Influencer Marketing

Upfluence Review 2024: Is This Software Solution Any Good?

Upfluence Review: The Summary Box


Upfluence is an all-in-one influencer marketing solution that helps you at all stages of your influencer campaign, right from searching for influencers to analyzing your campaign results.


Product Ratings:


Overall:
Support:
Effectiveness:
User-Friendliness:
Value for Money:
  • Overall:
  • Support:
  • Effectiveness:
  • User-Friendliness:
  • Value for Money:

 


Pros & Cons

 

Pros Cons
Easy to Manage Campaigns Suggested Influencer Prices Could Be Better
User-Friendly Software Solution
Accurate Campaign Tracking
Detailed Influencer Search
Quick Influencer Outreach
Useful Data on Influencers

Pros

  • Easy to Manage Campaigns
  • User-Friendly Software Solution
  • Accurate Campaign Tracking
  • Detailed Influencer Search
  • Quick Influencer Outreach
  • Useful Data on Influencers

Cons

  • Suggested Influencer Prices Could Be Better

 


Quick Upfluence Review

Influencer marketing can be a great way of reaching your target audience and growing your brand.

However, for this influencer strategy to work, you need to be able to find the right set of influencers and then manage the campaign as well. To do this, you need to find the best influencer marketing platforms with a set of useful features. But, how do you know which one is right for you?

This is exactly why we have written this Upfluence review.

Upfluence is an influencer marketing tool that can help you through it all. Not only does it help you search for influencers but also identifies influencers who already love your brand.

What’s more?

Using this platform, you can seamlessly dive deep into the influencer’s profile and take a look at their performance metrics. And once you’ve decided to partner with them, you can also reach out to them for collaboration through the built-in outreach tools.

Finally, this platform also lets you track the results of your campaign so that you can find out your ROI.

Want to learn more about Upfluence?

Go ahead and read this detailed Upfluence review. You can also check out the platform on your own.

Get Upfluence Now!

Upfluence Review: Key Features

Live Capture Detailed Influencer Search
Strong Search Functions Influencer Metrics
Audience Demographics Importing Existing Lists
Built-in Influencer Outreach Tools Multiple Campaign Management
Single Dashboard for Influencer Collaboration Integrated Payments
Admin Task Automation Advanced Campaign Tracking
Real-Time Performance Stats Track Brand Mentions
CRM Platforms Detailed Metric Reports
  • Live Capture
  • Detailed Influencer Search
  • Strong Search Functions
  • Influencer Metrics
  • Audience Demographics
  • Importing Existing Lists
  • Built-in Influencer Outreach Tools
  • Multiple Campaign Management
  • Single Dashboard for Influencer Collaboration
  • Integrated Payments
  • Admin Task Automation
  • Advanced Campaign Tracking
  • Real-Time Performance Stats
  • Track Brand Mentions
  • CRM Platforms
  • Detailed Metric Reports

 

Pricing

Growth (1 Seat) Custom
Scale (5 Seats) Custom
Enterprise (25 Seats) Custom
  • Growth (1 Seat): Custom
  • Scale (5 Seats): Custom
  • Enterprise (25 Seats): Custom

Who is it Designed For?

Influencer Agencies
Ecommerce Businesses
SMBs
B2C Enterprises
  • Agencies
  • SMBs
  • Large Businesses

Buy Upfluence Now!

Why Do We Like Upfluence?

When it comes to influencer marketing, there are numerous solutions out there that can help you with different aspects of your campaign.

You may have read a review of tools that help you find good influencers quickly or let you get in touch with these influencers.

However, when it comes to end-to-end influencer marketing campaign management, there are very few solutions, and one of the most popular ones among them is Upfluence.

Like other end-to-end influencer marketing solutions, it’s got a massive database of influencers through which you can find relevant ones for your brand. After reading this Upfluence review, you’ll know how the tool helps you manage your campaigns from start to finish.

What makes the platform even more interesting for us is the fact that you can get in touch with the influencers, process payments, and start your campaigns without leaving it.

And the best part?

It also enables you to find influencers who already love your brand. Its live capture feature finds influencers from among your customers, followers, and website traffic.

So, why not check out this detailed Upfluence review to see if it’s right for you?

You can also click on the button below to book your demo.

Get Upfluence Demo Now!

Detailed Upfluence Review

Influencer marketing can play a major role in driving your brand’s growth story. Social media influencers typically have a loyal fan-following of people who would swear by their recommendations.

Partnering with such influencers can be a great way of getting your brand’s message across to your target audience. However, this won’t be the case if you don’t partner with the right set of influencers.

Also, if your campaign isn’t managed well, the chances are that you might not see success with ease.

That’s where Upfluence comes in. Once you go through this Upfluence review, you’ll find that it is a very useful tool.

