We all want to make the most of our Facebook marketing campaigns.

But oftentimes, we don’t know exactly where to start. Alternatively, we don’t have the resources to do it.

This is exactly where Facebook marketing tools come in handy.

For the longest time, brands kept investing money into Facebook ads to improve their performance on the platform.

Soon though, a number of Facebook marketing tools started cropping up.

These tools are a game-changer.

From content creation to publishing to analytics, they can help you from start to end.

So, in this post, we will share a list of our favorite Facebook marketing tools, their features, pros and cons, and more.

Ready to grow your Facebook marketing ROI?

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Choose the Best Facebook Marketing Tools

  • Price: We’ve carefully put together this list of tools to include all ranges of pricing from free ones to enterprise grade premium tools. So, we’ve got something for all budgets. Look for pricing plans that suit your needs, whether you are a small business or an enterprise.
  • Customer Support: Our list of Facebook marketing tools have quality customer support. We ensure that they help you out in the best manner possible whenever you encounter any roadblocks in your usage of the tool.
  • Online Reviews: We check what existing customers are saying about the tool's performance, usability, interface, and overall satisfaction. We pay close attention to the challenges the customers are facing and never include any tool that’s not addressing customers’ problems.
  • Features and Functionality: We evaluate tools for the number and type of features they offer. We consider whether a tool covers your general marketing needs, such as content scheduling, audience targeting, analytics, social listening, or even additional integrations with other tools.
  • Ease of Use: We explore tools to check if they're easy to use and navigate. All the tools listed are intuitive and user-friendly.
  • Accuracy: We give preference to tools that provide accurate analytics, reporting, and audience targeting. Tools with advanced algorithms and data verification mechanisms can improve the accuracy of your marketing efforts.
  • Integration Capabilities: We check if the tools can seamlessly integrate with other marketing platforms or software you use. Integrating your CRM system, email marketing tools, or ecommerce platform can streamline your workflow and improve efficiency. All tools listed have integrations with other platforms.

The Top 13 Facebook Marketing Tools in 2024

As of July 2022, Facebook had more than 2.8 billion active users.

And what does that mean for businesses?

Heaps of opportunities.

Think about how a huge chunk of your target audience is probably hanging out on Facebook every single day.

This is what makes it all the more important for you to nail your Facebook marketing strategy.

The best way to do that?

Investing in the right Facebook marketing tools.

As you go deeper into this article, you’ll discover the best ones—both free and paid.

Whether you want to grow your following or boost engagement, you’ll find a tool that fits your needs just right. Let’s get started.

1. ShortStack

ShortStack

Image via ShortStack

ShortStack is one of the best Facebook marketing tools for creating contests, giveaways, and landing pages. Besides, it gives users real-time insights on views, traffic sources, shares, and more.

What else can the tool do, you may ask?

Let’s take a look at its key features.

Features

  • You can use ShortStack to run and simplify drip campaigns on Facebook.
  • The ability to build customized standalone landing pages and mini websites.
  • Innovative games and challenges to engage customers.
  • The option to distribute unique offers and coupons to customers.
  • You can easily embed your promotions across multiple social media.

Pros

  • A free trial is available.
  • A wide variety of templates that can be filtered by category.
  • Extremely responsive and helpful chat support.

Cons

  • It can be a bit expensive for small businesses.
  • It can take a while to get used to all the features.

Price

ShortStack offers a free trial for 30 days with limited features. Once your trial ends, you can subscribe to one of the following paid plans:

  • Business: $79/month
  • Pro: $199/month
  • Enterprise: Custom pricing

Shortstack pricing

Image via ShortStack

Tool Level

  • Intermediate/Expert

Usability

  • This is one of the Facebook marketing tools that involve a bit of a learning curve at the start.

Case Study

  • At the start of 2020, Victory Brewing Company initiated a marketing campaign that focused on their Monkey family of beers.
  • The goal was to promote these beers, along with bringing a little laughter to their fans.
  • The company chose to run a long-term contest with the support of ShortStack. 21 prizes were awarded over a course of ten months.
  • During that time, Victory Brewing Company was able to gather over 230K leads, along with 457 hashtag entries from Instagram and Twitter, thus successfully promoting the Monkey beers.

