Categories: Ecommerce

7 Ecommerce Marketing Strategies to Grow Your Business

Looking for the best ecommerce marketing strategies?

Well, you’ve come to the right spot.

Launching an ecommerce site is a great idea, given retail ecommerce sales around the world amounted to over $5.7 trillion in 2022. This number’s expected to surpass $6.3 trillion this year.

Image via Statista

By starting your ecommerce business, you can grab a bite out of this huge pie.

But how exactly can you boost your sales and stand out from your competition?

To help you through it all, we’ve put together some of the best ecommerce marketing strategies.

Let’s take a look at them.

Best Ecommerce Marketing Strategies for Skyrocketing Business Growth

Here are the best ecommerce marketing strategies that you can leverage to start scaling your business and increase your revenue and sales.

1. Adopt Live Shopping

Live shopping is a great way to boost your ecommerce sales. It’s one of the marketing strategies that’s been used for long through television—think QVC.

But now it’s possible to use the same method to drive your ecommerce business sales through platforms like Instagram, Facebook, and TikTok.

You could also run such live shopping campaigns on your website.

The idea here is to talk about particular products or services in your live streams and direct the viewers to purchase them.

2. Use Instagram Shopping

Instagram has simplified the ecommerce sales funnel for brands that open up an Instagram Shop. This enables them to easily promote their products to their audience on the platform.

But that’s not even the best part.

Your customers won’t have to leave Instagram to complete their purchases. In fact, they can choose a product of their liking and buy it right away from within Instagram, simplifying the buying process for them.

So, by using a mix of your ecommerce store and Instagram marketing, you can drive up your ecommerce sales dramatically.

You can create shoppable posts and Reels and tag your products in those to guide your customers to buy them. This helps take social media marketing to the next level.

For instance, note how WeWoreWhat Shop regularly puts up photos of models wearing their clothes and tags those clothes in the shoppable posts. Their audience can simply click on the tag and head to their Instagram Shop to complete the purchase.

Image via Instagram

3. Partner with Influencers

Influencer marketing is a great way to boost your brand’s reach by harnessing the power of an influencer’s connection with their audience.

There are various influencer marketing strategies that you can use to grow your business. These include:

  • Get influencers to create shoppable posts
  • Partner with influencers to make how-to and unboxing videos
  • Invite them to participate in your live streams
  • Partner with them as affiliates to drive sales for your ecommerce store
  • Get influencers to become your brand ambassadors

When you partner with influencers, you get instant access to their massive audience. This helps you grow your reach and drive more awareness, engagement, and sales for your ecommerce store.

For example, here’s a post by Melissa Nayimuli, a micro-influencer who has partnered with IMBE Swim to promote their swimwear. Note how the post has garnered over 3.8K likes and 100+ comments.

Image via Instagram

4. Improve Your Search Engine Optimization

If you own an ecommerce store, you shouldn’t be ignoring SEO. This is especially true because you’d likely have hundreds of pages, including product pages, that you’d want to get traffic to.

And SEO is the perfect method for it, given that it helps you drive long-term targeted traffic to your website.

So, how can you go about improving your website’s SEO?

Here are some tactics you can employ:

  • Research keywords using tools like Semrush and Ahrefs and incorporate them into your content.
  • Optimize your page loading speed and boost your core web vitals score.
  • Opt for a mobile-first website design to give a better shopping experience.
  • Structure your ecommerce website well by adding categories.
  • Create a blog and use content marketing strategies to boost your SEO.
  • Optimize your product pages by adding images, videos, and product information.
  • Optimize your product names and descriptions by incorporating keywords.
  • Secure your website and keep your XML sitemap updated.

Solo Stove has optimized its product pages very well. The product images and videos load seamlessly. Additionally, they’ve incorporated their product name at multiple spots across the page to boost their branding and SEO.

Image via Solo Stove

5. Get Upselling and Cross-selling Right

Yet another powerful ecommerce marketing strategy is using upselling and cross-selling to improve your average order value (AOV).

