While Mailchimp is a great platform to send emails and newsletters, it’s sometimes not the best choice for every business out there. Luckily, you can leverage many other free and paid Mailchimp alternatives to run successful email marketing campaigns.
And guess what?
Comparing Mailchimp alternatives will help you find the tool that best suits your business needs in terms of functionality and pricing.
But why is it important to use the right email marketing tools?
Well, for one, you want your emails to stand out in your recipients' inboxes. Secondly, you want the ability to create brand awareness, nurture leads, and retain them with the help of email marketing.
Email marketing delivers solid results. It delivers the best ROI compared to any other marketing technique. For every dollar you spend on email marketing, you get $36 in return.
Image via Litmus
However, while getting such results from your email marketing requires a good strategy, you also require the best email marketing tools to help you along the way.
And Mailchimp is not the only option you have. There are various Mailchimp alternatives to suit different needs and fit different budgets.
Not sure which of the Mailchimp alternatives to choose?
Well, we have curated a list of Mailchimp alternatives you can leverage below plus features that make them stand out.
With so many email service providers available in the market, how did we choose the best Mailchimp alternatives? Here’s what we considered:
Mailchimp is a well-known name in email marketing, but that doesn't mean it's the best fit for everyone. Whether you're looking for more features, better pricing, or a platform that aligns more closely with your business goals, there are plenty of reasons to explore Mailchimp alternatives. Here's why making the switch might be the right move for you.
Use this detailed comparison on Mailchimp alternatives to choose a platform that meets your needs.
Image via Omnisend
At the top of our list of the best Mailchimp alternatives is Omnisend. The platform offers a seamless way to engage and connect with online shoppers through both email and SMS. Based on the information on the website, Omnisend has worked with over 125,000 ecommerce platforms.
That’s an impressive number.
Another standout feature that makes Omnisend one of the top Mailchimp alternatives is its wide range of integrations. It has Shopify, BigCommerce, WordPress, WooCommerce, Wix, and other integrations. This makes Omnisend one of the most versatile Mailchimp alternatives.
Key Features
Pros
Cons
Pricing
Omnisend comes with three price plans.
Image via Omnisend
Tool Level
Usability
Pro Tip: Omnisend is one of the top Mailchimp alternatives with a wide support for integration. Take advantage of this to automate simple tasks across your online stores regardless of the hosting service you’re using.
Image via HubSpot
HubSpot is an all-in-one marketing platform with a lot of advanced functionalities, making it one of the top Mailchimp alternatives.
It is one of the preferred choices of many small, medium, and large businesses because it offers email marketing, sales tools, CRM, website builder, automation workflows, and so much more, in a single platform.
Hubspot gives you in-depth insight into how your marketing efforts affect the customer experience.
From hundreds of customizable templates to an easy drag-and-drop editor, HubSpot offers countless optimization features to help your small business grow. That’s what makes it one of the best Mailchimp alternatives in the market.
Overall, Mailchimp and HubSpot offer similar capabilities, but HubSpot offers them on a much more comprehensive level.
This Mailchimp alternative also offers a wider variety of advanced automation features and a much more robust CRM, making it one of the top Mailchimp alternatives.
Key Features
Pros
Cons
Pricing
Hubspot comes with two price options for individuals and small teams as well as for businesses and enterprises.
Businesses and Enterprises
Image via HubSpot
Individuals and Small Teams
Image via HubSpot
Tool Level
Usability
Pro Tip: Combine the CRM, marketing automation, and email marketing features of the platform to create email campaigns that deliver a tailored experience to each of your customers.
Image via MailerLite
Another one of the best Mailchimp alternatives is MailerLite, an email marketing tool with numerous features to boost your email marketing campaigns. It’s one of the most reliable email marketing tools for growing audiences much faster than conventional methods.
You can set up email marketing campaigns, build stunning websites, sell digital products, track campaigns, and much more.
MailerLite is also among Mailchimp alternatives with great features for startups and small businesses looking for an affordable but powerful email marketing solution.
Key Features
Pros
Cons
Pricing
A 14-day free trial is available.
Image via MailerLite
Tool Level
Usability
Pro Tip: Leverage their dynamic pop-up forms, embed forms, and landing pages to attract new subscribers from different marketing platforms you use.
