Why should you know about the best Ahrefs alternatives?

In today’s competitive market, the need for Search Engine Optimization is at an all-time high.

And that only makes sense.

When done right, SEO can help brands understand as well as reach new customers quickly.

However, SEO can be time-consuming and overwhelming at best. And Google’s constant algorithm updates don’t make things any easier.

But there’s good news.

There are a number of online tools—both free and paid, that you can delegate your SEO tasks to.

As you may already know, Ahrefs is one of the best SEO tools in use today. From backlink analysis to keyword research to competitor analysis, Ahrefs comes with a suite of spectacular features. These can help you boost your website’s traffic and ranking significantly.

That being said, Ahrefs can be a bit expensive for small businesses and freelancers.

So, in this article, we bring to you 10 of the best alternatives to Ahrefs. While some of them offer better features, the rest are simply more cost-efficient.

The point being—there’s going to be something for everybody.

Let’s get started.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Top Ahrefs Alternatives to Consider in 2022

Did you know? More than 90% of online searches begin with a search engine.

And that’s not it.

As many as 75% of users never scroll past the first SERP (Search Engine Results Page).

These numbers only go to reiterate the importance of SEO for businesses.

If you don’t manage to cut through the internet noise, you will never be found by leads. And this is exactly why there is a growing demand for online SEO tools.

However, finding the right one for your needs will require some digging around.

So, we’ve handpicked 10 of the best Ahrefs alternatives that will improve your SEO game, and eventually your bottom line.

Continue reading to learn about them, their features, pros, cons, and more.

1. Semrush


Image via Semrush

First on our list of Ahrefs alternatives has to be Semrush. Semrush positions itself as an Online Visibility Management Platform. It is trusted by 7 million marketing professionals from across the globe.

What’s so good about this tool, you may ask?

Let’s find out.


  • Advanced keyword research made possible by a massive database of 20 billion keywords.
  • The Semrush Writing Assistant checks the SEO potential of written content in real-time.
  • Using Semrush, users can unveil their competitors’ marketing strategies in minutes.
  • It shows detailed insights in the form of beautiful charts and figures that are easy to comprehend.
  • The tool helps you find the most suitable keywords for PPC campaigns, thus optimizing your advertising spend.


  • Spectacular keyword analysis that separates keywords by difficulty level.
  • Semrush acts as a one-stop shop for optimizing all sorts of online content.


  • The interface could do with some design improvements.
  • Since there are so many things this platform does, it can be hard to focus on what you really need.
  • It’s a bit expensive compared to other SEO tools.

Tool Level

  • Intermediate/Expert


  • Since Semrush has so many features, it can be a bit difficult to navigate at the start.


Semrush comes with a free trial for 14 days. It also offers a free plan with certain limitations in your ability to pull out data. To make the most of the tool, consider subscribing to one of its three paid plans:

  • Pro – $119.95 per month
  • Guru – $229.95 per month
  • Business – $449.95 per month

Case Study

  • Learning with Experts is a global classroom community that offers a range of online courses.
  • Back when they approached one of Semrush’s agency partners Re:signal, they had the poorest organic visibility as compared to competitors.
  • Re:signal used Semrush to help Learning with Experts improve their online visibility. Together, they identified keyword opportunities, improved site health and structure, and created new blog content.
  • The result? A 59.5% growth in organic sessions, driving a 94.9% boost in revenue.

Pro Tip: Join the Semrush All-Stars Facebook group for advanced marketing discussions and the opportunity to learn about upcoming Semrush features.

2. Moz


Image via Moz

Millions of digital marketing experts place their trust in Moz. Founded in 2004, this Ahrefs alternative is especially useful if you work in a highly competitive field—for instance, travel.

It allows you to learn everything about what your competitor is doing right (and wrong). You can even compare your visibility on Google with your competitors’ side-by-side.

Needless to say, Moz also comes with a range of other powerful features.