Pro Tip: The ShortStack for Teams feature will enable you to invite others to collaborate on Facebook campaigns within the same account.

2. Agorapulse

Agorapulse

Image via Agorapulse

Next on our list of Facebook marketing tools is Agorapulse. A social media management software, Agorapulse can help you ramp up your Facebook presence effectively.

The best part?

Its free tool lets you create sweepstakes, contests, and quizzes easily.

As always, before investing in Facebook marketing tools like Agorapulse, you’ll need to explore its features in detail. Here are some of the Agorapulse alternatives you would want to check out too.

So, let’s do that.

Features

  • One of the best Facebook marketing tools to discover trends about your brand via social listening.
  • An Inbox Assistant that will organize your inbox automatically.
  • The ability to plan, collaborate, and publish Facebook posts.
  • Smart recommendations on your next social media move based on customer behavior.
  • The option to track response times for every team member.

Pros

  • Can post to multiple social media platforms from one screen.
  • A simple and clean user interface.
  • This is one of the Facebook marketing tools that have an exceptionally well-designed mobile app.

Cons

  • Its integrations can do with some improvements.
  • The content scheduling workflow could be faster.

Price

Interested users can try Agorapulse for free for 30 days. No credit card is required. Check out its pricing plans below:

  • Free
  • Standard: $49/month per user
  • Professional: $79/month per user
  • Advanced: $119/month per user
  • Custom pricing

AgoraPulse pricing

Image via Agorapulse

Tool Level

  • Beginner/Intermediate

Usability

  • Like most Facebook marketing tools in this list, Agorapulse is very intuitive and easy to use.

Pro Tip: Agorapulse has a number of free tools. The Agorapulse Academy and Facebook Page Barometer are especially worth checking out.

3. SocialPilot

socialpilot

Image via SocialPilot

SocialPilot is a powerful social media management tool and among the best ones for Facebook marketing. Using this tool, you can easily manage your Facebook account on the go and give your online presence a boost.

With its social media management features, you can manage anywhere between 10 and 50 social media accounts based on your pricing plan. From bulk scheduling and a content library to AI assistant and detailed analytics, there’s a lot that this tool has to offer.

Features

  • AI assisted content creation
  • Ability to schedule up to 500 posts at once
  • Team management for collaboration
  • Can manage multiple clients from a single account
  • Numerous integrations with other tools

Pros

  • White labeling option is available
  • Can be used at scale

Cons

  • No free plan available

Pricing

A 14-day free trial is available. After that, choose from these plans:

  • Professional: $30/month
  • Small Team: $50/month
  • Agency: $100/month
  • Agency+: $200/month

pricing

Image via SocialPilot

Tool Level

  • Beginner/Intermediate

Usability

  • Easy to use

Pro Tip: You can easily get client approvals using SocialPilot from within the platform. No more back and forth needed.

4. Post Planner

Post Planner

Image via Post Planner

Are you struggling to post good content consistently on Facebook? If that’s the case, Post Planner is one of the Facebook marketing tools you need to explore. You can use it to identify top-performing content, schedule posts, and level up engagement.

Post Planner is trusted by thousands of businesses from across the globe.

Why?

Because posts from the tool get 510% more engagement.

Features

  • You can publish posts on five of the biggest social platforms.
  • The ability to schedule social media posts in seconds.
  • Discover viral content on social platforms by sorting for virality, likes, or shares.
  • Access the world’s largest web-database of quotes and conversation starters.
  • An easy-to-use Library to store and organize all your content.

Pros

  • One of the most intuitive and easy-to-use Facebook marketing tools.
  • A wide variety of paid plans.

Cons

  • There is no mobile app.
  • You can only register one person on their lower-tier plans.

Pricing

All of Post Planner’s plans come with a 7-day free trial. Check out its paid plans below:

  • Single: $3/month
  • Starter: $7/month
  • Growth: $27/month
  • Business: $47/month
  • Enterprise: $197/month

Post Planner pricing

Image via Post Planner

Tool Level

  • Beginner/Intermediate

Usability

  • Post Planner is easy to use for both experts and beginners.

