With an ever-changing SEO (search engine optimization) landscape and constantly changing Google algorithms, you want to ensure your website can keep up.

It's why you need the best SEO audit tool to help you identify issues preventing your site from ranking for your target keywords.

And if you find the best SEO audit tool for your brand, you can leverage it for recommendations on best practices that can help improve your search rankings.

Furthermore, you do want your website ranking so that you can drive more traffic to your site.

And according to a study, pages that appear among the top on search engine results pages receive higher organic traffic.

Search Engine Results Pages

Image via Ahrefs

So, what’s the best SEO audit tool your brand can use?

This post lists the best SEO audit tools in the market. Use it to find one that can help you track your website, find keywords, run content audits, and so much more.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

6 Best SEO Audit Tools

With this list, you can choose the best SEO audit tool depending on the features it offers, plus benefits. Additionally, you can leverage the cons, pricing, and usability level to compare the tools.

And now, let's get started with the best SEO audit tool that suits the needs of your website.

1. Semrush

Semrush

Image via Semrush

Semrush is the best SEO audit tool for people looking to optimize their site for search engines. The tool provides you with reports on what your target audience searches for online and how you can create content that drives traffic.

But as the best SEO audit tool, Semrush does more than that.

A Semrush review recently carried out on our site shows that it can help you discover link-building opportunities and tweak aspects of your content to achieve higher rankings.

This online SEO audit tool offers you access to keyword suggestions, keyword ranking difficulty, technical SEO improvements you should perform, and so much more.

Key Features

  • Comprehensive site audit offering over 130 technical and SEO issues that need fixing
  • Prioritizes issues for you based on notices, warnings, SEO errors, and what needs immediate attention.
  • Offers detailed reports of on-site SEO performance, internal linking, HTTPS,  and crawlability.
  • Schedules reports and enables you to compare optimization progress reports
  • Has a Log File Analyzer to check for crawling nuances
  • Their Position Tracker helps you track daily performance.
  • Ability to run competitor SEO analysis, conduct keyword research, and find link-building opportunities.

Pros

  • Provides data visualizations and graphs that make it easy to comprehend data
  • Offers large quantities of data with everything you need in one place
  • Their link-building tool makes it easy to find opportunities and run outreaches with ease.
  • You can pull many reports in a day from the platform
  • Great customer support across email, chat, and phone.

Cons

  • It’s the best SEO audit tool but can get complex due to the number of customization options and tools available.

Usability

  • Moderately easy to use

Tool Level

  • Intermediate/ Expert

Pricing

  • Free trial with each plan
  • Pro – $119.95 per month
  • Guru – $229.95 per month
  • Business – $449.95 per month

2. SE Ranking

SE Ranking

Image via SE Ranking

SE Ranking is the best SEO audit tool with a crawler capable of crawling up to 1000 pages in record time. You can also use it to let Google know which pages you need crawled and get detailed reports on what needs fixing for better ranking.

What’s more?

This SEO auditing tool lets you check your Core Web Vitals, find out how many pages you have indexed, get the total number of backlinks, and so much more.

Key Features

  • Intuitive dashboard with all crucial metrics available
  • Detailed reports with possible easy-to-follow fixing recommendations
  • Powerful page crawler
  • Ability to customize settings depending on parameters you want to track
  • XML sitemap generator
  • Core Web Vitals tracking feature
  • Sends SEO monitoring alerts if the website SEO tool finds issues with your CSS, JavaScript, and images.

Pros

  • Easy to use
  • Connects to Google Analytics for more in-depth reports
  • Vast resource library
  • Superfast audits thanks to the powerful page crawler
  • Groups issues depending on the severity

Cons

  • No dedicated 24/7 customer support

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Business – starts at $189 per month for website audits of 700000 pages
  • Pro – starts at $89 per month for audits of 250000 pages
  • Essential – starts at $39 per month for website audits of 40000 pages.

3. Ahrefs

Ahrefs

Image via Ahrefs

Ahrefs is the best SEO audit tool because it offers a host of features you can leverage to audit your site, run backlink analysis, and conduct keyword research.