Image via Zoho Campaigns
Zoho Campaigns is so comprehensive yet affordable. If you’re in the market for a Mailchimp alternative that checks all the boxes at a low price, then Zoho Campaigns is your best bet.
This Mailchimp alternative is an email marketing software designed to help businesses of all sizes create, automate, and track email marketing campaigns to engage with their target audience more effectively.
Key features
Pros
Cons
Pricing
Image via Zoho Campaigns
Tool Level
Usability
Pro Tip: Leverage the send time optimization feature to ensure you hit the recipients’ inboxes at the right time for maximum impact.
Image via Constant Contact
Constant Contact stands out among Mailchimp alternatives because it's a one-stop shop for small businesses that want to delve deep into email marketing.
It's excellent for creating email marketing campaigns, SMS marketing, or social media marketing. It’s one of the few Mailchimp alternatives that offers everything you need in a single platform. This makes it a convenient and comprehensive solution for your marketing needs.
Constant Contact is among Mailchimp alternatives that make it easy to create content for social media, comment, reply to messages, schedule, and view analytics.
Key Features
Pros
Cons
Pricing
A 30-day free trial option is available. Here are the paid plans that it offers:
Image via Constant Contact
Tool Level
Usability
Pro Tip: If you have an online shop, you can leverage Constant Contact’s advanced segmentation feature to gather data directly from the ecommerce platform. This way, you can correctly target audiences at various stages of their customer journey.
Image via ActiveCampaign
If you are a dedicated email marketing professional, ActiveCampaign is one of the Mailchimp alternatives you should consider.
Why?
It’s one of the best Mailchimp alternatives with robust automation workflows that make it possible to create virtually any email marketing campaign you could want. Additionally, it has great deliverability rates and in-depth reports on different parameters.
Key Features
Pros
Cons
Pricing
Image via ActiveCampaign
Tool Level
Usability
Pro Tip: Use their list clean-up feature to ensure that your email marketing list only contains people who engage with your messages.
Image via Brevo
If you want to make professional email marketing easier, Brevo is a great Mailchimp alternative you must consider.
Like Mailchimp, Brevo can also accommodate many aspects of digital marketing for your business. From email drip campaigns to automation to social media advertising, Brevo can do all of it and more.
With this Mailchimp alternative, you can upload unlimited contacts, have many integrations, send transactional emails, send SMS, and get access to sales CRM.
Even as a free user, you get numerous segmentation options, loads of email and SMS personalization options, and real-time reporting and analytics.
With a friendly UI and amazing SMS marketing options, this email service provider is an excellent choice among the various Mailchimp alternatives listed here.
Key Features
Pros
Cons
Pricing
Image via Brevo
Tool Level
Usability
Pro Tip: If you are looking for Mailchimp alternatives on a budget, Brevo gives you the best value for money. It is one of the most affordable email marketing services available in the market.
Image via GetResponse
Next in line with Mailchimp alternatives worth trying is GetResponse because it offers many pro features.
Founded in 1998, GetResponse now offers so much more than just email marketing services. It is an all-in-one online marketing solution for businesses of all sizes.
Along with email marketing features, GetResponse also offers ecommerce features, a chat tool, a website builder, landing pages, and an automated sales funnel. GetResponse offers almost all the features that other popular email marketing service providers offer, and more at a very competitive price.
The marketing automation feature on this Mailchimp alternative is worth mentioning because it allows you to set up automated campaigns based on triggers, such as sales or location. It will be hard to find an email marketing service that offers such powerful automation features.
GetResponse uses AI to analyze the behavior, preferences, needs, and habits of your website visitors to offer tailored recommendations to make your email marketing campaigns even more effective.
All this makes GetResponse one of the top Mailchimp alternatives.
Key Features
Pros
Cons
Pricing
Image via GetResponse
Tool Level
Usability
Pro Tip: Use the conversion funnels feature to simplify funnel creation for your email campaigns.
Image via AWeber
If you are looking for Mailchimp alternatives that offer plenty of integrations and features, then AWeber is worth considering.
