Fomo Review 2024 – Is it the Best Social Proof Tool?

Fomo Review: The Summary Box

Fomo is a social proof automation tool that can help you grow your business. You can use it to show active user count on your website, send notifications when someone makes a purchase, and more.

Product Ratings:

Value for Money:
  • Overall:
  • Support:
  • Effectiveness:
  • User-Friendliness:
  • Value for Money:

Pros & Cons

Pros Cons
Customizable social proof notifications Takes some time to learn how to customize
Flexibility in deciding the frequency and type of notifications An option for customers to turn off the notifications would be good
Simple and clean interface
Integrates seamlessly with other platforms
Exceptional customer support


  • Customizable social proof notifications
  • Flexibility in deciding the frequency and type of notifications
  • Simple and clean interface
  • Integrates seamlessly with other platforms
  • Exceptional customer support


  • Takes some time to learn how to customize
  • An option for customers to turn off the notifications would be good

Pricing Details

Fomo pricing plans are mainly differentiated by the number of notifications you can send per month and some features as well. Higher plans have better customer support options and advanced features like A/B testing and API support.

Pricing Plan Cost (Per Month)
Starter $19 (25K notifications)
Essential $39 (50K notifications)
Plus $79 (250K notifications)
Advanced $199 (3M notifications)
Enterprise Customized
  • Starter: $19 (25K notifications)
  • Essential: $39 (50K notifications)
  • Plus: $449.95 per month
  • Advanced: $199 (3M notifications)
  • Plus: Customized

Quick Review

Fomo is a brilliant social proof software solution that you can install on your website to send real-time social proof notifications to your website visitors. You can inform them as soon as someone buys a product to provide social proof that others are buying the products that you are interested in.

As the name suggests, it works on the principle of creating FOMO (fear of missing out) and encourages more people to buy your products or services.

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Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Fomo Review: Key Features

Captures multiple social proof metrics Active site visitors counter
Multi-language translations Automated social proof notifications
Numerous customization options Capture ratio
Google Analytics integration Theme builder
Template actions and page rules API access
Webhook and Zapier integrations 100+ Integrations
  • Captures multiple social proof metrics
  • Active site visitors counter
  • Multi-language translations
  • Automated social proof notifications
  • Numerous customization options
  • Capture ratio
  • Google Analytics integration
  • Theme builder
  • Template actions and page rules
  • API access
  • Webhook and Zapier integrations
  • 100+ Integrations

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Who is it Designed For?

Ecommerce Businesses
SaaS Companies
Any business with a website
  • Ecommerce Businesses
  • SaaS Companies
  • Any business with a website

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Why Did I Decide to Write this Fomo Review?

As a marketer, I understand the importance of social proof to drive sales conversions.

People want what they see others have and enjoy. If your friend buys a new car, you want to buy the same car or better. If you see an influencer wearing a brand, you want the same outfit.

That’s how the human mind works:

We crave social proof and want to be updated on the latest trends. Fomo is a social proof automation tool that works on the principle of FOMO (fear of missing out).

It allows you to send purchase or review notifications to your site visitors in real-time. The more they see others buying a product or interacting with your business, the more they’ll want to do the same.

A simple concept applied brilliantly!

That is why I decided to write this Fomo review, to introduce you to this brilliant social proof automation tool that can be a game-changer for your business. Use it to send real-time social proof notifications to your site visitors and drive more conversions.

Don’t just take my word for it, feel free to read other customer reviews as well. Do your research and then make an informed decision.

Hopefully, this Fomo review will help make that easier for you by detailing all of its features, pros, and cons.

Excited to get started?

Keep reading.

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Detailed Fomo Review: Key Features and Benefits

Fomo is a social proof API built on the concept that people want something more if they see others have it.

When you see a full restaurant with a waiting list, you automatically assume that it must be a good one. Fomo works on the same principle and seeks to leverage this basic human behavior to grow businesses.

Want to know the best part?

Every business can use social proof to drive business growth and it is not just limited to ecommerce retailers. So, in that sense, Fomo really is a must-have app for every business.

