Sales team leaders at most organizations blindly swear by Salesforce products for their CRM needs. Generally, this decision is taken without much prior research because Salesforce is a tried and tested CRM software solution.
But now there are many Salesforce alternatives in the market who are offering services that can be better suited to meet the requirements of particular businesses.
So if you have a small business looking for efficient salesforce alternatives within your budget, then you are in the right place. These are some alternatives to Salesforce you should consider without compromising on any of the key features.
For some years Salesforce had become synonymous with CRM software. But those days of market domination are fading quickly.
As all kinds of businesses have started using or are considering using automated CRM systems, the need is being felt for more diversity in the CRM software market. As a result, many Salesforce alternatives are coming up and gaining popularity.
Want to find out which ones are the best Salesforce alternatives?
Here you go.
Image via Asana
The Asana CRM software is one of the Salesforce alternatives to offer a lightweight and flexible solution for all the customer relationship management needs of a business.
Not only does it have an impressive number of features and integration capabilities, but it is also very easy to set it up and add new members.
What else makes this tool one of the top Salesforce alternatives? Let’s find out.
Key Features
Pricing
Similar to most Salesforce alternatives, Asana has a free plan that allows up to 15 users. But for more users, you need to upgrade to paid plans, which are:
Image via Asana
Pros
Cons
Tool level
Usability
Image via Airtable
Airtable has gained popularity as one of the best Salesforce alternatives because it is an easy-to-use CRM platform.
It has a perfect mix of flexibility and inter-organizational transparency that helps it to maintain organization goals as well as personal employee goals.
The scalability and flexibility of this tool are some reasons why we think it belongs on this list of the top Salesforce alternatives.
Key Features
Pricing
As expected from leading Salesforce alternatives, Airtable offers a free plan that offers 1200 records/2 GB of data attachments per base. Here are the details of its paid plans:
Image via Airtable
Pros
Cons
Tool level
Usability
Image by ClickUp
It is one of the popular Salesforce alternatives because it provides sales data tracking and customer data management. It also provides email marketing and analytics tools all in one platform.
Above all, ClickUp is one of the most affordable Salesforce alternatives out there.
Key Features
Pricing
Like most Salesforce alternatives, Clickup offers a free plan with 100 MB of storage. For more storage opt for paid plans like:
Image via ClickUp
Pros
Cons
Tool level
Usability
Image via monday.com
Monday.com is among the best Salesforce alternatives in the CRM industry because of its flexibility and customizability.
Contact management system makes this software even better.
But, wait. There are more reasons to include this in our list of Salesforce alternatives. Let’s find out what these are.
Key Features
Pricing
The free plan is only for two seats. The paid plans include:
Image via monday.com
Pros
Cons
Tool level
Usability
Image via Basecamp
Basecamp is quickly becoming one of the popular Salesforce alternatives because of its social, collaborative features.
With Basecamp, new team members get a one-glance understanding of all the marketing automation, lead management, and sales automation tasks to make onboarding faster.
Interested in knowing why we have included this on our list of Salesforce alternatives? Read on.
Key Features
Pricing
Basecamp offers a free trial with both plans.
Image via Basecamp
Pros
Cons
Tool level
Usability
Image via Avaza
Some desirable features in Salesforce alternatives include live chat, easy project management, and tool integrations.
As a comprehensive platform for team collaboration on projects, Avaza comes across as one of the viable alternatives to Salesforce.
Projects can be assigned to team members with simple drag-and-drop features visible on the dashboard.
What else makes Avaza qualify as one of the leading Salesforce alternatives? Let’s take a look.
Key Features
Pricing
Similar to popular Salesforce alternatives, Avaza has a free plan with 5 active projects. Paid plans include:
Image via Avaza
Pros
Cons
Tool level
Usability
Image via Kantata
Kantata integrates with Microsoft Dynamics 365 CRM for accurate sales tracking and sales forecasting needs. The interface displays all information in an organized way.
What else makes this one of the most sought-after Salesforce alternatives? Read on.
Key Features
Pricing
As expected from the best Salesforce alternatives, the pricing is flexible and depends on the industry and location of the firm
Image via Kantata
Pros
Cons
Tool level
Usability
Image via SugarCRM
SugarCRM is a comprehensive CRM software solution that helps businesses manage their customers effectively.
