Performance marketing platforms help you run marketing and advertising campaigns driven by results.
And since your goals drive your performance marketing strategy, it becomes easy to track the achievement or lack thereof for any task.
However, you do need performance marketing platforms for accurate data associated with each action. Doing this then brings in transparency and gives you a complete picture of the efficiency of your strategies and the costs incurred.
Most importantly?
Performance marketing platforms help you eliminate the challenge of correctly attributing your leads and conversions. And this attribution problem is a challenge most marketers encounter, according to research.
Image via Ruler Analytics
As you can see, most of their challenges revolve around their return on investment, tracking offline conversions, proving return on ad spends, etc.
But all this can be a problem of the past if you leverage performance marketing platforms. They make it easy to identify your top traffic sources and help you get more revenue.
But there's saturation, with so many performance marketing platforms claiming to offer the best service. How do you get hold of one that performs as claimed?
This post delves into the best performance marketing platforms the market has to offer.
But first, a look at why you should consider performance marketing platforms and how they help your marketing strategy.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
How Do We Choose Performance Marketing Platforms?
Performance marketing platforms help you track, optimize, and maximize the results and ROI of your marketing campaigns.
Here are the factors we considered when choosing the performance marketing platforms on this list.
- Tracking and analytics capabilities: Robust tracking and analytics are vital for measuring the success and ROI of your campaigns. The tools on this list offer comprehensive tracking capabilities, such as conversion tracking, attribution modeling, and detailed analytics reporting.
- Targeting options: The ability to segment and target your audience can significantly enhance the effectiveness of your campaigns. The platforms we chose can segment your audience using various factors, such as demographics, geographic location, behavior, and more.
- Scalability and flexibility: As your business grows, you will need additional features, more targeting options, and higher campaign volumes. We have chosen performance marketing platforms that can scale easily to accommodate your future requirements.
- Budget: We have tried to pick performance marketing platforms that are competitively priced but offer a great set of features.
- Customer support: We looked for performance marketing platforms that have a responsive customer support team. All the platforms on this list offer great customer support, onboarding assistance, and access to educational resources like documentation, webinars, and training materials.
The Need for Performance Marketing Platforms in Digital Marketing
With performance marketing, you (the retailer, merchant, or advertiser) only pay providers (affiliates, publishers, networks, influencers, etc.) once they complete specific actions or achieve certain goals.
And why is this great?
It gives you power as the advertiser since your marketing expenditure only goes to successful performance marketing campaigns.
And this is also why you need performance marketing platforms in 2024.
They help you analyze the performance of different marketing campaigns for leads, conversions, clicks, etc. The performance marketing platforms listed here allow you to determine cost per acquisition, attribute it correctly, and use the insights to optimize your efforts.
What's more?
These performance marketing platforms have customizable dashboards, analytics and tracking tools to give you a 360-degree view of your marketing campaign. You can see every action and its contribution to increasing brand awareness, conversions, leads, etc.
However, all this also depends on the type of performance marketing platforms you choose. In this case, you need one that gives you detailed insights into your campaigns while also helping you streamline them for better returns on investment.
But which performance marketing platforms should you use for data collection and analytics?
Discover them below.
Performance Marketing Platforms: Features, Usability, and Pricing
Check out the performance marketing platforms your brand can leverage to tie payments to measurable actions:
1. PartnerStack
Image via PartnerStack
With performance marketing platforms like PartnerStack, you get the power to recruit appropriate partners that help your brand sell more.
And whether you want to get more conversions, leads, or traffic, PartnerStack makes it possible to handle all kinds of partnerships you need.
What else does PartnerStack offer to align itself with the best performance marketing platforms? Let’s find out.
Key Features
- Track partner deals, leads, and links while on PartnerStack
- Manage marketing partners in your affiliate, ambassador, or influencer marketing programs
- PartnerStack API to help you leverage distributor networks for selling
- Easily embed loyalty programs
- Partner journey automation to quickly onboard an unlimited number of partners
- Partner analytics at individual and group levels
- Ability to create unique reward content and structures
Pros
- Centralized dashboard
- UTM parameters and internal tracking
- Integrations with CRMs, payment gateways, revenue management platforms, etc.
- Automate partner payouts
- Ability to run multiple programs
Cons
- Limited payment options
Pricing
- Contact support
Usability
- One of the performance marketing platforms that is easy to use.
Tool Level
- Beginner
2. Post Affiliate Pro
Image via Post Affiliate Pro
If you are looking to boost productivity in business, then using performance marketing platforms is no longer an option, but a necessity.
Post Affiliate Pro is one of the performance marketing platforms that enables you to manage several affiliate programs and track affiliate partner performance effectively. The platform also comes in handy when issuing payouts and assigning commissions.
