Content Marketing

11 Best AI Detection Tools You Need to Try in 2024

As AI-powered content creation surges, the line between human and machine-generated text blurs. This is why AI detection tools have also been increasingly used.

Nina Schick, an expert in AI and its impact on humanity, says 90% of all online content could be generated by AI by 2025.

Why 90% of online content could be ‘generated by AI by 2025′

That said, in a recent McKinsey survey, 65% of respondents indicated that their organizations use generative AI regularly, doubling the figures recorded 10 months prior. Also, the adoption and use of generative AI — for both AI-generated images and text — have surged in 2024.

Image via McKinsey

This rapid growth has sparked concerns about authenticity, plagiarism, and the potential misuse of AI content in various fields. AI detection tools are used to mitigate these concerns.

These sophisticated programs analyze text to determine if it was generated by a human or AI. Understanding and utilizing these tools is important for marketers, educators, and content creators.

This guide explores the 11 best AI detection tools you can leverage in 2024. We'll dive into their features, strengths, weaknesses, potential use cases, and pricing.

Whether you're a business owner safeguarding your brand's voice or an educator ensuring academic honesty, these valuable insights will help you choose the best tool for your needs.

Understanding AI Detection Tools

Simply put, AI detection tools are sophisticated software programs designed to distinguish between human-written and AI-generated text.

As the capabilities of language models like GPT-4 continue to advance, these tools have become increasingly crucial for maintaining content authenticity and integrity. AI detection models analyze various aspects of text when writing content for website or blogs, including:

  • Language patterns and structures
  • Vocabulary usage and diversity
  • Contextual coherence
  • Stylistic elements

By examining these factors, AI detection tools can identify telltale signs of AI text, such as unnaturally consistent writing styles or a lack of nuanced understanding of complex topics.

The importance of AI detection tools in 2024 cannot be overstated. With AI-generated content becoming more prevalent across industries, these tools serve several purposes, including:

  • Academic Integrity: Universities and schools use AI detection tools to ensure students submit original work. This helps maintain the value of education.
  • Content Authenticity: Media outlets and publishers employ these AI detection sites to verify the authenticity of submitted articles and maintain journalistic integrity.
  • Brand Protection: Marketing agencies and businesses utilize AI detection tools to ensure their brand voice remains consistent and human-centric.
  • Legal Compliance: In some industries, disclosing AI-generated content is becoming a legal requirement. AI detection tools are necessary for compliance in this regard.

However, it's important to note that while AI content detectors are highly effective, they're not infallible. The ongoing generative AI and AI detection arms race means that both technologies are constantly evolving in response to each other.

Understanding the capabilities and limitations of AI detection tools can help professionals and organizations make informed decisions about their content marketing strategies in an increasingly AI-influenced digital landscape.

How We Chose the Best AI Detection Tools

In our mission to identify the best AI detection tools, we employed a rigorous selection process to ensure we recommend only the most effective and reliable options. Our criteria for evaluation encompassed several key factors:

  • Accuracy: We prioritized tools with high accuracy rates in detecting AI-generated content, considering both their ability to identify AI text and their false positive rates.
  • Ease of Use: We assessed the user interface and overall user experience. We favored AI content detector tools that are intuitive and accessible to users with varying levels of technical expertise.
  • Features: We looked for AI detection tools that offer comprehensive functionality, including detailed reports, multi-language support, and integration capabilities.
  • Pricing: We considered the value for money, including free tool options and the flexibility of pricing plans for different user needs.
  • User Reviews: We analyzed feedback from real users to gauge satisfaction and real-world content detector performance.

Our testing methodology involved running various types of AI-generated text through each tool, including text from different AI-generation models and content that had been lightly edited.

We also considered different use cases, from academic integrity checks to content marketing verification.

Top 11 AI Detection Tools for Maintaining Content Authenticity

In our analysis, we've uncovered AI content detector tools that excel in specific niches — from marketing-focused platforms to academic integrity enforcers.

What sets these 11 tools apart isn't just their accuracy but also their ability to adapt to the ever-changing nature of AI-generated content.

