Lead Generation

21 Best Lead Generation Software for 2024 [Free & Paid]

Generating leads and sales is one of the top priorities for most marketers today.

But many of them find it challenging to find and engage prospects every day. That’s where the best lead generation software solutions come into the picture.

Because the right prospecting tools can help you ensure a constant flow of high-quality leads that are more likely to turn into customers. This will, in turn, increase your sales conversion rate.

In this post, we’re going to list some of the best lead generation software and discuss what exactly they can help you with.

Let’s get started.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Choose the Best Lead Generation Software

Choosing the best lead generation software can make a world of difference to your lead generation efforts and the overall success of your business.

That’s why we’ve carefully picked the lead generation software on this list based on several factors:

  • Customer Reviews: We’ve carefully assessed all the tools on this list by checking how their existing customers talk about their services. The list only includes those tools where a majority of customers have had a great experience.
  • Ease of Use: We analyzed lead generation software to find out ones that are easy to use. This way, it’d be easy for you to get started with them and build your lead pipeline.
  • Features: Our list of lead generation software contains only those tools that are packed with loads of features. We’ve picked those tools that have features for both small and large businesses. This way, there’s something for everyone.
  • Customizable: We carefully selected lead generation software that are customizable to the greatest extent possible. This way, you can get the most out of the software and drive your lead generation efforts.
  • Integrations: We understand that you may already have an existing tech stack. In such a situation, it makes sense to use a lead generation software that integrates well with your tech stack. We’ve selected only those software that offer a wide range of integrations to facilitate seamless integration.

What Makes the Best Lead Generation Strategy?

The best lead generation strategy consistently delivers high-quality leads that are a good match for your business and are likely to turn into your customers.

For each business, high-quality leads will look a little different. But there are certain aspects that remain the same regardless of the type of prospects you’re hoping to attract.

First of all, you’ll need a way to capture the interest of your website visitors.

Form builders and landing pages welcome visitors to your site and collect new contact details. Once you have captured their contact information, storing it in one place using a CRM tool will help your team stay organized.

You can then use this contact information for sales workflows and email outreach.

Nurturing these contacts through email marketing and behavioral targeting will help you turn your website visitors into high-value leads. You can showcase your products and services and provide helpful tips based on the needs of your target audience.

Finally, if you have an outbound or cold calling sales strategy, you’ll need a way to prospect for new leads. Use lead capture tactics such as finding the email addresses of prospects and setting up a series of reach-out campaigns.

All of these steps can be done manually, but that will take a lot of time. And an inefficient lead generation strategy is not what you need.

That’s why you should pick the right lead generation tactics and the best lead generation software to make lead gen easy and more effective.

Using the right lead generation software and marketing automation can help fill up your lead pipeline with valuable, nurtured leads and customers.
Here’s our list of the best lead generation software solutions that you can use to grow your business:

A Comprehensive List of the Best Lead Generation Software

With a plethora of lead generation software in the market, choosing one or two can be difficult.

To simplify your lead gen tool search, I’m categorizing the best lead generation tools based on their functionalities and areas of use.

Here you go:

1. UpLead

Image via UpLead

UpLead is one of the best lead generation software in the market, providing businesses with a wide range of features to identify prospects and build a targeted list of contacts.

The company offers 95% or higher guarantee on data accuracy. So, if you want to create the best prospecting list, there’s no better software than UpLead.

What makes UpLead one of the best lead generation software is its focus on data quality. The software regularly updates and verifies the data, ensuring that it’s accurate. You can trust the data it provides and focus your efforts solely on qualified leads.

Let’s check out the other features that make it one of the best lead generation software.

Features

  • UpLead gives you access to millions of verified leads, including phone numbers, email addresses, and other contact information.
  • Real-time email verification ensures that you're only engaging with qualified leads.
  • The software’s ability to filter by intent helps you determine if any of the prospects are already engaged with your competitors.
  • You can create a targeted prospect list based on specific criteria, such as location, industry, job title, and more.
  • Easy integration with popular CRM software like Salesforce and Salesforce alternatives makes it easy to find and manage leads.

Pros

  • This lead generation software is easy to use.
  • It offers advanced contact and company search.
  • Offers a free trial.
  • Real-time email verification.

Cons

  • Users have reported some instances of outdated information.
  • The credit-based system can be expensive.

Price

  • Free trial: Up to 5 credits
  • Essentials: $74 per month
  • Plus: $149 per month
  • Professional: $299 per month

Image via UpLead

Usability

  • The software interface is easy to use and makes finding the right prospects simple.

Tool Level

  • Beginner/Intermediate

Pro Tip: Consider downloading UpLead’s Google Chrome extension to automatically capture lead information, including names, contact number, location etc. from LinkedIn and other business websites.

