tool level

Intermediate/expert

Usability

Some features may be difficult to find on the interface

8. SugarCRM

Image via SugarCRM

SugarCRM is a comprehensive CRM software solution that helps businesses manage their customers effectively.

It has modules that support the entire customer lifecycle, from prospecting to closing deals and retaining customers.

Its powerful capabilities such as sales forecasting, and quote and campaign management are the reasons why it is considered one of the best Salesforce alternatives.

Key Features

Comprehensive campaign management support with multi-channel integration
Real-time data makes it easy to track campaign performance metrics
Streamlined lead segmentation and routing
Sales forecasting models
Customization options for managing complex sales cycles
Project management tools including dashboards, task management, and Gantt charts
A seamless portal for optimizing customer support as expected from leading Salesforce alternatives

Pricing
There is no free trial on offer and you have to rely on a 3-minute demo to understand the features. Like most Salesforce alternatives, the paid plans are categorized into tiers:

Sell: US $49 per user per month
Serve: US $80 per user per month
Enterprise: $85 per user per month
Market: US $1000 for 10k contacts

Image via SugarCRM

Pros

In-depth analytics and reporting
Advanced integration capabilities
Supports over 30 languages

Cons

Lack of built-in AI features
Limited data reporting

Tool level

Intermediate/Expert

Usability

The setting up process can take time because of an outdated interface

9. Zendesk Sell

Image via Zendesk Sell

What are you looking for in Salesforce alternatives—sales productivity, customer service features, workflow automation? What if you can get all of these features in one unified platform?

Zendesk Sell is one of the top Salesforce competitors that offer you all these capabilities.

It is the ideal choice for companies who want to align their customer service and sales teams. With lead generation, contact management, automation, and collaboration tools built-in, you can strengthen customer relationships and boost sales productivity.

Let’s see what else makes this tool qualify as one of the best Salesforce alternatives.

Key Features

Pipeline tracking, lead scoring, and sales forecasting tools
Custom email templates and scheduling to send personalized, bulk emails
Project management tools let you manage tasks with ease
Automated workflow features
Filter, organize, and track sales data
Generate insightful reports including total sales, funnel analysis, incoming deals, sales by customer, and reasons for deal loss

Pricing
Like most Salesforce alternatives listed here, Zendesk offers a free trial. To access its advanced features, you will need to upgrade to one of these plan categories:

Zendesk Service

Suite Team: $49 per agent per month
Suite Growth: $79 per agent per month
Suite Professional: $99 per agent per month
Suite Enterprise: $150 per agent per month

Image via Zendesk

Zendesk Sales

Team: $20 per user per month
Growth: $49 per user per month
Professional: $99 per user per month

Image via Zendesk

Pros

Effective pipeline and contact management
Seamless app integrations
Drag-and-drop analytics dashboards
Full visibility of client interactions
Built-in dialer for customer support

Cons

No free plan
Limited sales pipelines

Tool level

Beginner

Usability

The tool is easy to set up and use.

10. Thryv

Image via Thryv

If you're looking for Salesforce alternatives that are perfect for small businesses, Thryv is a great option. It offers reputation management in addition to marketing and sales automation, all in one place.

Contacts are easy to find and manage with powerful searching, filtering, and tagging features.

This comprehensive customer experience platform helps you optimize interactions with customers. Packed with features such as email marketing, social shares, SMS text messaging, and appointment booking, Thryv is one of the best Salesforce alternatives out there.

Ready to explore its features, pros, and cons? Let’s get started.

Key Features

Generate, segment, and manage leads
Automated alerts of lead activity to optimize every opportunity
Schedule and streamline event campaign management with reminders, calendars, invitations, and registration
Comprehensive email marketing tools to manage contact lists, automate and track email campaigns
Add social share buttons in your marketing campaigns and track them
Custom dashboards to view, manage, share and report key metrics
Reputation management tools with instant notifications of online reviews

Pricing
As it is with other Salesforce alternatives, you get a free trial to explore the tool. While there are three paid plan categories, you will need to contact the company for pricing details.

Plus: For 2 users
Premium: For 5 users
Unlimited: For 10 users

Image via Thryv

Pros

End-to-end customer experience management
Unified dashboard
Streamlined social media management
Online knowledge center

Cons

Mobile version can be a little slow
Importing contacts is not seamless

Tool level

Intermediate/Expert

Usability

The number of features can make the tool overwhelming for beginners

11. Salesflare

Image via Salesflare

One of the distinguishing features of top Salesforce alternatives is that they remove the hassle of manual data entry for customer relations management professionals.