With Post Affiliate Pro, you can take your sales to the next level. This is made possible with the use of unique branding techniques. To run an affiliate program, you will have to reward the affiliates with commissions for sales and leads clicks conversions.
Post Affiliate Pro is an amazing tool for recruiting and managing affiliates. Every affiliate is allocated promotional and marketing tools for your business. The performance marketing platform tracks their commissions and referrals and keeps a record of payouts.
Key Features
- Post Affiliate Pro offers multiple reliable and accurate advanced tracking tools, including affiliate coupon tracking, direct links tracing, and custom affiliate tracking code, among others
- It has a customizable user interface that supports, mass payments, multilingual, and multiple currencies
- Post Affiliate Pro supports performance rewards, recurring commissions, and group commissions, which motivates your affiliates and helps drive sales
- Robust analysis software that gives insights to businesses, helping them perform better
- Post Affiliate Pro has a variety of promotional materials that help businesses in advertising. From discount coupons to different varieties of banners text links
Pros
- Detailed data analysis and reports
- Friendly user interface
- Superb customer service
- Excellent affiliate tracking system
Cons
- Room for improvement on documentation
- Pricing is quite expensive
- Training guides need more details
Pricing
- Pro – $129 per month
- Ultimate – $249 per month
- Network – $599 per month
Image via Post Affiliate Pro
Usability
- Moderately difficult to use
Tool Level
- Professional
3. LeadDyno
Image via LeadDyno
We have to admit that growing a business without performance marketing platforms for affiliate marketing is no easy feat.
LeadDyno performance marketing software is designed to help small businesses and larger enterprises get ahead of affiliate tracking, lead generation, and so much more.
With everything from monitoring your affiliate program performance to automating all of your marketing efforts, LeadDyno makes affiliate management a breeze.
You don’t need to be an expert affiliate marketer. LeadDyno is among the performance marketing platforms that provide all you need to manage and track your affiliate marketing strategies.
Key Features
- Easy affiliate tracking for your least and best performance marketing efforts
- Advanced tracking tools for engaging, paying, and rewarding affiliates
- Email and automation features for your performance marketing campaigns
- Seamless integrations with email platforms, CRMs, and top e-commerce platforms
- Like other user-friendly performance marketing platforms, LeadDyno has a mobile app for affiliate marketers on the go
Pros
- Easy to use and set up
- Easy to onboard affiliates as they are subjected to an already branded dashboard
- Excellent customer support team
- Fair pricing for its features
Cons
- Needs more customized integration capabilities
- Has PayPal as the only affiliate payment option
- Shallow tracking features compared to other options in the same price range
Pricing
- 30-day free trial included
- Starter – $49 per month
- Plus: $129 per month
- Pro: $349 per month
- Premium: $749 per month
Image via LeadDyno
Usability
- Easy to use
Tool Level
- Intermediate
4. Rewardful
Image via Rewardful
If you work in the SaaS space, Rewardful offers a simple way to set up referral and affiliate programs with Stripe. It is the perfect platform for SaaS businesses that are just starting off but looking to grow bigger.
Rewardful is extremely quick and easy to set up, and you can create different segments for grouping affiliates, customers, strategic partners, and more.
It comes with an integrated Stripe dashboard that gives you a complete overview of Rewardful data.
Just create a Rewardful account and connect it with your Stripe account to track referrals, discounts, and commissions in one place.
With Rewardful, you can run any affiliate, referral, customer, or influencer program from one centralized location.
Key Features
- Rewardful can be integrated with many other platforms in just one click. No coding is needed.
- Works with both subscriptions and one-time charges.
- Offers flexible and SEO-friendly links. Link any page on your domain without worrying about getting redirected to a 3rd party domain.
- Customize your affiliate dashboard to suit your brand. Since it is white-label, you can even remove Rewardful branding from your emails and affiliate dashboards.
- Bulk invite feature allows you to invite all your affiliates at once. You can also check the status of each invite, and resend if needed.
Pros
- Provides incredible insights into the performance of your campaigns and partners.
- Tracks specific activities in a campaign, such as social shares and email sign-ups.
- Creates custom campaigns with unique tracking links for each campaign.
Cons
- It’s not possible to pay affiliates directly through the interface.
- There is no in-app messaging feature to chat with your affiliates directly.
Usability
Pricing
- Performance Plan – $29 per month
- Starter Plan – $49 per month
- Growth Plan – $99 per month
- Enterprise Plan – $299+ per month
Image via Rewardful
Usability
- One of the easiest-to-use performance marketing platforms out there
Tool Level
- Beginner
5. ShareASale
Image via ShareASale
ShareASale is a powerful performance marketing platform that helps you find affiliates for your business. It’s got over 240K affiliate partners that you can get access to when you sign up on it. And even if you’re a marketing agency, it’s got solutions for you too. You can easily help your clients find great affiliates for their business and enable them to grow.