As we dive into each entry, you'll discover how they leverage advanced algorithms, industry-specific insights, and user-friendly interfaces to stay ahead in the AI content detection race. This will help you make informed decisions for an optimized SEO content strategy.

1. AI Content Detector Tool by Attrock

Image via Attrock

The AI Content Detector Tool by Attrock is among the most versatile and powerful AI detection tools. It’s designed to identify AI-generated content across various domains, including marketing, academia, and software development.

Developed by Attrock, this tool goes beyond simple marketing applications. It offers a comprehensive solution for detecting AI-generated text and even AI-generated source code.

This AI content detector employs advanced algorithms capable of identifying AI content even when it's interspersed with human-written text. This is why it’s particularly useful for academic integrity checks and content authenticity verification.

Its ability to detect AI-generated code adds an extra layer of utility for software development teams concerned about security issues and licensing violations.

Key Features:

  • Delivers speedy results for efficient content-checking
  • Allows users to check entire web pages for AI content using just the URL
  • Provides AI content detection without any word count limitations
  • Supports analysis of various content types, including articles, blog posts, and web pages
  • Covers several AI tools, including ChatGPT, Claude, Gemini, and Copilot
  • Ability to detect AI-generated source code

Pros:

  • High detection accuracy across various types of AI-generated content
  • Simple and easy to use
  • 100% data security, ensuring user privacy
  • Capable of identifying interspersed AI and human-written content
  • Covers a diverse range of AI content writing tools

Cons:

  • As with all AI detection tools, accuracy may vary with highly intricate or heavily edited AI-generated content
  • Although it doesn’t have a word count limit, users are required to enter their email address

Pricing:

  • The AI Content Detector Tool by Attrock is completely free for all users

Tool Level:

  • Beginner/Intermediate

Usability:

  • The Attrock AI Detector offers a straightforward interface, making it accessible for users with varying technical expertise.

Pro Tip: Utilize the URL scanning feature to quickly check entire web pages for AI-generated content, saving time when analyzing multiple articles or blog posts.

2. GPTZero

Image via GPTZero

GPTZero is among the prominent AI detection tools, known for its innovative approach to identifying AI-generated text. Developed by Princeton University student Edward Tian, GPTZero uses two key metrics: “perplexity” and “burstiness.”

Perplexity measures text complexity, operating on the principle that AI-generated text is often more predictable than how humans write. Burstiness examines variations in sentence structure and complexity throughout a piece, as humans write with more variation than AI content writing tools.

The tool analyzes these metrics across submitted text, providing both an overall assessment and a sentence-by-sentence breakdown. This granular analysis helps identify specific sections that are likely to be AI-generated, even in mixed human-AI writing.

Key Features:

  • Utilizes “perplexity” and “burstiness” metrics to analyze text
  • Offers a user-friendly web interface for quick checks
  • Provides detailed sentence-by-sentence analysis
  • Supports bulk text uploads for efficient processing
  • Includes an API for integration into existing workflows and applications

Pros:

  • High accuracy rate in detecting text from popular AI models
  • Offers both overall and sentence-level analysis for comprehensive detection
  • Transparent about its methodology and limitations
  • Regularly updated to keep up with new technologies

Cons:

  • May struggle with highly edited or hybrid (human-AI-generated) content
  • Limited customization options for different content types or writing styles

Pricing:

GPTZero is free for up to 5,000 characters per scan. Here are its paid pricing plans:

  • Essential: $15/month
  • Premium: $24/month
  • Professional: $35/month

Image via GPTZero

Tool Level:

  • Intermediate

Usability:

  • GPTZero provides a user-friendly web interface with clear results presentation.

Pro Tip: Focus on the “burstiness” metric to identify sections of text that may require further human editing, as this can help maintain a more natural writing style.

3. Originality.ai

Image via Originality.AI

Originality.ai stands out among AI detection tools for its dual functionality as both a plagiarism checker and an AI content detector.

This comprehensive platform caters to a diverse user base, including marketers, educators, and content creators. It offers a robust solution for maintaining content authenticity in an increasingly AI-driven digital landscape.

