While Mailchimp is a great platform to send emails and newsletters, it’s sometimes not the best choice for every business out there. Luckily, you can leverage many other free and paid Mailchimp alternatives to run successful email marketing campaigns.
And guess what?
Comparing Mailchimp alternatives will help you find the tool that best suits your business needs in terms of functionality and pricing.
But why is it important to use the right email marketing tools?
Well, for one, you want your emails to stand out in your recipients' inboxes. Secondly, you want the ability to create brand awareness, nurture leads, and retain them with the help of email marketing.
Email marketing delivers solid results. It delivers the best ROI compared to any other marketing technique. For every dollar you spend on email marketing, you get $40 in return.
Image via Omnisend
However, while getting such results from your email marketing requires a good strategy, you also require the best email marketing tools to help you along the way.
And Mailchimp is not the only option you have. There are various Mailchimp alternatives to suit different needs and fit different budgets.
Not sure which of the Mailchimp alternatives to choose?
Well, we have curated a list of Mailchimp alternatives you can leverage below plus features that make them stand out.
With so many email service providers available in the market, how did we choose the best Mailchimp alternatives? Here’s what we considered:
Before we get into the Mailchimp alternatives you can use, let's check out features you should consider as you hunt for the next email marketing tool.
Now that you know the functionalities to look for when choosing an email marketing tool, here is a review of the best Mailchimp alternatives you can consider.
But first, an in-depth review of Mailchimp and the features it offers.
Image via Mailchimp
The drag-and-drop editor, its intuitive dashboard, and its free plan have made Mailchimp popular over the years. However, some brands may find the tool expensive, especially when accessing advanced features that help with segmentation and email automation.
Overall, Mailchimp offers great functionalities you can leverage to take your email campaigns to the next level. It is also a great marketing automation platform.
But what features are these?
Take a look.
Key Features
Pros
Cons
Pricing
Image via Mailchimp
Usability
Tool Level
Pro Tip: Leverage the test email marketing feature to see how your professional marketing emails look before sending them to recipients.
As you can see, Mailchimp does have some good features you can leverage to run successful email marketing campaigns. However, the market is filled with numerous Mailchimp alternatives you can choose from if this platform’s functionalities fail to tick all the right boxes for your brand.
In the list below, we review Mailchimp alternatives and list the features they offer so that you can make an informed decision.
Let's get started.
Use this detailed comparison on Mailchimp alternatives to choose a platform that meets your needs.
Image via Omnisend
Why is Omnisend among the leading Mailchimp alternatives you can use?
It's an all-in-one email automation, email marketing, and SMS tool.
And in addition to these features, Omnisend is among Mailchimp alternatives that offer tools to execute successful ecommerce marketing strategies.
Key Features
Pros
Cons
Pricing
Image via Omnisend
Usability
Tool Level
Pro Tip: Leverage Omnisend’s Product Picker feature to add products from your store into your newsletter or email, along with their descriptions, pictures, and pricing.
Image via ActiveCampaign
If you are a dedicated email marketing professional, ActiveCampaign is one of the Mailchimp alternatives you should consider.
Why?
It’s one of the best Mailchimp alternatives with robust automation workflows that make it possible to create virtually any email marketing campaign you could want. Additionally, it has great deliverability rates and in-depth reports on different parameters.
Key Features
Pros
Cons
Pricing
Image via ActiveCampaign
Usability
Tool Level
Pro Tip: Use their list clean-up feature to ensure that your email marketing list only contains people who engage with your messages.
Image via MailerLite
Another one of the best Mailchimp alternatives is MailerLite, an email marketing tool with numerous features to boost your email marketing campaigns.
What's more?
It's among Mailchimp alternatives with great features for startups and small businesses looking for an affordable but powerful email marketing solution.
Key Features
Pros
Cons
Pricing
A 14-day free trial is available.
Image via MailerLite
Usability
Tool Level
Pro Tip: Leverage their dynamic pop-up forms, embed forms, and landing pages to attract new subscribers from different marketing platforms you use.
Image via Moosend
As one of the Mailchimp alternatives, Moosend automates repetitive email marketing tasks so you can concentrate on improving conversion rates and nurturing relationships.
What's more?
It's among Mailchimp alternatives that offer real-time analytics so that you can continuously improve your email marketing strategy for better results.
