Upfluence Review: The Summary Box
Upfluence is an all-in-one influencer marketing solution that helps you at all stages of your influencer campaign, right from searching for influencers to analyzing your campaign results.
|Value for Money:|
- Value for Money:
Pros & Cons
|Easy to Manage Campaigns||Suggested Influencer Prices Could Be Better|
|User-Friendly Software Solution|
|Accurate Campaign Tracking|
|Detailed Influencer Search|
|Quick Influencer Outreach|
|Useful Data on Influencers|
- Easy to Manage Campaigns
- User-Friendly Software Solution
- Accurate Campaign Tracking
- Detailed Influencer Search
- Quick Influencer Outreach
- Useful Data on Influencers
- Suggested Influencer Prices Could Be Better
Quick Upfluence Review
Influencer marketing can be a great way of reaching your target audience and growing your brand.
However, for this influencer strategy to work, you need to be able to find the right set of influencers and then manage the campaign as well.
Upfluence is an influencer marketing tool that can help you through it all. Not only does it help you search for influencers but also identifies influencers who already love your brand.
Using this platform, you can seamlessly dive deep into the influencer’s profile and take a look at their performance metrics. And once you’ve decided to partner with them, you can also reach out to them for collaboration through the built-in outreach tools.
Finally, this platform also lets you track the results of your campaign so that you can find out your ROI and determine if the campaign was a success or not.
Want to learn more about Upfluence?
Why not check out the platform for yourself? Get in touch with Upfluence now.
Upfluence Review: Key Features
|Live Capture||Detailed Influencer Search|
|Strong Search Functions||Influencer Metrics|
|Audience Demographics||Importing Existing Lists|
|Built-in Influencer Outreach Tools||Multiple Campaign Management|
|Single Dashboard for Influencer Collaboration||Integrated Payments|
|Admin Task Automation||Advanced Campaign Tracking|
|Real-Time Performance Stats||Track Brand Mentions|
|CRM Platforms||Detailed Metric Reports|
- Live Capture
- Detailed Influencer Search
- Strong Search Functions
- Influencer Metrics
- Audience Demographics
- Importing Existing Lists
- Built-in Influencer Outreach Tools
- Multiple Campaign Management
- Single Dashboard for Influencer Collaboration
- Integrated Payments
- Admin Task Automation
- Advanced Campaign Tracking
- Real-Time Performance Stats
- Track Brand Mentions
- CRM Platforms
- Detailed Metric Reports
Who is it Designed For?
- Large Businesses
Why Do We Like Upfluence?
When it comes to influencer marketing, there are numerous solutions out there that can help you with different aspects of your campaign.
Some tools help you find quality influencers fast, others let you get in touch with these influencers, while some also help in tracking the campaigns.
However, when it comes to end-to-end influencer marketing campaign management, there are very few solutions, and one of the most popular ones among them is Upfluence.
Like other end-to-end influencer marketing solutions, it’s got a massive database of influencers through which you can find relevant ones for your brand. Also, you can manage your campaigns right from the beginning until the end.
What makes the platform even more interesting for us is the fact that you can get in touch with the influencers, process payments, and start your campaigns without leaving it.
And the best part?
It also enables you to find influencers who already love your brand. Its live capture feature finds influencers from among your customers, followers, and website traffic.
So, why not check it out?
Click on the button below to book your demo now.
Detailed Upfluence Review
Influencer marketing can play a major role in driving your brand’s growth story. Social media influencers typically have a loyal fan-following of people who would swear by their recommendations.
Partnering with such influencers can be a great way of getting your brand’s message across to your target audience. However, this won’t be the case if you don’t partner with the right set of influencers.
Also, if your campaign isn’t managed well, the chances are that you might not see success with ease.
That’s where Upfluence is a very useful tool.
It not only helps you find influencers for your campaigns but also lets you manage your influencer campaigns from scratch.
So, here’s a detailed Upfluence review.
1. Live Capture
Finding good influencers can be quite challenging. You need to search for the influencers, figure out their likes and dislikes, and even go through their audience to figure out if they’re a good fit.