It has modules that support the entire customer lifecycle, from prospecting to closing deals and retaining customers.
Its powerful capabilities such as sales forecasting, and quote and campaign management are the reasons why it is considered one of the best Salesforce alternatives.
Key Features
Pricing
There is no free trial on offer and you have to rely on a 3-minute demo to understand the features. Like most Salesforce alternatives, the paid plans are categorized into tiers:
Image via SugarCRM
Pros
Cons
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Usability
Image via Zendesk Sell
What are you looking for in Salesforce alternatives—sales productivity, customer service features, workflow automation? What if you can get all of these features in one unified platform?
Zendesk Sell is one of the top Salesforce competitors that offer you all these capabilities.
It is the ideal choice for companies who want to align their customer service and sales teams. With lead generation, contact management, automation, and collaboration tools built-in, you can strengthen customer relationships and boost sales productivity.
Let’s see what else makes this tool qualify as one of the best Salesforce alternatives.
Key Features
Pricing
Like most Salesforce alternatives listed here, Zendesk offers a free trial. To access its advanced features, you will need to upgrade to one of these plan categories:
Zendesk Service
Image via Zendesk
Zendesk Sales
Image via Zendesk
Pros
Cons
Tool level
Usability
Image via Thryv
If you're looking for Salesforce alternatives that are perfect for small businesses, Thryv is a great option. It offers reputation management in addition to marketing and sales automation, all in one place.
Contacts are easy to find and manage with powerful searching, filtering, and tagging features.
This comprehensive customer experience platform helps you optimize interactions with customers. Packed with features such as email marketing, social shares, SMS text messaging, and appointment booking, Thryv is one of the best Salesforce alternatives out there.
Ready to explore its features, pros, and cons? Let’s get started.
Key Features
Pricing
As it is with other Salesforce alternatives, you get a free trial to explore the tool. While there are three paid plan categories, you will need to contact the company for pricing details.
Image via Thryv
Pros
Cons
Tool level
Usability
Image via Salesflare
One of the distinguishing features of top Salesforce alternatives is that they remove the hassle of manual data entry for customer relations management professionals.
Salesflare does not disappoint in this aspect. By collating data from multiple sources, it makes contact and campaign management quick and hassle-free.
Hold on. There’s more.
Salesflare’s clients also rave about its capabilities related to social integrations, email tracking, sales analytics, and pipeline management.
Convinced yet?
Take a closer look at its features to make a smart decision.
Key Features
Pricing
As expected from top Salesforce alternatives, Salesflare offers a 14-day free trial. Here are its paid plans:
Image via Salesflare
Pros
Cons
Tool level
Usability
Image via Bitrix24
Bitrix24 offers communication, collaboration, and automation tools designed to help small businesses streamline their CRM activities. Apart from rich customer data, the platform includes project and task management tools to simplify the sales processes.
What sets Bitrix24 apart from other Salesforce alternatives is that it offers both mobile and web-based versions, so it works well whether you're on the go or at the office.
It’s time now to take a closer look at why we have included this in the list of top Salesforce alternatives.
Key Features
Pricing
As expected from leading Salesforce alternatives, Bitrix24 gives you a free 15-day trial. In addition, the free plan comes with unlimited leads, companies, and deals.
Image via Bitrix24
Pros
Cons
Tool level
Usability
Image via Pipedrive
Pipedrive’s USP is the ease with which you can create sales pipelines and ‘drive’ your leads through the sales funnel to optimize conversions and sales.
Not only is the tool one of the easiest to use among Salesforce alternatives, it’s also loaded with useful features that make the management of customer interactions and sales pipelines a breeze.
What else makes Pipedrive one of the most popular Salesforce alternatives?
Let’s see.
Key Features
Pricing
Most Salesforce alternatives offer a free trial, and Pipeline is no different. You can explore the benefits of all these paid plans with a 14-day free trial.
Image via Pipedrive
Pros
Cons
Tool level
Usability
Image via Nutshell CRM
According to the customer reviews, clients who switched over to Nutshell after using Salesforce for six years, say they couldn’t be happier.
If client testimonials are anything to go by, Nutshell is one of the best Salesforce alternatives out there, thanks to its ease of use and depth of features.