What’s more, they provide exceptional customer support to their customers including live chat support during regular business hours. For hours when the live chat support is not available, you can send them a message and they will get back to you in less than a day.

They also have tons of useful resources and guides on their website that you can use to find an answer to all common questions.

Now that we have that cleared up, let’s get started with the detailed Fomo review of all its key features.

Ready to learn more?

Keep reading.

1. Social Proof Notifications

The key feature of Fomo is that you can use it to send social proof notifications to your prospective customers and increase conversions.

These notifications are sent in real-time to all site visitors when a user completes an action like making a purchase.

You can send a notification for individual user actions or club them together to show how many people bought a particular item. If you want, you can even send notifications about the total spending and the number of recent customers, as shown below.

The point is:

It is completely customizable and you can choose which notifications you want to send on which pages.

How do you customize your social-proof notifications?

You can do it with a simple one-line command like the one shown below.

Here are some other notable features of Fomo notifications that I would like to cover in this Fomo review.


This is the feature that allows you to set up conditional (if X, then Y) rules to your social-proof notifications.

Some examples of the kind of rules you can set up include:

  • If a user is on the purchase page, don’t show Fomo notifications.
  • If a user is on a product page, show only sales notifications.

Here’s what the interface looks like.

You can use different “if” and “then” conditions to create rules for your Fomo notifications to optimize your ecommerce product page or any landing page. I recommend experimenting with this to understand how it works before you go live.

Capture Ratio

This is a brilliant feature that I want to cover in this Fomo review.

As mentioned earlier, Fomo captures different types of social proof metrics from different sources. Some of these social proof actions happen more frequently than others and therefore you might see more notifications of purchases than reviews.

Capture ratio allows you to control the frequency of showing each type of social proof notification, to maintain a balance. So, if you have 10 sales notifications for every review notification, you can choose to capture fewer sales actions and reduce the ratio to whatever you like.

Events and Templates

Each action that a user performs on your website counts as an event. It could be adding products to the cart, making a purchase, leaving a review, etc. Every event generates one Fomo notification.

Templates, on the other hand, are the formats of Fomo notifications that you use.

Need an example?

Here is a template for a purchase notification:

“#{{ first_name }} just bought our product!”

Here is a visual representation to show the difference between events and templates.

Why are these important?

Well, that brings me to the next point that I actually want to cover in this Fomo review: Template actions.

Template Actions allow you to move events from one template to another. This is useful when you want to show notifications for only specific events on specific pages.

For example, if you have multiple products but only want to show sales notifications for one product on a landing page. To do that, follow these steps:

  • Go to the Rest API tab under Integrations and create a new template.
  • Go to the integrated app from where you’d like to copy a specific event.
  • Go to the Actions tab and set the rules.

    In the example, adding the action will copy the events titled “special sale” and send it to the “purchase conversions” template. You can use this to copy and send specific events to specific templates.


This Fomo review would not be complete without the mention of this brilliant feature called geotargeting.

As the name suggests, the geotargeting feature on Fomo allows you to target site visitors based on their current geographic location. This means that people will see social proof notifications from actions taken by other people in their area, instead of a stranger from across the world.

But, where can you find this option?

You can find the geotargeting feature on the settings tab of your dashboard, as shown below.

Pro Tip: Use the capture ratio to control the frequency of notifications and avoid overwhelming your site visitors with non-stop notifications.

2. Theme

This Fomo review would not be complete without discussing the theme. Fomo has a theme editor that allows you to choose the look and feel of your notifications. It comes with numerous pre-designed themes that you can choose from, as shown below.

What’s more?

After you choose your theme, you can further fine-tune it and make it your own.

Pro Tip: Use the option to source color scheme from your website to make sure that your Fomo notifications fit naturally on your website.

3. Analytics

You use Fomo and start sending social proof notifications to your site visitors.

But, how will you know if it is actually benefiting you?

That’s where Fomo’s analytics features come into play. This Fomo review won’t be complete without discussing its analytics capabilities.

So, let’s get started.

First of all, Fomo measures the impact of Fomo notifications on your business using the Fomo Scorecard. You can use it to create a goal and track conversions, simple as that.

But, that is just for starters.

