Rank tracker tools are invaluable for all digital-savvy brands and marketers.

Why so?

Because they track search rankings in real-time, and indicate whether or not your SEO efforts are producing the desired results.

Robust rank tracker tools take the pain out of SEO performance measurement. They use sophisticated algorithms to create historical and current rank reports and trends.

Using their insights, you will know how you stack up against the competition in terms of rankings. Thereafter, you can tweak your SEO strategies to get better results.

Sounds good, right?

Then, take a look at the 18 rank tracker tools reviewed in this post. For each tool, you will find information pertaining to key features, pros and cons, usability, tool level, and price. Simply compare the rank tracker tools and find a tool that fits your business needs and budget.

Let’s get started.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

18 Rank Tracker Tools Every Marketer Should Know

There are numerous rank tracking tools in the marketplace today, but not all of them have comparable features or prices. To avoid overpaying for a tool that delivers underwhelming performance, opt for one of the rank tracker tools we’ve reviewed below.

1. Wincher

Wincher

Image via Wincher

One of the most affordable rank tracker tools around is Wincher. At a competitive price, they offer insightful reports, robust features, team collaboration, and competitor analysis.

What’s more?

They can send daily and on-demand reports via email, as you specify. And, you can invite upto 10 teammates to a project at no additional cost.

Let’s see how it compares with the other best rank tracker tools.

Key Features

  • Daily and weekly ranking reports
  • Competitor analysis
  • Keyword recommendations
  • Keyword generation from seed words
  • Local rank tracking
  • Integration with Google Search Console and Data Studio
  • Multiple device tracking
  • On-demand and scheduled reports
  • User permissions

Pros

  • Customizable API
  • Flexible pricing
  • Full data governance
  • Detailed documentation
  • Multiple external users

Cons

  • No option to white-label reports
  • No option for manual rank tracking

Usability

  • Very easy to use

Tool Level

  • Intermediate

Price

Wincher has three dynamic pricing models:

  • Starter: €24 per month
  • Business: €49 per month
  • Enterprise: €199 per month. 

2. Semrush

Semrush Rank Tracker Tool

Image via Semrush

No countdown of rank tracker tools is complete without Semrush. They offer three tools to help brands monitor their SERP performance, namely – Position Tracking, Sensor, and Ranks.

Position Tracking, as the name suggests, tracks your target keywords, competitors, and domains on Google.

Sensor predicts SERP trends on Google and Baidu, and indicates their impact on various industries.

Ranks identifies domains that have maximum organic visibility in different domains. It also pulls out data about paid traffic budget and paid keywords for each domain.

Using these three rank tracker tools, you get a holistic picture of how your domain stacks up to the competition and what you need to prioritize in your content or marketing strategy.

Key Features

  • Full-stack SEO tools
  • Daily and on-demand analytics
  • Competitor tracking
  • Keyword opportunities
  • Rankings distribution
  • Top-performing landing pages, devices, and locations
  • Ranking opportunities in Featured Snippets
  • SERP volatility comparison
  • Deviations analysis

Pros

  • All-in-one SEO tool
  • Frequent updates
  • Comprehensive support (via Knowledge base and Academy)
  • Multi-lingual
  • Daily reports
  • Integration with Google Data Studio

Cons

  • Costlier than peers
  • Charges for additional users

Usability

  • User-friendly interface, perfect for beginners

Tool Level

  • Intermediate

Price

  • Pro: $119.95 per month, billed annually
  • Guru: $229.95 per month, billed annually
  • Business: $449.95 per month, billed annually

3. Zutrix

Zutrix

Image via Zutrix

The next entrant in our roundup of rank tracker tools is Zutrix. Harnessing the power of AI to track target keywords, Zutrix provides near-accurate results every time.

No matter what you intend to track – search volume, CPC, or search trends, Zutrix covers all of them for you.

Best of all?

You can capture local audiences by using Matrix to analyze geo-targeted rankings. Leverage its insights to optimize your content for local searches and improve your visibility to customers near you.