Key Features
Pros
Cons
Pricing
Image via Moosend
Usability
Tool Level
Pro Tip: Use heatmap analytics to track subscribers' scroll patterns and understand what they like most.
Image via Constant Contact
Constant Contact stands out among Mailchimp alternatives because it's a one-stop shop for small businesses that want to delve deep into email marketing.
What's more?
Constant Contact is among Mailchimp alternatives that make it easy to create content for social media, comment, reply to messages, schedule, and view analytics.
Key Features
Pros
Cons
Pricing
A 30-day free trial option is available. Here are the paid plans that it offers:
Image via Constant Contact
Usability
Tool Level
Pro Tip: If you have an online shop, you can leverage Constant Contact’s advanced segmentation feature to gather data directly from the ecommerce platform. This way, you can correctly target audiences at various stages of their customer journey.
Image via HubSpot
HubSpot is an all-in-one marketing platform with a lot of advanced functionalities, making it one of the top Mailchimp alternatives.
It is one of the preferred choices of many small, medium, and large businesses because it offers email marketing, sales tools, CRM, website builder, automation workflows, and so much more, in a single platform.
Hubspot gives you in-depth insight into how your marketing efforts affect the customer experience.
From hundreds of customizable templates to an easy drag-and-drop editor, HubSpot offers countless optimization features to help your small business grow. That’s what makes it one of the best Mailchimp alternatives in the market.
Overall, Mailchimp and HubSpot offer similar capabilities, but HubSpot offers them on a much more comprehensive level.
HubSpot also offers a wider variety of advanced automation features and a much more robust CRM, making it one of the top Mailchimp alternatives.
Key Features
Pros
Cons
Pricing
Image via HubSpot
Usability
Tool Level
Pro Tip: Combine the CRM, marketing automation, and email marketing features of the platform to create email campaigns that deliver a tailored experience to each of your customers.
Image via Brevo
If you want to make professional email marketing easier, Brevo is a great Mailchimp alternative you must consider.
Like Mailchimp, Brevo can also accommodate many aspects of digital marketing for your business. From email drip campaigns to automation to social media advertising, Brevo can do all of it, and more.
With Brevo, you can upload unlimited contacts, have many integrations, send transactional emails, send SMS, and get access to sales CRM.
Even as a free user, you get numerous segmentation options, loads of email and SMS personalization options, and real-time reporting and analytics.
With a friendly UI and amazing SMS marketing options, this email service provider is an excellent choice among the various Mailchimp alternatives listed here.
Key Features
Pros
Cons
Image via Brevo
Usability
Tool Level
Pricing
Pro Tip: If you are looking for Mailchimp alternatives on a budget, Brevo gives you the best value for money. It is one of the most affordable email marketing services available in the market.
Image via GetResponse
Next in line of Mailchimp alternatives worth trying is GetResponse because it offers lots of pro features.
Founded in 1998, GetResponse now offers so much more than just email marketing services. It is an all-in-one online marketing solution for businesses of all sizes.
Along with email marketing features, GetResponse also offers ecommerce features, a chat tool, a website builder, landing pages, and automated sales funnel. GetResponse offers almost all the features that other popular email marketing service providers offer, and more at a very competitive price.
The marketing automation feature is worth mentioning because it allows you to set up automated campaigns based on triggers, such as sales or location. It will be hard to find an email marketing service that offers such powerful automation features.
GetResponse uses AI to analyze the behavior, preferences, needs, and habits of your website visitors to offer tailored recommendations to make your email marketing campaigns even more effective.
All this makes GetResponse one of the top Mailchimp alternatives.
Key Features
Pros
Cons
Pricing
Image via GetResponse
Usability
Tool Level
Pro Tip: Use the conversion funnels feature to simplify funnel creation for your email campaigns.
Image via AWeber
If you are looking for Mailchimp alternatives that offer plenty of integrations and features, then AWeber is worth considering.
Created in 1998, AWeber is an email marketing tool that lets you do a lot of things like create a mailing list, automate your email marketing, design newsletters, analyze statistics related to your email marketing campaigns, and more.
AWeber is competitively priced, and the pricing increases only with the number of subscribers.
If you are new to email marketing software, you can try out their Free plan that allows you to include up to 500 subscribers.
What’s more?
You get access to most of the features of AWeber on the Free plan, as long as your mailing list has less than 500 subscribers.