At the core of this platform’s capabilities are its advanced AI detection models, which have set new benchmarks in the field of AI detection tools. The AI Content Checker by Originality.ai boasts impressive accuracy rates across various AI-generated content types, including those produced by sophisticated models like GPT-4 and ChatGPT.

This high level of precision extends to detecting lightly edited and paraphrased AI content, making it a versatile tool for diverse content verification needs.

Key Features:

  • Offers both AI content detection and plagiarism checker in one tool
  • Provides a Chrome extension for quick content checks
  • Features a user-friendly dashboard for managing multiple projects
  • Supports integration via API for seamless workflow incorporation

Pros:

  • High accuracy in detecting content from various AI models
  • Credit-based system for flexible usage
  • White-label options for agencies and larger organizations

Cons:

  • Pricing can be higher compared to some competitors
  • Potentially steep learning curve for utilizing all features effectively

Pricing:

  • Pay As You Go: One-time payment of $60 for 6,000 credits (each credit scans 100 words), comes with a 2-year expiry
  • Pro: $19.95/month (1,000 credits/month)
  • Enterprise: $179/month (15,000 credits/month)

Image via Originality.ai

Tool Level:

  • Intermediate/Advanced

Usability:

  • The AI Content Checker by Originality.ai features an intuitive dashboard, though some advanced features may require a brief learning curve.

Pro Tip: Take advantage of the Chrome extension for on-the-fly content checks.

4. AI Detector by BrandWell

Image via BrandWell

The AI Content Detector by BrandWell is an upgrade from the former ContentAtScale tool. One of the most noteworthy AI detection tools, it’s particularly valuable for content creators, marketers, and businesses striving to improve their SEO content strategy and maintain authenticity in their digital communications.

At its core, the AI Content Detector by BrandWell utilizes advanced machine learning algorithms and natural language processing techniques to analyze various textual elements.

These include sentence structure, word usage patterns, and grammatical nuances. This enables the tool to identify content that may have been generated by AI models like ChatGPT, Claude, or Bard.

Key Features:

  • AI image detector that’s currently in beta testing
  • Sentence-by-sentence analysis for pinpointing potentially AI-generated segments
  • Integrated plagiarism checker for comprehensive content verification
  • “Humanize It” feature to enhance content authenticity

Pros:

  • High accuracy in detecting AI-generated text
  • Detailed breakdown of content analysis, including probability results and sentence-by-sentence breakdown
  • An AI detection tool and plagiarism checker in one

Cons:

  • Limited integration options with other content tools
  • May have limitations with highly sophisticated AI-generated text

Pricing:

BrandWell offers one paid plan package, BrandWell Essentials, at $249/month. It also comes with a 7-day free trial. Here are some add-ons available:

  • Agency Add-on: $249/month
  • API: Starts at $4/post

Image via Brandwell

Tool Level:

  • Intermediate

Usability:

  • BrandWell offers a clean, intuitive interface that most users can navigate with ease.

Pro Tip: Use the sentence-by-sentence analysis feature to pinpoint specific areas of your content that may need revision.

5. AI Content Detector by Writer

Image via Writer

The AI Content Detector by Writer is a sophisticated tool designed to identify AI-generated text. One of the best AI detection tools, it helps content creators, marketers, and businesses maintain authenticity in their written material.

As AI-generated content becomes more prevalent, this tool serves as a crucial resource for ensuring content integrity across various digital platforms.

This content detector employs advanced AI algorithms to analyze text patterns, distinguishing between human-generated and AI-generated content. It's capable of detecting various types of AI-generated text, including potential plagiarism and duplicate material considered as bad SEO practices.

The AI Content Detector by Writer is freely accessible for texts up to 5,000 words without requiring an account, making it convenient for both casual users and professionals alike.

Key Features:

  • Uses advanced detection algorithms for analyzing text patterns
  • Offers a user-friendly interface that allows you to simply paste and check functionality
  • Provides customizable settings for adjusting detection parameters and sensitivity levels
  • Includes API integration options for developers and enterprise users

Pros:

  • Free access for quick checks without account creation
  • Suitable for users with varying technical expertise
  • Customizable detection parameters for specific needs
  • API availability for seamless integration into existing workflows

Cons:

  • Accuracy can vary with complex scenarios like paraphrased content or mixed writing styles
  • May struggle with nuanced texts compared to some competitors

Pricing:

The AI Content Detector by Writer is free to use but limited to 5,000 words only.