It not only helps you find influencers for your campaigns but also lets you manage your influencer campaigns from scratch.

So, here’s a detailed Upfluence review.

1. Live Capture

The first thing we’ll talk about in this Upfluence review is the ‘live capture’ tool. Finding good influencers can be quite challenging. You need to search for the influencers, figure out their likes and dislikes, and even go through their audience to figure out if they’re a good fit.

But what if there was a way through which you can connect with influencers who already love your brand?

Upfluence helps you achieve exactly that with its live capture feature. Using it, you can seamlessly identify organic influencers for your brand and review their performance.

Image via Upfluence

So, how does this work?

Using this feature, you can add a pop-in on your website. In this form, you can add a field where your visitors can add their social media handle. This handle will help you reveal their influence online.

Upfluence seamlessly identifies the organic influencers from this list of people from different social media platforms like Facebook, Twitter, YouTube, Instagram, TikTok, and Twitch.

Once you’ve got this list, you can quickly check their review and purchase history and accordingly activate them for your influencer campaigns.

To make this influencer discovery process easier, you can seamlessly integrate Upfluence with your Shopify store, Klaviyo account, WooCommerce, and Zapier. In fact, you can find out more about the integrations in the ‘payment’ section of this Upfluence review.

2. Influencer Discovery

Every Upfluence review will mention how easy the platform makes it to discover new and existing influencers. And so will we.

While Upfluence does help you identify influencers who love your brand already, it also lets you search for prominent social media influencers from its vast database of influencers. As a result, you don’t need to rely on the old school manual search for finding influencers and reviewing their performance.

With AI-powered influencer recommendations, you can seamlessly find multiple influencers for your brand from Upfluence’s database.

What’s more?

It also takes care of the search and filtering part. You can filter your influencers using 20+ advanced filters offered by Upfluence to find those that match your criteria.

Image via Upfluence

And if that’s not enough, you can also create and export an unlimited number of influencer lists and review them all on Upfluence

This can be particularly useful for agencies when they need to share information about potential influencers with their clients.

But the influencer search doesn’t end right there.

Upfluence has tons of useful data for influencers research that you’ll discover in the later sections of this Upfluence review which includes:

  • Content creator’s data overview
  • Number of followers
  • Follower demographics
  • Average comments and likes
  • Engagement rates
  • Suggested prices
  • Cost Per Click (CPC)

Image via Upfluence

Along with this, they’ve also come up with real-time ratings for each influencer based on these metrics.

These ratings can help you spot genuine influencers as many influencers tend to have fake followers too. This way, you can review influencer profiles quickly and zero in on the right ones.

As a result, you can quickly skim through the list of influencers and zero in on the right ones.

Image via Upfluence

But what if you’ve already got a custom list of influencers?

No problem. You can import this list of influencers to Upfluence. If you’ve got the Upfluence Chrome plugin, you can manually add influencers using it as well.

3. Influencer Outreach

The next bit of this review is about outreach.

So, you’ve found the right set of influencers to partner with but to set things rolling, you need to reach out to them for collaboration too.

For that, you’d typically have to reach out to them through their social media accounts or find their email address and send an email to them.

This process, in itself, is quite time consuming. But Upfluence solves this issue with ease through its communication management systems.

The built-in influencer outreach solution it has is one of the highlights of this Upfluence review. You can reach out to influencers easily from within the software solution.

Image via Upfluence

And guess what?

You don’t even need to spend time crafting and reviewing your emails — they’ve got ready-made templates for that too! All you have to do is customize and send them — that too in bulk.

Image via Upfluence

It’s also possible to send personalized follow-ups to them and take your relationship forward.

4. Influencer Campaign Management

So far in this Upfluence review, we have talked about how the platform helps you find and reach out to influencers. If all of these features weren’t enough, Upfluence also offers an intuitive project management system.

Once you’ve activated your influencers, you can start managing all your influencer collaborations through Upfluence — all from a single place.

Some of the things that you can do are:

  • Write and save campaign briefs.
  • Communicate with influencers.
  • Review influencer’s drafts, comment, and approve them.
  • Directly send payment offers to influencers.
  • Involve numerous content creators in your campaign.
  • Monitor your allocated marketing budget.
  • Process international payments to over 200 countries.

Image via Upfluence

Along with these tasks, you can also automate most of your administrative work through Upfluence.

Things like invoicing, procurement, payment, tax calculations, compliance, and even influencer data collection can all be automated.

Image via Upfluence

And that’s not even the best part.

Upfluence also gives you the ability to manage multiple influencer marketing campaigns at once.

This feature can be especially useful for enterprises and agencies that might have to handle many campaigns together.

5. Ecommerce Integration

Given that this is a detailed Upfluence review, we cannot afford to ignore the ecommerce integrations it offers.

Yes! Upfluence offers a variety of ecommerce integrations that can help your business boost its online sales.

