At a time when marketers need data to inform email marketing decisions, it's important to capture tracking information such as open rates, locations, clickthroughs, etc.

And for this, you need email tracking software.

It's no longer enough to send an email. You also need to know what content elicits responses from your audience so that you can create more of it.

And with the help of email tracking software, you no longer have to ask questions like whether a lead is hot, or whether they found your content interesting.

These email tracking tools provide data that helps you identify the most active people on your list, the content that fuels engagement, and the best times to reach out to them.

Most importantly, tracking email metrics like open rate, click-through rate, unsubscribe rate, etc., can help you determine your email marketing return on investment.

And guess what?

Most marketers leverage these email metrics to track their marketing success, according to a Litmus study.

Litmus

Image via Litmus

But what kind of email tracking software can you leverage to measure email effectiveness?

Find out below.

8 Email Tracking Software Plus What Makes Them Great

Before we can check out the best email tracking software your business should consider, let's examine how the process of tracking works.

The email tracking software attaches an invisible image pixel to outbound emails. This pixel then helps you detect when a recipient opens your email.

But what should you track with emails?

Open rates: Helps you know if you've got engaging subject lines. Leverage an email subject line analyzer to write compelling subject lines that produce more opens.

Click-through rate: What's the quality of your email copy or content? It should be action-driven, relevant, valuable, and interesting for high click-through rates.

Bounces: Numerous bounces can ruin your IP address reputation.

Unsubscribe rate: If they keep increasing, you need to check your content and whether it meets audience expectations.

Other metrics you can track with email tracking software include:

  • Email link clicks
  • The number of times a recipient opened an email
  • Replies
  • Emails marked as spam
  • Email templates that generate more clicks, replies, and opens
  • Sales professionals who drive more opens, clicks, and replies
  • Content or links that generate more clicks

And now that you know what to track, here are the email tracking software successful marketers leverage:

1. Docsify

Docsify

Image via Docsify

With an email tracking software like Docsify, your sales reps can streamline their outreach and work more efficiently.

How is this?

It offers real-time desktop notifications on your clicks, opens, and attachment views. Additionally, it provides team email analytics features to help you measure the productivity of your employees.

Key Features

  • Get tracking insights and recipient actions straight from your Gmail account
  • Attachment tracking and the ability to view reports on how much time a recipient spent on a page in your document, depth of view, etc.
  • Ability to hide the fact that you carry out attachment tracking from recipients
  • Text shortcuts to save time
  • Team email analytics to analyze the quality of outbound communication provided by your team
  • Zapier integrations to help you sync Docsify with your CRM
  • Available Chrome extension

Pros

  • Document tracking with page by page analytics for each view
  • Ability to streamline work productivity and team email communications
  • Numerous email templates
  • Document live chats

Cons

  • Few features on the free plan

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Prices available on request. They offer a 14-day free trial.

2. Mailtrack

Mailtrack

Image via Mailtrack

Mailtrack is an email tracking software perfect for startups and small businesses, as well as freelancers who want a straightforward tool. It's a simple-to-use tool with a sleek interface that makes email tracking simple.

Most importantly, it's an email tracking software that tells you exactly when your recipient opened their mail and from what device.

Key Features

  • Mailtrack campaign to send group emails to up to 200 people
  • Easily track emails sent to segments of your audience
  • Link tracking feature to track link opens, time of open, and how many times someone clicked on a link.
  • Mailtrack revival to know if someone starts showing interest in your old emails
  • Monitor reply to tell you when someone doesn't reply to your email
  • Hot conversations to tell you when an email gets opened a lot in a short time
  • Available chrome extension

Pros

  • Daily reports
  • Not opened reminders in 24 or 48 hrs
  • Active email indicator
  • Seamless Gmail integration

Cons

  • Few features with the free plan.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Free
  • PRO – $1 per month
  • ADVANCED – $2.49 per month

3. MailTracker by Hunter

MailTracker by Hunter

Image via Hunter

Hunter's free email tracking software offers information on how often, when, and from which device a recipient opened your email.