Pro Tip: Use Post Planner’s ‘Recycle’ feature to queue old social media posts for reposting.

5. Emplifi

Emplifi

Image via Emplifi

Emplifi is a social media management tool that has a number of features that make it one of the most powerful Facebook marketing tools.

With Emplifi, Facebook marketers can easily manage multiple accounts from one central dashboard.

In addition, it offers an ad manager and social listening tools to help you ace your Facebook marketing strategy.

What else makes it one of the top Facebook marketing tools?

Let’s find out.

Features

  • Smart social media scheduling tool to publish videos, carousel ads, images, posts, and stories.
  • Predictive AI and content grading allow you to tailor content for your Facebook audience.
  • Custom dashboard allows you to track key metrics across global and regional organic and paid campaigns.
  • Social listening and competitor analysis.

Pros

  • In-depth Facebook page insights.
  • Shop Sync™ syncs the Facebook catalog and social shops with inventory management systems.
  • Allows you to segment existing customers based on their affinities and behaviors.

Cons

  • Unlike most Facebook marketing tools, Emplifi does not offer customer support for content creation.
  • Customer service needs improvement.

Pricing

  • Available on request.

Tool Level

  • Beginner

Usability

  • The interface is simple and intuitive.

Pro Tip: You can integrate Emplifi’s conversational AI with Messenger to streamline customer service.

6. DrumUp

DrumUp

Image via DrumUp

Next up in our list of Facebook marketing tools is DrumUp—a tool that streamlines the process of finding and posting engaging content consistently.

Just enter your keywords and the content API scours the internet for relevant posts and displays them in the content feed.

It not only finds engaging stories but ranks and queues them so that you can quickly share them on Facebook. After all, these are the features you would expect from top-notch Facebook marketing tools.

Features

  • Sophisticated content recommendation engine helps discover engaging and relevant content for your target audience.
  • Custom post scheduling.
  • Option to post your blogs on Facebook and other social accounts by linking them.

Pros

  • Provides hashtag suggestions.
  • Easy to use Chrome and Slack extensions.
  • Email and technical support available.

Cons

  • The free account allows you to manage only one social account.
  • Analytics are available only in the premium plans.

Pricing

Here are the pricing plans for DrumUp:

  • Free
  • Starter: $15/month
  • Pro: $39/month
  • Small business: $79/month

DrumUp pricing

Image via DrumUp

Tool Level

  • Beginner

Usability

  • One of the easiest-to-use Facebook marketing tools.

Pro Tip: Utilize the tool's scheduling feature to optimize the timing of your social media posts.

7. Canva

Canva

Image via Canva

Looking for Facebook marketing tools that allow you to design and schedule posts with ease? You’ll want to explore Canva, a user-friendly graphic design tool that makes it easy to create high-quality visuals for your Facebook posts, ads, and videos.

With plenty of free templates and a drag-and-drop editor that you can use to create any kind of design you need.

Additionally, Canva’s wide range of tools and features make it easy to customize your designs to match your brand’s unique style.

Features

  • Over a million free templates, stock photos, and graphics.
  • 100 + brand kits to customize your Facebook posts.
  • Schedule posts on Facebook and 7 other social platforms.
  • Easily export your graphics in a variety of formats, including JPG, PNG, and PDF.

Pros

  • Easy to create high-quality animations, videos, and graphics.
  • Free forever plan.
  • 24/7 customer support.

Cons

  • Content scheduler, premium templates, and branding kit only available with the paid plan.
  • Unlike most Facebook marketing tools, Canva does not offer analytics.

Pricing
Canva offers a free forever plan that comes with free templates and stock photos. To access advanced features, you’ll need one of the paid plans.

Here are the paid plans.

  • Canva Pro: $119.99/year per person
  • Canva for Teams: $300/month per person (for first 5 people)

Canva - pricing

Image via Canva

Tool Level

  • Beginner/Intermediate

Usability

  • Easy to use.

Pro Tip: Leverage Canva’s social media masterclass tutorials on creating Facebook cover pages, stories, posts, and graphics.

8. Creatopy

Creatopy

Image via Creatopy

Facebook marketing tools can come in various forms. Some help with content planning and others help you design visuals for your marketing campaign. Creatopy belongs to the latter category.

