Digital Marketing

7 Top Upfluence Alternatives To Use in 2024

According to reports, 85% of marketers believe influencer marketing is an effective marketing strategy. This has increased the demand for top influencer marketing platforms like Upfluence.

Upfluence stands out as a top choice, but its pricing and a minimum commitment of 12 months have led marketers to explore Upfluence alternatives.

This article discusses the top Upfluence alternatives with similar or better features. We’ll examine each tool’s features, pricing, pros, cons, and usability to help you find the best platform for your influencer campaigns.

Let’s dive in!

How We Choose the Best Upfluence Alternatives

Our list includes only the best Upfluence alternatives for your influencer campaigns. We considered the following factors to curate a list of the best Upfluence alternatives.

  • Platform features: Influencer marketing tools are popular for various reasons. This includes their ability to provide various features for marketers to streamline campaigns. We focused on top Upfluence alternatives with comparable features for managing influencer collaborations. We prioritized features such as influencer discovery, influencer analysis, campaign management, and audience demographic insights.
  • Security and transparency: The best influencer marketing platforms uphold the highest levels of security to protect sensitive client data. We evaluated the security measures in our search for the top Upfluence alternatives. Our list includes those with stringent measures to help you protect the integrity of your influencer collaborations.
  • Social media channels covered: Know the social media platforms your influencer marketing efforts are targeting. Your influencer marketing should include platforms where your audience is mostly active. To cater to the needs of different users,  prioritize influencer platforms that target the top social media channels. These include Instagram, Facebook, TikTok, Twitter, Twitch, and YouTube.
  • Cost-effectiveness: This Upfluence review discusses the platform’s advanced capabilities. However, the platform's features are costly and require a lengthy contract duration. As such, we prioritized cost-effectiveness in our search for the best Upfluence alternatives. They help you maximize your ROI while delivering impactful influencer marketing campaigns.
  • Campaign measurement: The best Upfluence alternatives have advanced reporting capabilities. They help you measure the effectiveness of your influencer relationships and campaigns. Our list includes platforms that offer comprehensive analytics and track key performance metrics, such as engagement rates, conversion rates, click-through rates, and ROI. These insights will help you make data-driven decisions and plan adequately for future campaigns.
  • Customer reviews: In our search, we also checked reviews from previous clients. This informed our decision to select platforms that qualify as the best Upfluence alternatives. We only included platforms with consistently positive feedback on customer support, usability, campaign management, and scalability issues.

7 Upfluence Alternatives for Effective Campaign Management

According to CreatorIQ, 66% of brands say influencer content has a higher ROI than traditional advertising.

Image via CreatorIQ

To maximize your investment in influencer marketing, select an Upfluence alternative to manage your campaigns. These cost-effective Upfluence alternatives have excellent features for your influencer campaigns.

In general, these influencer marketing tools streamline campaign management. They help you:

  • Discover appropriate influencers for your brand
  • Manage influencer outreach better
  • Simplify influencer campaign management
  • Keep track of the content your influencers create
  • Measure the ROI of your influencer partnerships

These tools will empower your influencer marketing efforts. They promote increased brand awareness, engagement, and sales. To drive these results, these are the best Upfluence alternatives to consider.

1. Brandwatch

Image via Brandwatch

Brandwatch is one of the most robust Upfluence alternatives for effectively implementing your influencer marketing strategy. The platform has powerful features to help you manage your influencer campaigns easily. It enables you to foster genuine relationships with creators, helping you achieve your goals faster.

Brandwatch’s happy customers value the platform's ability to drive business growth. The platform streamlines influencer discovery and management, empowering brands to build genuine connections with influencers. This results in more impactful campaigns that deliver positive results.

The platform keeps all the influencer details, files, and contracts in a central location. This makes managing your creator relationships easy.

Let’s review the key features that make Brandwatch one of the top Upfluence alternatives.