Besides automation, AWeber offers A/B testing and analytics that allow you to use your own domain in links. This makes it a lot easier to track clicks and product sales.
There is something that AWeber offers that no other alternatives to Mailchimp offer. They offer not 1 but 3 different mobile apps, for statistics, on-the-go lead capturing, and email curation.
AWeber offers custom forms and landing pages that help to grow your email list faster. The intuitive drag-and-drop builder helps you create professional marketing emails, and pre-built autoresponders help you welcome new subscribers.
Key Features
Pros
Cons
Pricing
Image via AWeber
Usability
Tool Level
Pro Tip: AWeber allows you to create images with Canva. Add visual content to your emails to capture the attention of your contacts and make your email marketing campaigns more effective.
Image via Mailjet
Are you looking for affordable Mailchimp alternatives? Then you must try Mailjet.
But affordability isn’t the only thing that makes it a great Mailchimp alternative. Mailjet takes delivery rates very seriously, making them the ideal choice for transactional emails.
This email marketing platform is very easy to use for designing and sending your newsletters, email marketing campaigns, and automated emails. Create an email from scratch or choose from a wide range of pre-designed templates.
Powerful collaboration tools help you create emails with your team directly in the Email Editor. You can review, comment, or make changes to the emails in real-time.
Track, monitor, and analyze customer engagement and email deliverability in real-time. Access all the information you need on the Statistics Dashboard to make data-driven decisions for your email marketing campaigns.
Key Features
Pros
Cons
Pricing
Image via Mailjet
Usability
Tool Level
Pro Tip:Before you start auto scaling with Mailjet, it’s better to start slow and increase your email volume gradually.
Image via Zoho Campaigns
Zoho Campaigns is so comprehensive yet affordable. If you’re in the market for a Mailchimp alternative that checks all the boxes at a low price, then Zoho Campaigns is your best bet.
It’s an email marketing software designed to help businesses of all sizes create, automate, and track email marketing campaigns to engage with their target audience more effectively.
Key features
Pros
Cons
Pricing
Image via Zoho Campaigns
Usability
Tool Level
Pro Tip: Leverage the send time optimization feature to ensure you hit the recipients’ inboxes at the right time for maximum impact.
Q1. What can I use instead of MailChimp?
A. The best Mailchimp alternatives you can use for email marketing include:
Q2. What is a cheaper alternative to MailChimp?
A. If you consider the number of subscribers for each plan, then some of the cheaper Mailchimp alternatives you can use for email marketing include:
Q3. Why is MailChimp not good?
A. Some of the reasons why marketers opt for Mailchimp alternatives include:
Q4. Who are the competitors of MailChimp?
A. Mailchimp alternatives in the email marketing industry include:
Q5. Does Google have something like Mailchimp?
A. You can leverage Google Workspace for a service like Gmail. However, you won't get the kind of dedicated email marketing features that Mailchimp offers.
Q6. Which email marketing software solution is the best?
A. Some email marketing software with great features include:
Q7. Why is Mailchimp so expensive?
A. Their paid plans are contact-based, which means your price can rise rapidly with an increase in the number of contacts.
Contacts include subscribers and unsubscribers still receiving transactional emails or receiving ads. Additionally, it includes nonsubscribers interacting with your business via linked ecommerce sites or app integrations.
It’s one of the reasons people go for Mailchimp alternatives like Constant Contact or Moosend that offer better pricing for a higher number of contacts.
Q8. What are some websites similar to Mailchimp?
A. Here are some mailchimp alternatives that offer almost all the tools and features offered by Mailchimp:
Q9. What are some important features of a Mailchimp alternative?
A. If you are looking for a Mailchimp alternative, we recommend you look for the following features:
Q10. What Mailchimp alternatives have the best automation features?
A. The Mailchimp alternatives with the best automation features are:
To find the ideal Mailchimp alternatives your business can leverage for email marketing, you need a lot of testing.
Go through the features mentioned in the comparison review above, choose one or several that fit your bill, and make use of their free trial offers.
Then, once you start using these Mailchimp alternatives, it'll be easy to figure out which one fits your needs the best.
Still not sure how to run successful email campaigns even with these Mailchimp alternatives? Well, you can post your questions in the comments section or leverage our email marketing services to grow your brand.
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