These are the questions SaaS teams send before adding a second agency to the stack, answered directly. Where the honest answer points you somewhere other than us, that is what the answer says rather than some softened version of it.
What Does a SaaS AEO Agency Actually Do?+
It makes a software product the source an AI assistant quotes when a buying committee asks which tool to use. That means measuring prompt coverage, rewriting pages so passages can be lifted cleanly, and earning coverage on the third-party sources engines quote.
An AEO-only engagement does that without touching keyword strategy, rankings or technical SEO.
Can We Keep Our Existing SEO Agency?+
Yes, and most clients on this engagement do exactly that. They keep keyword strategy, technical health and link building. We take prompt coverage, passage extraction and cited-domain outreach, and nothing in those three overlaps.
The one hard requirement is a shared page inventory so nobody edits the same URL twice in a month and destroys the measurement.
How Is AEO Different From the SEO We Already Buy?+
The technical foundation is shared, so good SEO makes AEO possible. What differs is the unit of success: a ranking versus a mention inside an answer.
Measurement differs too. You track share of voice across buyer prompts rather than positions across keywords, and you report per engine rather than as one blended number.
Will Rewriting Pages Put Our Rankings at Risk?+
It is the right question to ask, and the reason we work on URLs you already rank for rather than migrating anything. No new URLs, no redirects, no architecture changes.
Every fix list goes to your SEO agency before we touch a page, so they can veto anything that conflicts with what they are protecting.
How Much Does a SaaS AEO Engagement Cost?+
Less than a full program, because the scope is narrower and nothing duplicates your existing spend. It is scoped rather than sold from a tier list.
Cost is driven by how many ranking pages need rewriting, whether your app renders server-side, and how much review-site coverage already exists. The free score is how we scope it.
When Should We Buy the Full Program Instead?+
When rankings are the actual gap. Citation is built on crawlability and authority, so if those are weak the AEO layer sits on sand and underperforms regardless of the copy.
The free score checks both. If it points at the foundations, we will point you at the full program or back to your existing agency.