SEO

13 Best Local SEO Tools Your Small Business Should Consider in 2024

Looking for the best local SEO tools to mark your presence online?

You’ve come to the right spot.

But what’s the need for local SEO, you ask? And why do you need the best local SEO tools?

The reason is simple — Google Trends indicates that there has been a boom in searches related to the term “near me.”

Image Source – Google Trends 

What does that mean to a local business?

Customers are increasingly interested in finding local businesses that can cater to their needs.

And they start these searches online.

That’s great news for businesses like yours.

But is your online presence strong enough to achieve top SERP rankings?

The fact is, without developing strong local SEO, your customers may never notice you.

It’s no easy feat to achieve though and that’s why you need to utilize the best local SEO tools for building your brand presence.

To help you through it all, we’ve shortlisted the best local SEO tools that can help your business establish a strong online presence and attract more customers.

So, let’s take a look at them.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Choose the Best Local SEO Tools

  • Features: We select tools by evaluating the range and diversity of features each tool provides. We strive to include various tools that cater to diverse needs. This collection of Best Local SEO tools comprises both comprehensive, all-in-one solutions and specialized niche tools.
  • Data Accuracy: We recognize the significance of accurate and up-to-date data in contact databases and business intelligence tools. Tools offering real-time data verification hold a distinct advantage in our evaluation.
  • Pricing and Plans: Our curated list comprises both free and paid Local SEO tools. Our aim is to cater to the varied requirements of our audience. We encourage you to align your budget with the featured offerings before reaching a decision.
  • Customer Reviews: Customer insights matter. We thoroughly assess feedback from existing users to comprehend the tool's user interface, customer support, and overall usability. Our scrutiny is particularly keen on identifying challenges faced by users. We don’t include tools with significant issues.
  • Analytics Capabilities: Beyond being a mere contact database, a tool's ability to provide analytical insights is important. We prioritize tools that exhibit at least a baseline level of analytics capabilities, enriching the user experience with valuable data insights.

The Best Local SEO Tools for Your Small Business

Fortunately, there is no shortage of local SEO tools. That said, choosing the right tool for your business could be a bit of a challenge.

Don’t sweat it, we’ve got you covered.

Here we review the 13 best local SEO tools, their features, pros, cons, and pricing to give you a comprehensive understanding of their capabilities.

Let’s dive right in.

1. Listing Management Tool by Semrush

Image via Semrush

The Listing Management tool by Semrush is one of the best local SEO tools to craft an effective marketing strategy for your business.

It is a one-stop tool that distributes vital business information to all the targeted sites including local directories and search engines. With a single click, you can update your info and media on all these websites.

What’s more?

The location report is delivered right in your inbox.

Key Features

  • Add your NAP (name, address, phone number) to top-ranking directories
  • Achieves measurable improvements in your local SEO
  • Can monitor reviews on various local directories
  • Ability to distribute your information across applications, search engines, maps, and so on.
  • Can upload logos, images, or videos on the tool, and the content gets updated on all the connected sites
  • All reviews show up under a single dashboard

Pros

  • As one of the best local SEO tools, it gives you real-time control over your business info at different sources like Google, Alexa, Facebook, and others
  • It is one of the fastest ways to update your business info at multiple places
  • Helps you respond quickly to reviews
  • Automatically shares location reports via email

Cons

  • A little on the costlier side
  • UI could have been better

Price

  • Pro: $129 per month
  • Guru: $249 per month
  • Business: $499 per month

Image via Semrush

Usability 

  • Easy to use

Tool Level 

  • Intermediate

2. Ahrefs

Image via Ahrefs

Ahrefs is one of the most widely used tools for all things related to SEO. It offers Site Explorer, Keyword Explorer, Site Audit, Rank Tracker, and Content Explorer.

With one of the best local SEO tools in your hand, you can not only generate more traffic for your website but also achieve a higher ranking.

Key Features 

  • Ahrefs conducts in-depth site audits to check for 100+ pre-defined issues that might be affecting your ranking
  • While the Keyword Explorer looks for the most popular keywords, the Content Explorer zooms in on best-performing content
  • Rank Tracker regularly tracks ranking progress for local businesses
  • Ahrefs has an online community of SEO enthusiasts where you can discuss all things SEO

Pros 

  • As expected from the best local SEO tools, Ahrefs is very good at conducting site audits
  • Provides free learning material
  • Gives you access to their very active community
  • Generates visualized reports for better understanding
  • Offers a 7 days trial for just $7

Cons 

  • It may be a bit overwhelming for beginners who are just stepping into SEO

Price

  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Enterprise: $999 per month

Image via Ahrefs

Usability 

  • Easy to use with some SEO knowledge

Tool Level 

  • Intermediate

3. Moz Local

Image via Moz Local

Moz Local is easily one of the best local SEO tools out there.

