Which social media marketing tools should you leverage in your quest to meet your marketing goals?

We’ll help you figure it out!

Social media platforms are no longer places where people only go to chat or find new friends. In fact, most brands consider them an integral part of their marketing strategy.

Why is this?

With social media marketing, brands get the opportunity to connect and engage potential buyers.

However, it’s not that easy to engage with your audience if you have no social media strategy. Additionally, you need social media marketing tools that make it easy to run your strategy and achieve your goals.

And the best part about this?

Social media marketing can help you connect with audiences and grow relationships that lead to conversions and loyalty.

According to research, 57% of consumers follow brands to learn about new products or services. Furthermore, 47% of consumers use it to keep up with company news, and 40% to learn about discounts and promotions.

Brands of Social Media

Image via Sprout Social

It’s evident that social media marketing is essential to growing an online business. In this post, let’s take a look at some of the best social media marketing tools that can simplify your marketing efforts.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Best Social Media Marketing Tools: Features, Pricing, Cons, and More

Social media marketing tools can help you align your goals and track your overall performance. They enable you to attract new audiences, create valuable content, drive engagement, and boost conversions easily.

Wondering how?

The best social media marketing tools can help you with various tasks, including:

  • Scheduling
  • Social media listening
  • Monitoring
  • Automating tasks
  • Tracking analytics
  • Marketing
  • Curating content

The best social media marketing tool for you will depend on which features you consider crucial, your marketing goals, and your budget.

And in this list, we detail the best social media marketing tools along with their features, pros, cons, and pricing. Use this list to choose one or several tools that can help you take your marketing to the next level.

Let’s dive in.

1. Tailwind

Tailwind

Image via Tailwind

Tailwind is a social media marketing tool that can help you grow your accounts on Instagram and Pinterest. It’s appropriate for discovering content you can use to create social media posts, schedule content, monitor conversations, track analytics, and so much more.

And with this tool, social media marketers can keep track of audience conversations, publish content easily across platforms, and analyze individual posts for performance.

Key Features

  • Detailed analytics and reporting
  • Manage audiences with special tools
  • Monitor Instagram hashtags option
  • Content marketing tools
  • Tribes to help you source content ideas
  • Scheduling content
  • Analyze individual pin performance and reshare the best pins

Pros

  • Available on the web plus on Android and iOS
  • Ability to create posts from web pages with their browser extension
  • In-depth analytics

Cons

  • It doesn’t have features for other social media platforms besides Pinterest and Instagram.

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate

Pricing

  • Free Forever Plan: $0 per month
  • Pro Plan Plan: $19.99 per month
  • Advanced Plan: $39.99 per month
  • Max Plan: $79.99 per month

2. Sprout Social

Sprout Social

Image via Sprout Social

Instead of having to work on one platform at a time, social media marketing tools like Sprout Social help you manage all of them from one dashboard.

With it, you can manage most aspects of your social media marketing strategy, including content curation, scheduling, reporting, analytics, etc.

Key Features

  • Cross-network scheduling tool to plan, organize and publish content
  • Track campaigns and manage conversations across platforms
  • Customizable reporting tools that offer comprehensive data
  • Integrates with major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and others
  • Add images, import content, add tags and do more with its editor
  • Bot builder to create chatbots that can automatically respond to audience messages
  • Social CRM to manage your audience
  • Ability to track and respond to reviews from one dashboard across platforms.

Pros

  • Insightful reporting and advanced analytics
  • An ever-growing automation tool suite
  • User-friendly interface
  • Integrations with Shopify, Tripadvisor, and other popular apps

Cons

  • No free version, plus prices escalate with the more features you add.

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • 30-day free trial on each plan
  • Standard Plan: $89 per user per month (annual billing) or $99 per user per month (monthly billing)
  • Professional Plan: $149 per user per month (annual billing) or $169 per user per month (monthly billing)
  • Advanced Plan: $249 per user per month (annual billing) or $279 per user per month (monthly billing)

3. Statusbrew

Statusbrew

Image via Statusbrew

Statusbrew is a social media marketing tool that makes it easy to unify your social media marketing team, track audience conversations from one location, and automate publishing. It also easily integrates with most social media platforms, CRM tools, and email marketing tools.

With Statusbrew, you can also increase ecommerce sales by integrating social media accounts with Shopify.

Key Features

  • Integrate multiple social media platforms, including Twitter, Facebook, and Instagram
  • Manage audience conversations and provide automated support.
  • Create, schedule, and publish across social platforms
  • Detailed insights and advanced reports
  • Collaborate and streamline team workflows
  • Automated content moderation
  • Social listening to keep you updated on conversations around your brand

Pros

  • Enterprise-grade security
  • Effortless campaign tracking
  • In-depth reports
  • Social media monitoring and sentiment analysis feature
  • Numerous integrations

Cons

  • No free plan available

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate

Pricing

  • Standard Plan: $129 per month with a 7-day free trial
  • Premium Plan: $229 per month with a 14-day free trial
  • Enterprise Plan: Custom pricing
  • Agency Plan: Contact their sales team

4. Agorapulse

Agorapulse

Image via Agorapulse

Agorapulse makes it possible to continuously engage audiences, build brand awareness, and improve your online presence.

This social media marketing tool offers features that manage interactions from one social inbox, track conversations around your brand, schedule content, and publish it directly to social media accounts.