Tool Level:

  • Beginner/Intermediate

Usability:

  • The AI Content Detector by Writer is designed for ease of use. Simply paste the content you want to scan.

Pro Tip: Regularly run your content through the detector during the creation process, not just at the end, to maintain a human touch throughout your writing.

6. AI Detector by Copyleaks

Image via Copyleaks

The AI Detector by Copyleaks, founded in 2015, is one of the most comprehensive AI detection tools, offering an advanced plagiarism checker and AI-generated content identification solution in one.

Catering to educators, businesses, and content creators, it supports over 30 languages. This is what makes it a versatile tool for maintaining content integrity across various fields.

The platform's strength lies in its combination of plagiarism checker, AI content detection, and writing assistance tools, all powered by sophisticated natural language processing (NLP) and machine learning algorithms.

The platform boasts a 99% accuracy in identifying AI-generated text while maintaining a remarkably low false-positive rate of just 0.2%.

Key Features:

  • Offers plagiarism detection with image-based text analysis using OCR technology
  • Supports multiple LLMs for AI-generated content detection
  • Includes Codeleaks feature for source code originality checks across various programming languages
  • Provides a Writing Assistant tool for grammar and style improvement without triggering AI detection flags

Pros:

  • Supports over 30 languages for global usability
  • Integrates with popular Learning Management Systems for educational use
  • SOC 2 and SOC 3 certified, ensuring robust data security
  • Offers API access for seamless integration into existing workflows

Cons:

  • The scanning process can be slower for larger documents compared to some competitors
  • Advanced features may have a steeper learning curve for new users

Pricing:

The AI Detector by Copyleaks provides various paid plans depending on your needs:

  • AI Detector: $9.99/month
  • Plagiarism Detector: $10.99/month
  • AI + Plagiarism Detector: $16.99/month
  • Enterprise and LMS: Custom pricing

Image via Copyleaks

Tool Level:

  • Intermediate/Advanced

Usability:

  • Copyleaks offers a comprehensive interface with multiple features, which may have a steeper learning curve.

Pro Tip: Leverage the multi-language support to check content across different languages, ensuring consistency in AI detection for global or multilingual projects.

7. Winston AI

Image via Winston AI

Winston AI is a cutting-edge AI content detector specifically designed for educators, content creators, and publishers.

One of the top AI detection tools, it boasts an impressive 99.98% accuracy rate in distinguishing between AI and human-generated text. It achieves this by leveraging advanced algorithms trained on extensive datasets from popular AI writing tools like ChatGPT, GPT-4, and Jasper.

The tool's core functionality revolves around its AI Content Detection feature, which provides a “Human Score” that indicates the likelihood of human authorship.

Winston AI also includes an innovative “AI Predictability Map” that visualizes the text's predictability, highlighting words based on their likelihood of appearing in AI-generated content.

Key Features:

  • Includes “Human Score” and “AI Predictability Map” for in-depth analysis
  • Provides Optical Character Recognition (OCR) for analyzing text in images and scanned documents
  • Integrates plagiarism checker for comprehensive content verification
  • Offers user-friendly reporting with detailed insights and color-coded highlights

Pros:

  • Exceptional accuracy in detecting AI-generated content
  • Multifaceted data analytics with ‘Human Score’ and ‘Predictability Map’
  • Unique OCR feature for analyzing various content formats
  • Strong focus on user privacy and data control

Cons:

  • Primarily targeted at the education and publishing sectors
  • May have difficulty with highly technical or specialized content

Pricing:

Winston AI provides a free 14-day trial with 2,000 credits. Paid plans are:

  • Essential: $18/month with 80,000 credits
  • Advanced: $29/month with 200,000 credits
  • Elite: $49/month with 500,000 credits

Image via Winston AI

Tool Level:

  • Intermediate

Usability:

  • Winston AI provides clear, easy-to-interpret reports suitable for both technical and non-technical users.

Pro Tip: Use the “AI Predictability Map” feature to identify patterns in your writing that may trigger AI detection.