From real-time listing syncing to profile optimization, reputation management, and efficient reporting, Moz Local has all the features you would find in the best local SEO tools for small businesses.

Key Features 

  • Moz Local submits your business info to major directories and aggregators
  • With the local listing dashboard, you can monitor, track and optimize your business listing efficiently
  • Claim and sync your listing on Google My Business
  • Automated duplication deletion
  • Robust review management tool monitors sentiments and improves response time
  • Distribution reporting includes Average Score, Listing Accuracy, and Listing Reach

Pros 

  • Automated distribution of local listing
  • Easily post and update information directly to Google and Facebook
  • Track your online review performance with ease
  • Gather plenty of top-notch, practical data
  • Generate all-inclusive reports
  • Reasonably priced compared to its competitors

Cons

  • It may be a bit overwhelming for beginners who are just stepping into local search marketing.

Price

  • Lite: $14/ month
  • Preferred: $20/ month
  • Elite: $33/ month

Image via Moz Local

Usability 

  • Easy to use with some SEO knowledge

Tool Level 

  • Intermediate

4. BrightLocal

Image via BrightLocal

BrightLocal is one of the best local SEO tools and is solely dedicated to local search marketing.

To help you comprehensively boost your brand’s online presence, BrightLocal offers Citation Builder and Reputation Manager tools too.

The SEO-related reports and resources offered by BrightLocal can help you gain a good understanding of the industry. After all, these are the features you would expect from the best local SEO tools.

Take a look at its features before making a purchase decision.

Key Features 

  • The Local Search Grid gives you an insight into the popularity of similar businesses in the neighborhood and how your business compares with them
  • The Ranking Tracker can track your ranking accurately
  • Citation Builder can help submit business info on leading websites while helping you remove duplicate citings to boost your ranking
  • You can track and optimize your ranking by using Google My Business Audit
  • The Reputation Manager helps get more reviews and improves your response time for comments and reviews

Pros 

  • Get a comprehensive understanding of how businesses are performing in your area with Local Search Grid
  • Runs in-depth Google My Business Audit and offers 3 times more data
  • Generate, monitor, and showcase customer responses with ease
  • Effectively manage listings, reputation, and SEO at different locations
  • Generate branded white-label reports containing detailed insights
  • BrightLocal offers 14 days free trial

Cons 

  • Users may need to have some basic SEO understanding before starting to use BrightLocal

Price
Like most of the best local SEO tools, BrightLocal offers a 14-day free trial, after which you need to upgrade to one of these paid plans.

  • Track: $39/ month
  • Manage: $49/ month
  • Grow: $59/ month

Image via BrightLocal

Usability 

  • Moderately easy to use

Tool Level 

  • Intermediate

5. Synup

Image via Synup

Synup is among the best local SEO tools that can help build your online presence and enhance visibility. If your goal is to attract more customers through local SEO, Synup could be a great choice for you.

The local SEO software crawls over 200 directories and search engines to check the accuracy of your business listing.

With automated responses to reviews, report generation, publishing, and updating content, Synup has emerged as one of the best local SEO tools for businesses, marketers, and SEO specialists.

Key Features 

  • Post business listing, manage, and optimize instantly on Google, Yelp, Facebook, and other sites
  • Showcase cohesive branded content across various platforms
  • Monitor and respond to online questions with ease
  • Get specific and detailed reports on your business profile’s performance

Pros 

  • As one of the best local SEO tools, Synup makes location management very easy
  • Instantly sync your business data across various sites
  • Instant social comment or review notification
  • Automated response to reviews, ranking tracking, traffic monitoring, and so on

Cons

  • Beginners may take a while to get a hold of all the features

Price

  • Free trial available for 14 days
  • Standard: $14.99 per location/month
  • Premium: $34.99 per location/month
  • Enterprise: $69.99 per location/month

Image via Synup

Usability 

  • Easy to use

Tool Level 

  • Beginner

6. GeoRanker

Image via GeoRanker

GeoRanker is one of the best local SEO tools meant for small businesses, marketers, and SEO professionals. It offers multi-location accurate rankings and generates reports in real-time to help you boost your business’s local search rankings.

GeoRanker bundles up several efficient SEO tools together to offer a comprehensive solution. Features like competitive intelligence, keyword density, Google Ads audit, local rank checker, and so on, make it one of the best local SEO tools you can leverage.