Key Features

  • AI-powered
  • Geo-filtered search rankings
  • Real-time rank notifications on Slack, email, and Telegram
  • Scheduled and on-demand reporting
  • White-labelling
  • Real-time notifications
  • Keyword Lab (for keyword research)

Pros

  • Shareable reports
  • Tracks global and local locations
  • Free trial, no credit card required
  • Affordable plans

Cons

  • No API

Usability

  • Intuitive interface

Tool Level

  • Intermediate

Price

  • Starter: $8 per month, billed annually
  • Pro: $23 per month, billed annually
  • Agency: $44 per month, billed annually

4. LinkAssistant

LinkAssistant

Image via LinkAssistant

If you believe in precision-based rank tracking, LinkAssistant should be your pick. It’s one of the few rank tracker tools that offers unlimited tracking of keywords and domains. No limits to projects or tracking duration!

With 20+ tracking methods and a full-featured free edition, LinkAssistant is one of the best rank tracker tools for budgeted marketers and brands.

What else?

Like all rank tracker tools in this category, LinkAssistant offers rank tracking, competitor tracking, and versatile workspace.

Key Features

  • Keyword filters and metrics
  • Global and local rank tracking
  • Ranking history
  • Task automation
  • Fluctuation graph
  • Rank trend reports
  • Supports 20+ keyword ranking methods, including keyword gap and SERP features
  • Compatible with 500+ search engines

Pros

  • 100% free
  •  Unlimited projects, keywords, and time
  • Automated alerts

Cons

  • Tracks only one competitor

Usability

  • Easy to use

Tool Level

  • Intermediate

Price

  • Free
  • Professional: $149 per year
  • Enterprise: $349 per year

5. Ahrefs

Ahrefs

Image via Ahrefs

One of the oldest and most popular rank tracker tools in the marketplace is Ahrefs. It has a full suite of SEO tools to improve your website’s visibility on search engines.

You can keep tabs on your search engine rankings daily, weekly, or historically. In addition, you can monitor how your competitors are performing on Search.

Want to know the best thing?

The rank tracker can indicate mobile and desktop rankings separately, via reports delivered to you by email.

Key Features

  • Rankings for desktop and mobile
  • Average position
  • SEO performance
  • Position distribution
  • Ranking data across 13+ points, including Featured Snippet, Thumbnails, Image pack, and Top stories
  • Keyword sorting by tags and filters
  • Ranking progress
  • Share of Voice

Pros

  • Advanced metrics
  • Free trial
  • All-in-one SEO tool
  • Robust support

Cons

  • No API
  • Pricey tool

Usability

  • User-friendly

Tool Level

  • Intermediate to advanced

Price

  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Agency: $999 per month

6. Sitechecker

Sitechecker

Image via Sitechecker

Sitechecker is a no-frills rank tracking tool that can help you track and analyze your search engine rankings.

The best part about this tool is that you don’t need to be an expert to use it. Just enter your domain into the box and the tool will start tracking your keywords—like a pro.

Key Features

  • Track search engine rankings across Google, Yahoo, Bing, and Yandex
  • Ability to track separate rankings for mobile and desktop
  • Daily and weekly email reports related to your rankings
  • Keyword sorting and filtering features
  • Shows when keywords are ranked by URLs other than your chosen ones

Pros

  • Rank comparison across dates is helpful for creating strategies
  • Ability to filter based on the amplitude of change helps see the results of your strategies
  • SERP analysis feature provides unmatched insights into competitors
  • Ability to brand reports with your logos

Cons

  • Abundance of features means there could be a slight learning curve

Usability

  • Moderately easy to use

Tool Level

  • Beginner/Intermediate

Price

Offers a 7-day free trial

  • Basic: $23/month
  • Startup: $39/month
  • Growing: $79/month

7. Moz

Moz

Image via Moz

Want to check if your SEO efforts are fructifying in the form of improved rankings? Then, Moz is one of the best rank tracking tools for you.

You can configure the tool to retrieve limited data and ranking, store them in comparable formats, and analyze them leter to improve your search performance.

Is that all?

No. The rank tracker tool supports all major search engines, including Google, Bing and Yahoo! Plus, it can track both local and global keyword rankings.