Key Features
- Ability to increase discoverability to content creators and influencers
- Enables affiliates to find affiliate programs and vice-versa
- Can find media partnerships
- Tools to enable affiliates to promote your programs
Pros
- Easy to sign up
- Search process is streamlined with loads of filters
- Customizable affiliate links
Cons
- Can take sometime getting a hang of the platform
Pricing
- Free
Usability
- Easy to use
Tool Level
- Beginner
6. AnyTrack
Image via AnyTrack
As one of the most used performance marketing platforms, AnyTrack is a plug & play conversion tracking software. It helps marketers attribute conversions to Facebook Pixel, Google Analytics accounts, and other Ad networks.
And by tracking your data across all your analytics, AnyTrack enables you to optimize your content, funnels, website, and ads using detailed data.
Let’s see what else makes AnyTrack one of the best performance marketing platforms.
Here we go.
Key Features
- Get a 360-degree view with the ability to track anything from your lead gen funnels, ecommerce funnels, comparison websites, offline conversions, authority blogs, etc.
- Numerous affiliate networks and ecommerce platform integrations
- Auto tracking of events on ad networks and third-party integrations like Facebook, Google, Bing, etc.
- Audience building to help you build custom audiences from data collected on your ad campaign.
- AutoTag, AutoScan, and AutoTrack any form submissions, product links, or affiliate links detected on your website.
- Run smart campaigns with granular customer data that helps you determine traffic sources, identify conversion drivers, and run multi-channel campaigns.
Pros
- Ability to attribute and track any conversion data source
- Assigning and tracking functionalities
- Instant setup with good customer support
- No code writing required to track events
- Granular conversion data that offers actionable insights
Cons
- No predictive analysis
Pricing
Offers a 14-free trial for new users.
- Basic – $50 per month
- Personal – $150 per month
- Advanced – $300 per monthly
Image via AnyTrack
Usability
- Like most performance marketing platforms listed here, AnyTrack is easy to use
Tool Level
- Beginner
7. TUNE
Image via TUNE
Features offered by TUNE make it one of the most potent performance marketing platforms. Some of these include white labeling, customizable dashboards, postback capabilities, numerous affiliate automation tools, and so much more.
As expected from top performance marketing platforms, Tune integrates with any mobile measurement partner and network. With this, you can bring all your marketing partners, channels, campaigns, and networks under one roof.
Key Features
- Works across web and mobile to bring your marketing partners, networks, campaigns, and channels under one roof
- One of the best performance marketing platforms for real-time reporting, API-driven sharing, and complete event logging
- Ability to stream data to third-party or internal systems
- Performance automation tools to streamline workflows and repetitive tasks
- Proactive fraud detection capabilities
- Automated payments with customizable approvals
- User-friendly dashboard and granular reports
Pros
- Real-time reporting
- Fraud-prevention tools
- Compatibility with web and mobile applications
- Automated workflows
- Availability of customized solutions
Cons
- This is one of the performance marketing platforms that have a high subscription cost
Pricing
Plans for Advertisers
- Bootstrap – $599 per month
- Scale – $1500 per month
- Contract – Get a quote
Image via TUNE
Plans for Networks
- Enterprise– $899 per month
- Contract – Get a quote
Image via TUNE
Usability
- Moderately easy to use
Tool Level
- Intermediate/Expert
8. Refersion
Image via Refersion
Developers often combine several tools into performance marketing platforms with the hope that they might serve the needs of every user.
If you came looking for fully-equipped performance marketing platforms that help your marketing team manage and track their affiliate marketing programs, look no further.
Refersion connects you to your customers through affiliate and influencer marketing. It consolidates huge affiliate marketing networks under a unified performance marketing software for easier tracking and management.
This is also one of the top performance marketing platforms because it allows you to define groups and track their progress in all aspects, from affiliate programs to ambassador/influencer opportunities.
Key Features
- Unlimited affiliates and visits
- Built-in reporting
- Sales tracking powered by SKUs, emails, referral links, and coupon codes
- Customized data reports
- 2000+ Zapier-supported integrations
- US-based customer support
- Team training and support
Pros
- The user interface is incredibly easy on beginners
- Provides accurate analysis and your best performance marketing data
- Easy payment tracking
- Responsive customer support
Cons
- Serious issues may require expert help
- Does not support cross-device tracking for customers using multiple devices
- The initial setup may experience some difficulties
- Contains fewer features compared to several other alternatives in the same range
- Could use some work on the internal search function for products
Pricing
- Free trial included
- Professional: $99 per month
- Business: $249 per month
- Enterprise Plus – Contact sales
Image via Refersion
Usability
- Easy to use
Tool Level
- Intermediate
9. Impact
Image via Impact
Are you looking forward to building long-term partnerships with one of the best performance marketing platforms?