Additionally, another feature that makes Ahrefs the best SEO audit tool is their backlink analysis tool. It updates regularly and can help you discover what link-building strategies work best for your website.

Key Features

  • Exhaustive website analysis compared to other paid SEO tools
  • Groups issues by type, which makes it to understand reports related to SEO performance, localization, incoming links, etc.
  • Their Data Explorer makes it easy to customize filters depending on the parameters you want tracked.
  • It’s cloud-based, meaning you can schedule checks, save reports, and log in from anywhere without installing the SEO tool.
  • Crawls even the mobile version of sites
  • Their on-page SEO checker monitors website health, views backlinks, finds keywords you rank for, etc.
  • Their website authority feature helps you discover how strong your domain is

Pros

  • Offers in-depth analytics
  • Wide range of features they keep updating
  • Advanced filtering options
  • Great user experience
  • Responsive customer support

Cons

  • No free trial option

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Lite – $99 (trial starts at $7 for 7 days)
  • Standard – $179 (trial starts at $7 for 7 days)
  • Advanced – $399
  • Agency – $999

4. Netpeak Spider

Netpeak Spider

Image via Netpeak Spider

Netpeak Spider is the best SEO audit tool for digital marketers who want to get their pages combed by a crawler.

And how is this different from any other SEO audit tools?

The website crawler acts like a search engine and helps you detect SEO problems affecting each of your pages.

Additionally, Netpeak Spider is the best SEO audit tool for digital marketers who want to focus only on certain sections or categories rather than audit entire websites. This then helps save time while also making it possible to concentrate on auditing and fixing problems on crucial areas of your site.

Key Features

  • It helps you spot over 100 issues for website optimization
  • Checks over 80 SEO parameters, including robot.txt, relevant tags, redirects, etc
  • Integrates data from Search Console, Google Analytics, and Yandex.Metrica.
  • Their PageRank checker tracks internal linking issues and distribution across pages.
  • It has an XML Sitemap generator, an in-built source code, and HTTP header analysis.
  • Allows you to crawl more than one domain
  • Has competitive research analysis and content optimization features

Pros

  • Detailed reports
  • Integrates with other analytic tools like Google Search Console and Google Analytics
  • User-friendly interface
  • Customizable crawl settings
  • Advanced scraping features

Cons

  • It needs downloading for you to use it.

Usability

  • Moderately easy to use

Tool Level

  • Intermediate/ Expert

Pricing

  • Freemium – $0
  • Lite – $26 for one access per month
  • Pro – $39 for one access per month
  • Business – $99 for one access per month

5. Google Search Console

Google Search Console

Image via Google Search Console

Google Search Console is the best SEO audit tool, especially if you need to analyze your site and report your changes directly to Google.

But that’s not all that makes this the best SEO audit tool:

Google Search Console is also a free SEO audit tool with powerful monitoring tools to help you track broken links, web pages, page speed, etc. It also offers data straight from the search engine, meaning that the crawl reports and link data you get shows issues Google identified.

Using it can, therefore, not only help you measure your site’s performance but also rank on the first page of search results if you fix the issues listed.

Key Features

  • URL Inspection tool to check how Google crawls your site
  • Search Results Report gives you an overview of your site’s content performance.
  • Their Discover Report helps you find out how people discover or interact with your site.
  • The Google Index Report helps you discover how your content performs on search.
  • They have a Coverage Report to help you discover indexed and non-indexed pages.
  • A Sitemaps Report feature to find errors in your sitemap
  • Their Core Web Vitals report enables you to track user experience once on your site,

Pros

  • Offers customizable data displays
  • In-depth analytic reports when compared to other free SEO tools
  • Helps you monitor audience demographics and actions
  • Gets you direct access to data from Google
  • Completely free

Cons

  • You can not use it for competitive analysis.

