Not sure which are the best influencer marketing platforms for your business? With the number of options available out there, you’re likely to get confused.

It’s a common dilemma, especially among businesses who are trying influencer marketing for the first time.

In this situation, here is a golden rule you should follow — Compare key features and pricing plans of the shortlisted influencer marketing platforms. While doing that, you should also be clear on what your requirements and budget are.

To make the research process easier for you, let’s discuss the pros, cons, key features, and pricing plans of some of the best influencer marketing platforms out there.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

10 Influencer Marketing Platforms That You Should Check Out

From helping you find the right influencers to coordinating with them and managing influencer campaigns, these platforms can help you do it all. Of course, each influencer marketing platform has unique ways of offering these features.

Let’s take a look at what some of the best influencer marketing platforms have to offer:

1. GRIN

GRIN is an influencer marketing platform that is specifically focused on helping Direct-to-Consumer (D2C) brands. They aim to help brands build authentic relationships with influencers while eliminating all the middlemen involved in the influencer marketing process.

Key Features

  • Collaborate easily with specialized tools
  • Discover influencer profiles
  • Get access to advanced reporting and analytics
  • Ability to manage campaign content effectively

Pros

  • Has an intuitive interface
  • Offers multiple integrations
  • Tracking and processing payments are smooth

Cons

  • GRIN has fewer influencer profiles for TikTok influencer marketing campaigns.

Pricing Plans

  • Get in touch with their sales team to know more about their pricing plans.

GRIN

2. AspireIQ

This influencer marketing platform is designed to help you build and scale your marketing campaigns easily. With robust contracting capabilities and detailed analytics, AspireIQ wants to make it easy for brands to manage their influencer relationships.

Key Features

  • Gives access to a huge database of influencer profiles
  • Makes it easy to create landing pages easily to receive inbound proposals
  • Enables you to whitelist influencer accounts
  • Get campaign analytics through a special ROI dashboard

Pros

  • Makes it easy to manage influencer conversations
  • Provides responsive customer support
  • Offers a rich library of educational resources
  • Provides multiple integrations

Cons

  • AspireIQ has limited filtering options for influencer search.

Pricing Plans

  • Get in touch with their sales team to know more about their pricing plans.

AspireIQ

3. Fourstarzz Media

From startups to SMEs, Fourstarzz Media has them all as their clientele. On their influencer marketing platform, the majority of influencer profiles are from the B2C space. However, there are some B2B influencer profiles as well.

Key Features

  • Has a large database of profiles across five social media channels
  • Offers 19 filtering options to find the right influencer
  • Provides the ability to create influencer lists for easy campaign management
  • Allows you to track your campaigns from contracting to campaign analytics

Pros

  • Is very easy-to-use
  • Makes it easy to compare multiple influencer profiles
  • Monitor influencer profiles regularly and remove flagged profiles

Cons

Pricing Plans

  • $59/month

Fourstarzz Media

4. Heepsy 

This influencer marketing platform makes it easy to discover influencers and thoroughly get a background check from their profile. It also has various metrics on each influencer profile that help you gauge the trustworthiness of the specific influencer.

Key Features

  • Provides filtering options based on location, audience, and category
  • Gives you the ability to create and export influencer lists
  • Offers the ability to reach out to influencers at scale
  • Shows cost estimates based on influencer audience

Pros

  • Has an intuitive interface
  • Provides concise background information for each influencer profile
  • Shows an authenticity score for influencers

Cons

  • Heepsy has a limited number of YouTube influencers on its influencer platform.

Pricing Plans

  • Free plan available with limited search results.
  • Starter Plan: $49/month
  • Business Plan: $169/month
  • Gold Plan: $269/month

Heepsy

5. Traackr

On their website, Traackr emphasizes that it takes a data-driven approach to influencer marketing. Essentially, it is like a CRM software program that also enables you to easily get campaign analytics. This influencer marketing platform’s detailed analytics can help you make smarter business decisions.

Key Features

  • Makes it easy to discover influencers across niches
  • Provides advanced filtering options
  • Offers specialized workflow tools for campaign management
  • Enables you to track campaign performance via detailed analytics

Pros

  • Easy to use platform
  • Has comprehensive plans for onboarding
  • Offers rich educational resources

Cons

  • Traackr has limited customization/filtering options for the influencer search option.

Pricing Plans

  • Get in touch with their sales team to know more about their pricing plans.

Traackr

6. #paid

This influencer marketing platform will match creators with brands based on their campaign brief. They aim to make the entire influencer marketing process more streamlined in such a way that the entire campaign can be finalized over texts and emails without too much back and forth.

Key Features

  • Enables you to get matched automatically with influencers via the Handraise feature
  • Provides automatic reminders when content is ready to get approved
  • Makes it possible to preview and schedule content before publishing
  • Allows you to create ad sets
  • Gives a comprehensive overview of campaign analytics

Pros

  • Makes it easy to communicate campaign deliverables
  • Provides great customer support
  • Saves time on influencer search as profiles are matched automatically

Cons

  • The dashboard for this influencer marketing platform may seem confusing, especially if you are using it for the first time.

Pricing Plans

  • Essentials Plan: $269/month
  • Grow Plan: $539/month
  • Advanced Plan: $809/month
  • Enterprise Plan: $2499/month

paid

7. CreatorIQ

This influencer marketing platform clearly mentions on their website that their main target audience is enterprises. Along with features to optimize influencer campaigns, CreatorIQ also has options to detect follower fraud and inflated profile metrics.