By suggesting products that are frequently purchased with the product your customers are buying, you can nudge them to add those to their cart.

Similarly, you can upsell them by offering a better version of the same product or provide multiple units of that product for a discounted price to get them to buy more.

The key, however, is to get your upsells and cross-sells right by personalizing them as much as possible. One way to do this is to observe the likes and dislikes of your users and suggest products they’ll likely prefer to buy. This can increase their likelihood of buying them.

Amazon gets upsells and cross-sells right every time. Note how they always show “Frequently Bought Together” right below the product’s images. Seeing other complementary products can nudge their customers to buy those too, increasing their AOV.

Image via Amazon

6. Incorporate Omnichannel Marketing

The average B2B customer now uses about ten channels to connect with their suppliers.

And what does this mean?

You need to be present on all these marketing channels and engage with them. But that’s not all. You also need to provide them with a cohesive and smooth purchase experience through all these interactions.

And that’s where an omnichannel marketing strategy comes into the picture.

You can achieve this by personalizing all your interactions with them across these channels.

For instance, if you’re connected with your customers through email marketing, make sure your team has these details in hand when they connect with them over the phone. This delivers a cohesive experience to the customers and helps move them further down the funnel.

Timberland truly wins the omnichannel marketing experience with its NFC technology. Whenever any shopper walks into their stores, they’re provided with a tablet that they can take close to any shoe in the store. The shoes are fitted with chips that get triggered with NFC, and this shows the shoe’s details on the tablet.

7. Leverage User-Generated Content (UGC)

Your audience is your greatest asset. And they can help you grow your reach, engagement, and sales through content creation.

So, how can you leverage this ecommerce marketing strategy?

You need to tap into your loyal customers. When they make a purchase, you can incentivize them to create content around your products or services—be it an unboxing video, product review, or a short tutorial. You can offer them a discount on their next purchase or send a freebie to them in exchange for this post.

The idea here is to harness the authenticity of user-generated content to drive your message home. It also lets you gain a wider audience on social media platforms by tapping into your customers’ audience.

Daniel Wellington uses this strategy exceptionally well, so much so that the hashtag #DanielWellington has over 2 million posts now. This strategy has helped their brand grow, and their customers still put up posts with their hashtags.

Image via Instagram

FAQ

Q1. What are the marketing strategies of ecommerce?

A. The best marketing strategies that you can use for ecommerce are:

  • Adopt live shopping
  • Use Instagram Shopping
  • Partner with influencers
  • Improve your SEO
  • Get upselling and cross-selling right
  • Incorporate omnichannel marketing

Q2. What are the 4 P's of marketing in ecommerce?

A. The four P’s of marketing that are crucial to the success of any ecommerce business are:

  • Product
  • Price
  • Place
  • Promotion

Q3. What are the four 4 types of marketing strategies?

A. The four main types of marketing strategies that you can use to grow your ecommerce sales are:

  • Market penetration strategy
  • Diversification strategy
  • Product development strategy
  • Market development strategy

Q4. What is the best kind of marketing for ecommerce?

A. The best kind of marketing for ecommerce is inbound marketing, where you get target customers to discover your products or services rather than going to them. The crucial advantage here is that when customers come searching for your products, they likely have a purchase intent already, making it easier to convert them.

Q5. How can I increase my ecommerce sales?

A. To increase your ecommerce sales, you can use one of the following marketing strategies:

  • Use live shopping
  • Set up an Instagram Shop
  • Work with influencers
  • Up your SEO game
  • Personalize upsells and cross-sells
  • Use omnichannel marketing

Conclusion

Ecommerce is a booming industry, and you can tap into it by using the strategies mentioned above. From working with influencers and customers to SEO and Instagram Shopping, there’s a lot that you can do to boost your ecommerce sales.

You can also use live video shopping and upselling and cross-selling strategies to further improve your sales.

So, go ahead and start using these marketing strategies to give your ecommerce business an edge over the rest.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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