If you want detailed analytics, you can simply integrate Google Analytics with Fomo and you’re good to go. Fomo provides a one-step integration with Google Analytics and this is something that everyone should use.

Once you integrate with Google Analytics, you can see detailed analytics data to measure your website’s performance after installing Fomo.

Pro Tip: Go through the resources on the Fomo website to clearly set goals and integrate Google Analytics right from the start.

4. Fomo Broadcast

This is a lesser-known feature that I thought is important enough to be mentioned in this Fomo review.

Fomo Broadcast basically allows you to expand your social proof marketing to Facebook. It is a social proof marketing software solution that can convert your social proof notifications into Facebook posts.

However, to use this feature, you have to sign-up for it and give certain permissions on Facebook. Go through the resources on their website to find more information on how to do that.

Pro Tip: Use this feature if Facebook is an important marketing channel for you, otherwise, you can skip this.

5. Integrations

Given the sheer number of integrations that Fomo provides, it would not have been fair to skip this for this Fomo review. Fomo provides you with the option to integrate with over 108 different apps and platforms.

These integrations can help you collect all the different types of social proof data that you can display via your Fomo notifications. You can collect your user reviews from one place, sales data from another, social media notifications from different platforms, etc.

I recommend integrating with at least 4-5 platforms to collect all relevant social proof data. You can then show different kinds of social proof notifications, not just purchase-related ones.

Other than the integrations to gather social proof metrics, Fomo also provides other useful integrations.

Some popular integrations include:

  • Active Visitors – A live pageview counter that can count the number of online visitors on your website in real-time.
  • Google Analytics – Allows you to track all your website analytics data and view it directly from your Fomo dashboard.
  • Zapier – Allows you to connect with over 1,000 different apps.
  • Rest API – A developer-friendly API integration.
  • Yotpo – An ecommerce marketing platform
  • Square – A popular ecommerce website builder
  • Drip – An advanced email marketing automation tool that facilitates creating and sending bulk emails
  • ClickBank – An affiliate marketing platform that offers an extensive range of ecommerce and affiliate management solutions

Pro Tip: Connect with all the apps that you use from Fomo’s list of available integrations to gather different types of social proof data.

Try it Before You Buy it

How to Set Up Custom Webhooks in Fomo

In this Fomo review, we have already discussed that you can capture social proof data from various sources by integrating those platforms with Fomo.

But, what if Fomo does not integrate with an app or platform that you use?

Well, Fomo is smart enough to address that problem by allowing you to set up custom webhooks to capture data from third-party platforms.

But, let’s not get ahead of ourselves. First, let’s understand what webhooks are and then discuss how to set them up.

Webhooks are basically data pings that a third-party app or platform can send to Fomo every time a specific event occurs. This allows you to capture social proof metrics even when the platform you use does not directly integrate with Fomo.

So, how can you set up webhooks for your Fomo account?

Simply follow the process below:

  • Go to the Integrations tab and click on “Webhook” and then connect with it.
  • You will get a webhook URL that you can go and paste in the input form of your chosen platform.
  • Trigger a test ping from there that will send the webhook data to Fomo.
  • Once Fomo receives the data, you will see a button “Show last payload” in your Webhook integration dashboard.
  • Click on it to see if it has captured all the information you want in your Fomo notification.
  • To map this data to your Fomo notifications, click on “add mapping rule”
  • Create as many rules and variables as you want and save them.
  • Go to templates and modify your template to include these variables.
  • Now your site visitors will see Fomo notifications based on the data captured from that platform.

Though it will take you some time to understand how it works, you will realize its benefits in the long term. Using webhooks, you can basically capture any social proof metric from any platform and use it to send Fomo notifications on your website.

Want to know the best part?

Fomo offers a 30-day trial, which is more than enough time to understand how the platform works and test if it drives any positive results for your business. What do you have to lose?

Try Fomo for 30 Days

What Are Others Saying About Fomo?

“As a marketing software solution, its beauty is in its simplicity. Showcasing other visitor and buyer behavior as social proof gently nudges those on the edge of converting. It doesn’t shout at you. It doesn’t beg for you not to leave the site. It doesn’t follow you around the web when you do. It’s just passing by to offer a passing word of advice.”

