Are you looking for the best SEO reporting tools?

Search Engine Optimization (SEO) is crucial to every brand’s online presence.

But in order to make the most of your SEO efforts, you need to find out what’s working, and what isn’t.

And using quality SEO reporting software makes the process much smoother.

Why is that?

Because it will give you a real-time analysis of your site’s SEO performance. This is a whole lot easier than manually cross-referencing data points from time to time.

Besides, SEO reporting tools can help you create detailed reports that will act as proof of your progress.

And over time, you could even get on the first page of Google.

So, in this post, we have reviewed 7 of the best SEO reporting tools that will give you the best data at your fingertips.

Ready to get started?

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

The 7 Best SEO Reporting Tools in 2021

Google processes over 40,000 search queries every second.

What does that mean for businesses?

Lots of opportunities to show up in front of their target audience.

However, let’s not forget that more and more brands are leveraging SEO efforts to grow their online presence. This implies a tough battle for eyeballs.

The solution?

Tracking your SEO performance regularly. This way, you’ll know exactly how SEO metrics such as page speed, backlinking, CTR, etc, are faring. This will enable you to make informed decisions about your SEO strategy.

So, invest in an SEO reporting tool, and start improving your rankings.

Here are seven of the best ones, their features, pros, cons, pricing, and more. Keep reading.

1. Semrush

Semrush SEO Reporting Tool

Image via Semrush

Known to most marketers, Semrush is an all-in-one SEO tool. Although widely touted for its keyword research features, its tools for SEO reporting are spectacular too.

Let’s take a closer look at them.


  • Monitor competitors’ articles, social engagement, backlink count, and daily keyword rankings.
  • Track the performance of external publications.
  • Scan your website for over 130 SEO and technical mistakes.
  • Benchmark your website against competitors and inform your future strategy.
  • The ability to create visually appealing and customized SEO reports.
  • The option to white-label your reports.


  • It has both technical SEO as well as competitor research components.
  • A bunch of guides and resources to guide new users.
  • The option to schedule automated reports to send to your team or clients.


  • Owing to the number of features, finding what you need can be hard.
  • Its UI can do with some improvements.

Tool Level

  • Beginner/Intermediate/Expert


  • Semrush is pretty easy to use for both beginners and experts.


Interested users can try Semrush for free for 7 days. Check out its pricing plans below:

  • Free
  • Pro: $119.95/month
  • Guru: $229.95/month
  • Business: $449.95/month

Pro Tip: Use Semrush’s Bulk Analysis tool to enter up to 200 URLs or domains at once.

2. Ahrefs

Ahrefs SEO Reporting Tool

Image via Ahrefs

Next on our list of the best SEO reporting tools is Ahrefs. Ahrefs is a great tool to keep close tabs on your site’s SEO health and issues.

One of its most impressive facets is the web crawler that visits over 6 billion pages every 24 hours.

Talk about up-to-date data!


  • A Rank Tracker that can monitor Google rankings in 170 countries.
  • Interactive graphs that give a history of visibility, average position and traffic, etc.
  • Deep insights for keywords such as clicks, return rate, and ranking progress.
  • Ability to check websites for more than 100 SEO issues.
  • Visually-appealing reports, graphs, and charts.


  • A very friendly user interface.
  • It has a massive backlink database.
  • A robust tool to spy on competitors’ backlinks and keywords.


  • Doesn’t integrate with Google Analytics.
  • It doesn’t offer a free trial or plan.

Tool Level

  • Intermediate/Expert


  • Involves a slight learning curve at the start.


Ahrefs doesn’t come with a free trial. It offers four paid pricing plans as given below:

  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $199/month
  • Agency: $999/month

Pro Tip: In Site Audit, you can crawl both the desktop and mobile versions of your site.

3. Sitechecker


Image via Sitechecker

If you want to conduct fast and complete SEO audits, Sitechecker is the tool you need. You can use it to get detailed SEO reports along with a personalized checklist on how to improve your site.

But why does Sitechecker make the list of the best SEO reporting tools?

Let’s find out.


