Wondering what types of video content are the most effective for your brand?
You’ve come to the right place.
In 2023, the importance of video content for marketing cannot be overestimated.
Videos have become a powerful and irreplaceable tool for marketers, entrepreneurs, and business owners to promote their brands. In fact, 93% of marketers say that it’s an important part of their marketing strategy.
That said, it’s important to know the different types of video content you should be creating to drive great results.
But before we delve into that, let’s start with an overview of the importance of video content for marketing and branding.
The Significance of Videos in Marketing and Branding
The fact that YouTube is the second most popular website in the world can tell us a lot about the popularity of video content among users.
Image via Statista
Thus, using different types of videos in your marketing strategy becomes a must if you are aiming to develop your business
According to the Wyzowl study cited earlier, most people prefer to watch a video rather than reading text. Additionally, over 80% of consumers were convinced to purchase from a brand after watching a video.
Videos also have a crucial role to play when it comes to boosting brand awareness. They can help expose your brand to a wider audience.
And how is that?
You can create branded videos for online marketing campaigns. You can include custom branding in these videos and match the tone of your brand too. Thus, your style becomes much more recognizable among users.
On the contrary, underestimating videos as a marketing tool may decrease your audience: people prefer colorful, trendy, and spectacular content.
Videos combine all these qualities, so if you are not using them in your campaigns, it is time to start.
Now that you know why video content is important, let’s take a look at the types of video content you can use.
What Types of Video Content Should You Use?
It’s essential to know the different types of video content that you can create before outlining your content strategy.
And why is this important?
It’s because your audience may have different preferences and interests. So, you need to choose the types of video content carefully to ensure that they match their interests and also drive them down your sales funnel.
1. Informative Video Content
One of the best types of videos is informative videos.
This type of video content can include presentations of your team members, your success story, the latest news in your field, and much more.
Here you can show your expertise and slowly build up your authority as a thought leader in your space. These videos are also called educational videos as you’re explaining things to your audience through them.
These types of videos can help you gain the trust and respect of your audience.
An excellent example of an informative video is this video by Canon about filmmaking and filmmakers.
Image via YouTube
2. How-to Video Content
How-to videos can include life hacks, tutorials, and other types of videos that can teach the viewer how to do something.
These types of videos are vital since you need to become a source of useful information for your audience.
If your audience benefits from your content, they will feel satisfied and come back for more information.
This video by IKEA perfectly illustrates how a quality educational video can look.
Image via YouTube
3. Video Presentations and Announcements
Videos are probably the best way to show your product from different sides and present it to potential customers.
Colorful clips catch viewers' attention, make them focus on your product, and let them see its advantages and disadvantages.
Thus, presentations, announcements, and teasers are great types of videos to promote your products and convince them to buy them.
Take a look at this video presentation by Zippo. It combines the information about the product and the unique style of the brand.
Image via YouTube
4. Customer Testimonials
People are more likely to trust other customers who have already purchased from you; that is why it’s worth asking your existing clients to record a video testimonial for you. You can publish the same on your website and other places to reach prospective customers.
It can be a good idea to offer a discount or another bonus for such a video—it will also help increase the loyalty of your existing customers along with attracting new ones.
Such types of videos can be great for driving conversions for your brand.
You can take a look at this testimonial to evaluate how convincing it can be from the point of view of a prospect.
Image via YouTube
5. Funny Videos
Entertaining content is a necessary part of a content plan, especially for social media marketing.
People often need to rest and laugh, so you should make such content that is just funny.
Such content can help your audience feel more comfortable and relaxed while going through your website or while scrolling through social media feeds.
As people love such humorous content, they are more likely to visit a blog again and again for this feeling.
Here is a good example of a humorous video that can entertain the audience and make people laugh.
Image via YouTube
Now that you have an idea about what to make, let’s pass on to ideas on how to make the video content.
How to Create High-Quality Video Content?
The type of video content would do little to help your brand if it’s not created well. To help you create stunning and engaging video content for social media and your websites, we’ve listed several tips below.
1. Write a Script
The script is a necessary part of video production for all types of videos.
It helps you plan the entire video, determine its length, and ensure a smooth flow as well. Additionally, it helps the actors (if any) understand what they need to do when.
Also, the script can help speakers highlight the central points of their speeches and avoid missing out on some of the essential information.
2. Prepare the Equipment
For sure, it is better to shoot videos with a good camera. However, it is not a must as most modern smartphones are capable of shooting in HD and Full HD quality.
If you shoot with your phone, consider using a tripod so that your video is not shaky.
One more thing you need to take into account is the lighting. It would be best if you used professional lights, but if you do not have such an opportunity, use natural light sources such as windows.
Another critical aspect of videos is the sound. You need to ensure that all the sounds and voices are clearly heard in the video content.
It is worth purchasing a microphone for the best results.
3. Make Sure Your Actors Are Ready
Your actors are at the heart of your video content. You need to ensure that they’re not nervous or ill-prepared when they’re in front of the camera.
If a person feels uncomfortable in front of the camera, it will clearly show in the result. And nervous actors who can make mistakes or forget their text can completely spoil the impression for a viewer.
4. Edit Your Videos
To make videos more smooth and professional-looking, you should leverage video editing software solutions.
With their help, you can remove extra fragments from the footage, stabilize your videos, and add some effects to them, such as filters, transitions, titles, and more.
Today there are several programs you can use for editing and creating different types of video content.
Choosing an online video making solution can be a good idea as such services can help you save your time and also space on your disc.
5. Schedule Your Posts
Scheduling posts is an essential part of a video content strategy. You should publish new content regularly at the same time so that your audience knows when they should expect a new video.
Moreover, different types of videos need to be balanced in the posting schedule so that you don’t post, for example, only informative videos during a week.
That is where social media content scheduling tools like Sprout Social and Buffer come in handy. These tools allow you to schedule your posts in advance so that they are published whenever you need them.
Also, these services let you plan your content and manage multiple accounts from one window.
Video content is fast gaining traction due to tremendous interest from the viewers. That’s why it’s essential to know the different types of video content that you can create for your brand.
By leveraging this content, you can significantly improve the performance of your marketing campaigns and get an edge above the rest.
To create powerful video content, create a content plan combining various types of videos in it. Then, create the videos, edit them, and publish them according to your schedule.
Do you have any questions about the various types of video content mentioned above? Ask them in the comments.