Even if you are a novice, you can create professional looking Facebook ads using Creatopy's user-friendly Facebook ad design tools.

Take a look at the features to see if it's one of the ideal Facebook marketing tools for your business.

Features

  • A wide range of templates to choose from to create static and animated ads (display, image, and video ads) compatible with Facebook and other platforms.
  • Option to customize creative elements, animation, workflows, and HTML5 animation for any platform.
  • Easy-to-use online video maker and editing tools.

Pros

  • Brand kit and prebuilt stock images and videos.
  • Team collaboration tools.
  • Easy to create an entire Facebook ad campaign.

Cons

  • Reports and analytics are available only with the expensive paid plan.
  • Unlike most Facebook marketing tools, Creatopy offers no free plan.

Price
There are three different pricing packages and you can try them all out with a free trial.

  • Basic: $24/month
  • Pro: $36/month
  • Plus: $141/month

Creatopy pricing

Image via Creatopy

Tool Level

  • Beginner/Intermediate

Usability

  • Creatopy is an easy-to-use Facebook advertising tool.

Pro Tip: You can download and save your Facebook ads in GIF, JPG, PNG, or MP4 files and reuse your old designs to save time.

9. Hootsuite

Hootsuite

Image via Hootsuite

To create impactful Facebook marketing campaigns, you’’ll need an all-in-one social media marketing tool with a built-in Facebook ads manager. And this is exactly what Hootsuite offers.

As one of the popular Facebook marketing tools, Hootsuite allows you to manage all social media channels in one place. It allows you to create, schedule, promote, and track Facebook ads and posts.

In addition to providing in-depth social media analytics, it makes it easy to schedule and publish content on your Facebook page and other social platforms.

Features

  • Hootsuite Planner allows you to manage all published content across social media accounts.
  • Content libraries, video publishing, and image editing tools speed up content creation.
  • Option to monitor social media trends, boost posts, and respond to queries via a unified dashboard.
  • Ability to integrate chatbots with your business page to streamline customer service.

Pros

  • Multi-channel audience insights and Facebook analytics.
  • Brand mention and trend monitoring help get strategic insights.
  • Easy integration with CRM and social listening tools.

Cons

  • Post scheduling feature needs improvement.
  • Expensive for small businesses.

Pricing
Like most Facebook marketing tools, Hootsuite offers a 30-day free trial of its Professional and Team plans.

  • Professional: $99/month per user
  • Team: $249/month for 3 users
  • Business: $739/month for 5 users
  • Enterprise: Custom pricing

Hootsuite pricing

Image via Hootsuite

Tool Level

  • Intermediate/Expert

Usability

  • It takes time for new users to learn all the features that Hootsuite offers.

Pro Tip: You can use the Bulk Composer to create and schedule multiple posts across various social channels.

10. Sendible

sendible

Image via Sendible

Are you a Canva user? If you are looking for Facebook marketing tools that integrate with Canva, you can give Sendible a try.

In addition to Canva integration, Sendible provides users with expected features, such as content scheduling, team collaboration, social media monitoring, and reporting.

Let’s see what else makes it one of the best Facebook marketing tools.

Features

  • Publish content across multiple social media platforms from a single interface.
  • Schedule posts, track conversation threads, and monitor social media analytics.
  • Track conversations on business Facebook page to identify and respond to customer queries in a timely manner.
  • Use calendar view to see past and present posts on Facebook and other social channels.

Pros

  • Seamless integration with Canva, Google Drive, and Dropbox.
  • Real-time insights into brand mentions, hashtags, trending topics, and competitors.
  • Content curation tool and in-depth Facebook analytics.

Cons

  • Social listening feature needs improvement.
  • Limited customization options for reports.

Pricing
Like most Facebook marketing tools in this list, Sendible offers a free trial and three paid packages.

  • Creator: $29/month
  • Traction: $89/month
  • White Label: $240/month
  • White Label +: $563/month

Sendible pricing

Image via Sendible

Tool Level

  • Beginner

Usability

  • Easy to use

Pro Tip: Save Facebook post content that you want to use repeatedly in the ‘Content’ section to save time and effort.