Salesflare does not disappoint in this aspect. By collating data from multiple sources, it makes contact and campaign management quick and hassle-free.

Hold on. There’s more.

Salesflare’s clients also rave about its capabilities related to social integrations, email tracking, sales analytics, and pipeline management.

Convinced yet?

Take a closer look at its features to make a smart decision.

Key Features

Monitor your leads and leverage opportunities with a drag-and-drop pipeline builder
Salesflare collects contact information automatically from various sources and stores them
Create personalized and automated drip emails, and reuse saved filters to quickly build segments
Appointment and call scheduling made easy with mobile phone and calendar syncing
In-depth insights on customer interactions and activities
Collaboration tools to align your sales, customer service, and marketing departments
Dashboards offer revenue, sales rep performance and sales cycle insights

Pricing
As expected from top Salesforce alternatives, Salesflare offers a 14-day free trial. Here are its paid plans:

Growth: $29 per user per month
Pro: $49 per user per month
Enterprise: $99 per user per month

Image via Salesflare

Pros

Intelligent lead scoring
Automated contact management
Easy integration with Gmail and Outlook
Intuitive user interface

Cons

Marketing automation tools are limited
Lack of email builder for custom campaigns

Tool level

Beginner

Usability

Easy to use

12. Bitrix24

Image via Bitrix24

Bitrix24 offers communication, collaboration, and automation tools designed to help small businesses streamline their CRM activities. Apart from rich customer data, the platform includes project and task management tools to simplify the sales processes.

What sets Bitrix24 apart from other Salesforce alternatives is that it offers both mobile and web-based versions, so it works well whether you're on the go or at the office.

It’s time now to take a closer look at why we have included this in the list of top Salesforce alternatives.

Key Features

360-degree view of your customers, leads, and sales pipeline
Granular segmentation of your customers based on needs, location, and activities
Dashboards present key data on the sales funnel, deals won, and other sales data
A host of collaboration tools including file sharing, video conferencing, instant messaging, and social intranet
Project management tools including task and role assignment and progress tracking
Email integration, drip campaigns, email signatures

Pricing
As expected from leading Salesforce alternatives, Bitrix24 gives you a free 15-day trial. In addition, the free plan comes with unlimited leads, companies, and deals.

Free
Basic: $49 for 5 users per month
Standard: $99 for 50 users per month
Professional: $199 for unlimited users per month

Image via Bitrix24

Pros

Feature-rich
Efficient communication and collaboration functions
Useful integrations
Customizable CRM

Cons

Cluttered interface
Poor customer service

Tool level

Intermediate/Expert

Usability

There is a learning curve involved in setting up and using the tool

13. Pipedrive

Image via Pipedrive

Pipedrive’s USP is the ease with which you can create sales pipelines and ‘drive’ your leads through the sales funnel to optimize conversions and sales.

Not only is the tool one of the easiest to use among Salesforce alternatives, it’s also loaded with useful features that make the management of customer interactions and sales pipelines a breeze.

What else makes Pipedrive one of the most popular Salesforce alternatives?

Let’s see.

Key Features

Create pipeline stages, determine the probability for deals moving ahead, and manage deals through Kanban boards
Automatically move deals, trigger emails, and create automated workflows with 30 workflow templates
Tack key metrics including contact information, the value of deals, and the sales process
Email marketing is made easy with custom email templates. integration with email providers, and email tracking
In-depth analytics and reports on deals, customer satisfaction, and sales pipelines
Built-in calendar to schedule tasks and meetings

Pricing
Most Salesforce alternatives offer a free trial, and Pipeline is no different. You can explore the benefits of all these paid plans with a 14-day free trial.

Essential: $9.90 per user per month
Advanced: $19.90 per user per month
Professional: $39.90 per user per month
Enterprise: $59.90 per user per month

Image via Pipedrive

Pros

Drag-and-drop pipelines
Workflow automation
Customizable dashboard
Intuitive interface

Cons

Limited email automation
Basic project management tools

Tool level

Beginner/Intermediate

Usability

Easy to use

14. Nutshell CRM

Image via Nutshell CRM

According to the customer reviews, clients who switched over to Nutshell after using Salesforce for six years, say they couldn’t be happier.