  • Moz can crawl any website on demand (up to 500,000 pages), and pinpoint SEO-related issues such as broken links, missing title tags, and more.
  • A feature exclusive to Moz is Page Authority (PA). In simple words, PA is a score ranging from 1 to 100, which predicts how well a page will rank on Google.
  • A Keyword Explorer tool that unearths data on all important metrics such as search volume, keyword difficulty score, and so on.


  • Moz comes with a Chrome extension called MozBar, which is available with all the subscription plans.
  • A bunch of guides, tutorials, posts, and community forums for new users to get acquainted with the tool.


  • Its dashboards are quite complex and hard to understand at first.
  • There can be several limitations on the number of actions you can perform depending on the plan you are subscribed to.

Tool Level

  • Beginner/Intermediate/Expert


  • Moz is extremely easy to use even for beginners.


Interested users can try Moz for free for 30 days. Check out its paid plans below:

  • Standard – $99 per month
  • Medium – $179 per month
  • Large – $249 per month
  • Premium – $599 per month
  • Enterprise – must be customized as per your requirements.

Pro Tip: Use Moz’s “are questions” feature to find popular queries that you can then address in your blog posts. This will present you with several opportunities to get your content in the Google SERP’s Featured Snippets.

3. Serpstat


Image via Serpstat

Serpstat markets itself as an all-in-one SEO platform for professionals. It is packed with several useful optimization features that are beneficial for digital marketing agencies, in-house SEO teams, SMBs, and enterprises alike.

Let’s find out what makes Serpstat such a good Ahrefs alternative.


  • Serpstat leverages keyword collection and analysis based on regional search results.
  • A powerful text analytics tool that helps optimize any page’s textual content for search engines as well as readers.
  • One of the best rank tracker tools that unearths a wealth of possibilities for users to rank better on search engines.
  • Serpstat offers API access for every tool with every paid pricing plan.
  • The ability to spy on competitors’ ads and optimize ad spending.


  • A variety of languages are supported by Serpstat’s keyword database.
  • A one-stop-shop solution for SEO needs that won’t break the bank.
  • The tool is constantly improving itself—for instance, 25,000 keywords are updated every minute.


  • Site audits for websites with a large number of pages can take really long.
  • Its backlink analysis tool has room for growth.

Tool Level

  • Intermediate/Expert


  • Serpstat comes with a slight learning curve.


You can start using Serpstat for free and test out its features. Once satisfied, you can opt for one of the following paid plans:

  • Lite – $69 per month
  • Standard – $149 per month
  • Advanced – $299 per month
  • Enterprise – $499 per month

Pro Tip: If you’re struggling to get acquainted with Serpstat’s many features, check out Serpstat Academy—a free learning center for new users, that will help you come off with flying colors.

4. SE Ranking

SE Ranking

Image via SE Ranking

SE Ranking is a comprehensive online solution for SEO and online marketing professionals. However, it’s not your usual SEO toolkit. It also comes with powerful social media analytics tools, giving users more bang for the buck.

Now, there’s a reason why over 500,000 people worldwide use SE Ranking.

Let’s find out!


  • A robust keyword grouping tool that helps users segment keywords and plan the SEO architecture of their website.
  • Users can get deep insights into their competitors’ website traffic dynamics including traffic estimate, traffic cost, and keywords driving traffic to their website.
  • Comprehensive marketing checklists that provide detailed and customized strategies based on the best SEO practices.
  • A spectacular site audit tool that scans everything down to the finest details—from web pages to links to images to website speed.


  • The customer support team is prompt and reliable.
  • Reports generated by the tool are extremely in-depth yet easy to read.
  • It is competitively priced.


  • SE Ranking needs to be made more mobile-friendly.
  • Sometimes, the backlink database seems incomplete.

Tool Level

  • Beginner/Intermediate


  • It is extremely easy to use for SEO experts and beginners alike.


SE Ranking offers a 2-week free trial without the need for a credit card. Browse through its paid plans here:

  • Essential – $31 per month
  • Pro – $71 per month
  • Business – $151 per month

Pro Tip: Consider delegating your social media marketing tasks to SE Ranking to make the most of your money.

