Content marketing tools can make the process of consistently creating and distributing relevant and valuable content easier. They help you meet your content marketing goals, produce content your audience would appreciate, and eventually improve your revenue.

What's more?

Leveraging the right content marketing tools can help you lead your customers through a seamless journey, from making them aware of your offers to consideration and purchase.

That’s why, according to research, B2B marketers increased their use of content marketing tools, including those used for creation, collaboration, and workflows.

Content Marketing Institute

Image via Content Marketing Institute

But what content marketing tools should your brand leverage?

Find out below:

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

6 Essential Content Marketing Tools

Your business success depends on your mastery of content marketing tools.

However, there are a host of content marketing tools in the market, each with its own pros and cons, usability, and features. How do you pick a well-rounded tool that fits your needs and budgets perfectly?

That's why, in this post, we've reviewed the top seven content marketing tools and mentioned the function of content marketing they help you with.

Let's get started.

1. Keywords Everywhere – Keyword Research Tool

Keywords Everywhere

Image via Keywords Everywhere

One of the most crucial content marketing tools you need is a keyword research platform.

And for this, you need a tool like Keywords Everywhere that gives you data on keywords search volume, competition, cost-per-click, etc.

Best of all?

It’s one of the content marketing tools that make it possible to identify conversion keywords and improve SEO efforts.

Key Features

  • Ability to find related keywords and people also search for data from Bing and Google
  • Access current and historical data from YouTube and Google Trends
  • Get YouTube Tags and insights data
  • Find out the top 5000 keywords a URL ranks for and the keyword density for each page
  • Access organic search volume data for each keyword
  • Integrates easily with sites including Google Analytics, Google Search Console, Amazon, AnswerThePublic, etc.

Pros

  • Chrome and Firefox extension available
  • Competitor keyword research
  • Integration with ecommerce platforms, YouTube, etc.
  • Customization and multi-language support

Cons

  • Forgetting to disable the tool when not using it can blow through your credits

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

One credit equals one keyword, with credits expiring after a year.

  • Free
  • Credits:
    • $10 for 100,000 credits
    • $50 for 500,000 credits
    • $100 for 1,000,000 credits
    • $200 for 2,000,000 credits
    • $500 for 5 million credits
    • $1000 for 10 million credits

2. Upfluence – Influencer marketing tool

Upfluence

Image via Upfluence

Other crucial content marketing tools you need are those that help you find industry influencers who can improve your content strategy.

For this, we recommend Upfluence, one of the influencer marketing tools that help you find influencers, outreach them, manage marketing campaigns, and track results.

And in a recent Upfluence review we carried out, these are some of the functionalities you get with this online platform:

Key Features

  • Live capture to find influencers and content creators already in love with your brand
  • Integrations with ecommerce platforms, affiliate programs, mailing systems, CRMs, CMS, etc.
  • AI-powered influencer recommendations with data on follower demographics, engagement rates, content, etc.
  • In-built influencer outreach solution with ready-made templates to help you reach out to influencers you identify
  • Manage influencer collaborations from a single location
  • Campaign monitoring tools to measure the performance of each influencer

Pros

  • Detailed data on influencers
  • Easy influencer onboarding
  • Agency tools available
  • Free Chrome extension

Cons

  • Customer support is not very responsive

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Upfluence has three plans, including Growth, Scale, and Enterprise. However, you need to contact support to get prices.

3. Asana– Collaboration and Project Management Tool

Asana

Image via Asana

To improve chances of success, you need content marketing tools that help you plan content, coordinate tasks between writers, designers, editors, etc., and hit deadlines.

And, in this case, the best project management tool to leverage is Asana.

It's one of the project management tools that offer most of the features you need to plan content marketing projects from start to finish, manage campaigns, and create workflows.

Key Features

  • Create editorial calendars for distribution channels, including blog, newsletter, website, email, etc.
  • Content checklists to keep track of creative processes like proofreading, sourcing images, etc.
  • Content request forms where team members can record their creative requests and assign them to appropriate people
  • Asana's timeline view to track content from strategy to execution
  • Workload view to balance work and ensure everyone stays at peak productivity
  • Integrations with communication tools like Zoom, collaboration tools like Slack, CRM tools like Salesforce, etc.