Created in 1998, AWeber is an email marketing tool that lets you do a lot of things like create a mailing list, automate your email marketing, design newsletters, analyze statistics related to your email marketing campaigns, and more.
This Mailchimp alternative is competitively priced, and the pricing increases only with the number of subscribers.
If you are new to email marketing software, you can try out their Free plan that allows you to include up to 500 subscribers.
What’s more?
You get access to most of the features of AWeber on the Free plan, as long as your mailing list has less than 500 subscribers.
Besides automation, AWeber offers A/B testing and analytics that allow you to use your domain in links. This makes it a lot easier to track clicks and product sales.
There is something that AWeber offers that no other alternatives to Mailchimp offer. They offer not 1 but 3 different mobile apps, for statistics, on-the-go lead capturing, and email curation.
AWeber offers custom forms and landing pages that help to grow your email list faster. The intuitive drag-and-drop builder helps you create professional marketing emails, and pre-built autoresponders help you welcome new subscribers.
Key Features
Pros
Cons
Pricing
Image via AWeber
Tool Level
Usability
Pro Tip: AWeber allows you to create images with Canva. Add visual content to your emails to capture the attention of your contacts and make your email marketing campaigns more effective.
Image via Mailjet
Are you looking for affordable Mailchimp alternatives? Then you must try Mailjet.
But affordability isn’t the only thing that makes it a great Mailchimp alternative. Mailjet takes delivery rates very seriously, making them the ideal choice for transactional emails.
This Mailchimp alternative is very easy to use for designing and sending your newsletters, email marketing campaigns, and automated emails. Create an email from scratch or choose from a wide range of pre-designed templates.
Powerful collaboration tools help you create emails with your team directly in the Email Editor. You can review, comment, or make changes to the emails in real time.
Track, monitor, and analyze customer engagement and email deliverability in real time. Access all the information you need on the Statistics Dashboard to make data-driven decisions for your email marketing campaigns.
Key Features
Pros
Cons
Pricing
Image via Mailjet
Tool Level
Usability
Pro Tip: Before you start auto scaling with Mailjet, it’s better to start slow and increase your email volume gradually.
Image via Moosend
As one of the Mailchimp alternatives, Moosend automates repetitive email marketing tasks so you can concentrate on improving conversion rates and nurturing relationships.
What's more?
It's among Mailchimp alternatives that offer real-time analytics so that you can continuously improve your email marketing strategy for better results.
Key Features
Pros
Cons
Pricing
Image via Moosend
Tool Level
Usability
Pro Tip: Use heatmap analytics to track subscribers' scroll patterns and understand what they like most.
Image via Kit
Kit is one of the Mailchimp alternatives designed specifically for content creators and digital entrepreneurs. It prides itself on prioritizing email as the central tool for managing and growing a creator’s business.
This email-first operating system transforms the traditional email marketing approach by integrating creator-focused features with sophisticated automation capabilities.
As one of the best Mailchimp alternatives for implementing ecommerce marketing strategies, it offers solutions for email marketing, paid newsletters, digital product sales, and more. It does all this while freeing you from tedious administrative tasks.
Key Features
Pros
Cons
Pricing
Image via Kit
Tool Level
Usability
Pro Tip: Leverage Kit's Visual Automations to create sophisticated email sequences that engage subscribers while simultaneously setting up multiple income streams through the integrated commerce features.
Image via Klaviyo
Klaviyo is one of the best Mailchimp alternatives for businesses that want advanced email and SMS marketing. It gives you deep data insights, automation, and better segmentation.
Furthermore, Klaviyo integrates directly with ecommerce platforms like Shopify and WooCommerce. This means you can track customer behavior in real time and send personalized messages based on their actions.
Klaviyo also has a stronger focus on revenue-driven marketing, so you can see how your emails impact sales.
Mailchimp might be great for beginners, but Klaviyo is better for scaling businesses. It lets you send emails based on customer purchase history, website activity, and even predicted behaviors.
Key Features
Pros
Cons
Pricing
Klaviyo comes with three price plans.
Image via Klaviyo
Tool Level
Usability
Pro Tip: Take advantage of Klaviyo’s in-built SMS and email marketing capabilities to create marketing campaigns that are in line with your business goals.