Key Features

  • Tracks overall visibility and ranking performance
  • Ranking progress
  • Competitor progress
  • Desktop vs. mobile visibility

Pros

  • Insightful reports
  • On-demand reports
  • 24×7 online support
  • One-on-one tool walkthroughs
  • 30-days free trial

Cons

  • No free plan

Usability

  • Good for beginners

Tool Level

  • Beginner to intermediate

Price

  • Standard: $79 per month, billed annually
  • Medium: $143 per month, billed annually
  • Large: $239 per month, billed annually
  • Premium: $479 per month, billed annually

8. MonsterInsights

MonsterInsights

Image via MonsterInsights

If you're looking for comprehensive rank tracker tools for your ecommerce site, you can't go wrong with MonsterInsights.

The WordPress Google Analytics plugin allows you to track your website's rankings on all major search engines and devices. As one of the best rank tracker tools, it gives you detailed SEO reports.

You can track your keyword rankings for specific keywords, so you can see how your website is performing for those terms.

Explore this tool to see if its one of the rank tracker tools to invest in.

Key Features

  • Search Console reports
  • Analytics dashboard
  • SEO score tracking
  • Ecommerce tracking
  • Page-level stats
  • Track ranking across devices

Pros

  • Convenient WordPress plugin
  • Universal analytics
  • Real-time stats
  • Easy installation

Cons

  • Limited to WordPress

Usability

  • Beginner-friendly

Tool Level

  • Beginner

Price

  • Plus: $99.50 per year
  • Pro: $199 per year
  • Agency: $399 per year

9. AccuRanker

AccuRanker

Image via AccuRanker

If you are interested in rank tracker tools that only offer rank tracking, AccuRanker is a great choice.

Apart from helping you track keyword rankings, Accuranker offers on-demand and daily rank tracking in addition to granular data segmentation options.

What’s more, like most rank tracker tools, it integrates with analytics tools such as Adobe Analytics, and Google Search Console. This helps you get insights on valuable, advanced metrics on keyword rankings.

Zoom in on its features to see if it is one of the ideal rank tracker tools for your business.

Key Features

  • Daily and on-demand rank tracking
  • SERP overview and historic performance
  • Filter and segment tracking data
  • Tracks over 50 SERP features

Pros

  • Granular data segmentation
  • Centralized dashboard
  • Google integration
  • Extensive resources
  • Good customer support

Cons

  • Does not offer comprehensive SEO features or competitor analysis

Usability

  • Easy to use

Tool Level

  • Beginner to intermediate

Price

The pricing plans are based on the number of keywords you choose to track. You can choose from 1K to 1000K keywords. These are the plans for 1K, 2K and 3K keywords.

  • 1000 keywords: $116 per month, billed annually
  • 2000 keywords: $224 per month, billed annually
  • 3000 keywords: $332 per month, billed annually

10. Pro RankTracker

Pro RankTracker

Image via Pro Rank Tracker

If your agency tracks a huge volume of keywords and terms, you will need rank tracker tools with advanced tracking capabilities.

Pro Rank Tracker® is one such tool designed for SEO agencies and professionals. With a state-of-the-art ranking algorithm, the tool offers accurate data and comprehensive reporting features.

The best part is that SEO agencies can enjoy advanced organizaiton features, sub-accounts, and flexible pricing based on search terms. Plus, it doubles as a keyword tracking tool that is important if you are handling large volumes of keywords.

Read on to compare it with other rank tracking tools.

Key Features

  • Automatically tracks ranking on a daily basis
  • International tracking across search engines
  • Historical keyword rankings chart
  • Insights on 100+ results

Pros

  • Comprehensive reporting
  • Supports multiple languages
  • Keyword suggestions
  • Mobile app
  • 30-day free trial

Cons

  • Lacks Google Analytics and Search Console integration

Usability

  • Good for beginners

Tool Level

  • Beginner

Price

Unlike most rank tracker tools, Pro Rank Tracker offers flexible plans based on the number of tracked terms. Here are the prices for 100, 1000, and 3000 tracked terms.