Pros

  • Ability to share status updates
  • Templates to standardize work back schedules
  • Multiple project views
  • Process management automation

Cons

  • This content marketing platform has limited mobile applications.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Basic– $0
  • Premium– $10.99/user/month
  • Business– $24.99/user/month
  • Asana Enterprise– Contact sales team

4. Adobe Creative Cloud– Graphic Design Tool

Adobe

Image via Adobe

Creative apps are part of the content marketing tools your brand needs for web design, graphic design, video design, photography, and more.

And guess what?

Adobe Creative Cloud offers features you need to improve your creative process under one roof.

Key Features

  • Ability to create responsive sites like landing pages, web pages, portfolios, business cards, etc.
  • Choose from a library of color themes and trending styles when creating content for various platforms
  • Access a library of fonts cleared for commercial use
  • Search for a library of adobe stock assets, including graphics, images, templates, videos, 3D assets, etc.
  • Manage, organize, sync, and keep creative elements accessible to other team members
  • Integrations with productivity apps, design tools, etc.

Pros

  • Collaboration tools
  • Auto-save to cloud
  • Access to creative resources
  • Ability to learn from other Adobe pros

Cons

  • It can be expensive for non-professionals.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Individuals – Adobe Creative Cloud allows you to buy standalone products like Photoshop, Illustrator, InDesign, etc. However, you can also decide to buy the whole suite of 20+ creative apps for $52.99 per month.
  • Businesses
    • All Apps – $79.99 per month per license
    • Single App – $33.99 per month per license
  • Students & Teachers – All Apps at $19.99 per month
  • Schools & Universities
    • Per Named-user License – All Apps at $34.99 per month per user or Single App @14.99 per month per user
    • Per Shared Device – All Apps at $330 per year per device
    • Per Student Pack – All Apps at $142 per year per user
  • Institution-wide Licence – call for pricing of All Apps

5. HubSpot– Inbound Marketing Tool

HubSpot

Image via HubSpot

Content marketing tools like HubSpot provide everything you need to drive website traffic, convert prospects to leads, and increase return on investment.

How is this?

HubSpot makes it easy to create a content marketing strategy that caters to website visitors when they land on any of your pages and after they convert.

Key Features

  • Create, optimize, and publish blog content
  • Discover, track and organize keywords that drive traffic while also benchmarking competitors
  • HubSpot's Ads Software to create highly targeted ads and get reports on which ones convert
  • Call-to-Action, Landing Page Builder, and publishing tools to help you generate leads and convert more
  • Email marketing tools to help you create personalized email campaigns and track effectiveness
  • Marketing Automation tool to help you manage repetitive tasks and scale growth
  • Social media analytics tools to help with tracking brand mentions and ROI

Pros

  • In-depth reports
  • Inbound education resources
  • Free blog idea generator
  • Numerous integrations

Cons

  • Few features with the free version and prices escalate steeply as you add functionalities.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

Marketing Hub

  • Free Tools– Free
  • Starter– Starts at $45 per month and billed as $540 per year
  • Professional– Starts at $800 per month and billed at $9600 per year
  • Enterprise– Starts at $3200 per month and billed at $38,400 per year

6. Semrush – Auditing, Analyzing, and Content Optimization Tool

Semrush

Image via Semrush

You've created content and shared it, but is it performing?

For this, you need content marketing tools that help you analyze performance, run content audits, and optimize SEO campaigns.

And the best content marketing tool for this?

Semrush.

And guess what?