It’s virtually impossible to build a business without partnerships.
With Impact handling your performance marketing strategy, you can automate every type of partnership and scale your business to all-new levels.
Impact is one of the performance marketing platforms you need to tap into the massive potential of the partnership economy and see how our customers drive growth through partnerships.
And, when you need a partner, you can count on Impact’s vast selection of partners to save the day.
Lets see what features it has to qualify as one of the top-notch performance marketing platforms on our list.
Key Features
- Impact performance marketing platform grants access to millions of potential partners from all over the world
- Automated nurture campaigns make it easy to find and connect with people who are interested in your products and services
- Easy tracking across multiple devices
- Content based search rankings for maximum collaboration
- Measures partner contribution to for optimized best performance marketing
- Easy contact and payment of partners
Pros
- Excellent reporting features
- Allows control of multiple partner accounts, unlike other performance marketing platforms
- Easy to use interface
- Provides a link creation widget
- Fast affiliate payments
- Excellent support team
Cons
- Offers limited features compared to other alternatives
- Fairly difficult to set up for beginners
- Ridiculously long response times
- Could use more integrations
Pricing
- Contact sales
Usability
- Moderately easy to use
Tool Level
- Intermediate
10. Rebrandly (Formerly ClickMeter)
Image via Rebrandly
Rebrandly (formerly ClickMeter) is one of the performance marketing platforms you can use to track your advertising and affiliate program. It can help you identify your best marketing sources, manage your commissions and links from a central location, and track visibility.
What's more?
It’s among the few performance marketing platforms that offer customized programs for publishers, advertisers, agencies, and affiliates.
Key Features
- Target visitors clicking on links and segment them based on location, device, language, etc.
- Redirect functionality to help you find out what marketing tactic works better and increase the likelihood of conversions.
- Advanced tracking to help you extract data and turn it into useful analytics.
- Track conversions with parameters including cookies, commission amount, product ID, etc.
- Create tracking pixels and assign them to campaigns or connect them to an existing one.
- Detailed reports and the ability to compare data points that boost your marketing strategies.
Pros
- Cloak affiliate links functionality
- Google Analytics integration
- Click-fraud protection
- Easy client collaboration
Cons
- Unlike most performance marketing platforms, Rebrandly (formerly ClickMeter) does not offer a free trial
Pricing
Rebrandly (formerly ClickMeter) offers a free plan for up to 25 branded links per month.
Here are the other paid plans.
- Lite: $14 per month
- Essentials: $39 per month
- Professional: $119 per month
- Pro+: $399 per month
Image via Rebrandly
Usability
- Easy to use
Tool Level
- Beginner
11. Affise
Image via Affise
Performance marketing platforms like Affise make it easy for advertisers to manage, analyze, measure, and streamline digital marketing campaigns. It provides numerous features that help you boost your sales conversion rates and enjoy remarkable returns on investment.
Best of all?
As you can expect from top performance marketing platforms, Affise automates your workflows, thus making it easy to determine traffic sources and only pay for conversions.
Key Features
- Customizable dashboards you can adjust depending on preference or affiliates role.
- Predictive analytics to prepare for future campaigns and make informed decisions.
- Like most performance marketing platforms, Affise offers advanced tracking to help you track performance-based events like conversions, impressions, and clicks.
- Optimization tools, including AI smart links, smart targeting, CR optimization, etc., to help you run a smooth campaign.
- Smooth migration. As one of the top performance marketing platforms, Affise gives you a dedicated tool to synchronize advertisers plus pull data into their tracking system.
- Fraud detection tool to help reduce fraudulent traffic
Pros
- Dedicated account manager
- Automatic offer transfers
- Real-time reporting
- Good customer support
- Features-rich API
Cons
- Unlike most performance marketing platforms, upfront cost is a bit high.
Pricing
- Entry: $500 per month
- Scale: $800 per month
- Custom: $1500 per month
Image via Affise
Usability
- Easy to use
Tool Level
- Beginner
12. Tapfiliate
Image via Tapfiliate
When it comes to getting the most bang for every buck you spend on performance marketing platforms, only a handful do it better than Tapfiliate.
As one of the top performance marketing platforms, it helps brands and entrepreneurs focus more on their core business, while the affiliate marketing software manages their affiliate programs.
With Tapfiliate, you can create your own affiliate marketing software in minutes, track the results, dish out payments to your affiliates, and eventually grow your business.
What’s more?
Tapfiliate is similar to the performance marketing platforms that integrate seamlessly with any e-commerce or software site in minutes. This way, you can draw more customers to your business more conveniently.
