Digital Marketing

11 Best Video Editing Software for a Small Business

Nowadays, competition among companies has become so fierce that businesses have to stand out in all aspects at once.

A company needs to create a unique product and package it well from a marketing standpoint. Videos are a great way to showcase products, show their use cases, and get people interested in them.

The fact that 91% of businesses use videos as a marketing tool is a clear indication of its rising importance.

However, creating professional-looking videos on a limited budget can pose a significant challenge. It's a balancing act of striving for quality and impact while managing financial constraints.

Small businesses have the hardest time as they have to save money on everything.

In this article, we will review 11 of the best video editing software solutions that will help you cut costs and get professional results.

How We Chose the Best Video Editing Software for Your Business

  • Ease of use: We have selected video editing software solutions that are user-friendly and easy to navigate, with features that make the editing process smoother.
  • Features: We’ve added a mix of software solutions with an array of features for different editing needs. This includes basic tools for trimming or cropping and those with more advanced features, such as color correction, professional special effects, or audio enhancement.
  • Supported Formats: We considered the capability to import footage from different sources and export in various formats while ensuring no loss of quality. The best video editing software solution should support common video formats like MP4, AVI, MOV, etc., so users can work with different types of videos.
  • Affordability: We understand the importance of budget limitations for small businesses. Therefore, we’ve picked software solutions that offer value for money.
  • User Reviews: We took feedback from real users into account to ensure the video editing software solutions we recommend have a good track record. We considered both positive and negative reviews to get a well-rounded perspective.

11 Best Video Editing Software for Varying Marketing Needs

Here are our top 11 picks for the best video editing software solutions for small businesses.

1. VSDC Free Video Software

Image via VSDC

This video editing software solution has a vast set of features and video editing tools that make it indispensable for any small business.

VSDC includes both basic functions, such as video slicing and splicing, and advanced ones, such as color correction and visual effects.

The key feature of VSDC’s free video editor is non-linear editing. It helps bring all your creative ideas to life in your videos.

Key Features

  • Option to edit objects in any position on the timeline, making it easier to add effects and transitions
  • Support for a wide range of video and audio formats and HD and 4K resolution videos
  • Advanced color correction tools that enable professional color grading
  • A library of visual effects and filters to add a unique touch to your videos
  • Audio editing tools for fine-tuning soundtracks, background music, and voiceovers
  • Export options for various platforms, including YouTube, Twitter, and Vimeo

Pros

  • Feature-rich platform
  • Library of effects
  • Blending modes
  • Real-time preview

Cons

  • The user interface can be a bit overwhelming for beginners
  • Requires a bit of learning curve to master all the features

Pricing

  • Free: $0
  • Pro: $29.99 (valid for one year)

Image via VSDC

Usability

  • Moderately easy to use

Tool Level

  • Intermediate/Expert

Pro Tip: VSDC offers a helpful tutorial series for beginners to get acquainted with the software.

2. Movavi Video Editor

Image via Movavi

Movavi Video Editor provides both basic and advanced features. Thanks to its user-friendly interface and drag-and-drop timeline editing, even the most complex tools seem easy to use.

The software solution covers the entire spectrum of video editing.

It includes simple slicing and splicing features and professional transition options to perfect your videos. It also offers advanced options, such as the ability to process audio tracks using an equalizer, reverberation tool, etc.

Key Features

  • Drag-and-drop timeline editing for easy navigation and organization
  • Basic video editing tools, such as trimming, cropping, and color correction
  • Great collection of transitions, special effects, stickers, and titles to enhance your videos
  • Audio editing tools, including sound effects and voiceover feature
  • AI-powered tools for quick video creation and editing

Pros

  • Intuitive user interface
  • Built-in media library
  • Support for multiple video formats, resolutions, and frame rates
  • Fast processing speed
  • Preset export settings and social media sharing

Cons

  • Limited advanced features
  • Fewer options for color correction and VFX compared to professional software

Pricing

  • Free trial available
  • Video Editor: $54.95 per year
  • Video Editor + Effect Packs: $79.95 (1-year subscription)
  • Video Suite + Effect Packs: $99.95 (1-year subscription)

Image via Movavi

Usability

  • Easy to use

Tool Level

  • Beginner/Intermediate

Pro Tip: Use the “Quick Video” feature to create videos automatically by simply selecting a template and adding your content.

3. Animoto

Image via Animoto

Animoto is a slideshow video maker that will help you create professional-looking content without the need for in-depth video editing.

You don’t need to download this software program to your computer. It's also available online and works as a cloud-based option.

It provides ready-made templates that will help you save time on video editing. Some of these templates are very helpful for businesses that want to make a promo video.