Key Features

  • Large database of influencers across different industries
  • Allows users to create a private network of the influencers they work with
  • Delivers custom reports to help you measure your influencer marketing ROI
  • Offers a simple way to make creator payments from the platform
  • Provides excellent support throughout the entire campaign cycle

Pros

  • Offers robust influencer discovery tools
  • Supports seamless influencer management
  • Advanced reporting capabilities to track and attribute sales

Cons

  • The platform is mostly suitable for enterprise-grade clients

Pricing

  • Contact sales for pricing information

Tool Level

  • Advanced

Usability

  • Moderately easy to use

2. Afluencer

Image via Afluencer

Afluencer is one of the best Upfluence alternatives for influencer marketing. It’s a marketplace that connects you with suitable creators for your marketing campaigns. The platform contains influencers creating content in more than 70 different niches. Its advanced demographic filters allow you to choose the best creators for your campaigns every single time.

The platform has made significant strides in simplifying influencer collaboration. After identifying an influencer, you can initiate conversations and plan your campaigns in the DM. Afluencer also empowers you to monitor the content influencers have created for you.

These insights will let you know if your partnerships are working. They will also guide you on what to do to boost your marketing campaign performance.

Below are other features that make Afluencer a worthy Upfluence alternative.

Key Features

  • Provides up-to-date audience and campaign data on the available influencers
  • It enables an unlimited number of influencer searches per day
  • Easy-to-use dashboard for seamless influencer collaborations
  • Upholds the highest security measures to safeguard your sensitive data
  • Integrates with your existing partner program to simplify sales attribution

Pros

  • Large network of influencers across many industries
  • Provides up-to-date profile metrics on influencers
  • It has a dedicated chatroom for all your influencer engagements

Cons

  • Lacks robust reporting capabilities compared to other Upfluence alternatives
  • Users often complain about glitches with the new chatroom

Pricing

Afluencer has 3 paid plans that come with a 30-day free trial.

  • VIP: $49 per month
  • Concierge: $99 per month
  • Boss: $199 per month

Image via Afluencer

Tool Level

  • Beginner

Usability

  • Afluencer has an intuitive and user-friendly interface

3. Modash

Image via Modash

Modash stands out as one of the best Upfluence alternatives with a large influencer database. According to this Upfluence review, the platform can connect you to 5 million influencers. Modash provides unparalleled access to over 250 million profiles, allowing you to connect with diverse creators for your campaigns.

The platform has advanced filters to help you find relevant influencers to work with. You can filter influencers based on the influencer’s audience demographics, engagement rates, keywords, location, and more.

Choose a creator and launch your influencer marketing campaigns. Then, you can use Modash's tracking feature to track the content. This eliminates the need to manually check partner content, saving you valuable time. It also updates you on your campaigns in real-time.

Let’s explore other features that make Modash one of the most reliable Upfluence alternatives.

Key Features

  • A robust influencer analysis tool to help you determine if a creator is suitable for you
  • Provides real-time campaign analytics to help you gauge the effectiveness of your campaigns
  • Intuitive campaign dashboard for seamless campaign management
  • Transparent pricing with a full-access free trial
  • Built-in AI tools to simplify influencer communication and collaboration

Pros

  • Large influencer database compared to other Upfluence alternatives
  • Provides an easy way to collect content created by influencers
  • Uses advanced algorithms to detect fake followers and bots

Cons

  • Some users complain that they experience limitations when integrating Modash with their existing tech stack

Pricing

Modash has 3 paid plans with a full access 14-day free trial.

  • Essentials: $120 per month
  • Performance: $299 per month
  • Advanced: $899 per month
  • Enterprise: Custom pricing starting at $1350 per month

Image via Modash

Tool Level

  • Intermediate

Usability

  • Moderately easy to use

4. Captiv8

Image via Captiv8

Captiv8 is a leading influencer marketing platform and one of the best Upfluence alternatives. This robust influencer marketing software allows you to execute and manage multi-influencer campaigns from a single dashboard.