Key Features
- Top-of-the-line affiliate management
- Influencer marketing – empowers influencers to promote your brand
- Referral marketing – turns your customers into brand advocates
- Sales tracking through links and coupons
- Automated referral and affiliate partnership recruitment
- Accurate reporting for your affiliate program
- Endless possibilities for integrations
Pros
- Friendly user interface
- Easy integration with other performance marketing tools
- Easy to set up
- No hidden cost
- Great value for money
- Excellent customer service
Cons
- Tapfiliate pricing doesn’t justify its basic features
- Newbies often navigate a somewhat steep learning curve
- It’s hard to fix complex integration issues by yourself without expert help
- Payments can’t be made directly from the platform to affiliates
Pricing
- 14-day free trial included
- Essential – $89 per month
- Pro – $149 per month
- Enterprise – Contact sales
Image via Tapfiliate
Usability
- Like most performance marketing platforms listed here, Tapfiliate is easy to use.
Tool Level
- Professional
13. AffiliateWP
Image via AffiliateWP
AffiliateWP is among the easiest and most efficient performance marketing platforms that also allow you to pay your affiliates directly.
It belongs to the category of performance marketing platforms that make it easy for you to pay your affiliates directly to their bank accounts or debit cards in just a few clicks.
But that’s not all. Accurate affiliate tracking means you'll always know where your money is going.
The real-time reporting means you can see how well your affiliate referrals are doing – and take action quickly if necessary.
Before investing in performance marketing platforms such as AffiliateWP, it’s important to take a closer look at the features, pros, and cons. So, let’s get started.
Key Features
- Easily pay affiliates with integrated payout services
- Integrates with word press e-commerce
- Provides access to an unlimited number of affiliates to promote your website
- Enables affiliates to create their affiliate links
- Offers an easy way for affiliate registration
- Automated affiliate account creation, approval, and performance tracking
- Dedicated dashboard for your affiliates to track their best performance marketing efforts
Pros
- Great value for money
- Integrates seamlessly with your existing platforms
- Easy to use
Cons
- Highly-priced compared to other alternatives in the same range
- Requires more plugins and integrations needed.
- Difficult to modify
- The user interface could use a major upgrade
Pricing
- Professional – $299.50 per year
- Plus – $199.50 per year
- Personal – $149.50 per year
Image via AffiliateWP
Usability
- Easy to use
Tool Level
- Professional
14. iDevAffiliate
Image via IDevAffiliate
Performance marketing platforms like iDevaffiliate play a crucial role in enhancing your business’ operational efficiency. iDevAffiliate is not only an affiliate tracking software but also a commission management system.
You can share your performance marketing strategy on Facebook and Twitter. You may opt to share campaigns using banners text links, HTML ads, videos, text ads, and so on.
This is one of the ideal performance marketing platforms to create a customized payout structure based on percentages, flat-rate, recurring, pay per action or click commission.
To boost flexibility, you may recruit 10 tiers of affiliates.
iDevAffiliate is also one of the best performance marketing platforms because it minimizes fraud with password encryption, expiration tracking, fraudulent account restrictions, and blocking.
Key Features
- Advanced fraud detection provides an extra layer of security for your assets
- CSS/HTML templates, color schemes and logos
- Language packs
- Commissioning, reporting, and performance marketing tools
Pros
- Enables affiliate recruitment
- Allows direct social media sharing
- Boosts traffic
- Offers lots of training material (videos, tutorials, etc.) for beginners
- Excellent customer support
Cons
- Requires a steep learning curve to set-up and use
- Does not provide 24/7 support for the many technical issues that could arise
Pricing
- Cloud – $39 per month
- Cloud with custom subdomain – $59 per month
- Cloud Premium – $79 per month
Image via iDevAffiliate
Usability
- Difficult to use
Tool Level
- Professional
15. Voluum
Image via Voluum
If you are looking to track, automate and optimize advertising, then performance marketing platforms like Voluum are a good place to start. Voluum enables your marketing team to track display, native, social, organic, pop, or push ads easily.
Not many performance marketing platforms feature superfast reporting that enables marketers to monitor more than 30 metrics concerning every click, visit, and conversion like Voluum does. Moreover, the automizer helps you integrate your sources of traffic and to establish custom rules to optimize your campaigns.
The traffic distribution AI sends traffic to landing pages, campaign paths, and the best performance marketing offers.
That’s not all. Voluum is one of the perfect performance marketing platforms you can use to activate notifications on your phone or desktop to know when there is any change in campaign performance.