5. Mangools


Image via Mangools

Widely touted for its ease of use, visualizations, and spectacular UX, Mangools is a bit different from the rest of the Ahrefs alternatives.

It’s not a bunch of integrated features. Instead, it is a bundle of five completely different tools, viz. KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

Mangools is trusted by big names such as Alexa, Skyscanner, Airbnb, and adidas, and for good reason.


  • Mangools’ keyword analysis tool generates keywords you can easily rank for, along with the most accurate keyword difficulty.
  • The SERPChecker unravels the weak and strong points of your competitors, thus empowering you to outrank them.
  • The SERPWatcher leverages rank tracking in more than 50k locations.
  • Mangools comes with a vast database of almost 10 trillion backlinks.


  • The data that Mangools produces is extremely accurate.
  • Mangools accepts payments by credit/debit cards, bank transfers, and even cryptocurrency.
  • A beautiful UI that is very easy to navigate.


  • It would be great if Mangools charged on a per-tool basis.
  • It lacks some principal features such as site auditing.

Tool Level

  • Beginner/Intermediate


  • The main reason why Mangools is one of the best Ahrefs alternatives is its ease of use.


Interested users can use Mangools for free for 10 days. After the end of the free trial, you can subscribe to one of the following plans:

  • Mangools Basic – $29.90 per month
  • Mangools Premium – $39.90 per month
  • Mangools Agency –  $79.90 per month

Pro Tip: Mangools comes with several special discounts for new users. While some of them are offered on occasions such as Black Friday and Cyber Monday, you may also be lucky to get a special time-limited early-bird discount after registration.

6. BuzzSumo


Image via BuzzSumo

Unlike other tools mentioned in this list, BuzzSumo isn’t directly related to SEO. However, it is one of the best content marketing tools out there.

Now, we know what you’re thinking—why does BuzzSumo make it to the list of best Ahrefs alternatives?

It’s simple. Content marketing and SEO are closely related to each other.

After all, your site won’t rank if its content isn’t up to the mark, will it?


  • BuzzSumo generates thousands of relevant keyword and content ideas by browsing topics, trends, and forums.
  • It has the world’s largest index of social engagement data, and brings users the most popular content in any niche.
  • A suite of tools to help you identify relevant influencers on Instagram, Twitter, and the web.
  • BuzzSumo empowers users to monitor social media comments, trends, brand mentions, industry updates and more, so that you never miss a beat.


  • BuzzSumo has up to 5 years of content performance data.
  • It offers several filtering options based on language, geography, domain, and more.
  • One of the very few Ahrefs alternatives that come with a free trial as well as a free account.


Tool Level

  • Beginner/Intermediate/Expert


  • BuzzSumo is relatively easy to learn and use.


Interested users can avail of a free trial for 30 days. Unlike most other Ahrefs alternatives, BuzzSumo also offers a free plan with the limitation of 10 searches a month. Check out its paid plans below:

  • Pro – $99 per month
  • Plus –  $179 per month
  • Large – $299 per month

Case Study

  • Award-winning creative SEO agency Rise at Seven wanted to scale its business and win new customers without compromising on its quality of work.
  • Its PR team used data from BuzzSumo’s Content Analyzer and Content Analysis Report during its daily brainstorming sessions.
  • Over time, the Rise at Seven team saw spectacular results, including landing a $400K pitch, and time-saving.

Pro Tip: If you are only just starting out with keyword research for your brand and have limited requirements, stick to using BuzzSumo’s free account.

7. SpyFu


Image via SpyFu

Next up, let’s take a look at SpyFu.

SpyFu is a competitive intelligence tool for SEO and PPC. As the name suggests, SpyFu helps you refine your online marketing strategy by ‘spying’ on your competitors and making their successes your own.