With Upfluence, you can connect your account with popular ecommerce tools like WooCommerce and Shopify to tap into the pool of your existing customer base.

You can leverage the social listening technology offered by Upfluence to find influencers who are talking about your brand or products.

And, once you find your influencers, you can give them personalized promotion codes that are compatible with your ecommerce store including WooCommerce and Shopify.

Image via Upfluence

In addition, Upfluence syncs with a number of email marketing platforms like Outlook, MailChimp, and Google.

You can also connect to payment processors like PayPal and Stripe, and to shipping providers like UPS and FedEx.

These integrations can help you automate your ecommerce operations, making it easy and convenient for your customers to purchase your products online.

While you can easily find influencers, review their performance, and integrate your account with your ecommerce stores, you may wonder if Upfluence can also tell you how much to offer to influencers for a collaboration.

Actually, it can! Read about this feature of Upfluence in the “payments” section of this Upfluence review.

6. Payments

The next feature that we will highlight in this Upfluence review is related to payment integrations and the pricing algorithm.

Marketers who work with multiple influencers across the world are well aware of the challenges involved in handling payments, negotiating the commission, and managing the transactions.

Thankfully, Upfluence handles these tasks for you effortlessly.

Upfluence’s algorithm analyzes influencers’ posting habits, engagement, profile metrics, and performance. The tool then tells you what to offer per collaboration.

Image via Upfluence

This effectively eliminates the hassles of endless negotiations, guesswork, and calculations.

What’s more, regardless of the currencies, countries, or number of transactions, you just need one invoice when you use Upfluence.

The platform has the capacity to handle 135 currencies across 200 countries.

Liking this Upfluence review so far?

Keep reading to learn more about its exciting features.

7. Product Seeding

Product seeding is one of the key features that we want to highlight in this Upfluence review. With this feature, your company can get its products into the hands of key opinion leaders and other influential people with ease.

This is a great way to raise awareness of your brand and get people talking about your products.

Product seeding can also be used to generate leads and drive sales.

Upfluence makes it easy for you to share the details of products so that influencers can choose the ones they want to promote.

Additionally, Upfluence lets you specify the number of products that can be selected by influencers while gathering their shipping information automatically.

Image via Upfluence

That’s not all. You can offer multiple types of compensation including:

  • Paid
  • Paid +product
  • Product

Reaching out to your influencers to pitch these campaigns is easy too. Just use the built-in templates within Upfluence to contact your influencers for product seeding. Another thing to highlight in this review is that you also get the power of ChatGPT in Upfluence now for communications.

8. Influencer Analysis

As one of the leading influencer marketing platforms, Upfluence offers a variety of tools for analyzing an influencer's reach, engagement, and more.

Naturally, this Upfluence review covers these influencer analysis tools that help you understand your influencers better.

What exactly does Upfluence analyze?

Well, to start with, you can get insights into an influencer's interests, followers, average views, likes, comments, and how they interact with your brand across TikTok, YouTube, and Twitter.

Upfluence also lets you in on your influencers’ recent posts, posting habits, and historic performance. This helps you understand when your influencers are most active, and how their follower and brand engagement has evolved over time.

Image via Upfluence

You can also use Upfluence to measure the performance of your influencer campaigns and see which influencers are providing the most value for your brand.

That’s not it. You can also get to know your influencer’s audience demographics such as gender, location, and age.

The best part? With Upfluence, you can get to know which brands influencers have worked with.

If these brands are your competitors, you can use this information to stop wasting time and money on influencers who are not in sync with your brand.

Before we move on with this Upfluence review, we also have to talk about one more feature that Upfluence offers. While it is known as one of the best influencer marketing platforms, it allows you to work with affiliates as well.

9. Campaign Analytics

Once your campaign has started, you’d also need to know how well it’s performing. This section of the Upfluence review will cover the analytics capabilities of Upfluence.

Upfluence has campaign monitoring tools that provide detailed influencer campaign analytics that can help you measure most relevant creator metrics in real-time like:

  • Views
  • Clicks
  • Click-through Rate (CTR)
  • Total engagements
  • Estimated EMV (Earned Media Value)

Image via Upfluence

You can track these metrics not only for the overall campaign but also see how influencers posts performed. This will help you find out who’s performing the best.

Image via Upfluence

In addition to these, you can also track your brand mentions and those of your competitors as well. Upfluence also provides a dedicated CRM portion to help you manage your contacts well.

10. Integrations

While Upfluence is a solid tool for influencer marketing and affiliate marketing, its functionality improves with integrations. And that’s why the next bit in this review is about its integrations.

If you’re an ecommerce business, Upfluence is particularly helpful as you get native integrations with your CMS for easy marketing. From Shopify and WooCommerce to BigCommerce and Adobe Commerce, you can integrate Upfluence with all major ecommerce platforms.