Key Features

  • Customizable templates for different types of videos, such as marketing, event, or tutorial videos
  • Stock library with images, video clips, and music tracks to enhance your videos
  • Drag-and-drop editor for easy customization and editing
  • Automatic audio sync to match the length of your video
  • Collaboration feature for team projects

Pros

  • User-friendly interface
  • Fast rendering time
  • Built-in analytics to track video performance
  • Affordable pricing options

Cons

  • Limited customization options
  • Relies heavily on templates, making it difficult to create fully original videos

Pricing

  • Free: $0 per month
  • Basic: $16 per month
  • Professional: $29 per month
  • Teams: $79 per month

Image via Animoto

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate

4. Pinnacle Studio

Image via Pinnacle Studio

Pinnacle Studio is a versatile video editing software solution that allows you to make minor adjustments to create a professional video from scratch.

The software solution offers a rich library of effects and transitions that will help you create stunning visuals. The timeline feature helps users navigate through the video quickly and efficiently.

Both basic and advanced functions are available, including animation tools, 3D effects, color correction, and advanced audio editing.

Key Features

  • Drag-and-drop timeline for easy navigation and organization
  • Over 1,500 effects, templates, and titles to choose from
  • Multi-camera editing feature for creating dynamic videos
  • Chroma-keying option
  • Advanced color grading options with LUTs

Pros

  • User-friendly interface
  • Excellent audio editing tools
  • Advanced features for creating professional videos
  • High-quality output and customizable effects

Cons

  • Requires a powerful computer for smooth performance
  • Some features may feel overwhelming for beginners

Pricing

  • Free trial available
  • Pinnacle Studio 26: $59.99 (current discounted price – $49.99)

Image via Pinnacle Studio

  • Pinnacle Studio 26 Ultimate: $129.99 (current discounted price – $99.99)

Image via Pinnacle Studio

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/Expert

Pro Tip: Try using the multi-camera editing feature for creating dynamic and professional-looking videos.

5. Biteable

Image via Biteable

Biteable is a video montage maker, which is available online and works based on ready-made templates and elements to create videos in a couple of clicks.

It’s one of the most affordable solutions for companies that don't want to allocate a budget to buy a powerful PC. It’s especially useful for creating short social media videos and promos.

Key Features

  • Ready-made templates and elements for easy video creation
  • Simple drag-and-drop editor
  • Stock library with images, videos, and music tracks
  • Team collaboration feature for businesses

Pros

  • Cloud storage for quick access and sharing of video projects
  • Suitable for beginners
  • Affordable pricing options
  • Regular updates with new templates and features

Cons

  • Limited customization options
  • No free version, only paid plans

Pricing

  • Free trial available
  • Pro: $99 per month
  • Premium: $199 per month
  • Business: Custom pricing

Image via Biteable

Usability

  • Easy to use

Tool Level

  • Beginner/Intermediate

6. VEED

Image via VEED

VEED is an online video editing platform that offers several handy tools for video editing and processing. It includes basic video editing features, as well as tools for adding text overlays, animations, and special effects.

It also provides automatic video editing features. You just add files to the track, choose the video style, and the software solution will do the rest for you.

Key Features

  • Basic video editing tools
  • Automatic editing features with pre-made styles
  • Subtitle and caption creation tool
  • Interactive video feature
  • Cloud storage for easy access and sharing of projects

Pros

  • Web-based tool
  • Easy to master
  • Perfect for creating social media videos and tutorials
  • Great value for time and money

Cons

  • Limited advanced tools and editing features
  • Users may experience poor subtitle accuracy

Pricing

  • Free: $0 per user, per month
  • Basic: $18 per user, per month
  • Pro: $30 per user, per month
  • Business: $70 per user, per month

Image via VEED

Usability

  • Easy to use

Tool Level

  • Beginner/Intermediate

Pro Tip: Use the interactive video feature to make your videos more engaging and increase viewer interaction.

7. Shotcut

Image via Shotcut

Shotcut is a free video editing software solution with professional editing features. It is available for Windows, Mac, and Linux operating systems.

The intuitive interface makes it easy to navigate, while its powerful features make it a great option for those looking for advanced video editing capabilities without breaking the bank.

Key Features

  • Timeline-based editing with drag-and-drop functionality
  • Advanced video effects like chroma-keying and blending modes
  • Audio editing and mixing tools
  • Customizable keyboard shortcuts

Pros

  • Free to use
  • Cross-platform availability
  • Suitable for both beginners and advanced editors
  • Multi-format support for videos, images, and audio

Cons

  • Limited stock library and templates
  • May experience occasional crashes or glitches

Pricing

  • Free: $0 per month

Usability

  • Moderately easy to use

Tool Level

  • Intermediate/Expert

Pro Tip:Use the blending modes and advanced effects to add depth and creativity to your videos.

8. Clipchamp

Image via Clipchamp

Clipchamp provides a wide range of video editing tools for a small business. However, most of the features are basic. The platform lacks advanced editing tools and this must be considered while choosing among the best video editing software.

Yet, it’s a great choice for a small business looking for a quick and easy way to create compelling content for their media channels. It also offers integrations with various social networks, so you can quickly post videos without having to download and post them manually.