But what if there was a way through which you can connect with influencers who already love your brand?
Upfluence helps you achieve exactly that with its live capture feature. Using it, you can seamlessly identify organic influencers for your brand.
So, how does this work?
Using this feature, you can add a pop-in on your website. In this form, you can add a field where your visitors can add their social media handle. This handle will help you reveal their influence online.
Upfluence seamlessly identifies the organic influencers from this list of people from different social media platforms like Facebook, Twitter, YouTube, Instagram, TikTok, and Twitch.
Once you’ve got this list, you can quickly check their purchase history and accordingly activate them for your influencer campaigns.
To make this influencer discovery process easier, you can seamlessly integrate Upfluence with your Shopify store, Klaviyo account, WooCommerce, and Zapier.
2. Influencer Search
While Upfluence does help you identify influencers who love your brand already, it also lets you search for prominent social media influencers from its vast database of influencers. As a result, you don’t need to rely on the old school manual search for finding influencers.
With AI-powered influencer recommendations, you can seamlessly find multiple influencers for your brand from Upfluence’s database.
It also takes care of the search and filtering part. You can filter your influencers using 20+ advanced filters offered by Upfluence to find those that match your criteria.
And if that’s not enough, you can also create and export an unlimited number of influencer lists and manage them all from Upfluence.
This can be particularly useful for agencies when they need to share information about potential influencers with their clients.
But the influencer search doesn’t end right there.
Upfluence has tons of useful data for influencers research which includes:
- Content creator’s data overview
- Number of followers
- Follower demographics
- Average comments and likes
- Engagement rates
- Suggested prices
- Cost Per Click (CPC)
Along with this, they’ve also come up with real-time ratings for each influencer based on these metrics.
These ratings can help you spot genuine influencers as many influencers tend to have fake followers too.
As a result, you can quickly skim through the list of influencers and zero in on the right ones.
But what if you’ve already got a custom list of influencers?
No problem. You can import this list of influencers to Upfluence. If you’ve got the Upfluence Chrome plugin, you can manually add influencers using it as well.
3. Influencer Outreach
So, you’ve found the right set of influencers to partner with but to set things rolling, you need to reach out to them for collaboration too.
For that, you’d typically have to reach out to them through their social media accounts or find their email address and send an email to them.
This process, in itself, is quite time consuming. But Upfluence solves this issue with ease through its communication management systems.
It’s got a built-in influencer outreach solution that lets you reach out to influencers from within the software solution.
And guess what?
You don’t even need to spend time crafting your emails — they’ve got ready-made templates for that too! All you have to do is customize and send them — that too in bulk.
It’s also possible to send personalized follow-ups to them and take your relationship forward.
4. Influencer Campaign Management
If all of these features weren’t enough, Upfluence also offers an intuitive project management system.
Once you’ve activated your influencers, you can start managing all your influencer collaborations through Upfluence — all from a single place.
Some of the things that you can do are:
- Write and save campaign briefs.
- Communicate with influencers.
- Review influencer’s drafts, comment, and approve them.
- Directly send payment offers to influencers.
- Involve numerous content creators in your campaign.
- Monitor your allocated marketing budget.
- Process international payments to over 200 countries.
Along with these tasks, you can also automate most of your administrative work through Upfluence.
Things like invoicing, procurement, payment, tax calculations, compliance, and even influencer data collection can all be automated.
And that’s not even the best part.
Upfluence also gives you the ability to manage multiple influencer marketing campaigns at once.
This feature can be especially useful for enterprises and agencies that might have to handle many campaigns together.
5. Campaign Analytics
Once your campaign has started, you’d also need to know how well it’s performing.
Upfluence has campaign monitoring tools that provide detailed influencer campaign analytics that can help you measure most relevant creator metrics in real-time like:
- Click-through Rate (CTR)
- Total engagements
- Estimated EMV (Earned Media Value)
You can track these metrics not only for the overall campaign but also see how influencers posts performed. This will help you find out who’s performing the best.