If client testimonials are anything to go by, Nutshell is one of the best Salesforce alternatives out there, thanks to its ease of use and depth of features.

In addition to smooth integrations with important business tools, Nutshell gives you everything you need to attract, retain, and nurture your customers.

Want to know what other features it has to qualify as one of the most talked-about Salesforce alternatives?

Take a peek.

Key Features

Seamless pipeline management with drag-and-drop functions to progress and categorize leads as lost, won, or canceled
Manage all contacts in one place with easy syncing of data from emails, calendars, and communications
Monitor lead volume, track customer advancement, and analyze lost deals across the sales funnel
Schedule drip campaigns and send personalized emails
Rich insights on closed sales, sales forecasts, productivity, and team performance
Customized sales models including inbound/outbound sales, account-based sales, and relationship-based sales

Pricing
Similar to most Salesforce alternatives listed here Nutshell offers a free trial. Check out the two pricing tiers.

Nutshell: $16 per user per month
Nutshell Pro: $42 per user per month

Image via Nutshell CRM

Pros

Automation and customization
Centralized contact management
Detailed reports
Collaboration tools

Cons

Duplicate contact data
No phone integration

Tool level

Beginner/Intermediate

Usability

The tool is easy to use thanks to its friendly interface

15. Insightly

Image via Insightly

Looking for smart Salesforce alternatives to onboard leads, map their interactions, and nurture them?

You can definitely give Insightly a try.

This CRM software solution has powerful features that help you capture leads and leverage opportunities to convert them into paying customers.

What’s more, Insightly is one of the ideal Salesforce alternatives for those who are looking for automated marketing solutions.

Does this make Insightly one of the best Salesforce alternatives? Glance through its features, pros, and cons to get more insights.

Key Features

Automated lead routing with contacts linked to projects, corresponding opportunities, emails, and organizations
Flexible record linking feature to map customer interactions
Bulk emails made easy with templates, custom signatures, email automation, and synchronization with Gmail and Outlook
Workflow automation with automated reminders, task generation, and custom rules
Built-in business intelligence to track progress

Pricing
Like most Salesforce alternatives listed here, Insightly offers a free trial for both the Plus and Professional plans.

Plus: $29 per user per month
Professional: $49 per user per month
Enterprise: $99 per user per month

Image via Insightly

Pros

Comprehensive contact management
Improved customer interactions
Excellent visibility on leads
Streamlined dashboard

Cons

Event scheduling tool needs improvement
Project management features are rudimentary

Tool level

Beginner/Intermediate

Usability

A streamlined interface makes the tool easy to use

16. Zoho

Image via Zoho

Most marketers need no introduction to Zoho CRM. The popular platform offers powerful features designed to help you optimize your customer relationship.

What’s more, Zoho CRM is reasonably priced and can create new sales opportunities, automate your workflow and manage all your contacts in one place.

This is why no discussion on Salesforce alternatives is complete without talking about Zoho CRM.

That said, it’s important to closely evaluate the features, pros, and cons before investing in Salesforce alternatives such as Zoho.

So, here we go.

Key Features

Smooth pipeline management with automatic lead scoring and lead routing
Contact your customers at the right time with real-time information
Multiple channels to connect with customers including live chat, social media platforms, email, and telephone
Zoho CRM integrates easily with Zoho SalesInbox to synchronize your email campaigns
View customer activities, pending deals, associated contacts, current projects and other details required to prioritize projects
In-depth analytics and reports that feature pie charts and heat maps
Filter and find tasks based on calls, activity type, meetings, and much more

Pricing
Zoho is not free, but you can try out any of these paid plans with a 14-day free trial.

Standard: $14 per user per month
Professional: $23 per user per month
Enterprise: $40 per user per month
Ultimate: $52 per user per month

Image via Zoho

Pros

Multiple integrations
24×7 customer support
Real-time sales data
Granular sales pipeline view

Cons

Lack of shared inbox
Marketing solutions are not comprehensive

Tool level

Beginner/Intermediate

Usability

Easy to use.

17. Copper CRM

Image via Copper CRM

Does your business rely on Google Workspace? If yes, you may be looking for Salesforce alternatives that integrate smoothly with Google Workspace.

Copper CRM has you covered. It integrates well with Gmail and G-suite, and helps you manage leads and automate your workflow.