Additionally, you can connect it to:

  • Email platforms like Gmail and Outlook
  • Customer relationship management tools like Klaviyo and Zapier
  • Payment platforms like PayPal
  • Social media marketing platforms like Hootsuite
  • Affiliate marketing tools like Refersion

And why are integrations a part of this Upfluence review?

For the simple reason that integrations help you improve your productivity by eliminating the need to switch between platforms to complete day-to-day tasks. So, it’s important to review if Upfluence integrates with all tools in your tech stack before going ahead with it.

But what if you hit a roadblock?

Upfluence has a solution for that too.

They have a knowledgeable customer support team that can communicate in four languages through emails and phone. Thus, you can get your problems corrected by customer service quickly.

You’ll also have a dedicated account manager who can support you in influencer identification, selection, approval, contracting, reporting useful data, and more. They also have a rich library of resources and a chatbot to solve your queries.

Want to give it a shot?

Click on the button below to book your demo of Upfluence today.

Get a Free Demo of Upfluence!

What Are Others Saying About Upfluence?

“Upfluence has been so great to work with! We are really grateful to you. We had a great first campaign with #HeroesWearMasks. You guys should feel good about being a part of an effort that hopefully convinced a few more people to wear masks. Again, however, I can’t thank you enough for all your help.”

– David Wertheimer, Founder/Partner at DtoC Ventures

“Anyone who is using a different platform than Upfluence doesn't understand influencer marketing! Once we knew what kind of content we wanted to sponsor, Upfluence made it extremely simple and easy to find creators that fit that niche and produce results!”

– Joshua Weidling, Influencer & Social Media Marketing Manager at Tiege Hanley

Scale Your Influencer Campaigns Now

FAQs

Q1. Is Upfluence any good?

A. Yes, Upfluence is a very reliable end-to-end influencer marketing solution. It lets you find high quality influencers fast by showing you the ones who already love your brand.

Using its searching functionality, you can also discover popular influencers on prominent social media platforms.

You can contact them, collaborate with them and track your campaign — all through the platform.

Q2. Does Upfluence cost money?

A. Yes, Upfluence offers three paid plans — Growth, Scale, and Enterprise. However, it also offers a free Google Chrome extension.

Q3. What is Upfluence used for?

A. Upfluence is primarily an influencer marketing platform. Using it, organizations can find the best influencers, connect with them, manage influencer campaigns, and make payments to influencers. It’s also possible to track campaign results through Upfluence. That said, Upfluence also enables you to run affiliate marketing campaigns with your influencers. You can easily manage all your affiliates through it.

Q4. What kinds of influencers does Upfluence have?

A. Upfluence has all types of influencers in their database right from nano-influencers to celebrities. The influencers are also located all over the world.

Q5. Which social networks does Upfluence have influencers on?

A. Upfluence has influencers on major social media platforms like Facebook, YouTube, Twitter, Instagram, Twitch, TikTok, and Pinterest. Influential bloggers are there on Upfluence too.

Q6. What is the minimum contract duration?

A. Every plan offered by Upfluence is customizable. However, the minimum contract duration is 12 months.

Q7. Does Upfluence provide customer support?

A. Yes, Upfluence provides great customer support. Each client is assigned a dedicated account manager who would be there to help you throughout the set-up process and even with marketing and advertising. Also, you can reach out to their team through emails and phone calls.

Q8. Does Upfluence offer any free tools?

A. Yes, Upfluence offers a free Chrome extension through which you can find and analyze influencers. You can also send emails to them through it.

Q9. Does Upfluence provide API access?

A. Yes, you can get API access to Upfluence if you opt for the Enterprise plan.

Q10. Is white labeling enabled on Upfluence?

A. Yes, white labeling is enabled on the Enterprise plan on Upfluence.

Buy Upfluence Now!

Upfluence Review: What’s the Verdict?

Finding the right influencers for your campaigns is essential to improve their chances of success.

Also, you need tools that can help you get in touch with those influencers, pay them, and manage the campaign. As you have undoubtedly discovered after reading this review, Upfluence is one reliable solution that can help you with it all.

It helps you identify influencers who already love your brand and also lets you search for influencers from its database. You also get detailed insights about each influencer and their audience so that you can figure out if you should reach out to them.

What’s more?

From reaching out to the influencers to paying them and approving their content, you can do it all using Upfluence.

What’s more?

Once the campaign has launched, you can see detailed campaign analytics to figure out the overall campaign performance and also that of individual influencers.

Finally, it’s possible to run multiple campaigns all at once using Upfluence so that you can power up your brand’s sales quickly through it.

So, what are you waiting for?

Click on the button below to book your free demo of Upfluence today and start your influencer marketing journey.

Book Your Free Demo of Upfluence!
Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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