Rank tracker tools are invaluable for all digital-savvy brands and marketers.

Why so?

Because they track search rankings in real-time, and indicate whether or not your SEO efforts are producing the desired results.

Robust rank tracker tools take the pain out of SEO performance measurement. They use sophisticated algorithms to create historical and current rank reports and trends.

Using their insights, you will know how you stack up against the competition in terms of rankings. Thereafter, you can tweak your SEO strategies to get better results.

Sounds good, right?

Then, take a look at the XX rank tracking tools reviewed in this post. For each tool, you will find information pertaining to key features, pros and cons, usability, tool level, and price. Simply compare the rank tracking tools and find a tool that fits your business needs and budget.

Let’s get started.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

7 Rank Tracking Tools Every Marketer Should Know

There are numerous rank tracking tools in the marketplace today, but not all of them have comparable features or prices. To avoid overpaying for a tool that delivers underwhelming performance, opt for one of the rank tracker tools we’ve reviewed below.

1. Wincher


Image via Wincher

One of the most affordable rank tracking tools around is Wincher. At a competitive price, they offer insightful reports, robust features, team collaboration, and competitor analysis.

What’s more?

They can send daily and on-demand reports via email, as you specify. And, you can invite upto 10 teammates to a project at no additional cost.

Key Features

  • Daily and weekly ranking reports
  • Competitor analysis
  • Keyword recommendations
  • Keyword generation from seed words
  • Local rank tracking
  • Integration with Google Search Console and Data Studio
  • Multiple device tracking
  • On-demand and scheduled reports
  • User permissions


  • Customizable API
  • Flexible pricing
  • Full data governance
  • Detailed documentation
  • Multiple external users


  • No option to white-label reports
  • No option for manual rank tracking


  • Very easy to use

Tool Level

  • Intermediate


Wincher has three dynamic pricing models:

  • Starter: €24 per month
  • Business: €49 per month
  • Enterprise: €199 per month. 

Currently, they are offering a limited-time discount of 90% on the first month.

2. Semrush

Semrush Rank Tracker Tool

Image via Semrush

No countdown of rank tracker tools is complete without Semrush. They offer three tools to help brands monitor their SERP performance, namely – Position Tracking, Sensor, and Ranks.

Position Tracking, as the name suggests, tracks your target keywords, competitors, and domains on Google.

Sensor predicts SERP trends on Google and Baidu, and indicates their impact on various industries.

Ranks identifies domains that have maximum organic visibility in different domains. It also pulls out data about paid traffic budget and paid keywords for each domain.

Using these three rank tracker tools, you get a holistic picture of how your domain stacks up to the competition and what you need to prioritize in your content or marketing strategy.

Key Features

  • Full-stack SEO tools
  • Daily and on-demand analytics
  • Competitor tracking
  • Keyword opportunities
  • Rankings distribution
  • Top-performing landing pages, devices, and locations
  • Ranking opportunities in Featured Snippets
  • SERP volatility comparison
  • Deviations analysis


  • All-in-one SEO tool
  • Frequent updates
  • Comprehensive support (via Knowledge base and Academy)
  • Multi-lingual
  • Daily reports
  • Integration with Google Data Studio


  • Costlier than peers
  • Charges for additional users


  • User-friendly interface, perfect for beginners

Tool Level

  • Intermediate


  • Pro: $119.95 per month, billed annually
  • Guru: $229.95 per month, billed annually
  • Business: $449.95 per month, billed annually

3. Zutrix


Image via Zutrix

The next entrant in our roundup of rank tracker tools is Zutrix. Harnessing the power of AI to track target keywords, Zutrix provides near-accurate results every time.

No matter what you intend to track – search volume, CPC, or search trends, Zutrix covers all of them for you.

Best of all?

You can capture local audiences by using Matrix to analyze geo-targeted rankings. Leverage its insights to optimize your content for local searches and improve your visibility to customers near you.

Key Features

  • AI-powered
  • Geo-filtered search rankings
  • Real-time rank notifications on Slack, email, and Telegram
  • Scheduled and on-demand reporting
  • White-labelling
  • Real-time notifications
  • Keyword Lab (for keyword research)


  • Shareable reports
  • Tracks global and local locations
  • Free trial, no credit card required
  • Affordable plans


  • No API


  • Intuitive interface

Tool Level

  • Intermediate


  • Starter: $3 per month, billed annually
  • Basic: $9 per month, billed annually
  • Standard: $18 per month, billed annually
  • Advanced: $34 per month, billed annually

4. LinkAssistant


Image via LinkAssistant

If you believe in precision-based rank tracking, LinkAssistant should be your pick. It’s one of the few rank tracker tools that offers unlimited tracking of keywords and domains. No limits to projects or tracking duration!

With 20+ tracking methods and a full-featured free edition, LinkAssistant is a good fit for budgeted marketers and brands.

What else?

Like all tools in this genre, LinkAssistant offers rank tracking, competitor tracking, and versatile workspace.

Key Features

  • Keyword filters and metrics
  • Global and local rank tracking
  • Ranking history
  • Task automation
  • Fluctuation graph
  • Rank trend reports
  • Supports 20+ keyword ranking methods, including keyword gap and SERP features
  • Compatible with 500+ search engines


  • 100% free
  •  Unlimited projects, keywords, and time
  • Automated alerts


  • Tracks only one competitor


  • Easy to use

Tool Level

  • Intermediate


  • Free
  • Professional: $149 per year
  • Enterprise: $349 per year

5. Ahrefs


Image via Ahrefs

One of the oldest and most popular rank tracker tools in the marketplace is Ahrefs. It has a full suite of SEO tools to improve your website’s visibility on search engines.

