Did you know that 75% of users never go beyond the first page of search results?

That is why it is so important to get on the first page of Google and why so many website owners and businesses are obsessed with it.

But, not everyone is successful at it. In fact, if you think about it, extremely few people are actually successful at ranking on the first page of Google.

Still, if you apply the right strategies, it is not only possible to get on the first page of Google but to stay there for a long time.

The question is:

How can you increase your chances of ranking on the first page of Google?

Well, that’s what this article is all about. In this post, you will find six of the most effective ways to get on the first page of Google organically.

Ready?

Let’s get started.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

6 of the Best Tips to Rank on the First Page of Google

To rank on the first page of Google, you need to first understand how difficult it actually is. In almost every niche, there will be some high-authority websites that will dominate.

So, to be able to rank on the first page of Google, you have to be more creative, especially if you want to rank in the top positions. Your goal should not be to compete with the Google(s) and Amazon(s) of the world but to avoid competing with them altogether.

All of the strategies mentioned in this post have been compiled keeping that in mind. You don’t need to go head-on with the biggest players but find your niche.

Curious to learn about these strategies?

Here you go:

Best Tips to Rank of Google 2

1. Target Long-Tail Keywords

If you are starting a new website, then the chances of you getting on the first page of Google are extremely slim. This is especially true if you want to target popular keywords that cover a broad topic or industry.

Let’s take an example of a simple keyword, “SEO tips.” When you search for this keyword on Google, the first page results that you see are all extremely authoritative websites.

First Page Results

Image via Google

For a beginner, it is nearly impossible to outrank these websites that have built their domain authority and backlinks over several years.

So, how can you get on the first page of Google?

Well, you can avoid targeting highly-competitive keywords and go for long-tail keywords. Usually, keywords with a single word or two-word phrases are more difficult to compete for than longer keywords.

Taking the previous example, if you want to get on the first page of Google, you can make that keyword more specific by adding more details. Take “SEO tips for startups in 2021” for example.

SEO Tips for Startups

Image via Google

If you pay attention, you’ll see that many of the top-ranked posts do not even target the exact topic as your keyword. So, if you create a high-quality article optimized for the long-tail keyword, “SEO tips for startups in 2021,” you are likely to stand a chance to get on the first page of Google.

Use a good keyword search tool like Wordtracker or Semrush to conduct keyword research and find the most relevant, long-tail keywords for your website. You can also find top-performing keywords and create long-tail keywords of your own.

This strategy will help you avoid competing with the top players while still managing to get on the first page of Google.

Also, you don’t just have to follow this strategy for new content creation, but you can also optimize your old content for long-tail keywords. So, perform a content audit, and update and optimize your old articles that are not ranking well in the SERPs (search engine results pages).

Pro Tip: Create keyword lists on different topics and then add more specific details to each keyword to create long-tail keywords.

2. Create Skyscraper Content

This is an expert-level strategy to get on the first page of Google, which very few people have actually mastered.

The idea here is to find the top-performing content on any topic and then create better content to beat it.

Now, don’t get me wrong: This does not mean that you can beat authoritative websites for highly-competitive keywords. This strategy needs to be leveraged in tandem with the previous strategy of targeting long-tail keywords.

Remember, that it is extremely difficult to beat websites with high domain authority as a newcomer. What you can do is to find top-performing content on niche topics and then create better content to rank on the first page of Google.

Pro Tip: Use a good SEO tool to find top-performing content for specific keywords to use this strategy effectively.

3. Be a Prolific Content Creator

Another effective strategy to get on the first page of Google is to increase your probability to rank by creating more content. The more content you create and the more keywords you target, the higher your chances of ranking on the first page of Google SERPs.

Does this mean that you should prioritize quantity over quality?

No! It does not, in any way, mean that. The idea is to target as many keywords as you can and create tons of content on niche-specific topics.

Be a Prolific Content Creator

However, if you do not have the time or resources to do that, then create only as much content as is feasible for you. Do not compromise the quality of your content as that is one of the most important ranking criteria for Google.

Still, if you can manage to devote more time and effort to creating content, especially when you’re starting out, it will help you in the long run. You can even hire freelance writers if you don’t have the resources in-house.

Pro Tip: Create a detailed content calendar and hire freelance writers as and when needed to stick to your publishing schedule.

