These are the questions content leaders send us before a first call about the engine, answered here so you do not have to ask them. Where the honest answer is that your gap is off-site rather than on-page, that is the answer we have given.
What Is AEO Content?+
AEO content is a page written so an answer engine can lift a clean, self-contained passage from it and attribute that passage to you.
In practice that means a direct answer under every question-shaped heading, comparisons as tables, and every claim carrying a source and a date.
It is not a style of writing so much as a set of structural constraints, which is why it can be scored.
Is the Content AI-Generated?+
Drafting uses AI inside a versioned instruction system. Structure, claims, sourcing and sign-off are human, and every draft passes a validator before it ships.
Every statistic must carry a register ID or it is removed. That rule is enforced on our own pages, including this one.
If a page reads like a machine wrote it, it failed the validator and did not ship.
How Do You Score Extractability?+
Six weighted dimensions: evidence, answerability, page type, structure, trust and freshness. Twenty-one sub-checks underneath them, one score out of a hundred.
Evidence and answerability carry half the weight because they are what an engine actually needs to quote you.
Only one sub-check is graded by a model. The other twenty are mechanical, which is why the score is repeatable.
How Many Pages Does an Engagement Cover?+
Usually around fifty priority pages, chosen by the frozen prompt set rather than by traffic, plus the templates behind them.
Site size changes the engineering, not the writing volume. A very large site and a small one often need a similar number of hand-built pages.
Everything outside the queue stays exactly as it is.
Do You Rewrite Existing Pages or Write New Ones?+
Rewrite first. A ranking page has authority worth keeping, and the fix is usually structural.
New pages are built only where the prompt set has no page to answer it. Those are usually comparison and category pages that never fitted a keyword plan.
The baseline scores show which pages need which.
Will Restructuring Pages Hurt Rankings?+
We have not seen it, and rankings are baselined before anything is touched so you would see it if it happened.
Question-shaped headings, front-loaded answers and real tables are what search has rewarded for years, applied with more discipline.
Rankings stay in their own column in every report.
What Does “Register-Bound” Mean?+
Every statistic on a page must trace to a row in an approved claims register, with the publisher, the date and the scope limits recorded.
A number with no row does not go on the page. It is removed, not softened into a vaguer version.
It is the rule that stops a page from being fact-checked in public by the engine that quoted it.
How Is This Different From a Content Agency?+
A content agency optimises for volume and rankings. The engine optimises for a quotable passage, scored before and after on the same version.
The biggest difference is what each refuses to publish. The engine will not ship an unsourced number or a page that failed the validator.
Volume is easy. Extractability with a score is not.
How Long Does the Engine Take Per Page?+
Scoring is fast. A queue of fifty pages is scored inside the first fortnight.
Rewrites move at the pace of your review cycle more than ours, which is why review time is scoped as a named dependency.
Re-scoring happens as pages ship, so the result is visible page by page rather than at the end.