  • You can use Sitechecker to get 24/7 updates on your site’s changes.
  • Monitor website keyword rankings and get elaborate reports.
  • The ability to analyze backlinks you have found or built.
  • Track changes on competitors’ sites to collect new content ideas.


  • A clean and simple dashboard that shares all important information.
  • Integrates easily with Google Search Console and Google Analytics.
  • Every pricing plan comes with unlimited site audit reports.


  • Its backlink monitoring tool is a bit weaker than competitors.
  • Lack of customer support.

Tool Level

  • Beginner/Intermediate


  • Sitechecker is an easy-to-use SEO reporting tool for marketers.


Sitechecker offers a free trial for 7 days. Once your trial ends, you can pick from one of the following plans:

  • Basic: $29/month
  • Startup: $49/month
  • Growing: $99/month

Pro Tip: Sitechecker offers an SEO Chrome extension for fast on-page checks. Be sure to make the most of it.

4. Serpstat

Serpstat SEO Reporting Tool

Image via Serpstat

If you’re looking for a one-stop shop to plan, manage, execute, and track your SEO campaigns, you should definitely check out Serpstat. Used by over 600,000 professionals, Serpstat is a quality SEO reporting tool that can ramp up your rankings.

How, you may ask?


  • Batch analysis of up to 100,000 keywords and a list of domains using 18 metrics.
  • A robust site audit tool to optimize your website.
  • A custom reporting tool to compile clear and crisp reports.
  • Serpstat’s keyword clustering tool will help you group keywords to improve your site’s structure.


  • An array of tools in one dashboard to boost your SEO campaign.
  • Its rank tracker updates daily, making it easy to gauge how your rankings progress over time.


  • The interface should be a bit more streamlined and clean.
  • Too many daily query limits.

Tool Level

  • Beginner/Intermediate


  • Serpstat is incredibly easy to set up and use.


Serpstat allows users to sign up for free and test out its features. No credit card is required for the same. Its paid plan options are as follows:

  • Lite: $69/month
  • Standard: $149/month
  • Advanced: $299/month
  • Enterprise: $499/month

Pro Tip: Try Serpstat’s keyword search volume checker for accurate sales forecasts.

5. Long Tail Pro

Long Tail Pro

Image via Long Tail Pro

Long Tail Pro is hands down one of the best SEO reporting tools out there. The tool shot to fame because of its spectacular keyword research tool.

However, over time, it has come to be known for its reporting features too, and for good reason.


  • The ability to conduct a SERP analysis for up to 200 keywords at a time.
  • Uncover every issue that’s hurting your search engine rankings.
  • A thorough backlink analysis to identify broken links and find untapped opportunities.
  • The option to get daily updates about keyword rankings.


  • It’s a great tool for both SEO reporting and keyword research.
  • Its starter plans are pretty pocket-friendly.


  • Its competitor analysis features aren’t as strong as some other SEO reporting tools.
  • The limit on analyzing keywords could’ve been higher.

Tool Level

  • Beginner/Intermediate


  • Overall, the tool is intuitive and easy to use.


Long Tail Pro offers a 7-day trial to interested users for $1. Once satisfied with its features, you can subscribe to one of the following plans:

  • Monthly Starter: $37/month
  • Monthly Pro: $67/month
  • Monthly Agency: $147/month

Pro Tip: Check out LTP Academy for interesting courses that will help you improve your SEO results.

6. SEOquake

SEOquake SEO Reporting Tool

Image via SEOquake

An easy-to-use browser plugin, SEOquake makes it possible to check any webpage for a variety of metrics on the fly.

The best part?

It’s available for Chrome, Firefox, Edge, Opera, as well as iPhones and iPads.

The tool has been downloaded more than 3,000,000 times. Here’s why…


  • Users can get instant website analytics for any webpage with the interactive SEObar.
  • A compact and informative SEO dashboard.
  • The ability to analyze SERPs thoroughly and export the results.
  • The option to pull reliable SEO data from a number of data sources.
  • Comprehensive and structured SEO reports on all keywords found on a webpage.