Key Features
- Voluum features an anti-fraud kit that helps detect suspicious clicks and notifies you in case of bad traffic
- The built-in automizer gives your business an easy way to manage your campaigns, by integrating different sources of traffic
- Voluum performance marketing platform allows your business to monitor each click, visit, and conversations
- A/B testing allows your business to fully optimize by finding underperforming landing pages
- The rule-based traffic distribution feature allows businesses to increase conversion rates by, targeting campaigns more accurately, and delivering highly persuasive messages
Pros
- Fast, user-friendly interface
- The anti-fraud kit detects fake clicks, unrealistic conversion times, and suspicious visits
- Voluum helps you spot what is working and what is not
Cons
- Some users find it more costly than other marketing platforms
- Customer support requires improvement
Pricing
- Start-up – $499 per month
- Agency – $999 per month
- Enterprise – $1999 per month
Image via Voluum
Usability
- Easy to use
Tool Level
- Beginner
16. Scaleo
Image via Scaleo
Scaleo is among the best performance marketing platforms for ad agencies, brands, and Affiliate networks. Being a cloud-based affiliate tracking and management software, the performance marketing platform has proven to be a game-changer in business.
Freelancers, small, medium-sized, and large businesses have found Scaleo to be one of the most efficient performance marketing platforms. This can be traced back to the combination of a super-fast interface and amazing features.
Additionally, this is among the performance marketing platforms that support multiple languages including English, Spanish, Vietnamese, Russian, and Portuguese.
Key Features
- UI customization enables you to customize the performance marketing platform according to your business needs. You can add logos and select brand colors
- Scaleo has an anti-fraud feature to detect and get rid of fraudulent traffic
- Scaleo has a super-fast interface to avoid delays, saving your business time
- Supports multiple third-party integrations, and boosts your business marketing capabilities
- Offers multiple currency options
- It’s tracking system makes it easier to make follow-ups, pay and monitor your affiliates
Pros
- Comes with advanced integration API
- Offers built-in invoicing
- Allows real-time reporting
- Modern design and user-friendly interface
Cons
- Not the very best customer service
- Support materials not well-detailed for newbies
- Limited language support
Pricing
- Professional – $500 per month
- Enterprise – $750 per month
- Custom – $1400 per month
Image via Scaleo
Usability
- Easy to use
Tool Level
- Intermediate
17. CAKE
Image via CAKE
Unfortunately, not all performance marketing platforms allow you to completely oversee your marketing campaigns.
However, CAKE is one of the powerful performance marketing platforms that enable you to grow your business with greater clarity and precision.
CAKE also offers solutions for lead generation, multi-channel marketing, and affiliate marketing software.
Last but not least, this is also one of the performance marketing platforms that enable networks, publishers, and advertisers to measure, optimize and manage their marketing performance.
Key Features
- The affiliate marketing software enables you to manage and measure marketing campaigns and optimize performance
- The multi-channel marketing feature enables you to measure the true cost of acquiring customers
- Offers lead generation features to manage and optimize traffic sources, lead quality and lead buyers
- Offers ROI tracking, referral tracking, campaign and commission management, and cross channel attribution
Pros
- Seamless integration with other apps
- Enhances performance with smart insights
- Your data is secure with CAKE
- Eliminates fraud risks with the antifraud protection feature and maintains affiliate program flexibility
- Reliable and active customer support team
Cons
- The UI could use a major upgrade
- You may have to pay more to get access to more features
- Needs more custom features for specific business needs
- CAKE is more expensive than several other performance marketing tools
Pricing
- Contact sales
Usability
- Difficult to use
Tool Level
- Professional
18. Everflow
Image via Everflow
What makes Everflow stand out from other performance marketing platforms is that it's a cloud-based software that offers you complete API access and detailed reporting.
As expected from top performance marketing platforms, Everflow lets you to track affiliates, manage influencers, media buying channels, and in-ap add placements.
And guess what?
You can also integrate it with Shopify and take control of any affiliate or influencer campaign aimed at increasing ecommerce sales.
These are the reasons to include Everflow in our list of top performance marketing platforms.
Key Features
- Direct linking to help you attribute each partner through a method similar to the UTM tracking method Google Analytics uses
- Impression tracking to help you attribute views
- SKAN Attribution to help you measure your mobile partners' performance
- QR codes to help you measure online and offline performance
- Smart links to help you provide targeted offers. You can also bundle the links up, measure, and optimize them for particular ecommerce KPIs
- Real-time analytics and various filters to help you determine traffic sources
Pros
- Auto-optimization capabilities
- In-depth reporting
- Powerful targeting functionalities
- Centralized performance monitoring
- Google Cloud infrastructure
Cons
- Slightly challenging learning curve, but they provide training.
Pricing
- Starter – $750 per month
- Everflow Plus – Custom pricing
Image via Everflow
Usability
- Easy to use
Tool Level
- Beginner
19. HOQU
Image via HOQU
Today’s market is saturated with performance marketing platforms of varying capacities. But when it comes to running your own affiliate network, no one does it better than HOQU.
