Content Marketing

17 Best AI Content Writing Tools to Elevate Your Content

Artificial intelligence has become an indispensable companion for content writers.

Incorporating the best AI content writing tools in content creation has paved the way for unmatched efficiency and creativity.

Recent studies from Stanford and MIT reveal that AI can help boost worker productivity by 14% by enabling them to produce high-quality content in less time.

We know that many AI writing tools are in the market, and it can be overwhelming to choose the best.

But we got you.

We’ve compiled a list of the best AI writing tools you should try.

Ready to explore the list? Read on.

How We Chose the Best AI Content Writing Tools

With many available options, choosing the right AI writing tool can be daunting.

Different tools serve different purposes, catering to content creation, optimization, and creativity. So, did we choose the AI content writing tools for this list?

Here are some of the factors we considered:

  • Features and Capabilities: We evaluated the features and capabilities of each AI writing tool. We considered all essential features, such as content generation, rewriting, research assistance, topic ideation, and SEO optimization.
  • Accuracy and Quality: We considered the accuracy and quality of the content generated by the writing software. Does it produce coherent, grammatically correct, and engaging content?
  • Integration and Compatibility: We considered the number and types of integrations offered by each tool and chose the ones that integrate well with other related tools.
  • Pricing and Plans: We’ve added AI content writing tools that fit different budgets and cater to different business needs. Whether you run a startup or an enterprise, there’s something for everyone on this list.
  • Reviews: We read user reviews or testimonials to choose the most trustworthy and reputable tools. We looked for feedback from other users who have used the AI writing software to understand their experiences and satisfaction levels.
  • Customer Support: Lastly, we considered the type and level of support that each tool offers to its customers. We also checked if the AI content writing tools receive regular updates and improvements to stay up-to-date with evolving AI technologies.

Best AI Content Writing Tools You Should Try

Writing quality content can be challenging sometimes, even for seasoned professionals. Fortunately, you have a powerful ally at your disposal — AI.

These remarkable AI content writing tools have emerged as valuable companions in the content creation process.

Here’s a list of the best AI writing tools you must try.

1. Grammarly

Image via Grammarly

Grammarly has become an indispensable AI writing tool for improving the writing quality of many writers. The tool seamlessly integrates with Google Docs. Therefore many AI writers rely on its robust abilities to elevate their content.

The best part is, it has a free plagiarism checker to help a content writer come up with original content.

So, what does Grammarly offer?

Let’s find out.

Key Features

  • Grammar and spelling checker
  • Style and tone analysis
  • Plagiarism detector
  • Vocabulary enhance feature
  • Customizable reports that suit your preference

Pros

  • Real-time grammar corrections to enhance accuracy
  • User-friendly suggestions and explanations that are easy to grasp
  • Exceptional accessibility, making it widely accessible
  • Competitive pricing options to cater to various needs

Cons

  • Limited features in the free version

Pricing

Grammarly offers a free plan with basic grammar, spelling, and punctuation checks. For more advanced features like plagiarism checker, tone check, and word choice options, Grammarly offers two paid plans:

  • Grammarly Premium: Starting from $12 per month
  • Grammarly Business: Starting from $15 per member per month

Image via Grammarly

Usability

  • Grammarly has a user-friendly interface and is easy to use.

Tool Level

  • Beginner to intermediate

2. ProWritingAid

Image via ProWritingAid

ProwritingAid is a comprehensive AI writing assistant that aims to enhance the quality and effectiveness of your written content.

What's more?

The tool is compatible with Mac and Windows browsers. It offers a range of features to improve grammar, style, readability, and overall writing proficiency.

And you can easily use the tool while working on Google Docs or Microsoft Word.

Here’s what ProWriting Aid offers.