In a current review of Semrush, here are some key functionalities we found the tool to have:

Key Features

  • Conduct content audits that identify gaps in your content and what needs improvement
  • Find written content that needs deleting, updating, or rewriting
  • Discover content ideas from trending topics, recent popular articles, related searches, etc.
  • Analyze competitor content and access content optimization tools
  • SEO content template to help you optimize content and improve search engine results ranking
  • Brand monitoring tool to track mentions and find guest posting opportunities
  • Track guest post-performance and the impact collaborations and partnerships have on your content marketing strategy
  • Ability to find backlink opportunities and leverage their SEO writing assistant

Pros

  • Feature-rich tool
  • Advanced PPC and SEO tools
  • Educational resources
  • Large database of keywords

Cons

  • This content marketing tool has a steep learning curve.

Usability

  • Moderately easy

Tool Level

  • Intermediate

Pricing

The Pro and Guru plans come with a free trial.

  • Pro– $119.95 per month
  • Guru– $229.95 per month
  • Business– $449.95 per month

Bonus Tools for Added Content Marketing Functionalities

These are other content marketing tools we believe marketers should include in their arsenal.

Grammarly– Content Writing Tool

Grammarly

Image via Grammarly

Content marketing tools like Grammarly allow you to create content free of plagiarism. You can also use it to correct writing mistakes and find the perfect words to express yourself.

Planable – Social Media Management Tool

Planable

Image via Planable

Content marketers use it to plan social media posts, manage, and scale their content strategy.

Google Analytics – Digital Analytics Tool

Google Analytics

Image via Google Analytics

Despite being a free tool, this content measurement tool helps content marketers track marketing efforts, understand user behavior, and prove ROI.

FAQs

Q1. What are the best tools to use for content marketing?

A. The best content marketing tools include:

  • Keywords Everywhere
  • Upfluence
  • Asana
  • Adobe Creative Cloud
  • HubSpot
  • Semrush
  • Grammarly
  • Planable
  • Google Analytics

Q2. What are the best ways to do content marketing?

A. To do content marketing effectively, leverage the following tips:

  • Have a plan
  • Know the target audience
  • Identify channels and the best time to post on them
  • Focus on quality and search intent
  • Share different content types
  • Use content marketing tools
  • Test, analyze, and optimize

For more on this, check out this post on building the perfect content marketing strategy.

Q3. What's your best content marketing tip?

A. Focus on providing value to your audience at each step of their customer journey, ensure each content piece helps you achieve a goal, and leverage the right content marketing tools.

Q4. What are the most effective tools for developing quality content?

A. Content marketing tools you can leverage for quality content development include:

  • Keywords Everywhere
  • Adobe Creative Cloud
  • Semrush
  • Grammarly

Q5. What is the best tool to check unique and quality content?

A. Content marketing tools that help you ensure unique and quality content include:

  • Grammarly
  • Copyscape
  • Unicheck
  • PlagScan
  • Duplichecker

Q6. Why is content marketing important?

A. Benefits you get from content marketing include:

  • Improved brand reputation
  • Boosted SEO efforts
  • Ability to stand out from competitors
  • Increased conversions
  • Better return on investment
  • Trust with audiences

Q7. How can I use content marketing for my business?

A. Content marketing helps your business create and distribute valuable content that attracts potential buyers to your business. With it, your business can:

  • Grow audience trust so that you become their go-to source for information
  • Connect with customers where they spend time
  • Generate leads
  • Develop your brand voice
  • Grow your email list
  • Improve conversions

Q8. What is the core benefit of using content marketing tools?

A. Content marketing tools help you run a better, more efficient content marketing strategy.

Q9. What are the objectives and advantages of content marketing?

A. Content marketing objectives and benefits include:

  • Lead generation and nurturing
  • Improved customer retention
  • Increased customer loyalty
  • Stronger brand authority
  • Improved retention
  • Better conversion rates
  • Increased brand awareness
  • Enhanced reach

Q10. What tools do content strategists use?

A. Content marketing tools you can use to strategize include:

  • Asana
  • Adobe Creative Cloud
  • Semrush

Ready to Choose Content Marketing Tools That Drive Success?

Content marketing tools mentioned above will help your team become more efficient and get tasks done faster.

So, test these content marketing tools out, then tell us below what you thought of their functionalities and whether they helped you improve your strategy.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.