What else can Copper do for your business? Let’s find out.

Key Features

Custom sales stages to streamline the movement of leads through the funnel
Automatic syncing of leads, prospects, and customers between G-suite, Gmail, and other business tools
Prebuilt dashboards, analytics, and custom reports
Drag-and-drop pipelines to track deal progression
Complete visibility of sales data on a well-structured dashboard
Similar to most Salesforce alternatives, Copper lets you automate workflows

Pricing
As expected from Salesforce alternatives, you get a 14-day free trial to explore Copper’s features. The paid plans are as below:

Basic: $20 per user per month
Professional: $46 per user per month
Business: $93 per user per month

Image via Copper CRM

Pros

Customizable platform
Comprehensive G-suite and Gmail integration
Project management tools
Supports automation

Cons

Limited integrations with other tools and apps
Rudimentary email tracking

Tool level

Beginner/Intermediate

Usability

The platform is easy to set up and use

18. Freshsales

Image via Freshsales

Next up on our list of top Salesforce alternatives is Freshsales. The powerful sales force automation tool provides everything your sales team needs to succeed.

From attracting qualified leads and having meaningful conversations, to closing deals, your CRM tasks are made easy with AI-powered insights.

Notably, Freshsales is one of the many marketing and customer service tools offered by Freshworks.

By helping you align your marketing, sales, and CRM functions, Freshsales qualifies as one of the best Salesforce alternatives.

Key Features

Automatic routing of chat conversations, leads, and contacts to sales personnel.
Insightful pipeline data and easy tracking of deals
Capture key information on leads with Smartforms that gathers data from website activities, social media profiles, and photos
360-degree view of your customers’ web engagement, interactions, social profiles, purchase history, and appointments
Get real-time alerts when your leads click on links or open emails
AI-powered chatbots to engage and educate customers, a defining feature of Salesforce alternatives

Pricing
Explore Freshsales with a 21-day free trial or with a free forever plan. For advanced tools, you will need to upgrade to its paid plans.

Free: 100 marketing contacts per month
Growth: US $18 per user per month, $15 billed annually
Pro: US $47 per user per month, $39 billed annually
Enterprise: US $83 per user per month, $69 billed annually

Image via Freshsales

Pros

Intuitive contact management
Advanced AI-based insights
Customizable interface
In-built dialer and chatbots

Cons

Limited third-party integrations
File storage limits

Tool level

Beginner/Intermediate

Usability

Easy to use

19. Outreach

Image via Outreach

The ideal Salesforce alternatives will help you streamline your outbound sales efforts.

As you might’ve guessed, Outreach does exactly that.

The sales engagement platform provides your sales teams with the tools they need to be more efficient and effective. The focus here is on helping businesses save time and money while achieving a high success rate when it comes to closing deals.

It does this by helping salespeople connect with potential customers faster and more effectively. Apart from enhancing scheduling, it makes coaching reps easier.

What more can you expect from Salesforce alternatives such as Outreach? Take a look.

Key Features

Real-time insights and analytics to optimize customer relationship management
Outreach Engage automates and optimizes sales engagement workflows
Powerful sequences or sales cadence to streamline lead generation
AI-based insights to optimize deals
Real-time insights on deals, progress, and conversations
Easy tracking of email delivery, opens, clicks, and bounce rates

Pricing
Unlike most Salesforce alternatives, Outreach has not given pricing information on its website.
Pros

Consolidated view of buyer engagement and pipelines
AI-powered deal insights
Centralized dashboard
Virtual sales assistant
Master sequencing

Cons

No free trial
Complicated user interface

Tool level

Intermediate/Expert

Usability

There is a steep learning curve involved in setting up and using the tool

20. Creatio

Image via Creatio

Creatio is one of the comprehensive Salesforce alternatives that offer a host of sales, service, and marketing automation products. Combined, these tools help you automate the sales process and customer journey.

If you are looking for Salesforce alternatives that help you create marketing campaigns, manage lead flows, and streamline customer service, Creatio is a great option.

Electronic delivery of contracts, invoices, and other documents not only minimizes paperwork but helps you close deals faster.

Need more proof that it belongs to the category of top Salesforce alternatives?

Here it is.

