How can you effectively justify the time spent marketing your brand on Instagram?

By using Instagram analytics tools.

With them, you can find out who views your posts or ads, whether these posts perform as expected, and what value having an Instagram account adds to your overall strategy.

Additionally, not leveraging Instagram analytics tools could mean you target the wrong audience, ignore mentions, miss engagement opportunities, or post at the wrong times.

In short, by using Instagram analytics tools, you can do all these tasks better.

Best of all?

Information you get from these tools makes it easy to improve your tactics and derive more value from your account.

And seeing that 90% of people on Instagram are avidly following a business, you have an opportunity of reaching this mammoth audience if you use data-driven marketing.

Instagram Business

Image via Instagram Business

So, what Instagram analytics tools should your business leverage?

Find out below.

7 of the Best Instagram Analytics Tools in the Market Today

Want to know why you keep losing followers on Instagram? Or maybe you want to discover what content drives more engagement?

What of that post you boosted on Instagram – does it drive conversions as expected?

Instagram analytics tools can help you discover all that and more.

But which are the best Instagram analytics tools you can leverage?

Check out the best Instagram analytics tools available in the market today.

1. Union Metrics

Union Metrics

Image via Union Metrics

Union Metrics is one of the Instagram analytics tools you can leverage to find average engagement per Instagram post, detailed follower statistics, and so much more.

Most importantly, this powerful Instagram analytics tool offers competitive analysis reports to help you measure where you stand in the industry.

Key Features

  • Real-time social media analytics and monitoring
  • Discover posts your audience engages with and how you can create Instagram content that increases your reach
  • Detailed reports to help you track engagement, reach, impressions, etc., on Stories
  • Discover when to post for more engagement
  • Detailed engagement reports
  • Find top fans and advocates and how best to connect with them
  • Leverage Graph API to track performance over time, monitor mentions, and get advanced reporting

Pros

  • Automated analytics
  • Flexible packages you set up with ease
  • Instagram hashtag analytics
  • Simple account administration

Cons

  • Some customers report experiencing sluggish load time with this free Instagram analytics tool.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Free

2. Reportei

Reportei

Image via Reportei

Instagram analytics tools like Reportei make it easy to access reports on your Instagram account, ads, and Stories.

Best of all?

They’ve designed this Instagram analytics tool to help people looking to scale their digital agencies, freelancers, and companies. With it, you can generate unlimited and personalized reports that make communication and managing multiple clients easy.

Key Features

  • Integrates with channels including Google Ads, Facebook, LinkedIn, YouTube, and more
  • Access reports on key metrics you need when tracking Instagram posts, ads, and Stories
  • Access complementary tables and graphs on audience information, featured posts, profile views, etc.
  • Freelancers, agencies, and companies can generate unlimited reports and share them with clients
  • Customize metrics depending on what’s relevant to a project
  • Ability to send client reports via WhatsApp

Pros

  • Fast report generation (3 seconds)
  • Access reports from channels including Google Analytics, Google Search Console, Google My Business, etc.
  • Customizable reports
  • Generate link reports with this Instagram analytics app

Cons

  • This Instagram analytics tool does not offer other advanced social media marketing features besides reports

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • BASIC -$14.50 per month for 5 clients
  • INTERMEDIATE – $24.50 per month for up to 10 clients
  • ADVANCED – $44.50 per month for up to 20 clients
  • CUSTOM PLANS – From $64.50 per month for more than 20 clients

3. Pallyy

Pallyy

Image via Pallyy

Pallyy is one of the Instagram analytics tools that makes it possible to run low-cost social media marketing strategies.

Why is this?

This Instagram analytics tool offers a free account plus an affordable premium one that gives you in-depth reports on your account performance.

Key Features

  • Track up to 10 competitors’ engagement, posts, followers, likes, etc.
  • Discover top-performing content so you can understand what works for your audience
  • Access full analytical history and track the growth of your own account over time
  • Clean interface
  • Get access to reports on how your Instagram Stories perform
  • Discover detailed Instagram insights into your audience demographics, followers lost and gained, reach, etc.
  • Track follower growth by location

Pros

  • Automated reporting
  • Unlimited team members
  • In-depth reports
  • Customizable dashboard

Cons

  • The free version of this Instagram analytics tool has most features limited to 14 days.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

This Instagram app offers a 14-day free trial on the Premium plan.