Key Features

  • Streamlines content creation, scheduling, and publishing on social media channels
  • Manage all social media messages from one inbox
  • Social CRM to manage individual audience profiles and make conversations personalized
  • Listening tool to track hashtags, phrases, mentions of your brand, etc., across social platforms
  • Facebook marketing competitor analysis feature
  • Training resources to build skills and get certifications
  • Multiple social media team users and management functionalities

Pros

  • Powerful CRM feature
  • Detailed reports
  • Easy collaboration for teams
  • Cross-channel publishing

Cons

  • This social media marketing tool has no integrations to chatbots or review sites.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Free Plan: $0
  • Pro Plan: $99 per month with a 30-day free trial
  • Premium Plan: $159 per month with 3o day free trial
  • Enterprise Plan: Custom pricing

5. Socialbakers

Socialbakers

Image via Socialbakers

Socialbakers is one of the few AI-driven social media marketing tools you can leverage for insights on your performance, audience, budget, and influencer programs.

With it, you can plan your social media strategy, streamline content creation, track audience interactions, and track the effectiveness of influencers in improving your content strategy.

Key Features

  • Social media management tools for team collaboration, scheduling, and calendar planning
  • In-depth reports with streamlined reporting
  • Social listening, sentiment analysis,  and advanced audience research tools
  • Advanced tools to help with successful content creation
  • AI-driven content intelligence and competitor analysis
  • Chatbot integration
  • One inbox for all your social media, text, web, etc., customer interactions.
  • Influencer marketing tools to help with discovery, influencer insights, collaboration, and reporting

Pros

  • AI-powered influencer discovery and campaign management
  • Competitor analysis
  • Social listening and sentiment analysis
  • Multi-user collaborations
  • Content and customer management

Cons

  • Limited features with the essential plan

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate

Pricing

  • Essential Plan: 10 to 20 profiles at $200 per month (annual)
  • The Complete Socialbakers Solution: Request a quote

6. SocialPilot

SocialPilot

Image via SocialPilot

For successful business promotion, SocialPilot is one of the best social media marketing tools out there. It offers numerous features to help you manage over 50 profiles, analyze, stay ahead of conversations, and curate social media content.

This social media management tool makes it possible to boost Facebook posts right from the dashboard. It’s among social media marketing tools that offer visual support, thus enabling you to schedule visual content with ease.

Key Features

  • In-depth analytics and audience insights
  • Easy scheduling, calendar filtering, and content resharing
  • Advanced team collaboration functionality
  • Client management tools
  • Content curation with the ability to have evergreen content delivered to social media accounts.
  • Ability to boost best performing Facebook posts
  • Integrates easily with Canva, Dropbox, Zapier, Box, etc.
  • Visual support for social media posts with images, GIFs, and video

Pros

  • Content recycling functionality
  • Supports most social channels
  • In-depth statistics
  • Management tools for clients and teams
  • Browser extension to schedule posts and share from anywhere

Cons

  • This social media tool has limited support options.

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Agency Plan: $150 per month with a 14-day free trial
  • Studio Plan: $100 per month with a 14-day free trial
  • Small Team Plan: $50 per month with a 14-day free trial
  • Professional Plan: $30 per month with a 14-day free trial

7. NapoleonCat

NapoleonCat

Image via NapoleonCat

With social media marketing tools like NapoleonCat, you can leverage automated solutions to help you moderate ads, run social customer service, publish, and focus on reporting.

That’s not all.

NapoleonCat offers in-depth performance analytics that can help you track which of your social media marketing tactics drives results.

Key Features

  • Comprehensive and customized reports to help you track marketing performance
  • Cross-publish and schedule content across platforms
  • Manage team members and access clear approval workflows
  • Automation suite to help with reporting, social sales, social customer service, ad moderation, etc.
  • Social inbox to help manage multiple conversations and track customer interactions
  • Craft content, schedule posts, save drafts, and auto-publish to Instagram
  • Discover the best platforms, content types, hashtags, and ideal times to post

Pros

  • Numerous automation tools
  • In-depth custom reports
  • Multi-account management
  • Advanced social customer service functionality
  • Intuitive user interface

Cons

  • Does not have an option for social media listening

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate

Pricing

  • Standard Plan:  $27 per month for three profiles and one user
  • Pro Plan: $55 per month for three profiles and one user
  • Custom Plan: Call their sales team

Note: The Standard and Pro plan prices on this social media marketing tool increase with the more profiles you need to manage, plus the number of users.

FAQs

Q1. Which social media marketing tools do I need for my social media team?

A. The best social media marketing tools that you should check out include:

  • Tailwind
  • Sprout Social
  • Statusbrew
  • Agorapulse
  • Socialbakers
  • SocialPilot
  • NapoleonCat

Q2. Which tools are used for social media marketing?

A. Here are some of the social media marketing tools that you can use to grow your business:

  • Tailwind
  • Sprout Social
  • Stausbrew
  • Agorapulse
  • Socialbakers
  • SocialPilot
  • NapoleonCat

Q3. Which are free social media marketing tools?

A. Here are some social media marketing tools that you can get a free trial for:

  • Tailwind
  • Statusbrew
  • Agorapulse
  • … and more.

For information on the number of free trial days for each tool, please check out the listing above.

Q4. What is a social media tool?

A. A social media tool can enable you to manage multiple activities for social media marketing like social media listening, competitive analysis, and more from one platform.

Q5. What should you look for in a social media marketing tool?

A. While choosing a social media marketing tool, here are some of the capabilities you should look out for:

  • Social media listening
  • Scheduling
  • Social channel integration
  • Analytics and reporting
  • Engagement

Ready to Pick Your Social Media Marketing Tool?

Among the social media marketing tools we’ve listed above, which one do you think would fulfill your needs?

As you choose, ensure it has all features that would make your social marketing campaigns successful. Social media marketing tools you choose should also be within your price range and easy enough to use without a steep learning curve.

This way, whether your goal involves driving social media traffic, increasing conversions, boosting brand awareness, etc., it becomes easy to achieve.

Need help choosing social media marketing tools that meet your business needs? Comment below, and we can offer consultation services.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.