Why do you need to know about the best backlink analysis tools in the business?

That’s because, for your website to have a solid Google ranking, you need a flawless SEO strategy.

And, building a quality backlink profile should be your focal point since it helps improve your search engine authority and plays a critical role in ranking.

In this article, we give you an overview of seven top backlink analysis tools, their features, pros, cons and pricing.

Are you ready?

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

7 Best Backlink Analysis Tools: Features, Prices, and Usability

Building good backlinks is one of the sure-fire ways to attain SEO success. However, it is equally important to monitor these links and that's where backlink analysis tools step in to make every marketer’s job easy.

All set to explore the top backlink analysis tools that we have handpicked for you?

Let's get started.

1. Semrush

Semrush

Semrush is one of the most robust backlink analysis tools offering more than 48 tools and reports.

With one of the world's largest databases of billions of keywords and URLs, Semrush can help boost online visibility for your business in a quick time.

Semrush is best suited for enterprise level clients since the pricing is on the higher side.

Features 

  • Conducts deep analysis of your backlinks
  • Helps you discover the authority of referring domains
  • Gives you an insight into competitors’ winning strategies
  • Content marketing feature allows you to develop powerful content marketing strategy
  • Offers clear and visual report of backlink types and attributes

Pros 

  • Semrush offers a full-featured free plan
  • Offers a free account with one profile
  • Comprehensive daily reports
  • Offers proactive customer support via email, chat, and phone

Cons 

  • Some users may find the tool to be a bit complex due to various customization options.

Usability 

  • Easy to use

Tool Level 

  • Intermediate to expert

Price 

  • Pro – $119.95 per month (5 projects)
  • Guru – $229.95 per month (15 projects)
  • Business – $449.95 per month (40 projects)

2. Serpstat

Serpstat

Serpstat is one of the fast-growing backlink analysis tools offering more than 30 highly productive tools for marketing experts. Founded in 2013, it has evolved into an effective growth hacking tool best suited for PPC, SEO, and link-building.

Features 

  • Analyzes website authority
  • Analyzes your competitors’ backlink strategies (both organic and paid)
  • Conducts batch analysis of keywords and referring domains
  • Determines search volume crawling data
  • Identifies the pages that have the highest potential to attract backlinks
  • Detects spammy links
  • Harvests URLs from a specific webpage
  • Provides a list of link donors your competitors are using

Pros 

  • Offers daily rank tracking
  • Tracks website progress regularly
  • Bring you extended interface and API credits
  • Generates comprehensive and branded SEO reports

Cons 

  • Data allotment for plans seems to be limited
  • Inconsistent customer support

Usability 

  • Easy to use

Tool Level

  • Beginner to intermediate

Price

  • Lite – $55 per month
  • Standard – $119 per month
  • Advanced – $239 per month
  • Enterprise – $399 per month

3. Link-Assistant

Link-Assistant

Link-Assistant is a well-rounded backlink analysis tool to make your SEO campaigns more effective.

This link analysis tool can cover a variety of link-management tasks including link outreach and link partnership.

Features

  • Tracks the history of your link profile
  • Finds top quality link partners with link submission forms
  • Finds out which backlinks are bringing you more visitors with backlink traffic check
  • Analyzes your competitors’ link building strategies using domain comparison
  • Conducts a deep scan of all the links on a website
  • Checks the raking quality for link partnerships
  • Creates professional-looking link directories

Pros

  • Offers unlimited free access to the keyword tool
  • Allows you to schedule automatic delivery of your reports
  • Occasional users can benefit from Link-Assistant free version
  • Generates automated white-labelled, branded reports
  • Offers the ease of emailing different link partners
  • Is competitively priced

Cons 

  • The free plan does not allow cloud access
  • Inconsistent customer support
  • Auto-renewal of the plans can not be turned off

Usability 

  • Easy to use

Tool Level 

  • Beginner to intermediate

Price

  • Free version – Free to download
  • Professional – $299 per year
  • Enterprise – $699 per year

4. Traffic Travis

Traffic Travis

Traffic Travis is a desktop-based SEO tool trusted by millions of Webmasters around the world to research and improve their website’s search engine ranking.

As one of the widely used backlink analysis tools, Traffic Travis helps you optimise your website for more than two search engines.

Features 

  • Performs a complete SEO health check of your website
  • Competitors analysis compares your link building strategy with them and suggests keywords to be targeted
  • Digs deep and find all the backlinks to your site
  • Discovers technical SEO errors that may affect your ranking
  • Helps you find high-quality link partners to build a comprehensive backlink profile
  • You can run a side-by-side comparison of websites using this tool
  • Monitor your website performance to find out the areas you need to work on

Pros

  • You can integrate your Google AdWords account to get better keyword suggestions
  • 60 days money-back policy

Cons

  • Does not support cloud access
  • Does not provide a PDF guide to use the tool
  • The backlink analysis tool is not available with the free version

Usability

  • Has a user-friendly interface

Tool Level

  • Beginner to Intermediate

Price

  • Free version – Free to download
  • Pro version – $97 (one-time payment)

5. Majestic.com

Majestic

Majestic.com is one of the top backlink analysis tools bringing you the largest commercial link intelligence data to help you have a strong online presence.

Launched in 2008, Majestic.com is one of the forerunners among SEO tools.