Here’s what makes it a solid alternative to Ahrefs:


  • SpyFu empowers its clients to research their competition, and learn about every place they’ve shown up on Google, every organic rank, every ad variation, and every keyword they’ve bought in the past 15 years.
  • A Google Ads Advisor that recommends the most profitable keywords you aren’t yet capitalizing on.
  • The capability to unearth insightful backlink data about your competitors.
  • Custom branded SEO reports for you to land, impress, and retain clients easily.
  • SpyFu also enables users to identify and target influencers whose links will help them rank on a specific keyword.


  • SpyFu offers unlimited access to data no matter which pricing plan you choose.
  • Data is beautifully represented in the form of charts and graphs.
  • A one-stop shop for anybody who wants to leverage competitor research.


  • Sometimes, SpyFu has inaccuracies with PPC reporting.
  • The UI can seem a bit cluttered, making it hard to find what you’re looking for.
  • Basic features such as white labeling are missing in lower-tier plans.

Tool Level

  • Intermediate/Expert


  • Owing to the high number of features and big sets of data, SpyFu can be tricky to use for beginners.


SpyFu comes with a 30-day money-back guarantee. As for paid plans, there are three options:

  • Basic – $39 per month
  • Professional – $79 per month
  • Team – $299 per month

Pro Tip: If a decent chunk of your work involves PPC campaigns or paid ads, invest in SpyFu without thinking twice. However, if you’re a blogger or SEO agency, consider other Ahrefs alternatives.

8. GrowthBar SEO

GrowthBar SEO

Image via GrowthBar SEO

If you’re looking for a simple, no-bullshit tool for your SEO needs, trust GrowthBar SEO to do the job for you.

GrowthBar SEO offers the most critical SEO data about any website in a clean dashboard. It’s built using open AI, meaning that the results and recommendations are as accurate as they can get.


  • With GrowthBar SEO, you get access to billions of keyword suggestions, keyword difficulty levels, and related long-tail keywords.
  • It helps you curate the best content for any topic by generating comprehensive content outlines.
  • You can quickly view any website’s backlink profile.


  • All of GrowthBar SEO’s plans offer unlimited keyword research.
  • An exceptionally clean and delightful dashboard that will give you an overview of your SEO performance in seconds.


  • GrowthBar SEO isn’t a great tool for complex SEO needs.
  • Its backlink checker is too basic.
  • Its Pro and Agency plans are a bit too expensive for the features offered.

Tool Level

  • Beginner/Intermediate


  • GrowthBar SEO is pretty simple to use, and even beginners can learn the ins and outs of it in no time.


A 5-day free trial is available. Take a look at its paid plans:

  • Standard – $29 per month
  • Pro – $79 per month
  • Agency – $129 per month

Pro Tip: Install GrowthBar SEO’s free Chrome Extension to unearth key SEO insights while surfing the web.

9. WebCEO


Image via WebCEO

WebCEO is a cloud-based platform equipped with a set of 22 powerful SEO tools. It also comes with a white-label service, making it easy for its customers to customize reports as per their needs.


  • A multi-channel keyword research tool that fetches popular keywords and keyword phrases from the Google search bar autocomplete, the People Also Ask box, and other sources.
  • One of the best SEO audit tools that helps users clean up any technical on-site issues.
  • A Rank Tracker to monitor your and your competitors’ rankings on over 370 local and global search engines.


  • WebCEO is now available in as many as 24 languages.
  • You can easily connect WebCEO with Google Analytics and Search Console.


  • Its user interface could do with major improvements.
  • There should be more drag and drop options.

Tool Level

  • Beginner/Intermediate


  • WebCEO is easy to use with heaps of guidance and tutorials to guide you along the way.


WebCEO offers a free trial for 14 days. Check out its paid plans:

  • Solo – $35 per month
  • Startup – $99 per month
  • Agency Unlimited – $99 per month + scanning fees
  • Corporate – $299 per month

Pro Tip: Check out WebCEO’s DIY SEO checklists to increase organic website traffic.

