SEO

How to Find Guest Posting Sites: The Ultimate Guide

Want to know how to find guest posting sites in your niche? You’ve come to the right place. 

Guest posts present you with the perfect opportunity to earn backlinks to your website, improve your SEO, and expand your reach. 

If you’ve been following developments in the SEO world keenly, you understand how important backlinks are. Backlinks signal to search engines that your site has quality content, potentially leading to a higher search ranking. 

A recent study by Backlinks and SEMrush found that the top result on Google SERPs has 3.8X more backlinks than the other results in the top 10 combined. 

Image via Backlinko

The study also found that most pages have zero backlinks. Out of 11.8 million Google search results, approximately 95% of the pages don’t have backlinks. 

These statistics tell a very important story — that having backlinks is the secret to higher search ranking and outperforming the competition. One way to acquire backlinks is through guest posting. 

In this comprehensive guide, we’ll show you how to find guest posting sites that you can contact to get backlinks and improve your SERP ranking for the long term. 

What Is Guest Posting and Why Is It Important?

Before we show you how to find guest posting sites, let’s first understand what guest posting is and why it’s important in today’s digital landscape. 

Guest posting is the process of publishing articles on another website. These posts are usually highlighted as being written by a guest author or contributor. 

They also contain the author’s byline and brief About Me to introduce the author to the site’s readers. In the example below, Gaurav Sharma wrote a guest post for the Newoldstamp website. Subsequently, he receives a byline, and the post is highlighted as written by a guest author. 

Image via Newoldstamp

On the surface, it looks counterintuitive to spend time and use content writing tools to write articles for other websites. Ideally, you should focus all your efforts on creating content for your blog. 

However, the truth is that guest posting has many benefits that can significantly improve your online presence. That’s why website owners must learn how to find guest posting sites and acquire backlinks. 

Some of the benefits of guest posting include: 

  • Introduces you to a new audience: Writing articles for other websites gets your content in front of their audiences, thereby increasing brand awareness and online reach.
  • Increases brand trust: Guest posting allows you to demonstrate your depth of knowledge on the issues that matter in your industry.
  • Helps you drive traffic to your website: Learning how to find guest posting sites ensures that your articles are published on high-authority websites with a lot of traffic. This leads visitors to follow the link to your site as well.
  • Enhances your SEO performance: Guest posting is one of the reliable SEO best practices to increase your organic search ranking and traffic. The backlinks you acquire when you publish a guest post tell search engines that your website has quality content.
  • Presents noteworthy networking opportunities: Guest posting helps you connect with key businesses and influencers in your industry, particularly if you master how to find guest posting sites that are high-quality.

As you can see, there's a lot to gain when you publish guest posts on other websites. However, make sure to learn how to find guest posting sites that are relevant and high-authority in your niche to enjoy the benefits highlighted above. 

Let’s discover how to find such sites below. 

Top 5 Methods on How to Find Guest Posting Sites

While many websites accept guest posts, learning how to find guest posting sites involves matching the following criteria: 

  • The website content is relevant to your business
  • The website’s audience is interested in your industry/business/products
  • The website or blog has engaged readers (evidenced by social shares and blog comments)
  • The website/blog has an active social media presence where they share their published blogs

For example, if you sell digital art products, you should find art and craft blogs with an engaged audience of art enthusiasts and experts. 

Below are proven strategies on how to find guest posting sites for your content. 

1. Use Google Search Operators

Google search operators are special characters and commands used to filter search results. They make your searches more focused, thereby improving the quality of search results displayed. 

For instance, to display search results that mention a particular keyword, include the keyword in quotation marks like this: 

“digital marketing services”

When learning how to find guest posting sites, your search can include the following keywords in quotation marks:

  • “write for us”
  • “guest post”
  • “submit guest post”
  • “contribute to our site”
  • “guest post wanted”

The search results for the term “write for us” display websites that accept guest posts.

Image via Google

However, this search term is very generic and displays websites that accept guest posts across various industries. A helpful tip for mastering how to find guest posting sites that are relevant to your industry is refining your search by adding your industry to the search query.

For instance, to find websites that accept guest posts in the health industry, add the term “Health” to your query. Your query now becomes, “write for us” Health

Image via Google

2. Look for Guest Posting Directories

Another useful tip on how to find guest posting sites is utilizing guest posting directories. The creators of these directories have done all the hard work to aggregate the high-ranking blogs accepting guest posts. 

For example, this comprehensive directory by Attrock lists 310 guest posting sites across different niches to help you kickstart your guest posting journey. All you have to do is find relevant websites in your niche and contact them. 

Besides providing links to guest blogging websites, these directories also provide other useful information, such as:

  • Appropriate guest post topics
  • Domain authority or page authority metrics
  • Contact details of the webmaster
  • A brief overview of the guest post guidelines

To access these directories, simply search the phrase “guest posting sites” on Google and visit any of the top results. 

3. Research Prolific Guest Bloggers

One of the effective ways how to find guest posting sites is to research prolific guest bloggers in your industry. Look for the platforms where these individuals write guest posts.

As the key figures and influencers in the industry, prolific guest bloggers must be actively contributing opinion pieces in leading blogs. Once you find the sites where they have published their content, those would be appropriate sites to submit guest posts. 