Key Features

  • Grammar and style check
  • Writing style improvement
  • Vocabulary enhancement
  • Plagiarism detection
  • Consistency and repetition check

Pros

  • Thorough writing analysis covering grammar, spelling, and punctuation.
  • Style and clarity enhancements, improving readability and engagement.
  • Vocabulary enrichment suggestions to diversify and enhance your writing.
  • Detailed reports with explanations to help you learn from your mistakes.

Cons

  • There is a small learning curve for mastering all features.
  • Limited integrations compared to some other writing tools.

Pricing

ProWritingAid offers a free version with basic writing checks and premium plans for full access to all features as follows:

  • Monthly Billing: $30 per month
  • Yearly Billing: $120 ($10 per month)
  • Lifetime Payment: $399

Image via ProWritingAid

Usability

  • ProWritingAid provides a user-friendly interface and is easy to use.

Tool Level

  • Intermediate

3. Yoast SEO

Image via Yoast SEO

Yoast SEO is a popular WordPress plugin designed to optimize website content for search engines.

If you own a self-hosted WordPress site, Yoast is one of the best AI writing software for you. It offers a range of features and tools to improve on-page SEO and boost website visibility.

So, what does Yoast SEO offer?

Let’s find out.

Key Features

  • Content analysis
  • Readability improvement
  • On-page SEO optimization
  • Focus keyword guidance
  • XML Sitemap generation
  • Social media integration

Pros

  • Enhances page ranking through targeted efforts.
  • Ensures readability by conducting thorough checks.
  • Provides suggestions for internal link-building.
  • Offers valuable insights for creating high-quality content.

Cons

  • It's a web optimization tool, so content writing is an add-on.
  • It's specifically developed for WordPress websites.

Pricing

Yoast SEO is available in both free and premium versions.

  • Yoast SEO Premium: $99 + VAT (for one site)

It provides discounts for multiple websites.

Image via Yoast SEO

Usability

  • Yoast SEO is easy to use.

Tool Level

  • Beginner to intermediate

4. Frase

Image via Frase

Frase is an AI-powered content optimization platform that helps streamline the content creation process.

It combines natural language processing and machine learning to generate high-quality, SEO-friendly website content.

Here’s what you can expect with Frase.

Key Features

  • AI-generated content briefs and optimization
  • AI-powered content recommendations
  • Keyword research and analysis
  • FAQ generation
  • Content performance tracking
  • Content ideation and research

Pros

  • Provides SEO recommendations to optimize content for search engines.
  • The tool has an answer engine feature.
  • Assists in optimizing content by analyzing competitors' top-ranking pages.

Cons

  • Users may need time to familiarize themselves with the features and maximize the tool's potential.
  • It has fewer integrations with other AI writing platforms compared to some other tools on this list.

Pricing

It offers three pricing tiers:

  • Solo plan: $14.99/mo
  • Basic plan: $44.99/mo
  • Team plan: $114.99/mo

Image via Frase

Usability

  • Frase is extremely easy to use.

Tool Level

  • Intermediate to Expert

Pro Tip: Try the free plan to check out the basic features and user interface and then upgrade to a paid plan that suits your needs.

5. Hemingway Editor

Image via Hemingway

Hemingway Editor is a popular AI writing tool designed to improve the clarity and readability of your written long-form content.

It can detect common writing errors and fine-tune your SEO content.

The best part is, it can highlight complex sentences, excessive adverbs, and passive voice which helps content writers create clear and impactful prose.

Key Features

  • Readability assessment
  • Sentence structure improvement
  • Adverb and passive voice detection
  • Word choice suggestions
  • Highlighting complex sentences

Pros

  • Identifies grammatical errors, ranging from common to advanced.
  • Assists in refining your content writing style.
  • Specifically designed to evaluate the reading level of your blog content.
  • Offers real-time feedback, allowing you to see immediate changes and adjustments to your writing.

Cons

  • Unsuitable for long documents.
  • Limited focus on grammar features.
  • Formatting and organizing capabilities are inferior to other leading tools.

Pricing

  • Hemingway Editor offers a free online version and a desktop app for purchase at a one-time cost of $19.99.

