Nowadays, competition among companies has become so fierce that businesses have to stand out in all aspects at once.
A company needs to create a unique product and package it well from a marketing standpoint. Videos are a great way to showcase products, show their use cases, and get people interested in them.
The fact that 91% of businesses use videos as a marketing tool is a clear indication of its rising importance.
However, creating professional-looking videos on a limited budget can pose a significant challenge. It's a balancing act of striving for quality and impact while managing financial constraints.
Small businesses have the hardest time as they have to save money on everything.
In this article, we will review 13 of the best video editing software solutions for your small business that will help you cut costs and get professional results.
Here are our top 13 picks for the best video editing software for small businesses.
Image via VSDC
This is one of the best video editing software for small businesses. It has a vast set of features and video editing tools that make it indispensable for any small business.
VSDC includes both basic functions, such as video slicing and splicing, and advanced ones, such as color correction and visual effects.
The key feature of VSDC’s free video editor is non-linear editing. It helps bring all your creative ideas to life in your videos.
Key Features
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Pricing
Image via VSDC
Tool Level
Usability
Pro Tip: VSDC video editor for small businesses offers a helpful tutorial series for beginners to get acquainted with the software.
Image via Movavi
Movavi Video Editor provides both basic and advanced features. Thanks to its user-friendly interface and drag-and-drop timeline editing, even the most complex tools seem easy to use.
The video editing software for your small business covers the entire spectrum of video editing.
It includes simple slicing and splicing features and professional transition options to perfect your videos. It also offers advanced options, such as the ability to process audio tracks using an equalizer, reverberation tool, etc.
Key Features
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Image via Movavi
Tool Level
Usability
Pro Tip: Use the “Quick Video” feature to create videos automatically by simply selecting a template and adding your content.
Image via Animoto
Animoto is a slideshow video maker for small businesses that will help you create professional-looking content without the need for in-depth video editing.
Video editors don’t need to download this software program to their computers. It's also available online and works as a cloud-based option.
It provides ready-made templates that will help you save time on video editing. Some of these templates are very helpful for small businesses that want to make a promo video.
Key Features
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Image via Animoto
Tool Level
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Image via Pinnacle Studio
Pinnacle Studio is a versatile video editing software solution that allows you to make minor adjustments to create professional videos for your small business.
The software solution offers a rich library of effects and transitions that will help you create stunning visuals. The timeline feature can help a professional video editor navigate the video quickly and efficiently.
Both basic and advanced functions are available, including animation tools, 3D effects, color correction, and advanced audio editing for small businesses.
Key Features
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Image via Pinnacle Studio
Tool Level
Usability
Pro Tip: Try using the multi-camera editing feature for creating dynamic and professional-looking videos for your small business.
Image via Biteable
Biteable is a video montage maker that is available online. It works based on ready-made templates and elements to create videos in a couple of clicks.
It’s one of the most affordable solutions for small businesses that don't want to allocate a budget to buy a powerful PC. It’s especially useful for creating short social media videos and promos.
Key Features
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Image via Biteable
Tool Level
Usability
Pro Tip: Use Biteable's templates for quick, professional video creation, helping your business content stay engaging and visually consistent.
Image via VEED
VEED is an online video editor offering several handy editing and processing tools for small businesses. It includes basic video editing features, as well as tools for adding text overlays, animations, and special effects.
It also provides automatic video editing features. You just add files to the track, choose the video style, and the software solution will do the rest for your small business.
Key Features
Pros
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Pricing
Image via VEED
Tool Level
Usability
Pro Tip: Use the interactive video feature to make your videos more engaging and increase viewer interaction.
Image via Shotcut
Shotcut is a free video editing software for small businesses with professional editing features. It is available for Windows, Mac, and Linux operating systems.
The intuitive interface makes this video editing software easy to navigate, while its powerful features make it a great option for those looking for advanced video editing capabilities without breaking the bank.
Key Features
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Tool Level
Usability
Pro Tip: Use the blending modes and advanced effects to add depth and creativity to your videos.
Image via Clipchamp
Clipchamp provides a wide range of video editing tools for a small business. However, most of the features are basic. The platform lacks advanced editing tools, which must be considered when choosing the best video editing software for your small business.
Yet, it’s a great choice for a small business looking for a quick and easy way to create compelling content for their media channels. It also offers integrations with various social networks, so you can quickly post videos without having to download and post them manually.
Key Features
Pros
Cons
Pricing
Image via Clipchamp
Tool Level
Usability
Pro Tip: Try Clipchamp’s AI video generation feature. Just upload your photos or videos and choose a suitable video style. The generative AI will transform this media into engaging videos for social media and marketing campaigns.