8. AI Detector by Sapling

Image via Sapling

Developed by former researchers from prestigious institutions like Google and Stanford, the AI Detector by Sapling stands out among AI detection tools for its advanced approach. The tool leverages machine learning and contextual understanding to determine if content is AI or human-generated.

One of the platform’s unique features is its sentence analysis, which allows users to identify specific sections of text that are likely generated by AI. This granular approach provides valuable insights for content creators and editors looking to maintain authenticity in their work.

Key Features:

  • Indicates the likelihood of AI authorship via overall detection score
  • Supports PDF and DOCX file uploads
  • Provides a Chrome extension for real-time webpage analysis
  • Integrates with other applications via API access

Pros:

  • Developed by a team with strong AI research backgrounds
  • Offers both overall and sentence-level analysis
  • Provides integration options through API and Chrome extension
  • Free version available for texts up to 2,000 characters

Cons:

  • Some users report higher instances of false positives compared to other AI detection tools
  • Accuracy may vary with complex human-written texts

Pricing:

The AI Detector by Sapling offers a free version with limited features. Paid plans include:

  • Pro: $25/month
  • Enterprise: Custom pricing

Image via Sapling AI Detector

Tool Level:

  • Beginner/Intermediate

Usability:

  • The AI Detector by Sapling offers a straightforward interface with clear text input and result presentation.

Pro Tip: Take advantage of the Chrome extension for quick, on-the-fly content checks while browsing or researching, helping you maintain content authenticity throughout your workflow.

9. DetectGPT

Image via DetectGPT

DetectGPT stands out among AI detection tools as a user-friendly Chrome extension developed by Stanford University researchers.

This tool addresses the growing concern of AI-generated content in various fields, particularly in academic settings. As AI writing capabilities advance, DetectGPT offers a crucial solution for maintaining content integrity and authenticity.

Unlike many standalone AI detection tools, DetectGPT integrates seamlessly into users' browsing experiences for real-time content analysis.

It employs highly developed algorithms based on log probabilities to assess whether the text is likely human content or AI-generated. Its main focus is on popular models like ChatGPT and GPT-3.

Key Features:

  • Includes a Chrome extension for seamless web browsing integration
  • Features a probability score with color-coded highlights for visual representation
  • Scans whole pages for AI-generated content
  • Provides a manual text input option for specific content analysis
  • Verify information accuracy with fact-checking
  • Detect AI-generated images

Pros:

  • Developed by reputable Stanford University researchers
  • Free to use without requiring account creation
  • Real-time content analysis while browsing
  • Supports academic integrity and content transparency

Cons:

  • Limited to Chrome browser users
  • May not be able to detect highly sophisticated AI-generated text

Pricing:

All DetectGPT plans come with a 3,000-word free trial. Here are the paid plans:

  • Essential: $15/month with 50,000 words and 1 user
  • Pro: $29/month with 250,000 words and 3 users
  • Team: $59/month with 500,000 words and unlimited users

Image via DetectGPT

Tool Level:

  • Beginner

Usability:

  • As a Chrome extension, DetectGPT integrates seamlessly into your browsing experience, requiring minimal technical knowledge.

Pro Tip: Use DetectGPT's color-coded highlighting feature to quickly identify potentially AI-generated sections in long-form content, allowing for more efficient editing and revision.

10. AI Detector by QuillBot

Image via QuillBot

The AI Detector by QuillBot has made a name among AI detection tools due to its practical approach to identifying machine-generated text.

As AI-generated content becomes increasingly prevalent, this tool addresses the growing need for content authenticity verification across various sectors, including education, publishing, and business.

Leveraging advanced machine learning algorithms, the AI Detector by QuillBot analyzes linguistic patterns characteristic of AI writing, such as repetitive structures and limited stylistic diversity.

This approach enables the tool to provide a nuanced assessment of content originality, making it a valuable resource for maintaining integrity in written communications.

