Nowadays, competition among companies has become so fierce that businesses have to stand out in all aspects at once.
A company needs to create a unique product and package it well from a marketing standpoint. Videos are a great way to showcase products, show their use cases, and get people interested in them.
The fact that 91% of businesses use videos as a marketing tool is a clear indication of its rising importance.
However, creating professional-looking videos on a limited budget can pose a significant challenge. It's a balancing act of striving for quality and impact while managing financial constraints.
Small businesses have the hardest time as they have to save money on everything.
In this article, we will review 11 of the best video editing software solutions that will help you cut costs and get professional results.
Here are our top 11 picks for the best video editing software solutions for small businesses.
Image via VSDC
This video editing software solution has a vast set of features and video editing tools that make it indispensable for any small business.
VSDC includes both basic functions, such as video slicing and splicing, and advanced ones, such as color correction and visual effects.
The key feature of VSDC’s free video editor is non-linear editing. It helps bring all your creative ideas to life in your videos.
Key Features
Pros
Cons
Pricing
Image via VSDC
Usability
Tool Level
Pro Tip: VSDC offers a helpful tutorial series for beginners to get acquainted with the software.
Image via Movavi
Movavi Video Editor provides both basic and advanced features. Thanks to its user-friendly interface and drag-and-drop timeline editing, even the most complex tools seem easy to use.
The software solution covers the entire spectrum of video editing.
It includes simple slicing and splicing features and professional transition options to perfect your videos. It also offers advanced options, such as the ability to process audio tracks using an equalizer, reverberation tool, etc.
Key Features
Pros
Cons
Pricing
Image via Movavi
Usability
Tool Level
Pro Tip: Use the “Quick Video” feature to create videos automatically by simply selecting a template and adding your content.
Image via Animoto
Animoto is a slideshow video maker that will help you create professional-looking content without the need for in-depth video editing.
You don’t need to download this software program to your computer. It's also available online and works as a cloud-based option.
It provides ready-made templates that will help you save time on video editing. Some of these templates are very helpful for businesses that want to make a promo video.
Key Features
Pros
Cons
Pricing
Image via Animoto
Usability
Tool Level
Image via Pinnacle Studio
Pinnacle Studio is a versatile video editing software solution that allows you to make minor adjustments to create a professional video from scratch.
The software solution offers a rich library of effects and transitions that will help you create stunning visuals. The timeline feature helps users navigate through the video quickly and efficiently.
Both basic and advanced functions are available, including animation tools, 3D effects, color correction, and advanced audio editing.
Key Features
Pros
Cons
Pricing
Image via Pinnacle Studio
Image via Pinnacle Studio
Usability
Tool Level
Pro Tip: Try using the multi-camera editing feature for creating dynamic and professional-looking videos.
Image via Biteable
Biteable is a video montage maker, which is available online and works based on ready-made templates and elements to create videos in a couple of clicks.
It’s one of the most affordable solutions for companies that don't want to allocate a budget to buy a powerful PC. It’s especially useful for creating short social media videos and promos.
Key Features
Pros
Cons
Pricing
Image via Biteable
Usability
Tool Level
Image via VEED
VEED is an online video editing platform that offers several handy tools for video editing and processing. It includes basic video editing features, as well as tools for adding text overlays, animations, and special effects.
It also provides automatic video editing features. You just add files to the track, choose the video style, and the software solution will do the rest for you.
Key Features
Pros
Cons
Pricing
Image via VEED
Usability
Tool Level
Pro Tip: Use the interactive video feature to make your videos more engaging and increase viewer interaction.
Image via Shotcut
Shotcut is a free video editing software solution with professional editing features. It is available for Windows, Mac, and Linux operating systems.
The intuitive interface makes it easy to navigate, while its powerful features make it a great option for those looking for advanced video editing capabilities without breaking the bank.
Key Features
Pros
Cons
Pricing
Usability
Tool Level
Pro Tip:Use the blending modes and advanced effects to add depth and creativity to your videos.
Image via Clipchamp
Clipchamp provides a wide range of video editing tools for a small business. However, most of the features are basic. The platform lacks advanced editing tools and this must be considered while choosing among the best video editing software.
Yet, it’s a great choice for a small business looking for a quick and easy way to create compelling content for their media channels. It also offers integrations with various social networks, so you can quickly post videos without having to download and post them manually.
Key Features
Pros
Cons
Pricing
Image via Clipchamp
Usability
Tool Level
Image via Apple
This is one of the best video editing software for small business owners who are Apple users. iMovie is available on Mac, MacBook, iPad, and even iPhone and is aimed at users of all skill levels.
You can edit videos wherever and whenever you want. Apple’s ecosystem allows you to start editing from your phone and continue on your Mac in the office.
Key Features
Pros
Cons
Pricing
Usability
Tool Level
Image via Blackmagic Design
Davinci Resolve is considered by many to be the best video editing software solution for color correction. Its capabilities make it a must-have tool for small businesses with big ambitions.
It allows you to get a professional cinematic look for your videos. Davinci Resolve also provides comprehensive processing and post-production features.
Key Features
Pros
Cons
Pricing
Image via Blackmagic Design
Usability
Tool Level
Pro Tip: Take advantage of advanced color correction to enhance the visual appeal of your videos and give them a cinematic look.
Image via FXhome
HitFilm is a powerful tool that will help you create professional and impressive videos for your small business. It’s one of the best video editing software solutions that offer great visual effects.
It includes all aspects of video editing including non-linear editing, visual effects, animation, and 3D compositing. Furthermore, if you are looking for an easy-to-use color correction tool, it has easy ways to work with color.
Key Features
Pros
Cons
Pricing
Image via FXhome
Usability
Tool Level
Pro Tip: Use the built-in song library to add music and sound effects to your videos without worrying about copyright issues.
Q1. Which video editing software solutions are the easiest to use?
A. The most user-friendly video editing software are:
Q2. What are the best video editing software solutions for color grading?
A. The best video editing software solutions in terms of color correction are:
Q3. Which video editing software solutions offer quick editing tools?
A. You can use the following video editing software to quickly edit videos:
Q4. Which are the best free video editing software solutions?
A. If you are looking for software with no paid subscriptions, check these out:
Q5. Which video editing software solutions offer professional video editing features?
A. If you aim for a professional cinematic look for your videos, use the following video editing software:
The final choice of video editing software depends on your goals. We strongly recommend identifying your goals and requirements first and then comparing the various options.
You may need videos to increase sales, generate leads, attract customers, or increase brand awareness. Depending on your goals, you may need different video editing software solutions.
Also, pay special attention to the complexity of the video editing software. If you need to get results quickly, some software solutions should be abandoned because they will take time to learn.
Which video editing software do you plan to use? Comment below and share your experiences with the video editing tools you use.
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