Their chrome extension also easily integrates with Gmail, which means you don't need to get another app for your emails.

Key Features

  • Get insight into your email opens, time of opening, and device used
  • Discover the number of times a recipient opens an email
  • Tracking events clearly displayed on your Gmail conversation pages
  • Access a history of openings
  • Available chrome extension

Pros

  • No MailTracker branded email signature
  • Ability to prevent tracking of events from your own emails
  • User-friendly interface

Cons

  • Does not offer recipients location

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Free

4. MailTag

MailTag

Image via MailTag

One of the crucial features that make MailTag stand out as an effective email tracking software is automation.

With it, you can run automated follow-ups that improve your replying speed and sales conversion rates.

Key Features

  • Read receipts with details including link-click rates, open rates, and more in real-time
  • Increase open rates by choosing the right time to deliver emails
  • Detailed charts and email analytics on your dashboard
  • A signature generator that adds your profile picture changes the design and lists prospect information
  • Team statistics and productivity insights
  • Unlimited email scheduling
  • Available chrome extension

Pro

  • Automated follow-ups
  • Advanced insights
  • Unlimited email tracking
  • Available on mobile

Cons

  • No free plan available.

Pricing

  • Two weeks free trial
  • PRO – $12.99 per month per user billed monthly or $9.99 per month per user billed yearly.

5. Atomic Email Tracker

Atomic Email Tracker

Image via AtomPark

For a web-based email tracking software that suits your needs, use Atomic Email Tracker.

Why is this?

This email tracking tool enables you to monitor and compare the effectiveness of different email campaigns you run.

Key Features

  • Track the percentage of recipients who received emails and opened them
  • Find out what devices your email recipients use to open emails
  • Click tracking in real-time
  • Discover the time they open and countries they open from
  • Visualize effectiveness by comparing the results from different email marketing campaigns

Pros

  • Integrates easily with any mass mailing program
  • Intuitive interface
  • Detailed reports

Cons

  • No free plan available for this email tracking tool.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • You can try the free demo version or choose the one-year payment plan to get two months free.

6. GetNotify

GetNotify

Image via GetNotify

For email tracking software that doesn't need a huge budget, use GetNotify.

It offers some incredible features free of charge, and your recipient will not know whether you track their email.

Best of all?

It's an email tracking tool that works with email companies, including Hotmail, Gmail, AOL, Yahoo, Outlook, Eudora, etc.

Key Features

  • Email tracking services
  • Access all tracking events and history
  • Discover email read duration with each sent message
  • Access details such as browse, applications used, IP address, language, etc.
  • Ability to use your own image for tracking
  • Click tracking services
  • Real-time notifications when recipients read emails

Pros

  • Free email tracking
  • Email delivery confirmation
  • Email content backup

Cons

  • The reading duration email tracking feature is only available if you give a small donation.

Usability

  • Easy to use

Tool Level

  • Easy to use

Pricing

  • Free
  • Giving a small donation increases the number of emails per month, gives you access to email read duration data, and increases your email content backup duration.

7. Intelliverse Email Tracker

Intelliverse Email Tracker

Image via Intelliverse

With an email tracking software like Intelliverse, you access insights that make it possible to make sales calls at the right time.

What's more?

This free email tracking tool has a Google Chrome extension and Microsoft Outlook Plugin that makes it easy to plan follow-ups strategically.

Key Features

  • Find out how many times recipients opened an email, devices used, plus location
  • Follow up reminders
  • Ability to reconnect with recipients who start opening your emails again
  • Privacy in that the email marketing software does not access email content sent

Pros

  • Real-time notifications
  • Unlimited email tracking
  • Detailed reports to help you generate more deals

Cons

  • Only works with Gmail in Chrome

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Completely free but, as detailed on their site, it's for a limited time and only for the first 50K users.