In addition to smooth integrations with important business tools, Nutshell gives you everything you need to attract, retain, and nurture your customers.
Want to know what other features it has to qualify as one of the most talked-about Salesforce alternatives?
Take a peek.
Key Features
Pricing
Similar to most Salesforce alternatives listed here Nutshell offers a free trial. Check out the two pricing tiers.
Image via Nutshell CRM
Pros
Cons
Tool level
Usability
Image via Insightly
Looking for smart Salesforce alternatives to onboard leads, map their interactions, and nurture them?
You can definitely give Insightly a try.
This CRM software solution has powerful features that help you capture leads and leverage opportunities to convert them into paying customers.
What’s more, Insightly is one of the ideal Salesforce alternatives for those who are looking for automated marketing solutions.
Does this make Insightly one of the best Salesforce alternatives? Glance through its features, pros, and cons to get more insights.
Key Features
Pricing
Like most Salesforce alternatives listed here, Insightly offers a free trial for both the Plus and Professional plans.
Image via Insightly
Pros
Cons
Tool level
Usability
Image via Zoho
Most marketers need no introduction to Zoho CRM. The popular platform offers powerful features designed to help you optimize your customer relationship.
What’s more, Zoho CRM is reasonably priced and can create new sales opportunities, automate your workflow and manage all your contacts in one place.
This is why no discussion on Salesforce alternatives is complete without talking about Zoho CRM.
That said, it’s important to closely evaluate the features, pros, and cons before investing in Salesforce alternatives such as Zoho.
So, here we go.
Key Features
Pricing
Zoho is not free, but you can try out any of these paid plans with a 14-day free trial.
Image via Zoho
Pros
Cons
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Usability
Image via Copper CRM
Does your business rely on Google Workspace? If yes, you may be looking for Salesforce alternatives that integrate smoothly with Google Workspace.
Copper CRM has you covered. It integrates well with Gmail and G-suite, and helps you manage leads and automate your workflow.
What else can Copper do for your business? Let’s find out.
Key Features
Pricing
As expected from Salesforce alternatives, you get a 14-day free trial to explore Copper’s features. The paid plans are as below:
Image via Copper CRM
Pros
Cons
Tool level
Usability
Image via Freshsales
Next up on our list of top Salesforce alternatives is Freshsales. The powerful sales force automation tool provides everything your sales team needs to succeed.
From attracting qualified leads and having meaningful conversations, to closing deals, your CRM tasks are made easy with AI-powered insights.
Notably, Freshsales is one of the many marketing and customer service tools offered by Freshworks.
By helping you align your marketing, sales, and CRM functions, Freshsales qualifies as one of the best Salesforce alternatives.
Key Features
Pricing
Explore Freshsales with a 21-day free trial or with a free forever plan. For advanced tools, you will need to upgrade to its paid plans.
Image via Freshsales
Pros
Cons
Tool level
Usability
Image via Outreach
The ideal Salesforce alternatives will help you streamline your outbound sales efforts.
As you might’ve guessed, Outreach does exactly that.
The sales engagement platform provides your sales teams with the tools they need to be more efficient and effective. The focus here is on helping businesses save time and money while achieving a high success rate when it comes to closing deals.
It does this by helping salespeople connect with potential customers faster and more effectively. Apart from enhancing scheduling, it makes coaching reps easier.
What more can you expect from Salesforce alternatives such as Outreach? Take a look.
Key Features
Pricing
Unlike most Salesforce alternatives, Outreach has not given pricing information on its website.
Pros
Cons
Tool level
Usability
Image via Creatio
Creatio is one of the comprehensive Salesforce alternatives that offer a host of sales, service, and marketing automation products. Combined, these tools help you automate the sales process and customer journey.
If you are looking for Salesforce alternatives that help you create marketing campaigns, manage lead flows, and streamline customer service, Creatio is a great option.
Electronic delivery of contracts, invoices, and other documents not only minimizes paperwork but helps you close deals faster.
Need more proof that it belongs to the category of top Salesforce alternatives?
Here it is.
Key Features
Pricing
Unlike most other Salesforce alternatives, Creatio has not displayed pricing information on its website. You can try out the features of all the paid plans with a 14-day free trial.