  • Free (up to 100 tracked terms): For 30 days
  • Starter (for 100 tracked terms): $11 per month, billed annually
  • Pro (for 1000 tracked terms): $71 per month, billed annually
  • Agency( for 3000 tracked terms): $144 per month, billed annually

11. Advanced Web Ranking

Advanced Web Ranking

Image via Advanced Web Ranking

Advanced Web Ranking has all the features that you would expect from the best rank tracker tools.

Right from keyword rankings, competitior analysis, to SEO reporting, this tool has everything you need to monitor and elevate your SEO performance.

Is that all?

No. It is also one of the best rank tracking tools that make it easy for you to segment data and generate custom reports in minutes. You can also get insights into your rankings on a daily basis.

Want to know if this is one of the ideal rank tracker tools for your business? Read on.

Key Features

  • Monitors ranking across 170 countries and 4,000 search engines
  • Mobile and local rank tracking
  • Tracks all SERP features
  • Keyword positions and research
  • Monitor search visiblity

Pros

  • On-demand tracking
  • Google data integration
  • Automated SEO reports
  • Whitelabel features

Cons

  • Competitor dashboard needs improvement

Usability

  • Easy to use

Tool Level

  • Beginner to intermediate

Price

  • Starter: $44 per month, billed annually
  • Pro: $89 per month, billed annually
  • Agency: $179 per month, billed annually
  • Enterprise: $449 per month, billed annually

12. AffilioTools by Affilorama

AffilioTools by Affilorama

Image via Affiliorama

AffilioTools is one of the free tools offered by Affilorama, an affiliate marketing tool.

Like most rank tracker tools, AffilioTools tracks ranking across regions.

In addition to in-depth ranking data, AffiloTools stacks the real traffic data against your site’s rankings to help you identify the most important keyword positions.

To compare it with other rank tracker tools, go ahead and explore its features, pros, and cons.

Key Features

  • Tracks ranking across search engines and multiple regions
  • Tracks the position of each keyword
  • Monitors technical SEO issues
  • Ranking progress

Pros

  • In-depth ranking analysis
  • On-page SEO analysis
  • Actionable insights
  • Trend reports

Cons

  • No live stats or reporting features

Usability

  • Easy to use

Tool Level

  • Beginner

Price

  • Free (currently in beta).

13. Rank Ranger

Rank Ranger

Image via Rank Ranger

Rank Ranger is one of the all-in-one rank tracker tools and SEO software that offer in-depth rank tracking and keyword research.

Plus, it allows you to see how your website's rankings change over time and compare your performance to your competitors. You can also use this rank tracking software to track your website's progress as you make changes to your SEO strategy.

What else does it offer to qualify as the top rank tracker tools?

Let’s see.

Key Features

  • Weekly, monthly, and daily rank tracking
  • Site visibility monitoring
  • Keyword grouping
  • Rank comparisons
  • SEO audit

Pros

  • Personalized SEO dashboard
  • Granular SERP insights
  • Track ranking in specialty search engines
  • Whitelabel SEO reports

Cons

  • Data presented is not as accurate at times

Usability

  • Easy to use

Tool Level

  • Beginner to intermediate

Price

  • Lite: $79 per month, billed annually
  • Standard: $149 per month, billed annually
  • Pro: $699 per month, billed annually
  • Premium: $2700 per month, billed annually

14. Google Rank Checker Tool by The HOTH

Google Rank Checker Tool by The HOTH

Image via The HOTH

The HOTH is a company known for its managed SEO services including PPC, link building, and content writing.

It also offers a Google rank checker that is easy to use. You just need to enter your domain to check your rankings on Google search results. In addition, you can identify keywords with a high search volume that you can use to boost your ranking.

Let’s see how it compares with other rank tracker tools.

Key Features

  • Google rank checker
  • Comprehensive list of your site’s keywords
  • Discover keywords that drive the most traffic
  • Data on traffic and search volume
  • Keyword trends and daily updates

Pros

  • One of the most accurate rank tracker tools
  • Free rank checker
  • Easy to export data
  • White label reporting

Cons

  • Free plan does not offer daily updates

Usability

  • User-friendly interface

Tool Level

  • Beginner

Price

  • 100 keywords:  $15 per month
  • 500 keywords: $50 per month
  • 1000 keywords: $100 per month
  • 2500 keywords: $200 per month
  • 5000 keywords: $375 per month

15. Authority Labs

Authority Labs

Image via Authority Labs

Want to know if there are rank tracker tools that help you discover the ‘not provided’ keywords in Google Analytics? You can definitely give Authority Labs a try.