Image via Hemingway

Usability

  • Hemmingway Editor is easy to use.

Tool Level

  • Beginner to intermediate

Pro Tip: Utilize Hemingway Editor to simplify your writing, aiming for clear and concise sentences that enhance readability and engagement.

6. Surfer SEO

Image via Surfer SEO

This advanced search engine optimization (SEO) tool helps website owners and SEO professionals optimize their content for higher rankings.

What's more?

It provides data-driven insights and recommendations to improve on-page SEO factors and enhance website visibility.

So, how does Surfer SEO compare with other SEO writing tools?

Let’s check out its key features, pros, and cons to find out.

Key Features

  • On-page SEO analysis
  • Content optimization keyword recommendations
  • SERP analysis and comparison
  • Keyword research and analysis
  • Backlink analysis

Pros

  • Provide data-driven recommendations for optimizing on-page SEO factors.
  • Offers insights into top-ranking pages for specific keywords
  • Provides real-time recommendations as you write.
  • Helps users rank high on search engine results pages (SERPs).

Cons

  • The AI writing assistant is complex and might require a learning curve.
  • The pricing plans for Surfer SEO may be higher than other SEO tools

Pricing

Surfer SEO has four pricing tiers:

  • Essential: $69
  • Advanced: $149
  • Max: $249
  • Enterprise: Custom pricing

Image via Surfer SEO

Usability

  • Surfer Seo is easy to use.

Tool Level

  • Intermediate

7. AnswerThePublic

Image via AnswerThePublic

Answer the Public is a powerful keyword research tool that helps users uncover content ideas based on popular search queries and topics.

AnswerThePublic helps uncover your audience's questions on a particular topic.

What's more?

This feature is an excellent resource for generating ideas for blog content, infographics, videos, and other short-form content formats.

Here’s what the tool can do for you.

Key Features

  • Keyword and content ideas generation
  • Visualization of search data
  • Question and preposition insights
  • Alphabetical and related search suggestions
  • Trend analysis

Pros

  • Paid plans offer unlimited daily searches.
  • Data is presented in a distinctive visual format.
  • Access keyword ideas and compare keyword data.
  • Obtain location and language-based search results.

Cons

  • Not a comprehensive content tool.
  • Doesn’t offer content improvement suggestions.

Pricing

Answer the Public offers both free and paid plans. The paid plans are:

  • Individual: $9 per month
  • Pro: $99 per month
  • Expert: $199 per month

Image via AnswerThePublic

Usability

  • AnswerThePublic is easy to use.

Tool Level

  • Beginner

8. Thesaurus

Image via Thesaurus

The Thesaurus is a reference tool that helps writers expand their vocabulary and find synonyms, antonyms, and related words for enhancing their writing skills.

It is a valuable resource to improve word choice, avoid repetition, and add depth to written content.

Here’s what Thesaurus can offer you.

Key Features

  • Synonym suggestions
  • Antonym options
  • Word definitions
  • Contextual usage examples
  • Language variation

Pros

  • Simple interface.
  • Offers plagiarism checks, synonyms, and definitions.
  • Suitable for entry-level writers.

Cons

  • Lacks essential features such as keyword analysis and readability check.
  • Doesn’t provide live-checking functionality.
  • No integrations with Google Docs or WordPress.

Pricing

  • Completely free to use

Usability

  • Thesaurus is extremely easy to use.

Tool Level

  • Beginner

9. Copy.ai

Image via Copy.ai

Copy.ai assists users in generating creative and engaging content for various purposes, such as marketing copy, blog post ideas, social media content, and more.

The tool leverages advanced language models. In addition, it aims to streamline the content creation process and provide valuable writing assistance.

Here’s what it offers.

Key Features

  • AI-powered content generation
  • Writing assistance and inspiration
  • Multiple content formats (ads, blog posts, etc.)
  • Sentence and paragraph expansion
  • Headline and title suggestions

Pros

  • Helps users quickly generate written material and save time and effort.
  • It offers various writing options.
  • Provides creative input and generates unique content ideas.
  • Refines language by offering suggestions for clarity, and style improvements.