You can keep tabs on your rankings daily, weekly, or historically. In addition, you can monitor how your competitors are performing on Search.

Want to know the best thing?

The rank tracker can indicate mobile and desktop rankings separately, via reports delivered to you by email.

Key Features

  • Rankings for desktop and mobile
  • Average position
  • SEO performance
  • Position distribution
  • Ranking data across 13+ points, including Featured Snippet, Thumbnails, Image pack, and Top stories
  • Keyword sorting by tags and filters
  • Ranking progress
  • Share of Voice


  • Advanced metrics
  • Free trial
  • All-in-one SEO tool
  • Robust support


  • No API
  • Pricey tool


  • User-friendly

Tool Level

  • Intermediate to advanced


  • Lite: $99 per month
  • Standard: $179 per month
  • Advanced: $399 per month
  • Agency: $999 per month

6. Sitechecker


Image via Sitechecker

Sitechecker is a no-frills rank tracking tool that can help you dive deep into your search engine rankings.

The best part about this tool is that you don’t need to be an expert to use it. Just enter your domain into the box and the tool will start tracking your keywords — like a pro.

Key Features

  • Track rankings across Google, Yahoo, Bing, and Yandex
  • Ability to track separate rankings for mobile and desktop
  • Daily and weekly email reports related to your rankings
  • Keyword sorting and filtering features
  • Shows when keywords are ranked by URLs other than your chosen ones


  • Rank comparison across dates is helpful for creating strategies
  • Ability to filter based on the amplitude of change helps see the results of your strategies
  • SERP analysis feature provides unmatched insights into competitors
  • Ability to brand reports with your logos


  • Abundance of features means there could be a slight learning curve


  • Moderately easy to use

Tool Level

  • Beginner/Intermediate


Offers a 7-day free trial

  • Basic: $23/month
  • Startup: $39/month
  • Growing: $79/month

7. Moz


Image via Moz

Want to check if your SEO efforts are fructifying in the form of improved rankings? Then, Moz rank tracker is one of the best tools for you.

You can configure the tool to retrieve limited data and ranking, store them in comparable formats, and analyze them leter to improve your search performance.

Is that all?

No. The rank tracker supports all major search engines, including Google, Bing and Yahoo! Plus, it can track both local and global rankings.

Key Features

  • Tracks overall visibility and ranking performance
  • Ranking progress
  • Competitor progress
  • Desktop vs. mobile visibility


  • Insightful reports
  • On-demand reports
  • 24×7 online support
  • One-on-one tool walkthroughs
  • 30-days free trial


  • No free plan


  • Good for beginners

Tool Level

  • Beginner to intermediate


  • STANDARD: $79 per month, billed annually
  • MEDIUM: $143 per month, billed annually
  • LARGE: $199 per month, billed annually
  • PREMIUM: $479 per month, billed annually


Q1. What is the best search engine rank checker tool?

A. There are many good rank tracker tools around, out of which the best ones include:

  • Wincher
  • Semrush
  • Zutrix
  • LinkAssistant
  • Sitechecker
  • Moz

Q2. What is a rank tracker?

A. Rank tracker tools identify and analyze your ranking performance on the SERPs or Search Engine Result Pages, for the keyword you target and the ones that you don’t. They can also analyze your search performance for the keyword your competitors target.

Q3. Are rank tracker tools free?

A. There are many rank tracker tools around, including:

  • Google Search Console
  • LinkAssistant
  • Traffic Travis
  • SEO SERP Workbench
  • The HOTH

Q4. How do I reach page 1 of Google SERPs?

A. You can use all of these strategies to get on page 1 of Google:

  • Optimize your website for long-tail keywords
  • Build skyscraper type content
  • Write stellar, authoritative content
  • Contribute to expert round-ups
  • Prioritize local SEO
  • Focus on your website’s UX

Q5. How to track local keyword ranking?

A. To track local keyword ranking, do these three steps:

  • You can manually search local keywords in incognito mode and look for your website on the search results. This method is time-consuming if you’re tracking multiple keywords.
  • You can use a free rank tracker tool like Google Search Console, but it has a bit of a learning curve.
  • The best and most efficient way of tracking local ranking is ny using paid rank tracker tools like Wincher, Moz, and Serpstat.

Q6. Are rank tracker tools safe?

A. Rank tracker tools are absolutely safe. They operate outside your domain so there’s no way for search engines to understand the connection between them and you. Moreover, some rank tracker tools offer the option of IP blocking protection. They prevent your IP address from being blocked by search engines even if you send multiple queries.

Q7. What are the best free SEO tools?

A. There are many free tools to improve SEO performance, namely:

  • Keyword Surfer
  • Google Search Console
  • Bing Webmaster Tools
  • Keyword Hero
  • MozCast

Ready to Use Rank Tracker Tools?

Rank tracker tools are a must for all serious digital marketers and brands. Using these tools, you will be able to understand which SEO strategies are working and which are failing.

Moreover, you will be able to compare your ranking performance against that of your competitors, and detect gaps in your SEO tactics.

Sounds like a good deal?

Indeed, it is. Just subscribe to one (or more) of the rank tracker tools described above, and accelerate your SERP game.

Let us know your experience with the tools, in the comments section.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.