Wondering how to find micro influencers to promote your products and amplify your brand’s reach and sales?
Well, you’ve come to the right place.
By working with social media influencers, you can reach your target users and let them know about your products. Like celebrities, influencers already have a dedicated audience, and that makes them easy modes of promoting your brand.
They also have highly engaged audiences and charge much less for promotion than celebrities.
For these reasons, the influencer marketing market size has been increasing steadily from $1.7 billion in 2016 to $24 billion in 2024.
Image via Influencer Marketing Hub
That said, the key to driving your ROI through influencer marketing lies in recruiting the right micro influencers. Often, the right influencer for your brand isn’t always the one with the largest following.
Better engagement and influence in niche communities are also valuable, as they can drive sales.
That’s why we have created this guide to teach you how to find micro influencers for your next campaign. You will learn the easiest ways to find and recruit best-value influencers who match your goals and brand values.
So, let’s dive in.
Micro influencers are social media users with a following of between 10,000 and 100K.
These are users who share valuable thoughts on a particular topic with their audience and usually have a highly engaged audience.
Generally, influencers are categorized based on their follower count:
When exploring how to find micro influencers, it is crucial to understand that follower count isn't everything.
Macro influencers and celebrities may have larger numbers, but the real power of micro influencers lies in their hyper-engaged audience, niche expertise, and authentic content creation.
Owing to the small following, they’re also more likely to be communicating well with their audience, making them a powerful source of influence.
And because of this connection, micro influencers are more effective in driving consumer buying behavior than other types of influencers.
This is why you need to learn how to find micro influencers since these are the individuals who will connect you with your target market.
@pastelmints
Niche: Beauty
Image via Instagram
Geena is a beauty and makeup influencer who focuses on bright colors. She has 28K followers and talks about makeup tips for different seasons.
@girlgoneabroad
Niche: Travel
Image via Instagram
Lauren has 99.6K followers and considers herself a world traveler. She posts amazing photos of the places and destinations she travels to on her page and inspires people to explore the world.
@hellospoonfull
Niche: Food & Nutrition
Image via Instagram
Elizabeth is a food blogger who creates simple recipes for her audience. Her Instagram page is full of amazing photos of dishes, making her a great influencer for food brands.
Micro influencers offer several benefits that make them invaluable for small businesses:
Better ROI: Smaller, engaged audiences often lead to higher conversion rates for campaigns
Now that you know what micro influencers look like, let’s learn how you can find the right ones for your influencer marketing campaigns.
The first thing you need to do when learning to find micro influencers is to define your goals.
What do you want to achieve from your engagement with potential micro influencers?
Do you want to make more people aware of your products, or is your intention to increase sales?
Different micro influencers are effective at delivering various goals. A clear understanding of your goals can go a long way in helping you find the right micro influencers who can help you accomplish them.
Here’s how to use campaign objectives to pick an influencer.
If you want to raise brand awareness, then choosing an influencer with a large following is critical.
An influencer with a large audience will expose your brand to many people, thus increasing your brand awareness. Alternatively, you’ll have to work with several micro influencers with lesser followings.
To boost trust in your brand, the best influencers to partner with would be micro influencers who already have a solid authority in the niche. This is because their personal brand will get attached to yours and improve your brand trust.
Any promotion by such influencers will only enhance your authenticity, thus helping you earn the trust of your target users.
If you want to drive more sales, consider picking an influencer who can create marketing content that inspires users to buy from you. Typically, these are micro influencers who have a solid connection with their audience and they must look up to them for shopping recommendations.
Next on the steps to find micro influencers is to visualize the content creator you want to work with.
This is a crucial step since your brand will be associated with everything the influencer says and does.
As such, if you are not careful when recruiting influencers, you might end up with content creators who damage the great name you’ve already built for your brand.
The following are some of the things you need to consider as you work to find micro influencers for your next influencer campaign.
To succeed at influencer marketing, you want to work with an influencer with a great personality. They should give off an inviting vibe and engage their followers with respect and humility. Remember, they’re extensions of your brand, so you want them to hold up your brand image.
The influencer you work with should operate in a business niche that’s directly tied to yours. For instance, there’s no point in choosing a food influencer, no matter how good they are, to promote your tech products. Their audience won’t match yours as well, and you’d end up wasting your marketing budget.
Creativity is another aspect you need to pay attention to as you learn to find micro influencers. The influencer should be creative enough to create high-quality content for your marketing campaigns.
But how can you determine the creativity of an influencer?
You can do so by checking their past campaigns and posts.
Do they create content that stands out from others in that niche? Were they able to generate high engagement rates and spur conversations with their audiences?
If the answer is no to any of these questions, then they don’t have what it takes to give you the desired results.
With an idea of the kind of influencer you want to work with, you can now proceed to find them.
Consider the following strategies when you’re going about the process of finding micro influencers for your campaign.
How to find micro influencers? The easiest way is to check your social media platforms. You may discover that some of your social media followers already talk about your brand.
They may have even purchased items from you. And if they have a reasonable follower count, they can become the perfect micro influencers for your business because they can speak passionately and genuinely about your product.