Key Features:

  • Detects AI-generated content with high accuracy
  • Scans various types of text, including blogs and research papers
  • Features AI detection in English, Spanish, German, and French
  • Provides comprehensive reporting with detailed insights

Pros:

  • Free to use
  • Advanced algorithms for accurate AI content identification
  • Quick processing times, ideal for high-volume content verification
  • Detailed reports explaining the basis for detection results
  • Intuitive design suitable for users with varying technical expertise

Cons:

  • As with all AI detection tools, there’s a potential for false negatives or positives
  • May face challenges with highly sophisticated AI models like GPT-4

Pricing:

QuillBot offers a forever free plan and a premium plan at $8.33/month, billed annually.

Image via QuillBot

Tool Level:

  • Beginner/Intermediate

Usability:

  • The AI Detector by QuillBot features a clean, intuitive interface that's easy to navigate.

Pro Tip: Combine QuillBot's AI detection results with its paraphrasing tool to refine flagged sections. This maintains your original ideas while enhancing the human touch in your writing.

11. ZeroGPT

Image via ZeroGPT

ZeroGPT emerges as a powerful contender among the best AI detection tools, offering a comprehensive solution for identifying AI-generated content.

Built by ZeroGPT.net, this tool leverages proprietary DeepAnalyse™ technology, combining complex algorithms and deep learning methodologies to provide highly accurate results.

As AI-generated content becomes increasingly advanced, ZeroGPT addresses the growing need for reliable detection across various sectors. You can also leverage our Content Audit Template to ensure a comprehensive approach to content quality.

Key Features:

  • Supports multiple languages for global applicability
  • Features a user-friendly interface with document upload capabilities
  • Processes multiple files at once for high-volume content analysis
  • Offers complementary content enhancement tools

Pros:

  • Claims a 98% accuracy rate for advanced AI detection
  • Supports multiple languages, beneficial for global users
  • Provides both free and paid plans for different user needs

Cons:

  • Free plan has character limitations
  • Advanced features require a paid subscription

Pricing:

ZeroGPT offers a free plan with limited features. Its two paid plans are:

  • Pro: $9.99/month
  • Max: $26.99/month

Image via ZeroGPT

Tool Level:

  • Intermediate

Usability:

  • ZeroGPT offers a user-friendly interface with straightforward document upload options. However, some advanced features may require familiarization.

Pro Tip: Utilize ZeroGPT's batch processing feature to scan multiple documents efficiently and quickly.

FAQ

Q1. What is the best AI detection tool?

A. The best AI detection tool depends on your specific needs. For general use, tools like Originality.ai and the AI Content Detector Tool by Attrock offer high accuracy. For academic purposes, Winston AI is highly regarded.

Always consider factors like accuracy, ease of use, and pricing.

Q2. How accurate are AI detection tools?

A. Most top AI detection tools claim accuracy rates between 95-99%. However, accuracy can vary depending on the sophistication of the AI-generated text and how it's been edited.

Q3. Can AI detection tools identify all types of AI-generated content?

A. While these tools are constantly improving, they may struggle with highly sophisticated AI models or heavily edited AI-generated content. No tool is 100% foolproof. However, they can provide a strong indication of potential AI involvement.

Q4. Are there any limitations to AI detection tools?

A. Yes. They may occasionally produce false positives (flagging human content as AI-generated) or false negatives (missing AI-generated content). They also may have difficulty with hybrid content that combines AI and human writing.

Q5. How often should I use an AI detection tool in my workflow?

A. For content creators and publishers, it's advisable to incorporate AI detection into your regular quality control process. For educators, consider using these tools for important assignments or exams.

Final Thoughts

As we navigate the evolving landscape of AI-generated content, the importance of reliable AI detection tools cannot be overstated. From the AI Content Detector Tool by Attrock to ZeroGPT, each tool we've explored offers unique strengths in identifying AI-created text.

While no single tool is perfect, combining these solutions can significantly enhance content authenticity verification.

As AI technology continues to advance, staying updated with the latest developments in AI detection is crucial.

Whether you're an educator ensuring academic integrity, a content creator maintaining originality, or a business safeguarding brand authenticity, these tools provide valuable support in distinguishing between human and AI-generated content.

Ultimately, while AI detection tools are invaluable, they should complement, not replace, human judgment and critical thinking in content evaluation. Good luck!

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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