Stuart, Surges

“Best social proof tool that you can find. Integration is super easy compared to another competitor of Fomo that we have been using, just one line of code in the header does all the necessary work. Seamless editing of the notifications and their rules are fantastic.”


“Fomo really helped us improve our conversions, especially on our paid advertising landing pages and during product launches. We saw an increase in conversion rate of 20%+, which is great. I think the most useful part of Fomo is that having it live exposes other products in our portfolio to potential customers. We've seen customers increasing their cart sizes after seeing a notification that a customer somewhere bought a product they'd never tried. Lastly, this is the only social proof tool that doesn't seem to slow our site down.”

Kettle & Fire

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Q1. What is Fomo and what can it do for my business?

A. Fomo is a social proof marketing software solution that allows you to send purchase, review, and other social proof notifications to your active site visitors in real-time. These notifications pop up for anyone who’s on your website and they can see other people who just made a purchase or wrote a review.

It can provide the necessary social proof to help prospective buyers make a purchase and can significantly grow your sales revenue.

Providing social proof is one of the most effective ecommerce marketing strategies and Fomo is the way to do it.

Q2. How long is the free trial for Fomo?

A. You can try the Fomo platform for free for 30 days. Explore all of its key features and see how it works for your business, before making a purchase.

Q3. I don’t have an ecommerce business, so why should I buy Fomo?

A. As long as you want your website visitors to perform certain actions, you can use Fomo to provide social proof that others are interacting with your business as well. Whether your goal is to get more conversions, engagement, subscribers, brand awareness or anything else, Fomo can help you achieve it.

Q4. I don’t know how to code, how will I customize my Fomo notifications?

A. You don’t need to know coding to customize your Fomo notifications. It requires a simple one-line code and there are enough resources to guide you through the process. Simply use these resources to learn it one time and then it is fairly simple to use.

Q5. Can I show fake purchases and reviews?

A. No, Fomo only shows legit social proof metrics and does not allow fake notifications of any sort. So, if you use Fomo, your prospective customers can rest assured that the notifications they see are real and this builds trust and credibility.

Q6. How can I calculate the ROI of using Fomo or know that it is working for me?

A. The Fomo dashboard does that for you and shows you all the details of how it has helped your sales conversions grow. You can also use website A/B testing to see your website performance, with and without Fomo notifications.

Q7. Can I upgrade or downgrade my current Fomo plan?

A. Yes, you can upgrade or downgrade your plan anytime. Simply go to your account tab in the Fomo dashboard to see your current plan and choose another plan. You can also ask for a customized plan if none of the existing plans meet your requirements.

Q8. What happens when my Fomo plan’s monthly notifications limit is over?

A. After your plan’s notification limit has reached 120%, the notifications on your website are paused. The notification counter is reset to zero on the first of every month and notifications automatically start again. If you see notifications pausing every month, you may want to upgrade your plan.

Q9. I need a much higher notification limit on Fomo, what do I do?

A. You can contact their team to get a customized plan that best suits your business requirements. Your customized plan’s pricing and notification limits will be set according to your requirements. You can also upgrade or downgrade your plan after you use it if you see that it needs tweaking.

Q10.  Have any further questions?

A. Feel free to contact their sales or customer support team and get all the answers you need. You can also use the live chat support feature on their website during their regular business hours.

Try Fomo Today

What’s the Final Verdict?

Overall, Fomo is a simple and useful tool that can help you give social proof to your prospective customers and increase your conversions. Even if you don’t sell a product, you can use Fomo to build credibility in your business and get other forms of website conversions.

It integrates well with other platforms, has decent analytics features, and is fairly simple to use once you do your initial learning. I would recommend this tool to boost conversions to anyone who has a website and wants their site visitors to take certain actions.

I would especially emphasize that this is a must-have tool for all ecommerce retailers as it can be a real game changer for you. So, try it out, do an A/B test, and see if it drives the desired conversions for your business.

Hope that this Fomo review was helpful.

Have any more questions for me? feel free to leave a comment and I will get back to you.

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Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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