Key Features

  • Basic video editing tools
  • Green screen
  • Text-to-speech conversion
  • Subtitling tool
  • Branding options

 Pros

  • Easy to use interface
  • Collection of stock music and sound effects
  • Customizable templates
  • Integration with social media platforms

Cons

  • Limited range of features
  • Basic editing may not be suitable for more demanding projects

Pricing

  • Free: $0 per month
  • Essentials: $11.99 per month

Image via Clipchamp

Usability

  • Easy to use

Tool Level

  • Beginner/Intermediate

9. iMovie

Image via Apple

This is one of the best video editing software for small business owners who are Apple users. iMovie is available on Mac, MacBook, iPad, and even iPhone and is aimed at users of all skill levels.

You can edit videos wherever and whenever you want. Apple’s ecosystem allows you to start editing from your phone and continue on your Mac in the office.

Key Features

  • Basic editing
  • A variety of filters, transitions, and effects
  • Advanced features like color correction and 3D titles
  • Multi-camera support for iOS devices

Pros

  • Free for Apple users
  • Intuitive interface
  • Integration with iCloud
  • Social media sharing options

Cons

  • Limited advanced features
  • Only available for Apple devices

Pricing

  • Free: $0 per month

Usability

  • Easy to use

Tool Level

  • Beginner/Intermediate/Expert

10. DaVinci Resolve

Image via Blackmagic Design

Davinci Resolve is considered by many to be the best video editing software solution for color correction. Its capabilities make it a must-have tool for small businesses with big ambitions.

It allows you to get a professional cinematic look for your videos. Davinci Resolve also provides comprehensive processing and post-production features.

Key Features

  • Advanced color correction and grading tools
  • Professional video editing features
  • Audio editing, mixing, and mastering capabilities
  • Motion graphics and visual effects tools

Pros

  • Free to use
  • Multi-platform availability
  • Support for 4K and higher resolution videos
  • Team collaboration

Cons

  • Steeper learning curve compared to other video editing software
  • May require a powerful computer for smooth performance

Pricing

  • DaVinci Resolve 18: $0 per month
  • DaVinci Resolve Studio 18: $295

Image via Blackmagic Design

Usability

  • Moderately easy to use

Tool Level

  • Intermediate/Expert

Pro Tip: Take advantage of advanced color correction to enhance the visual appeal of your videos and give them a cinematic look.

11. HitFilm by FXhome

Image via FXhome

HitFilm is a powerful tool that will help you create professional and impressive videos for your small business. It’s one of the best video editing software solutions that offer great visual effects.

It includes all aspects of video editing including non-linear editing, visual effects, animation, and 3D compositing. Furthermore, if you are looking for an easy-to-use color correction tool, it has easy ways to work with color.

Key Features

  • Professional video editing tools
  • Visual effects and compositing features
  • 3D animation capabilities
  • Color correction and grading tools

Pros

  • Built-in song library
  • Multi-layer and multi-format support
  • Unlimited tracks
  • Export up to 4K UHD

Cons

  • No free trial for the Pro version
  • Heavy system requirements

Pricing

  • Free: $0 per month
  • Creator: $12.99 per month
  • Pro: $19.99 per month

Image via FXhome

Usability

  • Easy to use

Tool Level

  • Beginner/Intermediate/Expert

Pro Tip: Use the built-in song library to add music and sound effects to your videos without worrying about copyright issues.

FAQs

Q1. Which video editing software solutions are the easiest to use?

A. The most user-friendly video editing software are:

  • Movavi Video Editor
  • Animoto
  • VEED

Q2. What are the best video editing software solutions for color grading?

A. The best video editing software solutions in terms of color correction are:

  • DaVinci Resolve
  • Pinnacle Studio
  • VSDC Free Video Software

Q3. Which video editing software solutions offer quick editing tools? 

A. You can use the following video editing software to quickly edit videos:

  • Clipchamp
  • Animoto
  • Biteable
  • iMovie

Q4. Which are the best free video editing software solutions? 

A. If you are looking for software with no paid subscriptions, check these out:

  • VSDC Free Video Editor
  • Shotcut
  • iMovie

Q5. Which video editing software solutions offer professional video editing features?

A. If you aim for a professional cinematic look for your videos, use the following video editing software:

  • Movavi Video Editor
  • Pinnacle Studio
  • Shotcut
  • DaVinci Resolve

Get Ready to Shine

The final choice of video editing software depends on your goals. We strongly recommend identifying your goals and requirements first and then comparing the various options.

You may need videos to increase sales, generate leads, attract customers, or increase brand awareness. Depending on your goals, you may need different video editing software solutions.

Also, pay special attention to the complexity of the video editing software. If you need to get results quickly, some software solutions should be abandoned because they will take time to learn.

Which video editing software do you plan to use? Comment below and share your experiences with the video editing tools you use.

Olivia Morris

Sharing knowledge and experience to help others succeed. Content manager by day, writing enthusiast by night. Passionate about technology, marketing, and the power of words.

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