10. SEOquake


Image via SEOquake

Last on our list is SEOquake, a free Ahrefs alternative. It’s an easy-to-use browser plugin that gives detailed SEO-related information on any website. It’s been downloaded more than 3,000,000 times, and here’s why you should too.


  • The SEObar gives an instant SEO summary for any webpage you’re browsing.
  • It gives you a thorough analysis of SERPs, and the results can be easily exported in CSV format.
  • Detailed and structured reports on all keywords found on the concerned webpage.


  • It works for a number of browsers including Chrome, Firefox, Opera, Edge, etc.
  • It gives you tips to improve your website’s infrastructure.


  • It’s a bit clunky and appealing in its design.
  • There aren’t any tutorials or guides available for new users.

Tool Level

  • Beginner


  • SEOquake is an easy-to-use extension irrespective of the browser you’re using.


  • SEOquake is absolutely free of cost.

Pro Tip: If you’re on the lookout for a free SEO tool that analyzes websites quickly, SEOquake is what you need.


Q1. Is there a free alternative to Ahrefs?

A. Yes. SEO tools such as Semrush, BuzzSumo, and SEOquake are great Ahrefs alternatives and also come with a free plan.

Q2. Which is better Ahrefs vs Semrush?

A. Both Ahrefs and Semrush are great SEO tools with their own pros and cons. However, Semrush also provides data relating to PPC, giving users more bang for the buck. What’s more, Semrush is much more generous in terms of the number of reports that can be generated each day.

That being said, you must assess your needs closely before choosing one of the two tools.

Q3. How do I get a free Ahrefs account?

A. Ahrefs neither offers a free trial nor a free plan. However, if you pay annually, you can enjoy 2 months for free on whichever plan you choose.

Q4. Which is the best SEO tool?

A. Some of the best SEO tools (both free and paid) are:

  • Semrush
  • Moz
  • Serpstat
  • SE Ranking
  • Mangools
  • BuzzSumo
  • SpyFu
  • GrowthBar SEO
  • WebCEO
  • SEOquake

Q5. What is Ahrefs and how does it work?

A. Ahrefs is an all-in-one SEO toolset that offers features such as SERP analysis and traffic analytics. Ahrefs crawls the entire web 24/7 and has the world’s largest third-party database of search queries. It has a solid backend infrastructure that can help you up your SEO game.

Q6. Who is Ahrefs’ biggest competitor?

A. Some of the top Ahrefs competitors are:

  • Semrush
  • Moz
  • BuzzSumo
  • Serpstat
  • SpyFu

Q7. What is SEO and how does it work?

A. SEO (Search Engine Optimization) is a digital marketing strategy that focuses on helping a website or piece of content rank higher on Google. SEO can be categorized into two buckets—on-page SEO and off-page SEO, both of which can help your website rank better.

Q8. How do I optimize my website?

A. Some ways to optimize your website are as follows:

  • Audit your website data
  • Conduct keyword research
  • Optimize for on-page and off-page SEO
  • Update your content
  • Speed up your site’s pages
  • Earn quality backlinks

Q9. Can I do SEO myself?

A. Yes. You can definitely do SEO yourself. However, a quick and effective way to get started is by investing in an SEO tool. There are several paid and free online tools you can pick from.

Q10. What are some of the best SEO tools for businesses?

A. Some of the best SEO tools you can use for your business are as follows:

  • BuzzSumo: The best tool to improve your content marketing strategy
  • Mangools: The best tool for individuals and small businesses
  • SpyFu: The best tool for competitor research

Which of these Ahrefs Alternatives Should You Choose?

Clearly, there are several great Ahrefs alternatives you can choose from.

When zeroing in on a tool, make sure you look into the exact features you need.

Some people want tools only for keyword research, while some are primarily concerned with competitor research.

Remember that given the huge number of SEO tools available, you can definitely find one that is equipped to meet your needs as well as your budget.

Simply be patient, do your research, and keep this listicle of Ahrefs alternatives handy.

And most importantly, keep in mind: SEO is the Swiss army knife of digital marketing. Do it right, and you’ll see your business reach new heights.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.