Key Features

  • Provides a large database to discover and vet influencers
  • Has a robust Influencer CRM to manage campaigns effectively
  • Makes it possible to automate custom reporting
  • Enables you to track payments
  • Allows you to assess an influencer’s authenticity with “Integrity Quotient”

Pros

  • Easy to use platform
  • Provides the ability to check influencer authenticity
  • Has multiple API integrations

Cons

  • The platform may not be useful for smaller businesses.

Pricing Plans

  • Get in touch with their sales team to learn more about the pricing details.

CreatorIQ

8. Influencity

This AI-powered influencer marketing platform is designed keeping in mind what is needed to save time on managing influencer campaigns. With more than 60 functionalities that can adjust to your workflows, Influencity promises a smooth end-to-end influencer campaign management experience.

Key Features

  • Gives you access to a large influencer database
  • Has multiple filtering criteria
  • Provides you the ability to spot fake influencers
  • Offers detailed campaign overview
  • Shows detailed campaign analytics

Pros

  • Gives you the ability to do a lookalike search
  • Provides detailed information on influencer profiles
  • Ability to add additional services to paid plans (on special request)

Cons

  • This influencer platform provides a limited amount of searches in their lower-tier plans.

Pricing Plans

  • Starter Plan: $48/month
  • Basic Plan: $98/month
  • Professional Plan: $298/month
  • Business Plan: $698/month

Influencity

9. Captiv8

On their website, Captiv8 mentions that they are the only influencer marketing platform to have first-party creator authentication. This means that you can get a better understanding of who they are to assess if they are the right fit for your campaign.

Key Features

  • Gives you the ability to discover influencer profiles
  • Offers the option to search captions, bios, and images
  • Has a social CRM for better campaign coordination
  • Offers the ability to predict views, impressions, growth, and more for each influencer
  • Provides the ability to manage campaigns and check analytics

Pros

  • Provides options for fraud detection and audience scoring
  • Great customer support
  • Has multiple micro-influencer profiles

Cons

  • Captiv8 has a lot of insights but some of them may not be apparent to first-time users. You may need to contact customer support to learn them.

Pricing Plans

  • Please get in touch with their sales team to find out more about pricing plans.

Captiv8

10. Tagger

Tagger is an influencer marketing platform that can also double as a social media listening tool. With a strong emphasis on data, Tagger makes it possible for you to measure and benchmark engagement on social media and uncover new insights.

Key Features

  • Provides access to a large database of global influencer profiles
  • Gives you the ability to activate campaigns and manage contracts
  • Offers the option to white-label messages
  • Allows you to create customizable campaign reports

Pros

  • Enables you to understand influencer psychographics
  • Have GDPR and CCPA compliance
  • Gives you the ability to analyze and benchmark social conversations
  • Makes it easy to compare competitors

Cons

  • Tagger has some bugs that move widgets on their own in customizable reports if you don't lock them.

Pricing Plans

  • Please get in touch with their sales team for more information about their pricing plans.

Tagger

FAQs

Q1. Which platform is best for influencer marketing?

A. The best influencer marketing platform for your business will depend on what your requirements are. Factors like key features and budget can be major deciding factors.

Some of the top influencer marketing platforms include:

Q2. What platforms do influencers use?

A. Influencers use multiple platforms to collaborate with brands, including GRIN, AspireIQ, Traackr, #paid, CreatorIQ, and others. Some of them even sign up with influencer marketing agencies.

Q3. What is an influencer marketing platform?

A. An influencer marketing platform can help you to manage all your activities related to influencer marketing campaigns. From influencer discovery to campaign analytics, you can do it all on influencer marketing platforms.

Q4. What are the benefits of influencer marketing?

A. There are multiple benefits of influencer marketing which include:

Q5. How do influencer marketing platforms work?

A. Influencer marketing platforms provide a space where brands and influencers can connect with each other. These platforms have databases of influencer profiles along with their key metrics that brands can check out.

Through them, brands can connect with relevant influencers and plan their marketing campaigns easily.

Q6. Which influencer marketing platforms offer the best ROI?

A. Influencer marketing platforms can only help you find the right influencers and collaborate with them. However, you are in charge of planning and executing your influencer marketing campaign. The ROI of your campaigns will depend on how well you.

Q7. How effective is influencer marketing?

A. Here are some statistics that can give you a better understanding of the effectiveness of influencer marketing:

  • For every $1 spent, businesses make $6.50 through influencer marketing.
  • 94% of marketers agree that influencer marketing is effective at driving sales.

Q8. What is the best influencer marketing platform for B2B marketing campaigns?

A. There is no singular answer to this question. The best influencer marketing platform for your B2B campaign will depend on your budget and overall requirements.

Q9. How do influencer marketing platforms make money?

A. Different influencer marketing platforms have different business models. One of the most common ways that they can make money is via their paid pricing plans. Some of them have separate plans for bloggers and businesses.

Q10. What are brands looking for when choosing an influencer marketing platform?

A. Typically, brands look at the following criteria while choosing an influencer marketing platform:

  • Key features
  • Process for vetting influencers
  • Pricing plans
  • Customer support

Conclusion

Through influencer marketing platforms, you can keep your campaigns more organized. Not just that, it can also help you save a lot of time and effort. After all, most of these platforms make it possible to access influencer profiles and analyze their key metrics at a glance.

We hope the information given in this post helps you pick the right influencer platform for your business.

Do you have any questions about any of the influencer marketing platforms mentioned here? Please feel free to mention them in the comments section.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.