Ever wondered if your time on Instagram is paying off? Do you want to know how to improve your marketing efforts and strategies?
It’s simple. Make use of Instagram analytics tools.
With them, you can find out who views your posts or ads, whether these posts perform as expected, and what value having an Instagram account adds to your overall strategy.
Additionally, not leveraging Instagram analytics tools could mean you target the wrong audience, ignore mentions, miss engagement opportunities, or post at the wrong times.
In short, by using Instagram analytics tools, you can do all these tasks better.
Best of all?
Information you get from these social media analytics tools makes it easy to improve your tactics and derive more value from your account.
So, what Instagram analytics tools should your business leverage?
Find out below.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Want to know why you keep losing followers on Instagram? Or maybe you want to discover what content drives more engagement?
What of that post you boosted on Instagram – does it drive conversions as expected?
A good Instagram analytics app can help you analyze Instagram metrics and track your performance.
But which are the best Instagram analytics tools you can leverage?
Check out the best Instagram analytics tools available in the market today.
Image via Semrush
Semrush is a comprehensive suite of tools encompassing social media, content management, and SEO, making it one of the most outstanding Instagram management tools.
What’s more?
It not only excels in optimizing for Google and managing search engine ads but also shines as a powerful social media and SEO tool.
Let’s take a look at what Semrush offers.
Features
Pros
Cons
Pricing
Semush presents three pricing plans:
Image via Semrush
Tool Level
Usability
Pro Tip: Use Semrush’s Instagram analytics to analyze competitor performance and enhance your content strategy with actionable, data-driven insights.
Image via Reportei
Instagram analytics tools like Reportei make it easy to access reports on your Instagram account, ads, and Stories.
Best of all?
They’ve designed this Instagram analytics tool to help people looking to scale their digital agencies, freelancers, and companies. With it, you can generate unlimited and personalized reports that make communication and managing multiple clients easy.
Key Features
Pros
Cons
Pricing
Reportei provides three payment plans:
Image via Reportei
Tool Level
Usability
Pro Tip: Use Reportei’s automated reports to track Instagram performance metrics efficiently and adjust your strategy based on data-driven insights.
Image via Pallyy
Pallyy is one of the social media analytics tools that makes it possible to run low-cost social media marketing strategies.
Why is this?
This Instagram analytics tool offers a free account plus an affordable premium one that gives you in-depth reports on your account performance.
Key Features
Pros
Cons
Pricing
Pallyy has a pretty straightforward pricing plan:
You pay an extra $29/month, per user if you work in a team.
Image via Pallyy
Tool Level
Usability
Pro Tip: Leverage Pallyy’s visual content calendar to plan and optimize posts based on performance data, thereby effectively enhancing your Instagram strategy and engagement.
Image via Sprout Social
Sprout Social is one of the Instagram analytics tools that offers a suite of intuitive reporting options.
What’s more?
This Instagram analytics tool is one of the social media marketing tools that makes it easy to manage every aspect of your marketing on social platforms.
Key Features
Pros
Cons
Pricing
This Instagram analytics app offers a 30-day free trial for every plan.
Here are the four Sprout Social pricing plans:
Image via Sprout Social
Tool Level
Usability
Pro Tip: Use Sprout Social’s detailed analytics to identify top-performing content and trends, optimizing your Instagram strategy for increased engagement and growth.
Image via Hootsuite Analytics
What makes Hootsuite Analytics a unique social media analytics tool?
It offers detailed reports on all your organic, owned, and earned Instagram metrics.
Additionally, this social media management tool also helps you track overall account performance and return on investment (ROI).
Key Features
Pros
Cons
Pricing
Hootsuite Analyze provides a 30-day free trial for the Professional and Team plans.
Image via Hootsuite Analytics
Tool Level
Usability
Pro Tip: Use Hootsuite Analyze’s customizable reports to track Instagram metrics and refine your strategy for better engagement and growth.
Image via Iconosquare
Instagram analytics apps like Iconosquare offer in-depth analytics while also enabling you to benchmark your brand’s performance against competitors in your industry.
What’s more?
It’s one of the Instagram analytics tools you can leverage to understand audiences, discover content that drives social media traffic, hashtags that perform better, etc.
Key Features
Pros
Cons
Pricing
This Instagram analytics tool offers a 14-day free trial plus a free Instagram audit.
There are three paid Iconosquare pricing plans:
Image via Iconosquare
Tool Level
Usability
Pro Tip: Use Iconosquare’s detailed analytics to track your top-performing posts and optimize your content strategy based on audience insights.