So, how do you look for the prolific guest bloggers in your industry? If you’ve read enough blogs in your industry, you’ll notice a few names that appear repeatedly across various blogs. These are the people we’re talking about. 

If you don’t know any prolific guest bloggers, a simple Google search will help you uncover them. With the name of the guest blogger at hand, search the following phrase:

“guest post by (name of guest blogger)”

For example, if you want to learn how to find guest posting sites in digital marketing, you may want to find where Gaurav Sharma publishes his guest posts. Having published hundreds of guest posts for link building, Gaurav is a prolific guest blogger in the digital marketing industry. 

The search phrase “guest post by Gaurav Sharma” reveals that Gaurav is listed as a guest blog post author on the following high-ranking websites: 

  • hubspot.com
  • seobuddy.com
  • growth-hackers.net
  • newoldstamp.com
  • socialmediastrategiessummit.com

Image via Google

Add these websites to a master list and find ways to contact the website owners to express your interest in publishing a guest post. Compared to other methods on how to find guest posting sites, this strategy is quite challenging. 

However, this method ensures that you'll find high-authority guest posting sites since prolific guest bloggers won’t risk having their content published on sites that lack credibility. 

4. Check Your Competitor’s Backlink Profile

Anyone who has figured out how to find guest posting sites understands how difficult it can be. To improve your SEO performance through link building, you should focus on finding guest blogging opportunities on relevant, high-authority websites and publications. 

Your competitors are also actively working to publish guest blog posts on high-authority websites. By analyzing their backlink profile using the best SEO audit tools, you can discover where they acquired high-quality guest posting opportunities and try to write guest posts for the same sites. 

One of the best tools for this exercise is Ahrefs. This SEO tool has a free backlink checker you can use to understand where your competitors get their backlinks. 

Out of the methods on how to find guest posting sites, this one could be the easiest. All you have to do is enter your competitor's URL in the search bar. 

The image below shows SEOBuddy’s backlink profile using Ahrefs. Brands offering SEO management services may want to see where SEOBuddy gets its backlinks from so they can go after the same opportunities. 

Image via Ahrefs

Ahrefs generates a comprehensive profile, highlighting the following aspects:

  • The site’s domain rating
  • The total number of backlinks to the site
  • The total number of linking websites
  • The percentage of do-follow backlinks
  • The percentage of do-follow linking websites
  • The domain rating of each referring page
  • The anchor text and target URL

When analyzing this profile, pay close attention to the domain rating of the referring pages. The domain rating is an indication of the website’s authority. Take note of the websites with a high domain rating, and find their contact details so you can pitch your guest post idea. 

5. Search on Social Media

We all know how powerful social media marketing is. From increasing brand awareness to helping brands build a thriving online community, social media marketing has many benefits for businesses. 

However, did you know that social media can help you figure out how to find guest posting sites? Here’s how social media can help you find appropriate guest posting opportunities:

  • Check your competitor’s pages to see if they’ve promoted their recent guest contributions.
  • Use the search function to find guest contributions on topics in your industry.
  • Set alerts so you can be notified when key figures in your industry promote their guest posts.

While this can be a quite tedious method on how to find guest posting sites, it can help you uncover valuable opportunities in guest posting. For example, searching the term “SEO best practices guest post” on X reveals recent guest contributions around the topic. 

Image via X

FAQs

Q1. How do I find websites that accept guest posts?

A. Anyone wondering how to find guest posting sites should use the strategies below to ensure the most impactful results:

  • Use Google search operators to find websites that accept guest posts.
  • Look for guest posting directories online.
  • Research prolific guest bloggers in your industry.
  • Reverse engineer your competitor’s backlinks.
  • Use social searches.

Q2. How do I find guest posting opportunities?

A. You can find suitable guest posting opportunities by searching for sites that are actively looking for guest contributions, following the prolific guest bloggers in your industry, and reviewing your competitor’s backlink profile. Other methods how to find guest posting sites include using social searches and guest posting directories. 

Q3. How do I find vendor sites for guest posting?

A. There are many web pages online that provide comprehensive lists of websites that accept guest blogs. Review these sites to find appropriate guest posting opportunities in your niche.

Q4. What are the benefits of guest blogging?

A. Guest blogging has numerous benefits, such as:

  • Introducing you to a new audience
  • Increasing your brand trust
  • Helping you drive organic traffic to your website
  • Enhancing your SEO performance
  • Presenting noteworthy networking opportunities

Q5. Which tool can I use to analyze my competitor’s backlinks?

A. Ahrefs has a free backlink checker you can use to understand where your competitors get their backlinks. The tool is easy to use; you simply have to enter your competitor’s URL in the search bar to get a comprehensive overview of their backlink profile. 

Discover High-Authority Guest Posting Sites Effortlessly

Guest blogging is an effective way to earn backlinks, and that’s why it pays off for website owners to master how to find guest posting sites. Search engines place a high value on backlinks, and you can use guest blogging to build a powerful backlink profile. 

While there are many guest posting sites out there, you should only make guest contributions on high-authority websites in your niche. 

Now that you know how to find guest posting sites, start exploring these opportunities to secure valuable backlinks and improve your SEO performance. 

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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