Image via Sender
Next on our list of the best Mailchimp alternatives is Sender, a solid email marketing platform.
Unlike Mailchimp, Sender offers a user-friendly experience with a generous free plan. The platform is a desirable choice for budget-conscious businesses when compared to other Mailchimp alternatives.
One of Sender's standout features is its intuitive drag-and-drop email builder that allows users to create professional newsletters without coding skills. While Mailchimp offers a similar editor, Sender's platform is praised for its ease of use and modern interface.
Sender also includes built-in SMS marketing capabilities, allowing businesses to connect with their audience across multiple channels. In contrast, Mailchimp may require additional integrations to offer the same level of functionality.
Key Features
Pros
Cons
Pricing
Sender comes with four main price plans under its all-in-one package.
Image via Sender
Tool Level
Usability
Pro Tip: Sender is GDPR compliant, and you can take advantage of that to assure your customers that their data is in safe hands.
Image via Campaign Monitor
Another top Mailchimp alternative worth considering is Campaign Monitor. It is an email marketing platform that helps businesses create and manage email campaigns. Like some other Mailchimp alternatives, it offers a user-friendly drag-and-drop editor for users to design professional emails without coding.
Compared to Mailchimp, Campaign Monitor focuses on simplicity and design flexibility. It provides customizable templates and a visual journey designer for automation.
While Mailchimp offers more integrations, Campaign Monitor's ease of use appeals to those seeking straightforward email marketing solutions.
Key Features
Pros
Cons
Pricing
Campaign Monitor comes with four price options.
Image via Campaign Monitor
Tool Level
Usability
Pro Tip: Leverage Campaign Monitor’s advanced analytics to closely track the performance of your email marketing campaigns and identify areas that are working and what needs improvement.
Q1. What can I use instead of MailChimp?
A. The best Mailchimp alternatives you can use for email marketing include:
Q2. What is a cheaper alternative to MailChimp?
A. If you consider the number of subscribers for each plan, then some of the cheaper Mailchimp alternatives you can use for email marketing include:
Q3. Why is MailChimp not good?
A. Some of the reasons why marketers opt for Mailchimp alternatives include:
Q4. Who are the competitors of MailChimp?
A. Mailchimp alternatives in the email marketing industry include:
Q5. Does Google have something like Mailchimp?
A. You can leverage Google Workspace for a service like Gmail. However, you won't get the kind of dedicated email marketing features that Mailchimp offers.
Q6. Which email marketing software solution is the best?
A. Some email marketing software with great features include:
Q7. Why is Mailchimp so expensive?
A. Their paid plans are contact-based, which means your price can rise rapidly with an increase in the number of contacts.
Contacts include subscribers and unsubscribers still receiving transactional emails or receiving ads. Additionally, it includes nonsubscribers interacting with your business via linked ecommerce sites or app integrations.
It’s one of the reasons people go for Mailchimp alternatives like Constant Contact or Moosend that offer better pricing for a higher number of contacts.
Q8. What are some websites similar to Mailchimp?
A. Here are some mailchimp alternatives that offer almost all the tools and features offered by Mailchimp:
Q9. What are some important features of a Mailchimp alternative?
A. If you are looking for a Mailchimp alternative, we recommend you look for the following features:
Q10. What Mailchimp alternatives have the best automation features?
A. The Mailchimp alternatives with the best automation features are:
To find the ideal Mailchimp alternatives your business can leverage for email marketing, you need a lot of testing.
Go through the features mentioned in the comparison review above, choose one or several that fit your bill, and make use of their free trial offers.
Then, once you start using these Mailchimp alternatives, it'll be easy to figure out which one fits your needs the best.
Still not sure how to run successful email campaigns even with these Mailchimp alternatives? Well, you can leverage our email marketing services to grow your brand and reach more customers.
Knowing how to start a website is essential for anybody who aims to build an…
Knowing how to get backlinks is crucial if you want to rank higher in search…
Learning how to create content for social media comes with a lot of benefits. It…
Instagram has over 2 billion active users, making it one of the leading social media…
Generating leads and sales is one of the top priorities for most marketers today, but…
Ever wonder how some websites always top search results? The key is mastering SEO. It’s…