4. Participate in Expert Roundups

There is more than one way to get on the first page of Google. Even if you are struggling to get your website pages to rank organically, you can still get on the first page of Google by participating in expert roundups.

What are expert roundups?

It is a type of content where an author asks various industry experts a question and posts a collection of all of their answers. Anyone can create an expert roundup for any topic or question relevant to their industry and approach experts to share their views on it.

Here’s an example of an expert roundup that we had published on our blog:

Build Perfect Content Marketing Strategy

Image via Attrock

You can participate in expert roundups for authoritative websites that usually rank on the first page of Google SERPs. Most of these roundups allow you to add a link to your website, which means that anyone who visits the roundup post can check out your website content as well.

This is not a conventional way to get on the first page of Google, but still solves the core purpose: getting more people to visit your website. Moreover, it is one of the best link-building strategies as well, so it provides dual benefits.

Pro Tip: Participate in roundup posts from high-authority sites as it will help you build valuable backlinks for your website.

5. Focus on Local SEO

One of the best ways for a small business to rank on the first page of Google search results is to focus on local SEO.

This is, essentially, similar to targeting long-tail keywords. However, you need to target keywords that are location-specific. You may not be able to rank for a generic keyword, but you have a real chance to rank if you add your location to your keywords.

It can help you rank in two ways:

  • You will compete with fewer competitors.
  • You will attract a more relevant target audience to your website.

Benefits on Local SEO

So, focus on local search engine optimization to increase your chances of getting ranked on the top position of the first page of Google.

Wondering what all it entails?

Here are some specific tips to rank your website locally and get on the first page of Google SERPs:

List Your Business on Google My Business (GMB)

The first thing that you need to do for local SEO is to create a Google My Business listing for your business. That’s usually the first result you will see when you search for any business on Google.

But, that’s not all that a Google My Business listing is good for. It also helps you improve your local search rankings.

How?

If you update your business listing with relevant, local keywords, it will show up for relevant searches in your area. Google shows relevant business listings for local or “near me” searches.

Benefits of Google My Business

You also need to update correct business information like email address, phone number, name, etc. If your listing is optimized and updated with correct information, you can rank on the first page of Google for relevant requests by local searchers.

List Your Business in Local Directories

Google My Business is just one of the many directories and you should create business listings on all relevant ones in your industry. For a lot of local searches, directories occupy the first few positions on the first page of Google SERPs.

For example, if you search for “best AC repair service in Sacramento,” the first set of results will include results from local directories like Yelp.

List Your Business in Local Directories

Image via Google

Even if your website may not organically rank on the first page of Google initially, at least your business listing will get a top position.

Target Local Keywords for Your Website

As discussed above, using location-specific keywords can help you level up your local SEO game. All you need to do is to add your location to all of your target keywords.

If your target keyword is “HVAC services,” then you should go for “HVAC services in (location name)” instead. This will help you attract the right prospects to your website and will also increase your chances of getting on the first page of Google.

Target Local Keywords for Your Website

Create Location-Specific Landing Pages

The last tip for improving local SEO is to create location-specific landing pages on your website, using a good landing page builder like Unbounce. This is especially useful if you serve multiple locations as you can create different web pages for targeting prospects from different locations.

This means that your most relevant pages will rank for any given search request and you will also have a higher chance of ranking on the first page of Google.

Let’s look at an example to understand this better.

If you offer “content writing services” in A, B, and C locations, create four different landing pages, one for each location and one generic. So, the target keywords for your four landing pages will be:

  • Content writing services
  • Content writing services in A
  • Content writing services in B
  • Content writing services in C

Create Location-Specific Landing Pages

This means that you now have 4X chances of ranking on the first page of Google. Also, you are likely to attract a more targeted audience to your location-specific landing pages, which might help increase conversions as well.

Pro Tip: Create location-specific landing pages for all of your products and services and optimize your landing pages for relevant keywords.

6. Improve Your Website’s User Experience

Did you know that user experience or “UX signals” is one of the most important ranking factors for Google?

No matter how much you optimize your content for keywords, if your website delivers a bad user experience, it may never rank well. It’s as simple as that.

But, what factors does Google consider when we talk about user experience?

Google basically looks at website metrics like bounce rate, dwell time, page load speed, etc. to assess user experience. The general rule is that the more time a user spends on your website, the more useful and relevant it is users.