Cons

  • The quality and relevance of the output may vary, requiring manual review and editing to ensure alignment with the intended message.
  • Users may need time to familiarize themselves with the tool's functionalities.

Pricing

Copy.ai offers free and premium pricing plans.

The premium plans include:

  • Pro: $36/mo
  • Enterprise: Custom pricing.

Image via Copy.ai

Usability

  • Copy.ai is extremely easy to use.

Tool Level

  • Beginner to intermediate

Pro Tip: Experiment with different writing styles and tones in Copy.ai to discover unique and engaging ways to communicate your message.

10. QuillBot

Image via QuillBot

QuillBot is an AI-powered writing assistant that utilizes artificial intelligence to enhance users' writing.

The AI writing platform helps users paraphrase, rephrase, and enhance the existing content.

It offers intelligent suggestions to improve sentence structure and enhance the overall quality of writing.

Here’s everything you need to know about QuillBot.

Key Features

  • AI-powered content generation
  • Text expansion and revision
  • Multiple writing styles and tones
  • Paragraph and article creation
  • Headline and introduction generation

Pros

  • Offers advanced paraphrasing capabilities.
  • Provides suggestions for improving grammar, and sentence structure.
  • Offers support for multiple languages.

Cons

  • Relying solely on AI-generated suggestions may lead to the loss of personal writing style and voice.
  • Can provide inaccurate rephrasing suggestions.

Pricing

QuillBot provides both free and premium subscription options. The premium option include:

  • Monthly plan: $9.95/mo
  • Semi-annual: $6.66/mo
  • Annual: $4.17/mo

Image via QuillBot

Usability

  • QuillBot is easy to use.

Tool Level

  • Beginner to intermediate

Pro Tip: Enhance your writing efficiency with QuillBot by starting with a rough draft, then use the tool to refine and polish your content

11. Rytr

Image via Rytr

Rytr is a popular AI writing software solution that assists users in generating content across various formats These include blog posts, social media posts, emails, product descriptions and landing pages.

This AI content writing tool can streamline your writing process and provide quick and effective writing support.

Key Features

  • AI-driven content generation
  • Various writing styles and tones
  • Multiple content formats (blogs, ads, etc.)
  • Sentence and paragraph creation
  • SEO-friendly writing assistance

Pros

  • Automates content generation.
  • Offers various writing formats and styles.
  • Provides real-time writing suggestions and prompts.
  • Can customize the tone and style of the generated content.

Cons

  • The quality and accuracy of the output may vary, requiring manual review and editing.
  • The content generated may lack originality and a unique perspective.

Pricing

Rytr offers both free and paid plans. The paid plan includes:

  • Saver plan: $9/mo
  • Unlimited plan: $29/mo

Image via Rytr

Usability

  • Rytr is a user-friendly writing tool.

Tool Level

  • Intermediate

12. Jasper

Image via Jasper

Jasper is an advanced Artificial Intelligence language model developed by OpenAI. It’s designed to generate creative and coherent human-like text based on given prompts.

With its natural language processing capabilities and machine learning algorithms, Jasper can be utilized for various applications.

This includes drafting emails, writing code, answering questions, providing personalized recommendations, and creating marketing copy, optimized landing pages, and product descriptions.

Here’s how Jasper differs from other tools.

Key Features

  • Smart AI technology
  • Easy activity tracking
  • Auto-saving feature
  • Automatic text creation
  • Teamwork tools
  • Effortless content sharing

Pros

  • Generates high-quality texts.
  • It can be utilized for various tasks such as content creation
  • Produces accurate and contextually relevant responses.
  • Supports multiple languages.

Cons

  • Requires careful handling and review of generated content.
  • The tool can result in less accurate or contextually appropriate responses.