Features 

  • Provides monthly updates with Historic index
  • Provides daily updates with Fresh index
  • Conducts keyword research, on-page SEO analysis and SEO site audits.
  • Site explorer gives an overview of your website’s link profile
  • Helps strengthen your content marketing strategy with Link content
  • Trust Flow, Citation Flow, Top-level domain and other features help sort out links better

Pros 

  • It is an all-in-one tool focused completely on backlinks
  • You to access Majestic directly from a browser as it is built as a web app
  • Helps create custom reports based on client requirements
  • Offers powerful API for the paid package

Cons

  • The basic package gives limited access to features
  • Sometimes the referring domain numbers may be incorrect

Usability 

  • Some level of expertise is required to fully utilize all the features.

Tool Level 

  • Intermediate

Price 

  • Lite – $49.99 per month
  • Pro – $99.99 per month
  • API – $399.99 per month

6. Backlink Tracker by Linkody

Linkody

Linkody simplifies tracking your link building campaigns with some of the top features. As one of the preferred backlink analysis tools, Linkody focuses on building high-quality backlinks which eventually contribute to the growth of your website.

Features 

  • Lets you know when you lose or gain links
  • Offers tons of metrics to analyze your backlink profile
  • Provides quality insight into competitors link building strategies
  • Allows you to easily identify the best links for your website and disavow the broken or spammy links.
  • Helps you find out which content can generate maximum links

Pros 

  • 24×7 backlink management and monitoring
  • Cloud-based tool
  • Uses top filters to provide clean and accurate data
  • Reasonably priced backlink analysis tool
  • Provides good customer support
  • Allows you to generate PDF white-labeled reports

Cons 

  • UI is a bit complex

Usability

  • Easy to use

Tool Level 

  • Beginner to intermediate

Price 

  • Webmaster – $14.90 per month
  • Advanced – $24.90 per month
  • Pro – $49.90 per month
  • Agency – $99.90 per month
  • Agency XL – $153.90 per month

7. Ahrefs

Ahrefs

Ahrefs is one of the top backlink analysis tools with one of the best link databases. With billions of keywords and indexed pages, Ahrefs is able to offer a comprehensive analysis of your backlink profile.

One of the best features of this tool is that it spies on your competitors and analyzes their SEO strategies. Based on the data gathered, you can strategize effectively to beat the competition.

Features 

  • You can research your competitor keyword rankings and  backlink analysis with Site Explorer
  • Conducts an effective site audit automatically
  • Ahrefs Keyword Explorer conducts keyword deep dives for specific keywords.
  • You can monitor your ranking progress with Rank Tracker
  • Mention Monitoring gives you an alert whenever your brand is mentioned online.
  • Additional minor features like Link Intersect or Internal Backlinks help refine your backlink strategy even further.
  • Generate content ideas and link opportunities with Content Explorer

Pros 

  • Helps collect maximum keyword ideas every day
  • Give you access to their robust private community to discuss great ideas
  • Offers free learning materials
  • You can start a 7-day trial for $7
  • Top filtering options help generate specific reports.
  • 24×5 customer support via chat

Cons 

  • Rank tracking is done only once in 7 days in the Lite plan
  • New users may take a while to understand how to use all the features

Usability 

  • Easy to use

Tool Level 

  • Intermediate

Price

  • Lite – $99 per month
  • Standard – $179 per month
  • Advanced – $399 per month
  • Agency – $999 per month

FAQs

Q1. What is backlink analysis?

A. Backlinks or link building is an integral part of SEO. It refers to the links created on other authoritative websites to point to your website. Google views these links as a mark of authority and quality for your website.

Backlink analysis is an in-depth evaluation of the volume and quality of websites that are linking back to your website. It generates a better understanding of your website’s capacity to rank higher on Google.

Backlink analysis can not only help study competitor’s activity but also identify opportunities for you to stay ahead of the competition.

Q2. What is the purpose of backlink analysis?

A. Search engines consider backlinks as indicators of your website’s authority. Backlink analysis helps you to focus on the links that are adding value to your website and alerts you about those links that may be harmful.

Backlink analysis also helps you to understand your competitors’ link building strategies. Based on the gathered data, you can work towards building an effective backlink profile.

Q3. How do I analyze backlinks?

A. This is how you can analyze backlinks with the help of a backlink analysis tool:

  • Select the websites you want to analyze
  • Choose the backlink analysis tool of your choice
  • Enter the domains one after the other and gather the link-building data
  • Get a good overview of the backlink strength distribution
  • Check the ratio of dofollow and nofollow links
  • Analyze what competitors are doing

Q4. What to look for in backlink analysis tools?

A. While selecting one of the best backlink analysis tools, look for these key characteristics. The tool should be:

  • Easy to use
  • Automated
  • Providing comprehensive and quality metrics
  • Providing a quality score for your backlink profile

Q5. Which is the best tool to check backlinks?

A. Semrush stands above the rest of the competition as one of the best backlink analysis tools in the market presently. Going by the numbers, it clearly is one of the most preferred backlink tools both for individual marketers as well as digital marketing agencies.

The plans offered may seem a little expensive but considering the quality of the tools you get to access, this pricing seems justified.

Some the other top tools to check backlinks are:

  • Serpstat
  • Link-Assistant
  • Traffic Travis
  • Majestic
  • Linkody
  • Ahrefs

Which is the Best Backlink Analysis Tool Today?

It is a given that backlink analysis tools are a must for every marketer. The tools that we have discussed in this article are loaded with features to run a comprehensive backlink analysis for your website.

Such tools not only examine the quality of the links you build but also examine your competitors’ link building strategies.

The result, you can boost your website’s credibility and rank higher on Google search results.

Let us know in the comment section which of the tools that we have discussed is your favourite or if you would like us to try another tool.

Happy link building!

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.