  • Free– $0
  • Premium– Starts from $15 per month

4. Sprout Social

Sprout Social

Image via Sprout Social

Sprout Social is one of the Instagram analytics tools that offers a suite of intuitive reporting options.

What’s more?

This Instagram analytics tool is one of the social media marketing tools that makes it easy to manage every aspect of your marketing on social platforms.

Key Features

  • Ability to customize reports, select a reporting period, and choose the number of profiles
  • Compare growth and Instagram engagement across multiple profiles
  • Unlimited reports available for download in PDF or CSV
  • Ability to identify the most engaging posts and use the Instagram insights to build your content marketing strategy
  • Track engaged influencers, hashtag performance, audience engagement, and competitors
  • Access the Premium Analytics package for detailed insights into performance gaps and unique social data.
  • Integrations with Microsoft Dynamics 365, Google Drive, Canva, Slack, etc.

Pros

  • Automated and flexible organic, paid, and Instagram Stories reports
  • Team reports
  • Educational materials and comprehensive training
  • Custom data comparison across timeframes with Premium Analytics features.

Cons

  • This Instagram analytics tool has no free version.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

This Instagram analytics app offers a 30-day free trial for every plan.

  • Standard– $89 per user per month (annual billing) or $99 (monthly billing)
  • Professional– $149 per user per month (annual billing) or $169 (monthly billing)
  • Advanced- $249 per user per month (annual billing) or $279 (monthly billing)

5. Hootsuite Analyze

Hootsuite Analyze

Image via Hootsuite Analytics

What makes Hootsuite Analytics one of the greatest Instagram analytics tools?

It offers detailed reports on all your organic, owned, and earned Instagram metrics.

Additionally, this social media management tool also helps you track overall account performance and return on investment (ROI).

Key Features

  • Discover what content your audience finds engaging
  • Use Hootsuite Impact to track the ROI of Instagram marketing strategies
  • Easily access data on team performance, best times to publish, average post engagement metrics, etc., from one dashboard.
  • Leverage the Panoramiq Multiview to get a 360-degree view of interactions, including mentions, tags, and comments
  • Track customer service response times and discover top performers
  • Customizable dashboard with easy to understand reports

Pros

  • Customizable and shareable reports
  • Easy data exports
  • Team performance tracking
  • Integrations with apps including Panoramiq Insights, Salesforce, Google My Business, etc.

Cons

  • This Instagram analytics tool does not offer analytics for posts older than one month, even if they generate additional engagement

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

Free 30-day trial for the PROFESSIONAL and TEAM plans.

  • PROFESSIONAL– $19 per month
  • TEAM– $99 per month
  • BUSINESS– $599 per month
  • ENTERPRISE– Contact support

6. Iconosquare

Iconosquare

Image via Iconosquare

Instagram analytics tools like Iconosquare offer in-depth analytics while also enabling you to benchmark your brand’s performance against competitors in your industry.

What’s more?

It’s one of the Instagram analytics tools you can leverage to understand audiences, discover content that drives social media traffic, hashtags that perform better, etc.

Key Features

  • Easy to read reports on average engagement, follower growth, impressions, reach, etc.
  • Track promoted and organic posts on your Instagram feed
  • Industry Benchmarks to compare performance on Instagram metrics like average engagement, posting frequency, etc.
  • Instagram Stories insights with in-depth reports on reach, impression, best times to post, etc.
  • Ability to understand how content you post impacts engagement, reach, and impressions
  • Analyze audience conversations by mention type, media type, mention history, etc.
  • Get detailed real-time hashtag tracking and competitor reports
  • Understand what links on your Instagram profile help you drive traffic to your website
  • Get audience insights with Community Analytics
  • Instant Instagram Audit to review if you have optimized Instagram Business accounts

Pros

  • Collaboration tools
  • Customizable reports
  • Full Instagram audit feature
  • Competitive monitoring and analysis

Cons

  • Custom dashboards and promoted post analytics are only available in high-tier plans

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

This Instagram analytics tool offers a 14-day free trial plus a free Instagram audit.