Usability

  • Easy to use
  • Tool Level
  • Beginner/ Intermediate/ Expert

Pricing

  • Free

6. Website Auditor by Link-Assistant.Com

Website Auditor by Link-Assistant

Image via Link-Assistant.Com

What makes Website Auditor the best SEO audit tool is the fact that it helps you run quick SEO audits for pre-launch, site migrations, and after-launch checks.

Best of all?

This SEO auditor gives you detailed reports clustered logically into subtopics. It’s also the best SEO audit tool with a self-explanatory interface and recommendations on fixing SEO issues found on your web pages.

Key Features

  • Checks pages for numerous HTML coding and site structure issues
  • Sends notifications in case of broken links or problems with your HTML code
  • Checks for loading problems and HTTP status codes
  • Their website audit analyzes link structures while helping you keep track of social media popularity.
  • Monitors domain ranking factors
  • Generates  XML sitemaps, uploads them to your website, and submits them to search engines.
  • It helps you oversee how search engines index and crawl your site

Pros

  • Detailed reports
  • Comprehensive audits and content optimization feature
  • TF-IDF SEO tool to improve page authority and relevance
  • Ability to customize crawler settings
  • Thorough audits of on-page and technical SEO issues

Cons

  • The numerous tools available can overwhelm beginners.

Usability

  • Moderately easy to use

Tool Level

  • Intermediate/ Expert

Pricing

  • Website Auditor Professional $149$ per year
  • Website Auditor Enterprise $349 per year

FAQs

Q1. What is an SEO Audit Tool?

A. The best SEO audit tool helps you review your website for issues that could be preventing your site from ranking.

Q2. How do I do an SEO audit?

A. Use these steps to conduct an SEO site audit:

  • Use the best SEO audit tool to crawl your website for structural and SEO issues.
  • Use Google Search Console to check if they can index your site.
  • Use the SEO report from the audit tool to crawl issues, duplicate content, thin content, etc.
  • Use Google PageSpeed Insights to ensure your site loads fast.
  • Leverage Google Analytics to check your organic traffic
  • Check your backlink profile from the best SEO audit tool you chose, identify broken links and fix them.
  • Fix any pending issues depending on reports from the best SEO audit tool, PageSpeed Insights tool, etc.

Q3. How to add an SEO audit tool to your website?

A. In most cases, the best SEO audit tool will let you upload your links to their site and conduct an analysis.

On the other hand, on a tool like Google Search Console, you add your site as a property on the tool and Google Analytics, then verify that the site is your own before you can use it.

Q4. What is the best SEO audit tool?

A. Choose the best SEO audit tool from this list of top-ranking tools:

  • Semrush
  • SE Ranking
  • Ahrefs
  • Netpeak Spider
  • Google Search Console
  • Website Auditor

For a detailed look at these site audit tools plus their features, check out the post above.

Q5. What does an SEO audit tool include?

A. Some of the features to expect in the best SEO audit tool include:

  • Comprehensive website audit
  • Competitive analysis
  • Keyword research and tracking
  • SERP rank tracker
  • Backlink Checker
  • Domain analytics

Q6. Are SEO audit tools useful?

A. Yes, they are.

If you find the best SEO audit tool, it can help you track problems with your website that prevent you from ranking so that you can fix them.

Q7. What are some of the best free SEO Audit tools?

A. The top SEO audit tools you can use for free include:

  • Semrush
  • Google Search Console
  • Netpeak Spider

Q8. What are the best on-page SEO analysis tools?

A. Use this list to find the best SEO audit tool to help you run on-page analysis:

  • Ahrefs
  • SEO Crawler
  • Moz Pro
  • Screaming Frog
  • Google’s PageSpeed Insights

Improve Site Performance with the Best SEO Audit Tool

With the best SEO audit tool, you can analyze your site and get recommendations on what actions to take to improve your search performance.

However, you must ensure that your choice of the best SEO audit tool fits within your budget, has comprehensive features, and offers easy to understand reports.

Need additional details on how to choose the best SEO audit tool for your website? Comment below, and we can provide more details to help you out.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.