Key Features

  • You can check and track the ranking of your website for any location
  • Run a comprehensive Google Ads audit to track the performance of your ad campaigns
  • Offers a list of top citation sources where you can distribute your business information
  • Runs site audit and backlink audit to find SEO issues to be fixed

Pros 

  • Conducts local and generic rank tracking
  • Offers support over the phone and through live chat
  • It can run multiple campaigns at once
  • Automated report generation
  • Offers free trial on all packages

Cons 

  • Does not include a reputation management feature
  • Might seem a bit pricey

Price

  • Pro: $99/ month
  • Agencies: $249/ month
  • Enterprises: $490/ month

Image via GeoRanker

Usability

  • Easy to use

Tool Level

  • Intermediate

7. Yext

Image via Yext

Yext is yet another contender for the category of the best local SEO tools that can help you meet your local SEO needs. It is an AI-powered local SEO tool that caters to businesses of all sizes.

Founded in 2006, Yext is a search-as-a-platform that offers top solutions like site search, location listings, and reputation management.

The features offered by Yext include – Answers, Knowledge Graphs, Reviews, Listings, Pages, and Analytics, each of which can help you establish strong local SEO.

Key Features 

  • Manage and update your business listings in real-time with direct integrations with leading sites
  • Yext, being one of the best local SEO tools, helps make your content more robust and diverse
  • Track your business listings’ performance with top quality, actionable data
  • This reputation management tool can help generate, manage, and optimize reviews and responses
  • This AI-powered tool helps understand customer sentiments, based on which you can upgrade your business strategy

Pros 

  • Post your business listings on more than 200 directories, search engines, and maps
  • Update your business content once and it will be automatically updated everywhere
  • Yext offers centralized reviews and helps deliver personalized responses
  • Track competitors and trends to stay updated
  • Offers support via email, phone, and live chat
  • Prevents duplicate listing
  • You can create detailed reports loaded with quality data

Cons 

  • Does not offer free trials

Price

  • Emerging: $4/ week
  • Essential: $9/ week
  • Complete: $10/ week
  • Premium: $19/ week

Image via Yext

Usability 

  • Easy to use

Tool Level 

  • Intermediate

8. Sitechecker Pro

Image via Sitechecker Pro

Sitechecker Pro is one of the best local SEO tools for marketers, SEO experts, and website owners. The tool provides a generous amount of data to improve your website’s local SEO.

The SEO toolkit includes SEO Check Software, SEO Monitoring Software, SEO Ranking Software, SEO Backlink Software, On-Page SEO Software, and SEO Reporting Software.

Key Features 

  • The tool checks various site-level and page-level SEO issues
  • You can track your website ranking daily on leading search engines
  • As one of the best local SEO tools, it comprehensively monitors and analyzes the backlinks
  • The tool offers Google Analytics and Search Console integrations
  • Brings you one of the leading free Chrome extensions for on-page SEO

Pros

  • Very easy to use
  • You can monitor your website’s changes in real-time
  • Offers personalized step-by-step instructions
  • Generates white-label SEO reports
  • Provides support over email and chat
  • Sitechecker Pro offers a 48-hour money-back guarantee

Cons 

  • Backlink tool can be automated

Price

  • Basic: $49/ month
  • Startup: $149/ month
  • Growing: $249/ month
  • Enterprise: Custom pricing

Image via Sitechecker Pro

Usability 

  • Easy to use

Tool Level 

  • Intermediate

9. Whitespark

Image via Whitespark

What do the best local SEO tools have in common? Rank tracking, reputation building, SEO improvement suggestions…Whitespark has it all.

Designed to specifically cater to your local SEO needs, Whitespark offers a range of tools to track organic and local SERPs, citations, and online reputation management.

Check out its features to see how it compares to the best local SEO tools.

Key Features 

  • Local Rank Tracker enables tracking of organic and local SERPs in Bing and Google.
  • Gain a complete picture of your SEO performance by monitoring specific geo-coordinates, zip or postal codes
  • Free tool to check reviews and ratings for your business across the web
  • Reputation Builder facilitates reviews, insights, and testimonials
  • As one of the best local SEO tools, it comprehensively monitors and analyzes the backlinks

Pros

  • One of the best local SEO tools for granular rank tracking
  • Offers free local SEO tools
  • Local citation finder and reputation builder
  • Automatic weekly SEO reports
  • Provides suggestions to improve ranking

Cons 

  • Some aspects of navigation appear clunky

Price

In addition to a 14-day free trial, Whitespark offers flexible pricing plans for Local Rank Tracker based on whether you need daily or weekly rank tracking.

These are the monthly prices for daily tracking when billed annually.