Pricing

Jasper offers three pricing tiers:

  • Creator: $39/mo
  • Teams: $99/mo
  • Business: Custom pricing

Image via Jasper

Usability

  • Jasper is has a simple interface and very easy to use.

Tool Level

  • Intermediate

13. Simplified

Image via Simplified

Simplified is a powerful AI writing tool that aims to simplify complex text and improve readability. It uses advanced machine learning algorithms to analyze and enhance written content, making it easier to understand and comprehend.

Simplified helps break down complex concepts into clear and concise language, ensuring effective communication.

Here’s everything you need to know about Simplified.

Key Features

  • Clear tracking
  • Auto-save feature
  • Instant text generation
  • Team collaboration option
  • Effortless sharing among team members

Pros

  • Helps improve the readability of text by simplifying complex sentences
  • Aids in making content accessible to a broader audience
  • Provides suggestions to enhance written content's overall flow and coherence
  • Saves users valuable time during the editing and proofreading phase.

Cons

The content writing software may not fully grasp the specific context or intended meaning, requiring manual review.

Simplifying complex text can sometimes result in the loss of subtle nuances or technical details.

Pricing

Simplified provides both free and premium paid plans. The paid plans are:

  • Pro plan: $6/mo
  • Business plan: $10/mo

Image via Simplified

Usability

  • Simplified is very easy to use.

Tool Level

  • Intermediate

14. Wordtune

Image via Wordtune

Wordtune is an AI writing app that assists users in refining and enhancing their written content.

Why use Wordtune?

It offers real-time suggestions for improving sentence structure, vocabulary, and overall clarity, aiming to help users convey their ideas more effectively.

Key Features

  • Grammar and style improvement
  • Sentence structure refinement
  • Quick content revision
  • Easy integration
  • Effortless tone adjustment

Pros

  • Provides alternative phrasing and sentence variations.
  • Helps suggest alternative words and phrases.
  • Offers instant feedback and recommendations.
  • Supports multiple languages.

Cons

  • Requires manual review to ensure accuracy and appropriateness
  • It may require users to exercise discretion in incorporating recommendations.

Pricing

Wordtune offers both a free version and a premium plan.

  • Premium: $9.99/mo
  • The premium for teams: Custom pricing

Image via Wordtune

Usability

Tool Level

  • Beginner to intermediate

15. Writesonic

Image via Writesonic

WriteSonic assists users in creating compelling and engaging content.

With its advanced algorithms, it generates creative ideas, suggests relevant language, and helps structure content effectively using AI chatbots called Chatsonic.

If you’re a writer or marketer, writesonic can help streamline your writing process, boost productivity, and produce high-quality content across various formats, such as blog posts, social media content, landing pages and product descriptions.

Here’s everything you should know about Writesonic.

Key Features

  • Instant content generation
  • Grammar and style enhancement
  • Diverse writing styles
  • Quick idea generation

Pros

  • Automates the content generation process.
  • Generates compelling and persuasive text that captivates readers and helps grab their attention.
  • Offers a wide range of writing styles and formats.
  • Provides suggestions to improve grammar, sentence structure, and overall language quality.

Cons

  • It may require users to review and edit the content for accuracy and alignment with their specific requirements.
  • Generated content may lack originality and a unique perspective.

Pricing

  • Free plan
  • Unlimited plan: $16/mo
  • Business plan: $12.67
  • Enterprise plan: Custom pricing

 

Image via Writesonic

Usability

  • WriteSonic is very easy to use.

Tool Level

  • Intermediate

16. BuzzSumo

Image via BuzzSumo

BuzzSumo is a powerful keyword research and social media analytics AI tool that helps users discover popular content, identify influencers, and gain insights into content performance.

What’s more?

It enables content creators and marketers to uncover trending topics, optimize their content strategy, and improve audience engagement.

Here’s what makes BuzzSumo better than its alternatives.