11. Fanpage Karma

Fanpage Karma

Image via Fanpage Karma

Want Facebook marketing tools that let you analyze content and find trending topics?

Right from helping you create tailored content for your Facebook audience and monitoring social activities, to calculating content scores for each Facebook post, Fanpage Karma does it all.

What’s more, you can track your competitors’ business pages and compare your strategy with theirs to identify gaps, if any.
Features

  • A unified interface to schedule and publish posts on Facebook and other platforms.
  • A unified inbox to view and respond to queries from your Facebook account.
  • Daily, weekly, and monthly view of your content calendar.
  • Granular content analysis and ranking to help you discover trending topics.

Pros

  • Powerful reporting features.
  • Automated workflows and team collaboration.
  • List view and color coding give a quick view of the status of your posts.

Cons

  • More tutorials needed to help users discover the capabilities of this Facebook tool.
  • Telephone support not available for the basic plan.

Price
The free forever plan offers limited features and allows you to manage just one Facebook account. Check out their paid plans:

  • Free
  • Bronze: $69/month
  • Silver: $199/month
  • Gold: $299/month
  • Platinum: $799/month

Fanpage Karma pricing

Image via Fanpage Karma

Tool Level

  • Beginner/Intermediate

Usability

  • A user-friendly Facebook tool.

Pro Tip: Compare multiple Facebook pages to discover trends in any timeframe.

12. SocialBee

SocialBee

Image via SocialBee

One of the most important reasons why marketers look for Facebook marketing tools is to save time and automate posting.

And, like most other tools listed here, SocialBee helps you do just that. Whether it is importing blogs, finding fresh content, automating content publishing, or analyzing your campaigns, you can do it all with SocialBee.

Check out its features to find out if it’s the right Facebook marketing tool for you.

Features

  • Schedule content categories and time-sensitive posts while setting an expiration date for posts.
  • Use a unified dashboard to create and publish posts for Facebook Groups, pages, and profiles.
  • Provides insights into the performance of your social media content, including metrics like engagement and reach.
  • Offers post preview and customization to allow you to post fresh content consistently.

Pros

  • Generates hashtags to boost your posts’ reach.
  • Integrates with Canva, Zapier, URL Shortener, and Media Editor.
  • Collaboration tools.

Cons

  • The user interface needs improvement.
  • Some users report a software slowdown after creating an entire post.

Pricing

SocialBee offers separate pricing plans for small businesses and for large agencies. While there is a 14-day free trial, there is no free forever plan.

Standard Plans

  • Boostrap: $29/month
  • Accelerate: $49/month
  • Pro: $99/month

Socialbee standard pricing

Image via SocialBee

Agency Plans

  • Pro50: $179/month
  • Pro75: $329/month
  • Pro100: $449/month

Socialbee pricing for agencies

Image via SocialBee

Tool Level

  • Intermediate/Expert

Usability

  • Involves a learning curve

Pro Tip: You can select the option for any of your posts to requeue after they get published.

13. Buffer

Buffer

Image via Buffer

Buffer is a popular Facebook marketing software that can help you build your audience and grow your business.

It has features for easy planning, scheduling, and publishing impressive Facebook posts for meaningful engagement.

The tool can measure and compare post performance, access quality reports, and receive recommendations to boost engagement and sales.

And the best part?

Buffer's browser extension integrates with WordPress and other tools. This makes content discovery, saving, and distribution easy across your Facebook pages.

Let's explore Buffer’s features so you can make an informed choice.

Features

  • Plan and schedule Facebook posts for optimal engagement.
  • Track post performance with detailed analytics and reporting.
  • Browser extension for content discovery and distribution.
  • Content curation to republish old posts.
  • Efficient comment management within the platform.
  • Social media calendar for better content organization.

Pros

  • User-friendly interface is suitable for beginners.
  • Customizable post scheduling for convenience.
  • Comprehensive analytics and tracking capabilities.
  • Content republishing for increased visibility.
  • Streamlined comment handling.

Cons

  • Occasional loss of features after upgrades.
  • Confusing pricing structure.
  • Limited and delayed customer support.
  • Limited customization options for post appearance.