  • Small Business: $20/ month
  • Specialist: $42/ month
  • Agency: $85/ month
  • Enterprise: $167 /month

Image via Whitespark

Usability 

  • Easy to use

Tool Level 

  • Beginner

10. ReviewTrackers

Image via ReviewTrackers

Managing reviews, social mentions, and your local business listings is a vital part of acing your local SEO efforts.

And, to do this effectively, you need the best local SEO tools that help you collate and respond to reviews.

ReviewTrackers excels in this department.

In addition, it also helps you track local search ranking like the best local SEO tools.

Take a look at its features, pros, and cons to make an informed decision.

Key Features 

  • Local search performance tracking, local listing, and reputation management
  • Free Reputation Scorecard gives insights on local search ranking.
  • SEO report gives an in-depth view into trending keywords, review highlights, and overall ratings across business directories and review sites
  • One of the best local SEO tools to analyze your competitors’ reviews and rankings
  • Natural Language Processing (NLP) engine detects sentiment and trends across user reviews and feedback

Pros

  • Intuitive dashboard
  • You can easily respond to social mentions and reviews from the platform
  • Comprehensive SEO management tool
  • Offers sentiment analysis

Cons 

  • Suggestions on how to respond to feedback can be offered.

Price

Unlike most of the best local SEO tools, ReviewTrackers offers a flexible pricing model based on the number of locations you wish to monitor. Starting from just one location, you can choose 500+ locations.

  • 10 locations: $52 per location/ month, paid annually
  • 50 locations: $39 per location/ month, paid annually
  • 100 locations: $33 per location/ month, paid annually

Image via ReviewTrackers

Usability 

  • Easy to use

Tool Level 

  • Beginner/Intermediate

11. BiQ

Image via BiQ

One of the attributes of the best local SEO tools is the AI-powered intelligence on local rank tracking and high-value keywords.

BiQ is one such tool that leverages the power of AI to deliver rich insights into local SEO that you can utilize to rank higher.

What else does it have in common with the best local SEO tools?

Take a look.

Key Features 

  • One of the best local SEO tools to discover profitable keywords, traffic potential, and ranking opportunities
  • Content intelligence tool provides content audit, content optimization suggestions, trending topics, and SEO writing tips
  • Track your website’s local ranking, keywords movements, and SEO progress
  • Detailed metrics on the overall ranking, SERP features, average position and first position rankings

Pros

  • Intuitive tool
  • Well-rounded SEO solution
  • AI-powered keyword and content intelligence
  • Rich analytics
  • Robust rank tracking

Cons 

  • Keyword database is not as extensive as expected from the best local SEO tools

Price

  • Growth: $55/ month
  • Advanced: $85/ month
  • Professional: $115/ month

Image via BiQ

Usability 

  • Easy to use

Tool Level

  • Beginner

12. Yoast SEO

Image via Yoast SEO

Yoast SEO is an indispensable WordPress plugin tailored to enhance website optimization for search engines. It emphasizes local SEO. The tool encompasses various functionalities aimed at augmenting online visibility. It seamlessly incorporates and authenticates a local business address and pertinent contact details.

What's more?

It can help you craft and fine-tune web pages optimized for local-centric keywords and phrases, elevating their resonance with nearby audiences.

So, how does Yoast SEO  compare with other local SEO tools?

Let's take a look at its features, pros, cons, and pricing.

Key Features

  • Yoast SEO adeptly furnishes insightful recommendations to heighten the local SEO prowess of web pages, facilitating an organic upswing in visibility.
  • The tool boasts built-in support for schema markup, and the plugin emerges as a potent ally in elevating local businesses' prominence in search outcomes.
  • Seamlessly integrated with Google Maps can help you to embed their location on their website, boosting their online prominence.
  • Effortlessly integrates business addresses and contact information onto websites. Therefore, you can sync with Google My Business and other pertinent local directories.
  • The tool's innovative local keyword research functionality empowers users to pinpoint the most fitting keywords for their business and locale.

Pros

  • Yoast SEO smoothly integrates with both Shopify and WordPress, offering versatility to a wide array of users.
  • The plugin offers 24/7 support, ensuring that users have assistance whenever it's needed.
  • Websites can incorporate a store locator feature, facilitating easy navigation for visitors seeking physical locations.
  • Yoast SEO provides a valuable local SEO training course, empowering users to sharpen their optimization skills.
  • The plugin streamlines the process of generating sitemaps, a crucial element in enhancing search engine visibility.
  • Yoast SEO ensures that users of varying technical proficiency can harness its capabilities.