Key Features

Advanced sales tools help you customize the sales pipeline
Comprehensive view of customers with data collated from all touchpoints
Build segmented audiences with the help of behavioral and socio-demographic data
Custom dashboards to manage lead conversion pipelines and monitor sales results
Electronic invoicing, document storage, order tracking, and contract management to close deals faster
Studio Creatio lets you customize CRM processes, templates, fields, and users.
Integrations with business tools including HR, management, productivity, finance, and service tools

Pricing
Unlike most other Salesforce alternatives, Creatio has not displayed pricing information on its website. You can try out the features of all the paid plans with a 14-day free trial.
Pros

Efficient lead segmentation
Easy to manage communication
Intuitive analytics
Workflow automation

Cons

Limited social media integrations
Some coding may be needed for creating forms

Tool level

Intermediate

Usability

Setting up and navigation can take time

21. Keap

Image via Keap

If you have been using Salesforce CRM for any length of time, you already know that to make the most out of the tool, you need to pay for add-on features.

For instance, if you are looking to integrate CRM with e-commerce, you will need to purchase a separate plan under Salesforce Commerce Cloud.

This is where Salesforce alternatives such as Keap come in. Formerly called Infusionsoft, Keap is one of the best Salesforce alternatives that come with built-in ecommerce functionalities.

In addition, it offers marketing automation and lead management that you expect from great Salesforce alternatives.

Let’s get into the details of what makes this one of the leading Salesforce alternatives.

Key Features

Streamlined lead management with lead capturing, distributing, segmenting, and filtering features
Manage sales pipelines with a visual dashboard
Automate marketing and sales functions with triggers based on client actions
Detailed reports of lead sources, click-throughs, form completion, campaign success, sales tracking, contact action, and revenue
Drive your leads through the buying stages with custom pipelines
Powerful email marketing features including templates, spam filters, and auto responders
Ecommerce tools automate storefront tasks such as invoice collection, inventory management, payment processing, and digital shopping carts

Pricing
Keap offers a 14-day free trial and the paid plan options are in three tiers:

Pro: $129 for 2 users and 1500 contacts per month
Max: $199 for 3 users and 2500 contacts per month
Max Classic: Custom pricing

Image via Keap

Pros

Wide range of ecommerce tools
Custom pipelines
Intelligent lead scoring and segmentation
Powerful email marketing and tracking capabilities

Cons

Cannot track multiple campaigns
Limited integrations

Tool level

Beginner/Intermediate

Usability

Keap is among the Salesforce alternatives that are very easy to use

22. Agile CRM

Image via Agile CRM

Agile CRM is one of the top-rated Salesforce alternatives with a focus on catering to small and medium businesses. This platform connects sales, customer service, marketing, social media, and other channels in an integrated interface.

This helps companies optimize customer engagement, conversion, and customer life cycle.

Take a look at its features to know if Agile CRM belongs to the list of top Salesforce alternatives.

Key Features

Deal tracking system with deal milestones and deal tracks to manage your sales pipelines
Automated contact management with easy importing, custom tags, filtering, and appointment scheduling
Get a holistic view of customers with Contact Pages and Contact Widgets
Marketing automation enables segmentation of leads to design custom marketing campaigns
Automate email marketing with autoresponders, group emails, tracking, and A/B testing
Streamline ecommerce campaigns with abandonment cart emails, triggered newsletters, pop-ups, and targeted promotions
Social media integration helps you collect leads and engage with them on Twitter
Unique gamification software to boost collaboration and competition within your sales team, a feature not found in most Salesforce alternatives

Pricing
Unlike most Salesforce alternatives, Agile CRM does not offer a free trial but makes up for this with a free forever plan. Here are the plan categories:

Free: For 10 users and 50,000 contacts
Starter: $8.99 per user per month
Regular: $29.99 per user per month
Enterprise: $47.99 per user per month

Image via Agile CRM

Pros

Easy contact management
Support for ecommerce campaigns
Automated deals tracking
Collaboration tools

Cons

Lack of reporting features
Limited integrations with third-party tools

Tool level

Beginner/Intermediate

Usability

Easy to use

23. Nimble

Image via Nimble

The best Salesforce alternatives are those that help sales teams quickly convert leads and nurture them.

This is Nimble’s forte. As one of the popular Salesforce alternatives, Nimble helps businesses communicate better with their customers.

It has powerful tools for generating leads, segmenting them, and tracking email campaigns.