The influencer marketing platform has a large database of creators and influencers. It also leverages AI to streamline influencer discovery.

Captiv8’s AI-powered platform uses complex algorithms to connect you with creators who fit your brand style. Presently, 63% of marketers leverage AI to create effective campaigns.

Captiv8 is an ideal Upfluence alternative because it helps you deliver authentic marketing campaigns that resonate with your audience for the best possible outcome.

The platform also uses automation to optimize your campaign workflows. Captiv8 empowers you to run efficient influencer campaigns by reducing the time spent on repetitive tasks.

Key Features

  • Offers multiple models for making creator payments
  • Uses AI to simplify your campaign workflows
  • Provides detailed analytics to help you gauge campaign performance
  • Easy-to-use talent management portal
  • Provides excellent customer support to help you run successful campaigns

Pros

  • Offers precision discovery tools that recommend relevant creators to work with
  • Provides comprehensive campaign management from start to finish
  • In-depth analytics provide valuable insights during a campaign

Cons

  • Provides limited onboarding resources

Pricing

  • Contact sales

Tool Level

  • Beginner/Intermediate

Usability

  • Captiv8 has an intuitive and user-friendly interface

5. Aspire

Image via Aspire

Aspire is one of the top-notch Upfluence alternatives for ecommerce brands. The platform conducts inbound and outbound influencer searches to help you discover the right influencers for your brand.

Aspire helps you speed up your campaigns and ensure timely execution. Compared to other Upfluence alternatives, it completes inbound and outbound influencer searches in half the time.

The platform also gives you the tools to manage your influencer campaigns and affiliate programs effectively. It automates most manual tasks with structured workflows, allowing you to focus on more creative activities.

In addition, it stores all your influencer contacts in a centralized location to streamline your influencer relationships. It also integrates with Shopify to make it easy for you to ship products to your brand ambassadors.

Let’s discuss other key features that make Aspire one of the leading Upfluence alternatives for online merchants.

Key Features

  • Supports end-to-end tracking for seamless sales attribution
  • Integrates with Gmail and Outlook to ensure you don’t miss any message
  • Provides custom landing pages you can use to invite creators to your influencer program
  • Offers pre-built terms for acquiring content ownership rights from the get-go
  • Large database of nano, micro, and macro influencers on multiple social media platforms

Pros

  • Offers numerous ways to connect with influencers
  • Provides brands with pre-built forms for contract management purposes
  • Delivers comprehensive reports for ROI measurement

Cons

  • Some people complain that the platform makes erratic influencer recommendations
  • The platform takes too long to load

Pricing

  • Contact sales for pricing information

Tool Level

  • Intermediate

Usability

  • Moderately easy to use

6. Klear

Image via Klear

Klear is a full-service influencer marketing platform. It helps brands maximize returns from their influencer partnerships.

The platform is one of the Upfluence alternatives with a large database of social media creators. Brands can select creators for their campaigns from over 30 million profiles on the platform.

With the help of advanced filters and a smart AI, Klear has simplified influencer discovery to help you find creators who align with your brand.

The platform has also streamlined relationship management. It centralizes all campaigns on one dashboard, giving you more control over your campaign. You can easily identify completed tasks and those that need your attention to move on to the next stage.

The platform also empowers you to run efficient campaigns through robust analytics and insights.

Key Features

  • Provides an integrated messaging tool to centralize your influencer communication
  • Has  a large influencer database across the top social media platforms
  • Provides unlimited searches so you can find the right influencers
  • Offers a simple way for brands to invite influencers to their campaigns
  • Provides excellent support to help users run their campaigns with confidence

Pros

  • Uses smart AI tools to enhance influencer discovery
  • Users enjoy robust campaign management tools
  • Monitors influencer campaigns keenly to enable real-time adjustments

Cons

  • Historical data is not available to all users
  • Offers limited integrations with other platforms

Pricing

Klear has 3 premium plans. However, you have to contact the sales team for specific pricing information.