In addition to these, you can also track your brand mentions and those of your competitors as well. Upfluence also provides a dedicated CRM portion to help you manage your contacts well.
But what if you hit a roadblock?
Upfluence has a solution for that too.
They have a knowledgeable customer support team that can communicate in four languages through emails and phone. Thus, you can get your problems corrected by customer service quickly.
You’ll also have a dedicated account manager who can support you in influencer identification, selection, approval, contracting, reporting useful data, and more. They also have a rich library of resources and a chatbot to solve your queries.
Want to give it a shot?
Click on the button below to book your demo of Upfluence today.
What Are Others Saying About Upfluence?
|“Upfluence has been so great to work with! We are really grateful to you. We had a great first campaign with #HeroesWearMasks. You guys should feel good about being a part of an effort that hopefully convinced a few more people to wear masks. Again, however, I can’t thank you enough for all your help.”|
– David Wertheimer, Founder/Partner at DtoC Ventures
|“Anyone who is using a different platform than Upfluence doesn't understand influencer marketing! Once we knew what kind of content we wanted to sponsor, Upfluence made it extremely simple and easy to find creators that fit that niche and produce results!”|
– Joshua Weidling, Influencer & Social Media Marketing Manager at Tiege Hanley
Q1. Is Upfluence any good?
A. Yes, Upfluence is a very reliable end-to-end influencer marketing solution. It lets you find high quality influencers fast by showing you the ones who already love your brand.
Using its searching functionality, you can also discover popular influencers on prominent social media platforms.
You can contact them, collaborate with them and track your campaign — all through the platform.
Q2. Does Upfluence cost money?
A. Yes, Upfluence offers three paid plans — Growth, Scale, and Enterprise. However, it also offers a free Google Chrome extension.
Q3. Do influencers really work?
A. The short answer? Yes. Influencer marketing is a well-established way of promoting your brand. Influencers are seen as authority figures by their followers and they trust their recommendations too.
So, when an influencer recommends your products or services, their followers are likely to take note of them or buy them.
Q4. What kinds of influencers does Upfluence have?
A. Upfluence has all types of influencers in their database right from nano-influencers to celebrities. The influencers are also located all over the world.
Q5. Which social networks does Upfluence have influencers on?
A. Upfluence has influencers on major social media platforms like Facebook, YouTube, Twitter, Instagram, Twitch, TikTok, and Pinterest. Influential bloggers are there on Upfluence too.
Q6. What is the minimum contract duration?
A. Every plan offered by Upfluence is customizable. However, the minimum contract duration is 12 months.
Q7. Does Upfluence provide customer support?
A. Yes, Upfluence provides great customer support. Each client is assigned a dedicated account manager who would be there to help you throughout the set-up process and even with marketing and advertising. Also, you can reach out to their team through emails and phone calls.
Q8. Does Upfluence offer any free tools?
A. Yes, Upfluence offers a free Chrome extension through which you can find and analyze influencers. You can also send emails to them through it.
Q9. Does Upfluence provide API access?
A. Yes, you can get API access to Upfluence if you opt for the Enterprise plan.
Q10. Is white labeling enabled on Upfluence?
A. Yes, white labeling is enabled on the Enterprise plan on Upfluence.
What’s the Verdict?
Finding the right influencers for your campaigns is essential to improve their chances of success.
Also, you need tools that can help you get in touch with those influencers, pay them, and manage the campaign. Upfluence is one reliable solution that can help you with it all.
It helps you identify influencers who already love your brand and also lets you search for influencers from its database. You also get detailed insights about each influencer and their audience so that you can figure out if you should reach out to them.
From reaching out to the influencers to paying them and approving their content, you can do it all using Upfluence.
Once the campaign has launched, you can see detailed campaign analytics to figure out the overall campaign performance and also that of individual influencers.
Finally, it’s possible to run multiple campaigns all at once using Upfluence so that you can power up your brand’s sales quickly through it.
So, what are you waiting for?
Click on the button below to book your free demo of Upfluence today and start your influencer marketing journey.