Check out the features that make Nimble one of the viable Salesforce alternatives.

Key Features

Contact Record seamlessly imports customer data from multiple sources to offer a holistic view of leads
Lead prospecting tools automatically capture lead information from business cards, email signatures, social media, and websites
Automatically updates contact records to keep them fresh
Easily integrates with other business tools
Unified inbox to organize all your messages from a Twitter account, Microsoft Teams, email, and other channels
Project revenue insights from Deal forecasting and Pipeline analytics

Pricing
Nimble, like most Salesforce alternatives, offers a 14-day free trial and an uncomplicated subscription plan.

Nimble Business: US $29.90 per user per month

Image via Nimble

Pros

Advanced lead generation tools
Streamlined contact management
Multiple communication channels
Task management tools

Cons

Limited storage space
Social activity tracking is limited

Tool level

Beginners

Usability

Nimble is one of the Salesforce alternatives to have a flexible interface that makes it easy to set up and use

24. Help Scout

Image via Help Scout

Help Scout is one of the Salesforce alternatives that make it easy to provide great customer service. With tool integrations, past conversation logs, and rich customer data, you can focus on meeting your customers’ needs.

After all, Help Scout earned the spot as the tool with the best ROI.

As expected from top Salesforce alternatives, Help Scout has a range of powerful features.

We'll talk about these to help you make an informed decision.

Key Features

360-degree view of customer data, app activity, and previous conversations help you offer personalized support
Email-based help desk with shared inboxes streamlines access to support requests and interactions
Beacon, the live chat widget, aligns knowledge platforms, live chat, and support
Collaboration hub and Internal Note makes it easy for teams to work together
As expected from top Salesforce alternatives, Help Scout helps you generate detailed reports based on filters such as email, chats, company, and phone.
Integrated knowledge management tool

Pricing
You can explore the Standard and Plus plan features with a free trial. Here are the pricing details of the paid plans:

Standard: $20 for up to 25 users per month
Plus: $40 for unlimited users per month
Company: $65 for unlimited users per month

Image via Help Scout

Pros

Uncluttered interface
40+ app integrations
Insightful reports
In-app messaging

Cons

Limited customization
Fewer analytics tools

Tool level

Beginners

Usability

One of the easiest to use tools among Salesforce alternatives

FAQs

Q1. Does Salesforce have a free version?

A. Salesforce does not have a free version or a trial version. So it may be wise for businesses to try out some of the Salesforce alternatives mentioned above to find out their exact business requirements.

Q2. Who is the main competitor of Salesforce in 2023?

A. The Salesforce alternatives mentioned above are some of the most prominent competitors of Salesforce as they provide a wide variety of features and analytics tools. Some of these Salesforce alternatives offer free plans as well, which is beneficial for small businesses and startups.

Q3. What is a sales CRM tool?

A. Sales CRM tools are used to manage all the steps of the sales process. The above-listed Salesforce alternatives help to save time and energy by automating various tasks in the sales process.

Q4. What is the objective of CRM?

A. The primary objective of CRM is to make the jobs of marketing and sales teams much easier and to also improve the customer support systems of an organization.

Q5. What are the Salesforce alternatives for small businesses?

A. Some of the Salesforce alternatives that offer free plans for limited users include:

Asana
Basecamp
Avaza
Bitrix24
Agile CRM
Freshsales

These alternatives are perfect for small businesses that have a small sales team.

Q6. Which company can replace Salesforce in the future?

A. For a few years, Salesforce has dominated the market share in the CRM sector. But now there are a few great Salesforce alternatives that are gaining popularity such as:

Asana
Nimble
Zoho
Pipedrive
Freshsales
Agile CRM
Help Scout
Insightly
Salesflare
Zendesk Sell
monday.com
Airtable
ClickUp

Which Salesforce Alternatives Do You Like?

Salesforce is definitely one of the best CRM software available in the market. But it is out of the budget for many smaller businesses. So it makes sense for you to research all alternatives available in the market before making a choice.

There are many Salesforce alternatives available and each has its own unique features. Some provide integration with multiple workplace apps, some emphasize pipeline management, and others are focused on visual analytics.

Many of these also have multiple pricing plans with different free trials and limited free versions so you can try them out before investing.

Which of these Salesforce alternatives have you tried?

Leave comments about your experiences with these CRM tools and software applications to help out the community of sales and marketing executives.