As one of the few rank tracker tools to help you with the ‘not provided’ keyword insights, Authority Labs offers daily rank tracking across top search engines.

That’s not all. You can track hyper-local rankings down to the level of zip codes and automate the rank tracking across devices.

Here are the features that make Authority Labs one of the top rank tracker tools.

Key Features

  • Daily rank tracking
  • Automated mobile and local rank tracking
  • Global tracking across Bing, Yahoo, and Google
  • Monitors competitors’ ranking
  • Featured snippet tracking

Pros

  • Unlimited users
  • Device-specific data
  • 100% whitelabeling
  • Hyper-local tracking
  • Unlocks the ‘not provided’ keywords in Google Analytics

Cons

  • Does not offer suggestions for improving rankings

Usability

  • Easy to use

Tool Level

  • Beginner

Price

  • Plus: $49 per month
  • Pro: $99 per month
  • Pro Plus: $225 per month
  • Enterprise: $450 per month

16. Whitespark 

Whitespark

Image via Whitespark

When it comes to rank tracker tools, you would want one that allows you to track your rankings in addition to helping you manage your business listings and citations.

This is Whitespark’s forte.

As one of the feature-packed rank tracker tools, it supports hyper-local rank tracking and granular data segmentation. You can also explore the review checker, reputation builder, and business listing management tools to build a holistic SEO strategy.

Explore the tool’s features, pros, and cons in detail.

Key Features

  • Tracks organic, maps, and Local Packs results
  • Monitor rankings across specific geo-coordinates and zip-codes
  • Identfies ranking trends
  • Competitor rank tracking

Pros

  • Custom data segmentation
  • Google Review Checker
  • Visibility score
  • Interactive graphs

Cons

  • Limited to Google and Bing

Usability

  • User-friendly

Tool Level

  • Beginner

Price

The pricing plans are based on whether you want weekly or daily rank tracking. These are the price points for daily tracking.

  • Small Business: $20 per month, billed annually
  • Specialist: $42 per month,  billed annually
  • Agency: $85 per month,  billed annually
  • Enterprise: $167 per month,  billed annually

17. SERPWatcher by Mangools

SERPWatcher by Mangools

Image via SERPWatcher

Mangools' SERPWatcher is a cutting-edge tool that allows you to track your website's position on search engine results pages.

This is one of the rank tracker tools you need to see how your website is performing over time and make changes to your SEO strategy accordingly. In addition to being easy to use, SERPWatcher is also one of the affordable rank tracker tools in the market.

Take a closer look at its features.

Key Features

  • Daily rank updates
  • Historic rank data
  • Email alerts on rank changes
  • Performance Index and Dominance Index to track progress
  • Mobile and desktop search results

Pros

  • Tracks ranking across 50K locations
  • Interactive report sharing
  • Central dashboard to view updates
  • SEO Chrome extension

Cons

  • No free plan

Usability

  • User-friendly interface

Tool Level

  • Beginner

Price

  • Basic: $29.90 per month, billed annually
  • Premium: $39.90 per month, billed annually
  • Agency: $79.90 per month, billed annually

18. Nightwatch

Nightwatch

Image via Nightwatch

Whether you are an agency or a small SEO team, Nightwatch is one of the rank tracker tools you can use to track your website's search engine rankings.

It is one of the few rank tracker tools to access ranking data from over 100,000 locations on all top search engines.

That’s not all. You can create multiple data segments for easy analysis and automate your reports.

Before investing in rank tracker tools such as Nightwatch, it is important to evaluate its features, pros, and cons.

So, here we go.