Image via Gleam
Gleam is one of the best Instagram analytics apps offering a range of marketing possibilities. With its user-friendly interface, Gleam helps marketers run contests that drive more traffic to their websites and grow their subscriber base.
This tool allows you to easily track and analyze the performance of your social media contests and giveaways in real time. You can monitor each action a user takes and see how successful your campaign is.
This live-tracking feature allows you to continually improve your strategy with each contest you run. Gleam offers in-depth reporting and analysis, enabling you to make data-driven decisions to optimize your marketing strategy.
Key Features
Pros
Cons
Pricing
Image via Gleam
In addition, it offers each package individually at different rates.
Image via Gleam
Tool Level
Usability
Pro Tip: Leverage Gleam’s segmentation features to tailor contests to specific audience segments, effectively boosting engagement and growing your follower base.
Image via Crowdfire
Instagram analytics apps like Crowdfire make it easy to track and understand your return on investment.
But why does Crowdfire stand out among other Instagram analytics tools?
You get access to 90 days of Instagram data when taking a deep dive into your analytics. Doing this then makes it easier to see what’s happening with your Instagram account over a long period.
Key Features
Pros
Cons
Pricing
Image via Crowdfire
Tool Level
Usability
Pro Tip: Use Crowdfire’s analytics to schedule posts at optimal times based on engagement data.
Image via Phlanx
Phlanx’s engagement calculator helps analyze the engagement rate of any Instagram account. It calculates engagement by dividing the total likes and comments by the follower count.
While there's no strict benchmark, an engagement rate around 3% is generally considered average. Phlanx is useful for identifying fake followers, assessing influencer authenticity, and tracking competitor engagement.
Key Features
Pros
Cons
Pricing
Phlanx offers a free 3-month plan with yearly billing.
Its paid pricing plans are:
Tool Level
Usability
Pro Tip: Use Phlanx’s competitor analysis feature to identify industry trends and benchmarks.
Q1. How do I get Instagram analytics?
A. To access analytics, you must have a creator or Instagram business account. Then, you can head to your profile and choose the Instagram Insights tab.
From here, you can see a detailed performance breakdown of specific content you’ve shared from your business or creator profile.
Alternatively, leverage Instagram analytics tools that give you an in-depth report into your audience, posts, competitors, hashtag performance, and more.
Q2. What is the best analytics tool for Instagram?
A. The best Instagram analytics tools include:
Check out the article above for information on these Instagram analytics tools’ features, pros, and pricing.
Q3. How do I use Instagram analytics tools?
A. Instagram analytics tools can help you understand your audience – who they are, their active times on the social media platform, and content types they like.
Additionally, the right Instagram analytics tools can help you track audience conversations and how your Instagram presence measures up to competitors.
Q4. Which is the data analytics tool used on Instagram?
A. Top Instagram analytics tools you can leverage include:
Q5. What are the advantages of using Instagram analytics tools?
A. Instagram analytics tools can help you:
Q6. Why should I use analytics on Instagram?
A. Leveraging analytics on Instagram can give you insight into your current marketing strategy.
It can provide the necessary data to target the right Instagram users, create converting content, increase engagement, etc.
Most importantly, analytics help you know whether your marketing efforts on Instagram help you achieve goals, like brand awareness, better conversions, increased ROI, etc.
Q7. How can I get free Instagram analytics?
A. Leverage Instagram analytics tools with free plans like:
Q8. What are some facts about Instagram analytics that most people don’t know?
A. That it’s crucial to track individual post-performance. This way, you can ensure that the strategies and tactics you invest in work towards goal achievement and increased revenue.
Additionally, you don’t need to spend money to access your Instagram analytics.
In fact, you can use a free Instagram analytics tool to get basic information that helps you improve your strategy on the platform.
Q9. Does Instagram analytics actually work?
A. Yes, it does.
If you use the right Instagram analytics app, you can determine your overall performance on the platform and access detailed insights to help you improve. Instagram analytics tools give you access to reports on top posts, competitors, hashtags, team performance, etc.
These Instagram analytics tools can help you accelerate the growth of your account by providing the necessary data and insights you need.
Best of all?
Most of these social platforms do not offer standalone Instagram analytics features. This means you can track your performance across most social media accounts while saving on time and money.
So, sign up to one of the Instagram analytics tools listed above, and don’t forget to leverage their free trials. Then, share your experience with us and whether they truly suit your business needs.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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