Image via Apple
This is one of the best video editing software for small business owners who are Apple users. iMovie is available on Mac, MacBook, iPad, and even iPhone and is aimed at users of all skill levels.
You can edit videos wherever and whenever you want. Apple’s ecosystem allows you to start editing from your phone and continue on your Mac in the office.
Key Features
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Pro Tip: As iMovie is a specific tool created for Mac users, new users may find the features overwhelming. Get in touch with the Apple community and team of experts to receive free editing tips and guidance.
Image via Blackmagic Design
Davinci Resolve is considered by many to be the best video editing software solution for color correction. Its capabilities make it a must-have tool for small businesses with big ambitions.
It allows you to get a professional cinematic look for your videos. Davinci Resolve also provides comprehensive processing and post-production features.
Key Features
Pros
Cons
Pricing
Image via Blackmagic Design
Tool Level
Usability
Pro Tip: Take advantage of advanced color correction to enhance the visual appeal of your videos and give them a cinematic look.
Image via CyberLink
PowerDirector 365 is an amazing video editing software by CyberLink. This award-winning platform offers AI editing tools to turn ordinary videos into captivating videos for your small business. Small business owners find this video editing software ideal as it can edit raw footage from the beginning.
From background removal to creative filters, time-altering controls and limitless creative assets are available. What's more, AI allows you to generate video content using text-to-speech features.
Key Features
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Pricing
Image via CyberLink
Tool Level
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Pro Tip: Experiment with PowerDirector 365’s AI-powered advanced tools to create unique videos for your small business.
Image via Filmora
Filmora is an AI-driven video editing software that every small business owner should try. With the state-of-the-art AI features, you can polish your interviews, create clips for social media, craft video ads, and so much more.
This award-winning tool gives you access to countless templates, filters, stickers, stock music, and plugins that you can use for free. Even if you have a small budget, this video editing software helps you elevate your storytelling and engage customers for your small business.
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Image via Filmora
Filmora also offers larger plans for teams, businesses, and educators.
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Pro Tip: Hone your video editing skills by joining the Filmora community. Access free master classes, video tutorials, and discussions to become a master video editor.
Image via Kapwing
Kapwing is a popular video editing software for your small business that promises to edit videos 10X faster. The platform brings you cutting-edge AI tools to enjoy unmatched video editing capabilities.
You can access background audio removal, trimming and rearranging clips, unlimited overlays, and other features. Real-time editing helps you review and work on multiple projects simultaneously.
Key Features
Pros
Cons
Pricing
Image via Kapwing
Tool Level
Usability
Pro Tip: This video editing software is a great choice for your small business if your team works on multiple projects simultaneously. They can collaborate and churn out engaging content at a quick pace without compromising on quality.
Q1. Which video editing software for small businesses are the easiest to use?
A. The most user-friendly video editing software for small businesses are:
Q2. What are the best video editing software for small businesses for color grading?
A. The best video editing software for small businesses in terms of color correction are:
Q3. Which video editing software solutions offer quick editing tools?
A. You can use the following video editing software for small businesses to quickly edit videos:
Q4. Which are the best free video editing software for small businesses?
A. If you are looking for video editing software for your small business with no paid subscriptions, check these out:
Q5. Which video editing software for small businesses offer professional video editing features?
A. If you aim to create professional cinematic videos for your small business, use the following video editing software:
Q6. Which are the best video editing software for small businesses with AI features?
A. Many top video editing software for small businesses offer AI features for effortless editing. For instance:
Q7. What is the 321 rule in video editing?
A. Video editors follow specific fundamental rules to edit video effectively. According to the 321 rule, you should have 3 camera angles, 2 different shots, and at least 1 cutaway shot for every 1 minute of an edited video shot. This adds variety and movement to your storytelling. Capturing different perspectives makes your narrative more dynamic and interesting.
Q8. What are the 5 important stages of video editing?
A. To turn your raw footage into a polished video, it has to go through these 5 important stages:
The final choice of video editing software depends on your goals. We strongly recommend identifying your goals and requirements for your small business and then comparing the various options.
You may need videos to increase sales, generate leads, attract customers, or increase brand awareness. Depending on your goals, you may need different video editing software for your small business.
Also, pay special attention to the complexity of the video editing software. If you need to get results quickly, some video editing software solutions should be abandoned because they will take time to learn.
Which video editing software do you plan to use for your small business? Comment below and share your experiences with the video editing tools you use.
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