Key Features

  • Tracks rankings on all search engines
  • Daily rank updates
  • Hyper-local rank tracking
  • Keyword discovery
  • Create custom data segments
  • White labelled reports

Pros

  • Site auditing tool
  • Competitor analysis
  • Accesses data from over 100,000 locations
  • Reliable and intuitive

Cons

  • Compared to most rank tracker tools, Nightwatch is costlier

Usability

  • User-friendly interface

Tool Level

  • Beginner

Price

  • Starter: $32 per month, billed annually
  • Optimize: $72 per month, billed annually
  • Agency: $295 per month, billed annually

FAQs

Q1. What is the best search engine rank checker tool?

A. There are many good rank tracker tools around, out of which the best ones include:

  • Ahrefs
  • Semrush
  • Moz
  • LinkAssistant
  • Zutrix
  • Serpstat
  • Wincher

Q2. What is a rank tracker?

A. Rank tracking is the process of monitoring the position of a website or web page in Google's search engine results pages (SERPs). This can be done for a variety of different keywords and phrases, allowing you to see how your website is performing for those terms.

Rank tracking is important for SEO purposes, as it can help you to see how your SEO efforts are paying off. It can also be used to identify any potential issues with your website, such as a drop in rankings for a particular keyword.

As you can see from our blog post on rank tracker tools, there are both free and paid tools available. These tools typically allow you to track a large number of keywords, making it easy to see how your website is performing for a variety of terms.

Q3. What is SEO rank tracker?

A. Rank tracker tools identify and analyze your ranking performance on the SERPs or Search Engine Result Pages, for the keyword you target and the ones that you don’t. They can also analyze your search performance for the keyword your competitors target.

Q4. Are rank tracker tools free?

A. There are many rank tracker tools around, including:

  • Google Search Console
  • LinkAssistant
  • Traffic Travis
  • SEO SERP Workbench
  • Google Rank Checker Tool by The HOTH

Q5. How do I reach page 1 of Google SERPs?

A. You can use all of these strategies to get on page 1 of Google:

  • Optimize your website for long-tail keywords
  • Build skyscraper type content
  • Write stellar, authoritative content
  • Contribute to expert round-ups
  • Prioritize local SEO
  • Focus on your website’s UX

Q6. How to track local keyword ranking?

A. To track local keyword ranking, do these three steps:

  1. You can manually search local keywords in incognito mode and look for your website on the search results. This method is time-consuming if you’re tracking multiple keywords.
  2. You can use a free rank tracker tool like Google Search Console, but it has a bit of a learning curve.
  3. The best and most efficient way of tracking local ranking is ny using paid rank tracker tools like Wincher, Moz, and Serpstat.

Q7. Are rank tracker tools safe?

A. Rank tracker tools are absolutely safe. They operate outside your domain so there’s no way for search engines to understand the connection between them and you.

Moreover, some rank tracker tools offer the option of IP blocking protection. They prevent your IP address from being blocked by search engines even if you send multiple queries.

Q8. What are the best free SEO tools?

A. There are many free tools to improve SEO performance, namely:

  • Keyword Surfer
  • Google Search Console
  • Bing Webmaster Tools
  • Keyword Hero
  • MozCast

Q9. Which is the best free rank tracker tool?

A. Some of the best free rank tracker tools you can explore are AffilioTools and LinkAssistant. There are also tools that you can try out for free for a limited period such as:

  • Zutrix
  • Ahrefs
  • Moz
  • Sitechecker
  • Pro Rank Tracker
  • Authority Labs

Q10. Which are the best Google rank tracker tools?

A. There are many Google rank tracker tools available on the market:

  • Google Rank Checker Tool by The HOTH
  • Ahrefs
  • MonsterInsights
  • Rank Ranger
  • Moz
  • Semrush

..and others.

However, not all are created equal. Some are more affordable or accurate than others, and some are more user-friendly.

In this article, we have listed some of the best Google rank tracker tools available, so you can choose the one that best suits your needs.

Ready to Use Rank Tracker Tools?

Rank tracker tools are a must for all serious digital marketers and brands. Using these tools, you will be able to understand which SEO strategies are working and which are failing.

Moreover, you will be able to compare your ranking performance against that of your competitors, and detect gaps in your SEO tactics.

Sounds like a good deal?

Indeed, it is. Just subscribe to one (or more) of the rank tracker tools described above, and accelerate your SERP game.

Let us know your experience with the tools, in the comments section.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.