Question 1

Q1. What are the best social media analytics tools in 2023?

Accepted Answer

The best social media analytics tools in 2023 are:

Sprout Social
Tailwind
Keyhole
Buffer
Emplifi
Hootsuite
…and others

Question 2

Q2. What is the best free social media analytics tool?

Accepted Answer

While there are many free social media analytics tools, the best one is undoubtedly Tailwind. Its free plan is extremely generous, allowing marketers to use the tool for one Instagram and Pinterest account each. What’s more, it doesn’t just give access to basic analytics, but also to social media automation and scheduling tools.

Question 3

Q3. What are social media analytics tools?

Accepted Answer

In simple words, social media analytics tools are pieces of software used to monitor and evaluate social media performance. Over time, these tools can help you enhance your social media strategy, and maximize ROI.

Question 4

Q4. How do you use social media analytics?

Accepted Answer

You can use social media analytics for the following purposes:

To improve your social media campaigns.
To gain an edge over your competitors.
To gain valuable customer feedback.
To improve strategic decision-making.

Question 5

Q5. What are the types of social media analytics?

Accepted Answer

There are four types of social analytics. They are:

Descriptive Analytics: This deals with the question of “what is happening”? or “what happened”?
Diagnostic Analytics: This tackles the question of “why is it happening”? or “why did it happen”?
Predictive Analytics: This looks into questions such as “what will happen”? or “why will it happen”?
Prescriptive Analytics: This involves analyzing data in order to come up with the best possible way to proceed in any given situation.

Question 6

Q6. Why is social media analytics important?

Accepted Answer

Analytics can empower you to understand your audience and competitors, optimize your resources, maximize your social media ROI, and take your business to greater heights.

Question 7

Q7. How much does a social media analytics tool cost?

Accepted Answer

Most social media analytics tools come with several pricing plans for users to choose from. While paid plans start at anywhere around $5/month, there is no upper limit for the same. The cost of these social media analytics tools will largely depend on your requirements. The good news is that some tools also offer free plans that are often good enough for small businesses.

Question 8

Q8. Which is the best social media scheduler?

Accepted Answer

The best social media scheduler has to be Buffer. This is because it is extremely affordable, and is available for five different social media platforms, viz. Instagram, Facebook, LinkedIn, Twitter, and Pinterest.

Question 9

Q9. What tools should social media managers use for posting?

Accepted Answer

Some of the best social media tools for posting are:

Sprout Social
Buffer
Tailwind
CoSchedule
Zoho Social

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