  • Pro– $49 per month
  • Advanced– $79 per month
  • Enterprise– $139 per month

7. Crowdfire

Crowdfire

Image via Crowdfire

Instagram analytics tools like Crowdfire make it easy to track and understand your return on investment.

But why does Crowdfire stand out among other Instagram analytics tools?

You get access to 90 days of Instagram data when taking a deep dive into your analytics. Doing this then makes it easier to see what’s happening with your Instagram account over a long period.

Key Features

  • Ready-to-use templates
  • Customizable reporting data points depending on Instagram campaigns
  • Competitor analysis with details on their top posts, what works for them, plus their overall performance
  • Analytics overview of posts shared and engagement
  • Reports on fans and follower demographics
  • Track brand mentions and monitor posts or replies

Pros

  • Advanced reports and analytics
  • Multiple user support
  • Available on desktop, Android, and iOS
  • Intuitive interface

Cons

  • Competitor analytics only available in high-tier plans

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • FREE
  • PLUS– $9.99 per month
  • PREMIUM– $49.99 per month
  • VIP– $99.99 per month

FAQs

Q1. How do I get Instagram analytics?

A. To access analytics, you must have a creator or Instagram business account. Then, you can head to your profile and choose the Instagram Insights tab.

From here, you can see a detailed performance breakdown of specific content you’ve shared from your business or creator profile.

Alternatively, leverage Instagram analytics tools that give you an in-depth report into your audience, posts, competitors, hashtag performance, and more.

Q2. What is the best analytics tool for Instagram?

A. The best Instagram analytics tools include:

  • Union Metrics
  • Reportei
  • Pallyy
  • Sprout Social
  • Hootsuite Analyze
  • Iconosquare
  • Crowdfire

Check out the article above for information on these Instagram analytics tools’ features, pros, and pricing.

Q3. How do I use Instagram analytics tools?

A. Instagram analytics tools can help you understand your audience – who they are, their active times on the social media platform, and content types they like.

Additionally, the right Instagram analytics tools can help you track audience conversations and how your Instagram presence measures up to competitors.

Q4. Which is the data analytics tool used on Instagram?

A. Top Instagram analytics tools you can leverage include:

  • Instagram Insights
  • Union Metrics
  • Reportei
  • Pallyy
  • Sprout Social
  • Hootsuite Analyze

Q5. What are the advantages of using Instagram analytics tools?

A. Instagram analytics tools can help you:

  • Understand your audience
  • Boost your reach by posting when your audience is online
  • Save time and resources
  • Monitor trends
  • Track competitors
  • Improve your content strategy
  • Track account growth rate

Q6. Why should I use analytics on Instagram?

A. Leveraging analytics on Instagram can give you insight into your current marketing strategy.

It can provide the necessary data to target the right Instagram users, create converting content, increase engagement, etc.

Most importantly, analytics help you know whether your marketing efforts on Instagram help you achieve goals, like brand awareness, better conversions, increased ROI, etc.

Q7. How can I get free Instagram analytics?

A. Leverage Instagram analytics tools with free plans like:

  • Instagram Insights
  • Pallyy
  • Union Metrics
  • Crowdfire

Q8. What are some facts about Instagram analytics that most people don’t know?

A. That it’s crucial to track individual post-performance. This way, you can ensure that strategies and tactics you invest in work towards goal achievement and increased revenue.

Additionally, you don’t need to spend money to access your Instagram analytics.

In fact, you can use a free Instagram analytics tool to get basic information that helps you improve your strategy on the platform.

Q9. Does Instagram analytics actually work?

A. Yes, it does.

If you use the right Instagram analytics app, you can determine your overall performance on the platform and access detailed insights to help you improve. Instagram analytics tools give you access to reports on top posts, competitors, hashtags, team performance, etc.

Which Instagram Analytics Tools Would Suit Your Brand’s Needs?

These Instagram analytics tools can help you accelerate the growth of your account by providing the necessary data and insights you need.

Best of all?

Most of these social platforms do not offer standalone Instagram analytics features. This means you can track your performance across most social media accounts while saving on time and money.

So, sign up to one of the Instagram analytics tools listed above, and don’t forget to leverage their free trials. Then, share your experience with us and whether they truly suit your business needs.