Pros
Cons
Tool level
Usability
Image via Keap
If you have been using Salesforce CRM for any length of time, you already know that to make the most out of the tool, you need to pay for add-on features.
For instance, if you are looking to integrate CRM with e-commerce, you will need to purchase a separate plan under Salesforce Commerce Cloud.
This is where Salesforce alternatives such as Keap come in. Formerly called Infusionsoft, Keap is one of the best Salesforce alternatives that come with built-in ecommerce functionalities.
In addition, it offers marketing automation and lead management that you expect from great Salesforce alternatives.
Let’s get into the details of what makes this one of the leading Salesforce alternatives.
Key Features
Pricing
Keap offers a 14-day free trial and the paid plan options are in three tiers:
Image via Keap
Pros
Cons
Tool level
Usability
Image via Agile CRM
Agile CRM is one of the top-rated Salesforce alternatives with a focus on catering to small and medium businesses. This platform connects sales, customer service, marketing, social media, and other channels in an integrated interface.
This helps companies optimize customer engagement, conversion, and customer life cycle.
Take a look at its features to know if Agile CRM belongs to the list of top Salesforce alternatives.
Key Features
Pricing
Unlike most Salesforce alternatives, Agile CRM does not offer a free trial but makes up for this with a free forever plan. Here are the plan categories:
Image via Agile CRM
Pros
Cons
Tool level
Usability
Image via Nimble
The best Salesforce alternatives are those that help sales teams quickly convert leads and nurture them.
This is Nimble’s forte. As one of the popular Salesforce alternatives, Nimble helps businesses communicate better with their customers.
It has powerful tools for generating leads, segmenting them, and tracking email campaigns.
Check out the features that make Nimble one of the viable Salesforce alternatives.
Key Features
Pricing
Nimble, like most Salesforce alternatives, offers a 14-day free trial and an uncomplicated subscription plan.
Image via Nimble
Pros
Cons
Tool level
Usability
Image via Help Scout
Help Scout is one of the Salesforce alternatives that make it easy to provide great customer service. With tool integrations, past conversation logs, and rich customer data, you can focus on meeting your customers’ needs.
After all, Help Scout earned the spot as the tool with the best ROI.
As expected from top Salesforce alternatives, Help Scout has a range of powerful features.
We'll talk about these to help you make an informed decision.
Key Features
Pricing
You can explore the Standard and Plus plan features with a free trial. Here are the pricing details of the paid plans:
Image via Help Scout
Pros
Cons
Tool level
Usability
Q1. Does Salesforce have a free version?
A. Salesforce does not have a free version or a trial version. So it may be wise for businesses to try out some of the Salesforce alternatives mentioned above to find out their exact business requirements.
Q2. Who is the main competitor of Salesforce in 2023?
A. The Salesforce alternatives mentioned above are some of the most prominent competitors of Salesforce as they provide a wide variety of features and analytics tools. Some of these Salesforce alternatives offer free plans as well, which is beneficial for small businesses and startups.
Q3. What is a sales CRM tool?
A. Sales CRM tools are used to manage all the steps of the sales process. The above-listed Salesforce alternatives help to save time and energy by automating various tasks in the sales process.
Q4. What is the objective of CRM?
A. The primary objective of CRM is to make the jobs of marketing and sales teams much easier and to also improve the customer support systems of an organization.
Q5. What are the Salesforce alternatives for small businesses?
A. Some of the Salesforce alternatives that offer free plans for limited users include:
These alternatives are perfect for small businesses that have a small sales team.
Q6. Which company can replace Salesforce in the future?
A. For a few years, Salesforce has dominated the market share in the CRM sector. But now there are a few great Salesforce alternatives that are gaining popularity such as:
Salesforce is definitely one of the best CRM software available in the market. But it is out of the budget for many smaller businesses. So it makes sense for you to research all alternatives available in the market before making a choice.
There are many Salesforce alternatives available and each has its own unique features. Some provide integration with multiple workplace apps, some emphasize pipeline management, and others are focused on visual analytics.
Many of these also have multiple pricing plans with different free trials and limited free versions so you can try them out before investing.
Which of these Salesforce alternatives have you tried?
Leave comments about your experiences with these CRM tools and software applications to help out the community of sales and marketing executives.
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