Let’s discuss how to find micro influencers on different social media platforms.
How to find micro influencers on TikTok:
How to find micro influencers on Instagram:
How to find micro influencers on YouTube
Image via YouTube
The top search results are usually content creators with a large number of subscribers and views. Scroll through to find one that fits your audience demographics.
Hashtags on social media exist to make content searchable and accessible. By using hashtags and keywords, you can spot relevant micro influencers on Instagram, Facebook, and other social media platforms to work with in the future.
However, when choosing hashtags for your influencer search, ensure they’re specific enough to help you spot niche influencers.
For instance, as a plus-size clothing brand, the #plussizefashion hashtag will reveal more accurate results than the simple #fashion hashtag.
Image via Instagram
In this section, we’ll discuss how to find micro influencers on social media platforms using hashtags.
You can start with broad hashtags related to your industry, such as #fitness, #personaltrainer, or #strengthtrainingforwomen.
Use each broad hashtag as a gateway for more targeted research. For example, if you're a fitness brand targeting women over 40, you can explore hashtags like #fitnessover40 and #midlifefitness.
Next, check the engagement rate of the hashtags, noting the emerging content creators who are consistently using them. Then evaluate the potential micro influencers based on the following criteria:
A key aspect of how to find micro influencers is being able to detect whether they’re fake influencers or have fake followers. Avoid hashtags with bot-driven engagement or predominantly promotion content. Instead, go for community-driven, conversation-rich tags.
Using influencer marketing platforms is perhaps the best method of how to find micro influencers for your campaigns.
And how is that?
These platforms have made it easy for brands to find influencers to work with as you just need to search for them and use filters. The platforms range from free to paid tools with expensive monthly subscriptions.
So, pick one influencer marketing tool that gives you access to suitable influencers in your specific niche. Using this tool, you can search for influencers and filter them out to narrow down your list.
We have talked about the need to define your goals as you look to find micro influencers.
Now, after identifying prospective content creators to work with, evaluate their ability to help you meet your goals.
Here’s how to do that:
Once you’ve analyzed the influencers well, you can narrow down your list to a few influencers. You can then reach out to these influencers for pitching your idea.
Now, there are two approaches for this. If you’ve used the more traditional methods like searching for the influencer or using hashtags, you’ll have to reach out to them on social media or email.
However, if you’ve used influencer marketing tools, you can easily connect with them through those tools and discuss your campaigns with them.
Now that you know how to find micro influencers, let’s discuss how to maximize these partnerships for maximum results.
Establish what you want to achieve, whether it’s brand awareness, engagement, or sales. Clear objectives help streamline your influencer marketing campaigns, so you know metrics to track.
We discussed how to find micro influencers but it’s important to ensure that their values, audience, and content style align with your brand.
Engagement metrics matter more than follower counts. So, a smaller, engaged audience often yields better results.
Always approach influencers with a genuine interest in their work. While providing guidelines, allow them to express creative freedom. This ensures they produce authentic content that aligns with your brand.
Paying micro influencers doesn’t stop you from giving them incentives. If you’re a beauty brand, gift your influencers with some of those luxury moisturizers and lip gloss.
Depending on your product, giving influencers those little extras can build goodwill and long-term partnerships.
Finally, it doesn’t end with knowing how to find micro influencers or collaborating with them. You have to measure the impact of your influencer marketing campaigns.
Check vital metrics, such as engagement rate, reach, and return on investment (ROI). Use the insights to refine your future collaborations.
Q1. Who is a micro influencer?
A. Micro influencers are social media users who have a following of between 10K and 100K. Their audience is usually very niche compared to macro influencers and they tend to have a strong connection with them. This also gives them a higher engagement rate.
Q2. What’s the difference between micro and macro influencers?
A. While micro influencers have an audience of between 10,000 and 100,000, the follower counts of macro influencers range from 100,000 to 1,000,000.
Q3. Explain how to find micro influencers?
A. Here’s how to find micro influencers for your brand:
Q4. How to find micro influencers for free?
A. Use hashtags and keywords to find micro influencers who operate within your niche.
Q5. What things should I consider when assessing influencers?
A. The key things you need to look at when assessing influencers are their personality, niche, engagement, and follower demographics.
Micro influencers can be great assets for brands that want to build an authentic connection with their target customers.
Due to their tight connection with followers, micro influencers will amplify your brand presence on social media and promote your products to the right users.
We’ve discussed how to find micro influencers in detail. So, go ahead and start connecting with micro influencers to start your marketing campaign.
And if you have any questions, ask them in the comments.
As affiliate marketing continues to evolve, businesses and marketers are constantly looking for the best…
Kartra Review: The Summary Box Kartra is an all-in-one solution that can help you market…
If you are looking to uncover the secrets of funnel hacking to optimize conversions and…
DocHipo Review: The Summary Box DocHipo is a novel and free graphic design tool, aimed…
For over a decade, Fiverr has connected businesses, marketers, and freelancers from all over the…
With the decline of traditional marketing, influencers have become more important than ever. And why…