8. HubSpot Free Email Tracking Software

HubSpot Free Email Tracking Software

Image via HubSpot

HubSpot is one of the email marketing tools that also acts as an email tracking software. This then makes it the perfect, all-in-one marketing arsenal for people running email campaigns.

And by leveraging this email service provider, you can tell when a prospect becomes a lead and spend more time closing them.

Key Features

  • Real-time notification the second a prospect opens emails, downloads, or clicks a link
  • HubSpot email tracking makes it easy to follow up when your brand is top of mind with the prospects since you can reach out at the right time.
  • Access each lead's history from which emails, documents, or links they opened to when they did it.
  • Easily send tracked emails from the HubSpot CRM, then control when or how you receive notifications
  • Determine when leads view your documents and what pages they spend time reading
  • Available Chrome extension

Pros

  • Available for Outlook, Office 365, G Suite, and Gmail users
  • In-depth reports on tracked emails
  • Built-in email sequences
  • Predictive lead scoring

Cons

  • The email tracking feature is not standalone but a part of the Sales Hub package from HubSpot.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Free
  • Starter– Starts at $45 per month for two paid users billed as $540 per year
  • Professional– Starts at $450 per month for five paid users billed as $5400 per year
  • Enterprise– Starts at $1200 per month for ten paid users billed as $14400 per year

FAQs

Q1. What is email tracking software?

A. An email tracking software is a tool that makes it possible to track emails and access analytic data like click volume, open rates, number of downloads, etc.

Q2. Is tracking email legal?

A. Yes. So long as the intended recipient gives consent.

Q3. How can I track an email for free?

A. Leverage email tracking software like:

  • Docsify
  • Mailtrack
  • MailTracker by Hunter
  • GetNotify

Q4. Which is the best free email tracker?

A. The best free email tracking tools include:

  • Docsify
  • Mailtrack
  • MailTracker by Hunter
  • GetNotify

Q5. How do I know if my email is being tracked in Outlook?

A. Use these steps if using an email client like Outlook:

  • Go to tools
  • Choose email accounts
  • Select the change or properties button
  • If the simple mail transfer protocol or post office protocol is a proxy server, then your mail is monitored.

Q6. What are the best email tracking software tools?

A. The best email tracking software includes:

  • Docsify
  • Mailtrack
  • MailTag
  • HubSpot Free Email Tracking Software
  • MailTracker by Hunter
  • Atomic Email Tracker
  • GetNotify
  • Intelliverse Email Tracker

Access details of features, pricing, pros, and pricing of these email tracking software from the post above.

Q7. What is the best alternative to MailTrack?

A. Email tracking software you can use instead of MailTrack include:

  • Docsify
  • MailTag
  • Atomic Email Tracker
  • MailTracker by Hunter
  • GetNotify

Q8. What is the best email tracker for Gmail?

A. Gmail email tracking software include:

  • MailTracker by Hunter
  • Mailtrack
  • HubSpot Free Email Tracking Software

Q9. How do you add a tracker to Gmail?

A. Use these steps:

  • Install the email tracking software you choose either by getting it from the Chrome Web Store or their main site.
  • Click on connect to Gmail account, then log in.
  • Once you complete the installation, ensure you've enabled the tracker in your Gmail account. You can do this by composing and sending a test email, then check if there's a checkmark next to the email in your sent folder.

Q10. How do you track an email address?

A. Use their IP address.

  • Go to the email header from the three vertical dots on the left-hand side of the email you want to track, and choose Show Original.
    Track an Email Address

    Image via Gmail

  • A new page opens with the plain text version of your email. The text you find before your email begins is your header.
  • Paste this information in an online headline analyzer like MxToolbox or Message Header Analyzer.
  • The results displayed can then tell you the location, IP address, and name of the sender.

What Email Tracking Software Will You Pick?

Email tracking software makes it easy to access all the information you need to make sales decisions fast. They help your sales teams pinpoint prospects as they move through the funnel, thus making it possible to tweak your messaging to suit their needs.

So, what email tracking software will your business try first?

Share your experience and whether the email tracking software you choose meets your business needs.