HOQU is one of the ever-evolving performance marketing platforms for your affiliate campaigns. With its pixel or s2s integration and other features, you can easily track and analyze yout campaign, and keep track of leads, conversions, and other essential metrics.
On top of that, HOQU’s anti fraud protection watches over your campaigns and ensures your users' safety and security.
Last but not least, the flexible settings make it easy to customize your platform to meet your specific needs. These are the very reasons to regard it as one of the top performance marketing platforms.
Key Features
- HOQU supports unlimited partners from different time zones using different currencies
- S2S integration feature allows for easy tracking of conversion data, and advanced tracking tools by location, devices, and mode of connection
- Antifraud prevention tools enhance the security of the platform for users
- Real-time data and multi-functional reports make it easy to group and organize data
- Payment management tools enable easier payment and invoice management
Pros
- Reliable customer service
- Great management features to boost your business
- Supports multiple currencies in multiple time zones
- High-speed functionality with no delays
Cons
- Highly-priced compared to other alternatives
- Needs more essential features
Pricing
- Free: For up to 1000 conversions
- Intro: $99 per month
- Basic: $279 per month
- Business: $4999 per month
Image via HOQU
Usability
- Easy to use
Tool Level
- Intermediate
20. Fintel Connect
Image via Fintel Connect
Financial firms too, cannot escape performance marketing platforms. Being in the money business, you know how stressful it can be to find reliable performance marketing tools for your campaigns.
Fintel Connect is regarded as one of the top performance marketing platforms for financial services.
With a wealth of experience in driving customer growth across the US & Canada, the platform captures the unique needs of financial brands.
So, whether you’re in insurance, mortgage, banking, or any other section in the insurance sector, Fintel Connect has something for you.
Let’s look at the features that helped it rank on our list of performance marketing platforms.
Key Features
- The content compliance feature allows your brand to monitor your publishers, and ensure the content created is up to date and follows the brand’s guidelines
- Link monitoring gives alerts whenever your brand is mentioned in other brands' marketing. It gives you transparency. You know where your brand is mentioned, upholding your brand safety
- AI-driven partner monitoring and compliance tools help protect your brand and keep up with partners' complaints
- Monitors brand assets like interest rates, social campaigns, and other marketing assets
Pros
- User-friendly dashboard
- In-depth reporting data and insights
- Professional customer service
Cons
- Only focused on the Fintech space
- Needs room for more partnerships beyond the US and Canada
Pricing
- Contact sales
Usability
- Easy to use
Tool Level
- Intermediate
21. Partnerize
Image via Partnerize
Your search for performance marketing platforms to turn your partnership channel into a profit center just came to an end.
Performance marketing platforms like Partnerize are designed to consolidate both affiliate, and management solutions for a profitable partnership platform.
By eliminating manual tasks and spreadsheets, you and your partners can focus on what you do best – creating profitable growth.
This is also one of the best performance marketing platforms because it powers growth in different verticals, including brand safety, recruitment, payment processing, and fraud detection.
This way you can focus on what's important – forging great relationships with your partners.
What else makes us include this in our list of top performance marketing platforms? Read on.
Key Features
- Analyze partner marketing programs with email and affiliate tracking solutions
- Integrated fraud detection software detects and prevents fraud
- Affiliate and marketing software aids in management partnership and marketing life cycles management
- Marketing automation software makes it easy to track campaigns and communicate to various partners
- Built-in link monitoring software helps brands track their campaigns
Pros
- Excellent customer support from the Partnerize team
- Easy to set up
- Valuable discovery, tracking, management, measuring, and brand protection features
Cons
- Few options for customization
- The user interface could use some remodeling
- Slow response (the platform works slowly at times)
- Steep learning curve for beginners
Pricing
- Contact sales
Usability
- Unlike most performance marketing platforms listed here, Partnerize is difficult to use
Tool Level
- Professional
22. Trackier
Image via Trackier
In a world of increased automation, AI-driven performance marketing platforms are designed to make campaigns successful with as little human intervention as possible.
Trackier is among the handful of performance marketing platforms to provide cutting-edge AdTech solutions that make it easy to engage, acquire, and track your customers.
And that’s not all. This is one of the performance marketing platforms that makes it easier than ever to get the most out of data driven marketing.
Trackier keeps all your publishers, advertisers, and marketing campaigns in one place – all while being able to focus on driving your growth.