Key Features

  • Content discovery and analysis
  • Trending topic identification
  • Social media insights
  • Influencer research
  • Competitor analysis

Pros

  • Allows you to find popular and trending content within specific industries.
  • Helps identify influential individuals or brands in a given niche.
  • Provides social media analytics.
  • Allows users to analyze their competitors' content strategies.

Cons

  • Effectively utilizing BuzzSumo may require learning and familiarity with the tool's features and functionality
  • Its pricing may be higher than other content research tools.

Pricing

  • Create your own bundle: Custom pricing
  • Content creation: $199/mo
  • PR & Comms: $299/mo
  • Suite: $499/mo
  • Enterprise: $999/mo

Image via Buzzsumo

Usability

  • BuzzSumo is extremely easy to use.

Tool Level

  • Intermediate to Advanced

17. CoSchedule

Image via CoSchedule

CoSchedule helps businesses plan, execute, and analyze their marketing strategies in one central location.

It offers a variety of features designed to enhance collaboration, organization, and efficiency in marketing efforts.

So, how does CoSchedule compare with other tools?

Let’s find out.

Key Features

  • Editorial calendar management
  • Social media scheduling
  • Content collaboration
  • Team workflow planning
  • Marketing campaign management
  • Analytics and performance tracking

Pros

  • Centralized marketing calendar for streamlined planning and scheduling.
  • Integration with popular marketing tools and platforms.
  • Collaboration features for teams to work together effectively.
  • Advanced analytics and reporting capabilities.

Cons

  • Higher pricing compared to some other marketing tools.
  • Steeper learning curve for beginners due to the extensive feature set.

Pricing

  • Free
  • Pro plan: $29/mo
  • Marketing suite: Custom pricing.

Image via CoSchedule

Usability

  • CoSchedule is easy to use.

Tool Level

  • Beginner to Intermediate

FAQs

Q1. How do AI content writing tools work?

A. AI writers leverage language models trained on vast data. These models learn patterns and structures of human language and can generate text based on given prompts or inputs.

They utilize algorithms to analyze and understand context, grammar rules, and linguistic nuances to produce coherent and relevant content.

Q2. Can AI content writing tools replace human writers?

A. AI writing tools are designed to assist human writers rather than replace them. While they can automate certain aspects of content generation and provide helpful suggestions, human creativity, critical thinking, and context-specific knowledge are still essential for producing high-quality and engaging content.

Q3. How can AI content writing tools improve content quality?

A. AI content writing tools can enhance content quality by providing grammar and spelling corrections, suggesting alternative word choices, improving sentence structure and readability, and offering insights to optimize content for search engine rankings.

They can save time, improve accuracy, and assist in crafting persuasive and impactful content.

Q4. Are there limitations to AI content writing tools?

A. AI content writing tools have certain limitations. They may need more contextual understanding, leading to accurate or relevant suggestions.

They may also generate content that lacks originality and a human touch, requiring human review and editing. Additionally, AI models can be biased based on the data they were trained on, and it is essential to consider and address any potential biases.

Q5. What should I consider when choosing an AI content writing tool?

A. When choosing an AI copywriting tool, consider factors such as the tool's accuracy, ease of use, available features (grammar checking, plagiarism detection, etc.), pricing, customer support, and user reviews.

Assess your specific needs and goals to find a tool that aligns with your requirements.

Q6. How much do AI content writing tools cost?

A. The cost of AI content writing tools can vary depending on features, level of sophistication, and subscription plans.

Some tools offer a free plan with limited functionality, while premium plans may range from monthly to annual subscriptions. Reviewing the pricing details provided by the tool's provider is advisable.

Final Thoughts

Now you have the list of popular content writing software that can significantly improve the quality and effectiveness of your written content.

Each tool has unique features and benefits, from AI-powered writing tools to editing and optimization platforms.

Now, you need to consider your specific content creation needs and goals before selecting the most suitable tool for your work.

Which of these AI content writing tools do you use and find useful? Let us know in the comments below.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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