When Google ranks websites, it not only looks for the most relevant content but also prefers websites that users genuinely find helpful and spend more time on.

Here are some of the areas in which you can improve your website’s performance to deliver a better user experience and get on the first page of Google:

Site Speed

One of the key reasons why people might bounce off your site is because your site takes a lot of time to load. Nobody wants to wait that long.

Your site may take longer to load if you have a lot of heavy images or visuals on your site or due to other factors.

If you simply ensure that your site speed is good, then you can significantly reduce your bounce rates. To improve your site speed, you should:

  • Compress your images and videos to reduce their sizes.
  • Avoid or, at least, reduce redirects from your site.
  • Use a content distribution network.
  • Use caching to store temporary files.
  • Shorten and optimize your CSS, JavaScript, and HTML codes.
  • Optimize your site for mobile devices. You can create an AMP version of your site for faster loading speed on mobile.

Try these strategies to increase your site speed and your chances of ranking on the first page of Google.

Strategies to Increase your Site Speed

Internal Links

Internal links in your content can help direct your website visitors to other relevant content on your site. The more and better internal links you add, the more people will stay on your website for longer times.

Here’s a visual representation of how internal linking works.

Internal Links

This, effectively, sends good UX signals to Google and shows that people find your site useful and relevant enough to stay longer and visit multiple pages.

Site Navigation

One of the reasons why your site visitors are not staying on your site for long could be poor site navigation. It might be something as simple as people leaving your site because they couldn’t find what they were looking for.

This, luckily, can be easily avoided by choosing a simple website layout and design template. Do not overcomplicate things and use a simple website layout to improve your site navigation.

You can use a good website building platform like WordPress or Wix to ensure easy site navigation and design.

Also, create a sitemap to make it easier for search engines to crawl and index your pages. Here’s an example of a sitemap.

Site Navigation

Pro Tip: Choose a website template that you think will be the easiest for your site visitors to navigate through and then customize it according to your business needs.

FAQs

Q1. How do I appear on the first page of Google?

A. Use the search engine optimization strategies mentioned above to get on the first page of Google. Here’s a quick recap of the top five strategies:

  • Target long-tail keywords.
  • Create skyscraper content.
  • Be a prolific content creator.
  • Participate in expert roundups.
  • Focus on local SEO strategies.

Q2. How much does it cost to get on the first page of Google?

A. If you go for organic SEO strategies, it doesn’t cost you anything except time and effort to get on the first page of Google. However, if you want to get there fast, you might want to invest in paid search ads.

Q3. How can I get on the first page of Google in 24 hours?

A. There is no shortcut when it comes to improving your Google search rankings organically. Even the best industry experts cannot guarantee that they can help you rank on the first page of Google in 24 hours.

You can, however, try some or all of the strategies mentioned above consistently and, eventually, get on the first page of Google search results.

Q4. How can you get to the top of Google search results?

A. You need to target the right keywords, create quality content, and put in a lot of time and effort to get there. There are no shortcuts and no guarantees when it comes to ranking on the first page of Google, but it is definitely feasible.

Take care of search intent and provide relevant and useful information to the searchers.

Q5. What percentage of Google searches go past the first page?

A. According to the latest estimates, approximately 75% of users never go past the first page of Google. If you’re not ranking on the first page of Google, chances are that no one will find your content, no matter how good it is.

Q6. How to get on the first page of Google for free?

A. Leverage the SEO strategies mentioned above to get on the first page of Google for free. All of these strategies require only time and effort, but no monetary commitment as such.

Unless you want to invest in Google ads, you can use these strategies to improve your website rankings.

Q7. How can I rank on Google?

A. Target and optimize your website and content for the right keywords, improve your website design, create quality content, and build backlinks to rank higher in the SERPs. Try the tips mentioned above to get on the first page of Google.

Q8. How long does it take for Google to rank your web page?

A. There are no guarantees when it comes to improving your Google search rankings. It might happen within days or might not happen even after years. But, if you use the strategies mentioned above consistently and diligently, you can definitely increase your chances multifold.

Conclusion

Everyone who has a website wants to get on the first page of Google, but only a few of them actually succeed. But, if you use the tips and tricks mentioned above, you can surely increase your chances of ranking higher on the top search engine results page.

So, what are you waiting for?

Use this post as your SEO guide and try the best practices to rank on the first page of Google to grow your website traffic. All the best!

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.