Key Features
- Fraud detection tools detect mobile frauds, ads, and clicks lead conversions frauds, enhancing a safe and secure platform for users
- Real-time reports help optimize business campaigns for conversion rates, and decision making
- Campaign automation tools make it easy to schedule, and manage campaigns
- Partner management platforms discover, enroll, optimize and pay partners in a safe platform
- Offers a segmented dashboard that facilitates smooth customer targeting
Pros
- Essential tools for tracking conversions
- Trackier is a mobile-friendly platform
- Friendly user interface
- Makes it easier to manage publishers and advertisers under one roof
- Exceptional customer service
Cons
- Pricing is a little too high for small businesses
- The basic plan has limited features
- User dashboards need improvement
Pricing
- Contact sales for custom pricing
Usability
- Easy to use
Tool Level
- Beginner
23. Binom
Image via Binom
Performance marketing platforms like Binom were designed to help your business save time, track your traffic, and take our business to new heights.
Unlike other affiliate management tools, Binom takes less time to generate reports, with a click processing time between 5-30m/s regardless of the volume.
You no longer have to spend precious time waiting to process a large volume of reports to download. Binom’s instant click processing generates your reports in seconds.
Before investing in performance marketing platforms such as Binom, you’ll want to take a closer look at the features, pricing, pros, and cons.
So, off we go.
Key Features
- Guarantees less waiting time with instant click processing, quick report generation, and reliable click storage. All clicks leads conversions head into the server for report generation
- Group systems facilitate proper company workflows, ensuring you don’t get lost amidst the performance marketing campaigns
- Deep analytics based on groups, time frames, help get a broader view of your brand’s best performance marketing efforts
- Tracking features offer in-depth monitoring of brands' interests, conversions, customer behaviors, and traffic. This helps track business performance
Pros
- Flexible multi-user system
- Fastest and most convenient user- interface
- Timely customer support assistant
- Price does not depend on the number of traffic you spend, making it cheaper than other performance marketing platforms
Cons
- The user interface could use some improvement
- The price might feel a little bit high for low volume marketers
Pricing
- Free trial
- Binom license – $99 per month
Image via Binom
Usability
- One of the easy to use performance marketing platforms
Tool Level
- Intermediate
FAQs
Q1. What is a performance marketing platform?
A. Performance marketing platforms are tools you use to track, measure, and make the most of your advertising campaigns. They ensure you only pay for results, actions taken, or goals met.
Q2. What are the types of performance marketing?
A. Performance marketing types include:
- Social media advertising
- Affiliate marketing
- Sponsored advertising
- Native advertising
- Search engine marketing
Q3. What is the example of performance marketing?
A. For example, you hire a blogger to promote a service or marketing software your site offers on their blog. The blogger then asks the readers to visit your landing page and register for the tool or service.
And if this was the desired action you and the blogger agreed upon, you pay for the number of successful subscriptions.
Q4. What is the most effective marketing platform?
A. Marketing platforms are ways for your company to get your business in front of your customer and can include both traditional and online marketing methods.
Traditional marketing platforms you can leverage include radio, newspaper, television, direct mail, etc.
Digital marketing platforms, on the other hand, include social media marketing, search engine marketing, banner ads, content marketing, etc.
Q5. Is performance marketing the same as digital marketing?
A. Performance marketing is a form of digital marketing in which your brand only pays for results achieved.
Q6. What is the best performance marketing platform for an affiliate network?
A. Performance marketing platforms an affiliate network can leverage include:
- PartnerStack
- LeadDyno
- Post Affiliate Pro
- Rewardful
- Rebrandly (formerly ClickMeter)
- TUNE
- Everflow
Q7. What is the difference between brand and performance marketing?
A. Brand marketing requires patience and focuses on strategies that help you build long-term equity.
Performance marketing prioritizes immediate wins. You focus on strategies that help you convert now.
Q8. What is the best performance marketing platform to use?
A. Best performance marketing platforms include:
- PartnerStack
- LeadDyno
- Post Affiliate Pro
- Rewardful
- Affise
- AnyTrack
- Rebrandly (formerly ClickMeter)
- TUNE
- Everflow
- Post Affiliate Pro
- Fintel Connect
- HOQU
- Trackier
- Tapfiliate
- Voluum
- CAKE
- ..and others.
For details on the features and pricing of these performance marketing platforms, check the post above.
Q9. What is the benefit of performance marketing?
A. Performance marketing benefits include:
- Only pay for results
- Amplifies marketing efforts
- Extends your reach
- Improves search engine rankings
- Diversifies revenue streams
Which Performance Marketing Platforms Would Meet Your Brand's Needs?
These performance marketing platforms can help you figure out where you get the most traffic and revenue. Additionally, they can help you determine if affiliates, bloggers, or influencers you partner with improve your content strategy and help you increase sales.
However, your decision on the best performance marketing platforms will depend on features your company considers crucial and the pricing.
So, which one among the performance marketing platforms listed above tick all the appropriate boxes?
Try them out and share your experience below.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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