  • Professional: Contact the sales team for pricing information
  • eCommerce: Contact the sales team for pricing information
  • Enterprise: Contact the sales team for pricing information

7. Later Influence

Image via Later

Later Influence, formerly Mavrck, is a powerful influencer marketing platform. It is also one of the outstanding Upfluence alternatives.

The platform stands out for its verified roster of talented social media creators across different industries. It has more than 20 search filters and custom data points. Later Influence simplifies the process of finding the right influencers to collaborate with.

The platform also provides multiple outreach tools to simplify your influencer engagement efforts. When you start your campaigns, you receive all the influencer marketing tools you need to manage them effectively.

Later Influence efficiently organizes all of your campaigns on a single dashboard. It provides a comprehensive overview of each campaign's status. You also get tracking and attribution tools that provide valuable insights into which content and campaign formats deliver the best results.

Key Features

  • Uses marketing automation tools to enhance influencer recruitment
  • The platform’s built-in relationship management tool makes it easy to manage influencer relationships
  • Later Influence payment platform ensures seamless payment processes
  • Provides detailed analytics to help you measure campaign performance
  • The customer success team is always available to help you make the most out  of the platform

Pros

  • Later Influence index makes it easy to find the best creators to work with
  • The campaign dashboard is intuitive and easy to navigate
  • Automates repetitive tasks to help you save time

Cons

  • Later Influence does not offer influencer collaborations. To collaborate with creators, you have to add them to the Later Influence database manually
  • The platform doesn't regularly update influencer data, such as follower count

Pricing

  • Contact the sales team for the latest pricing information

Tool Level

  • Beginner

Usability

  • Easy to use

FAQs

Q1. Who are Upfluence competitors?

A. The top Upfluence alternatives that offer similar or better influencer management services include:

  • GRIN
  • Afluencer
  • Modash
  • Influencity
  • Aspire
  • Klear
  • Later Influence

Q2. What is the best influencer software?

A. The best influencer marketing software for you depends on your needs. Select these platforms if you're looking for influencer marketing software with a large creator database. The following platforms provide you with a wide range of options for your campaigns:

  • GRIN
  • Afluencer
  • Modash

If you want a robust platform to manage multiple campaigns easily, you should go for:

  • Influencity
  • Later Influencer
  • Klear

If you want to connect with micro influencers, choose any of the following Upfluence alternatives:

  • Aspire
  • Modash
  • Klear

Lastly, the best Upfluence alternatives to connect with macro influencers include:

  • GRIN
  • Influencity
  • Later Influence

Q3. What platform has the most influencers?

A. On our list of the best Upfluence alternatives, Modash stands out for its extensive influencer database. It boasts 250M+ profiles spanning various industries.

Q4. How much does it cost to use Upfluence?

A. The platform has not shared any pricing information on its websites. Users are required to contact the sales team for the latest pricing information.

However, the platform has emphasized that the minimum contract duration is 12 months. The long contract commitment is one of the reasons driving users to search for reliable Upfluence alternatives.

Q5. Which platform do influencers use?

A. An Influencer’s interests, target audience, and industry will determine the social media platforms they will be active on. They create content on various platforms and build active online communities around their passions and interests. So, they can use and be active on multiple platforms.

However, they use the Upfluence alternatives we’ve listed above to connect with businesses for brand collaborations.

Which Is the Best Upfluence Alternative for Your Brand?

Upfluence offers impressive features and capabilities. However, the minimum 12-month contract may not be suitable for all businesses, especially small ones. These businesses value pricing flexibility, so they look for Upfluence alternatives that offer similar or better features without long-term commitment.

We’ve researched extensively and found seven suitable Upfluence alternatives worthy of consideration. However, it’s advisable to take advantage of the free trial before committing to any platform. Doing so will help you determine whether it suits your influencer campaign needs.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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