Pricing

Buffer provides a 14-day trial for every pricing plan. Check out their pricing plans:

  • Free
  • Essentials: $6/month for 1 channel
  • Team: $12/month for 1 channel
  • Agency: $120/month for 10 channels

Buffer Pricing

Image via Buffer

Tool Level

  • Beginner/Intermediate

Usability

  • Buffer’s interface is simple and intuitive. So, it's simple to use.

Pro Tip: Opt for the agency pricing if you’ve got multiple channels and clients. It’ll make the packages more affordable.

FAQs

Q1. How efficient are Facebook marketing tools for users?

A. Facebook marketing tools can help marketers make the most of their Facebook campaigns. They can help with:

  • Creating engaging content
  • Scheduling content
  • A/B testing
  • Running Facebook ad campaigns
  • Organizing contests and quizzes
  • Monitoring conversations about brands
  • Analyzing the efficacy of Facebook campaigns

Q2. What are some of the best Facebook marketing tools?

A. Some of the best Facebook marketing tools are:

  • ShortStack
  • Agorapulse
  • SocialPilot
  • Post Planner

Q3. What is the necessity of Facebook marketing tools?

A. Facebook has come to be the biggest social media platform. You can take your business to the next level by marketing it on Facebook.

However, oftentimes, business owners don’t know where to start from or lack the necessary resources for the same.

This is where Facebook marketing tools become important. From content curation to scheduling to posting to monitoring, these Facebook marketing tools can help you from start to end, at a cost that won’t burn a hole in your pocket.

Q4. What are some free good Facebook marketing tools or software?

A. Agorapulse is one of the best free Facebook marketing tools. It can help you plan, schedule, and post engaging content on your Facebook business page.

What’s more, you may ask?

Agorapulse is one of the Facebook marketing tools that can help you understand customer behavior, monitor brand mentions, and measure overall campaign performance.

Q5. What are the best Facebook tools for brands and marketers?

A. Some of the best Facebook marketing tools for brands and marketers are as follows:

  • ShortStack
  • Agorapulse
  • SocialPilot
  • Post Planner
  • Emplifi

These Facebook marketing tools enable marketers to plan and publish content on Facebook, create ads, boost engagement, and gather real-time insights about their brand and audience.

Q6. What are the best Facebook marketing tips?

A. Here are some of the best Facebook marketing tips to grow your business:

  • Make sure your bio is optimized.
  • Stay true to your niche and target audience.
  • Experiment with various forms of content till you find out what works best for you.
  • Post content consistently.
  • Improve response time.
  • Make it a point to measure the effectiveness of your campaign.

Q7. What are the Facebook business tools?

A. Facebook offers a plethora of tools for businesses to grow.

And the best part?

Most of these Facebook marketing tools are free.

Here are some of the best ones:

  • Facebook Messenger
  • Canvas
  • Ads Manager
  • Business Manager
  • Facebook Pixel
  • Audience Network
  • Facebook Blueprint

Q8. What are the benefits of Facebook marketing?

A. Facebook marketing has several advantages for businesses of all kinds.

For starters, it can help brands reach a wide audience, understand them, and keep them engaged. Facebook can also help you create a buzz around your products and services, and create a demand for them.

What’s more, when done right, Facebook campaigns can drive traffic to your website, thus improving your bottom line.

Q9. Is Facebook or Instagram a good marketing tool?

A. Both Facebook and Instagram are extremely powerful tools for growing your business.

When done right, both platforms can help you reach a new audience, market your products, and make more revenues.

That being said, Facebook is generally better suited for older audiences.

Which Facebook Marketing Tool Should You Choose?

There is no one-size-fits-all answer to that question.

That being said, no matter which of these Facebook marketing tools you choose, you’ll be able to make your brand shine on the platform.

With the right tool, you can post the right content at the right time, start important conversations, and build meaningful relationships.

Over time, the money you invested in the tool will pay off in the form of loyal customers and better revenues.

And isn’t that the goal?

So, what are you waiting for? Test out the Facebook marketing tools of your choice, and start growing your business.

Are there any other Facebook marketing tools you have tried? How did they help your online marketing strategy? Tell us in the comments below.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.