Cons

  • Yoast SEO's local SEO features have certain limitations, requiring some businesses to supplement their strategy with additional tools.
  • The plugin lacks a citation feature, potentially requiring users to address this aspect through alternative means.

Price

Here are the pricing plans for the Yoast SEO plugin:

  • Yoast SEO Free plugin
  • Yoast SEO Premium Plugin: $99/year
  • Subscription Plugin: $229/year

Image via Yoast SEO

Usability

  • Easy to use

Tool Level

  • Beginner/Intermediate

13. WooRank

Image via WooRank

WooRank is an automated website analysis tool with a range of indispensable features. This local SEO tool includes features like SEO auditing, keyword tracking, competitive analysis, and comprehensive website crawling. Its mission is to demystify your website's SEO standing. It offers actionable insights to uplift your online presence.

The best part?

The robust tool streamlines website evaluation. Also, it guides businesses and digital marketers in improving search rankings, boosting conversion rates, evaluating competitors, and maximizing returns on digital marketing investments.

Here are the key features of WooRank.

Key Features

  • WooRank's SEO audit tool scrutinizes websites for prevalent local SEO challenges like missing or inaccurate NAP (name, address, phone number) details.
  • On-page recision tool to uncover an in-depth analysis of on-page SEO aspects, ranging from title tags and meta descriptions to header tags and more.
  • Review and rating tracking to gain insights into a business's reviews and ratings across diverse platforms such as Google, Yelp, and TripAdvisor.
  • Comprehensive business listings to discover your business's presence across various websites, directories, and local listing sites.
  • Competitor comparison tool to compare your website's performance against that of your rivals, fostering informed decisions.
  • Backlink insights to unearth websites that link to your own which is a valuable indicator of your site's authority and reliability.

Pros

  • Benefit from a convenient browser extension for seamless integration.
  • Start with a free trial, allowing you to experience WooRank's capabilities firsthand.
  • Rely on exceptional customer support whenever you require assistance.
  • It's easy to navigate a modern, user-centric interface.
  • Access a rich repository of articles and information within the help center.

Cons

  • While offering a free trial, WooRank doesn't provide an ongoing free plan.
  • The monthly plan might be perceived as slightly pricey by some users.

Price

Here are the pricing plans for WooRank:

  • Pro: $89.99/month
  • Premium: 199.99/month
  • Enterprise: Custom pricing

Image via WooRank

Usability

  • Easy to use

Tool Level

  • Intermediate

FAQs

Q1. What is a local SEO strategy?

A. A good amount of Google searches are seeking local business information. To be relevant to these search queries and increase the online visibility of your business, you need a solid local SEO strategy.

A local SEO strategy looks into the various steps that you need to take to ensure that your business shows up in local search results. Local SEO tools can help you implement this strategy well.

Q2. What are the best local SEO tools?

A. The best local SEO tools you can use for your business are:

  • Listing Management Tool by Semrush
  • Ahrefs
  • Moz Local by Moz
  • BrightLocal
  • Synup
  • GeoRanker
  • Yext
  • Sitechecker Pro
  • Whitespark
  • BrightLocal
  • ….and others

Q3. Which software is best for SEO?

A. Some of the best local SEO tools include Semrush, Ahrefs, Moz, etc. These tools work exceptionally well for improving your overall SEO.

However, they also have specific tools built for local SEO as well. This makes them extremely helpful for both local and online businesses alike.

Q4. How to optimize a website for local SEO?

A. Small businesses can optimize their website for local SEO by following these techniques:

  • Create a Google My Business account
  • Conduct local SEO audit and rectify issues that may be affecting your ranking
  • Ask for reviews from your loyal customers on top review sites
  • Distribute your business information to local directories
  • Optimize your website for mobile users
  • Create fresh and engaging content focusing on local search keywords
  • Optimize your website for voice search
  • Work on getting high-quality backlinks

Q5. What are the key benefits of local SEO?

A. Local SEO helps you:

  • Build online visibility
  • Enhance overall brand awareness
  • Reach more potential customers
  • Boost traffic
  • Build authenticity and trust through reputation management
  • Position your business better than your competition
  • Improve conversion rate
  • Generate better revenue for your business

Grow Your Business with Professional Local SEO Services

There you have it, our list of the best local SEO tools.

Small and medium businesses can certainly gain more customers by leveraging local SEO. But to do that, you should stop shooting arrows in the dark. Your strategies have to be specific and highly targeted.

What’s more?

Using the best local SEO tools can not only provide great insight to focus your marketing strategies but also make the entire process hassle-free.

Do you have any questions about the best local SEO tools for your business? Ask them in the comments and we’ll be happy to help you.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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