  • SEOquake is a spectacular reporting software for beginners.
  • It takes the guesswork out of SEO by making accurate regional data available.


  • A lack of guides and resources for new users.
  • Its design is shabby and unexciting.

Tool Level

  • Beginner


  • SEOquake is extremely easy and convenient to use with every browser.


  • Unlike other SEO tools, SEOquake is absolutely free to use.

Pro Tip: If your needs are basic and your budget is low, SEOquake is the best SEO reporting tool for you.

7. Seobility


Image via Seobility

Last on our list of the best SEO reporting tools is Seobility.

Seobility is an online SEO software for refining your website. It has many happy customers including Samsung, WWF, and EU Business School.

Now, let’s take a closer look at its features.


  • Seobility enables users to automatically monitor both mobile and desktop search engine rankings.
  • The tool shows concrete examples of optimization potential.
  • A backlink analysis tool to monitor the link profile of your website.
  • It helps you uncover competitors’ link-building strategies.
  • Its keyword checker tool will help you optimize for all important search terms.


  • Seobility users can audit their site in just a few clicks.
  • It is available in three languages—English, Spanish, and German.


  • Its interface may seem a bit outdated.
  • It should be updated more regularly to keep up with Google’s frequent algorithm changes.

Tool Level

  • Beginner/Intermediate


  • Seobility is extremely easy to use.


Seobility offers a 30-day free trial with its cheapest paid plan. Check out its subscription plans below:

  • Basic: Free
  • Premium: $50/month
  • Agency: $200/month

Pro Tip: Seobility’s TF*IDF tool will give you valuable insights into the text optimization of high-performing websites. Make sure you check it out.


Q1. Which are the best SEO reporting tools?

A. Some of the best SEO reporting tools are as follows:

  • Semrush
  • Ahrefs
  • Sitechecker
  • Serpstat
  • Long Tail Pro
  • SEOquake
  • Seobility

Q2. What is SEO reporting?

A. SEO reporting is the process of tracking your site’s SEO performance. It helps you identify what parts of your SEO strategy are really working. When done right, SEO reporting can help you improve your rankings and grow your business.

Q3. What makes a good SEO report?

A. A good SEO report will include data on an array of metrics such as domain authority, search traffic, click-through rate, and more. The KPIs should be chosen on the basis of your key SEO goals.

What’s more, an SEO report should be visually appealing and easy to consume. Including data in the form of pies, charts, and graphs is a good practice.

Q4. What should I report for SEO?

A. Although the KPIs you should track will largely depend on your goals, here are some of the most common ones:

  • Organic search traffic
  • Conversion rate
  • Time on site
  • Bounce rate
  • Page speed insights
  • Backlinks
  • Keyword rankings

Q5. Why is SEO reporting important?

A. SEO reporting can provide you with valuable insights into your site’s performance. It will help you streamline your SEO efforts and do more of what’s really working for your business.

Over time, this will help you boost organic traffic to your site and increase your conversion rate.

Q6. Are SEO reporting tools useful?

A. Yes. The best SEO reporting tools will help you identify what part of your SEO strategy is working and what isn’t. This will help you fine-tune your efforts, thus enabling you to bring more traffic to your site.

What’s even better is that a lot of these SEO tools are absolutely free to use.

Q7. What happens if you don’t use SEO?

A. If you don’t use SEO, you won’t be able to rank on search engines.

The consequence?

Your target audience won’t be able to find you. This will mean lesser organic traffic, and lesser opportunities to turn visitors into customers.

Which is the Best SEO Reporting Tool for Your Business?

At this point, you’re probably thinking, “all of these tools look pretty great. Which one should I choose?”

Here are some questions that might help you make the right choice:

  • How big is your business?
  • What’s your budget like?
  • How often would you like to create SEO reports?
  • Do you want features other than SEO reporting?
  • Do you want to pay monthly or annually?

And again, almost all of these tools offer free trials or plans. So, make sure to test the features out before you put your money into any tool.

Are there any other SEO reporting tools you have tried? Did they improve your site’s rankings? Tell us in the comments section.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.