2. Thrive Leads

Image via Thrive Leads

If you run a WordPress website, then there’s nothing better than using a simple plugin to generate more leads. Thrive Leads is just the plugin you need.

It’s one of the best lead generation software that can automate your lead generation efforts. It helps you create all types of opt-in forms you’ll need to capture lead information. And it’s drag-and-drop editor makes designing these forms a breeze.

What’s more?

You can A/B test your lead capture forms to see which ones work best for you and increase your conversion rates. And you also get a basic overview of how your forms are performing and get key metrics to track your performance.

Features

  • An easy-to-use drag-and-drop editor makes designing opt-in forms quick and easy.
  • You can use it to create a variety of forms, such as pop-ups, sticky ribbons, in-line forms, two-step forms, slide-ins, etc.
  • It also offers an opt-in widget, which you can add to your sidebar in just a few clicks.
  • With Thrive Leads, you can A/B test your forms to improve conversion rates.
  • It allows you to show different offers to different users or hide forms when necessary using the SmartLinks and SmartExit features.
  • You get various form templates that you can easily customize to create high-converting lead-generation forms.
  • Thrive Leads offers basic form analytics to help you track your performance and optimize your strategy.
  • It offers direct API integrations with various email service providers.

Pros

  • Offers one of the broadest range of form types.
  • Easy to design form and track performance.
  • Option to create mobile-friendly forms.
  • Offers a 30-day money-back guarantee.

Cons

  • It’s only fit for WordPress sites.

Price

  • Thrive Suite: $299 per year

Image via Thrive Leads

Usability

  • The plugin is extremely easy to use.

Tool Level

  • Beginner/Intermediate

Pro Tip: Given the 30-day money-back guarantee, it’s safe for you to try out the plan you are interested in as you can cancel it if you don’t like it.

3. LeadFuze

Image via LeadFuze

Next on our list of the best lead generation software is LeadFuze.

Thanks to its wide range of features, you can build targeted lists of potential customers based on numerous factors, such as location, industry, company size, job title, and so on.

The software uses AI and machine learning to help you find the right leads.

LeadFuze is a powerful prospecting tool for businesses that can help you set your lead generation on autopilot. This tool helps you build lists of potential leads for your business and even makes it easy to sync the information on these lists with your CRM and other outreach software to streamline your lead generation efforts.

Features

  • LeadFuze automatically generates a list of prospects, making it one of the best lead generation software in the market. You can use this list to gather the contact information of the leads.
  • This software uses advanced search algorithms to help you find relevant leads based on criteria such as location, industry, and so on.
  • LeadFuze also comes with an automated outreach feature that allows users to create and customize email templates, set up follow-up sequences, and track the performance of their email marketing campaigns.
  • Lead enrichment features help you better understand your prospects by offering additional information, such as company details, social media profiles, and contact information.
  • The lead scoring feature helps you prioritize leads based on their interest and engagement levels. This allows your sales team to focus more on promising leads, increasing their chances of closing deals.
  • LeadFuze also integrates with almost all popular CRM software, including Salesforce, Pipedrive, and HubSpot.

Pros

  • Hyper-targeting your leads based on LeadFuze’s market-based search works well
  • Account-based search enables easy discovery of potential prospects
  • AI-powered FuzeBot builds your lists and adds new leads to them
  • Clean lists are easy to build with de-duplication and ignore list features
  • Lots of lead intelligence is available to you
  • Very helpful customer support

Cons

  • Very much focused on America-based leads.

Price

  • Scaling: Starts at $147/month
  • Unlimited: Starts at $397/month
  • Custom: Custom pricing

Image via LeadFuze

Usability

  • Very easy to use

Tool Level

  • Beginner

Pro Tip: LeadFuze’s “Ignore List” feature can be used to avoid adding your existing customers or competitors to your email list. The de-duplication feature prevents duplicate entries, thereby generating more reliable reports.

4. Leadfeeder

Image via Leadfeeder

If you want to capture the leads visiting your website, then Leadfeeder is one of the best lead generation software there is for the task.

How does Leadfeeder identify companies visiting your website? The software uses Google Analytics to track website visitors and matches the company name to publicly available records, providing users with a list of potential leads.

The biggest advantage of Leadfeeder is that it can help you identify leads who are actively interested in your products, making it one of the best lead generation software.

You can also integrate Leadfeeder with other software you use, making lead management a lot easier and efficient.

Features

  • Leadfeeder tracks website visitors and provides company information, even if the visitors do not fill any contact form.
  • Lead scoring features help you prioritize the right leads, boosting sales and revenue generation.
  • Integrates easily with most of the software that you already use, such as Pipedrive, Zoho, Mailchimp, and many other Mailchimp alternatives.
  • Collaboration features allow your team to collaborate on leads, and assign tasks to team members.
  • Send email notifications when it identifies new leads or when existing leads engage with your website.
  • Leadfeeder supports multiple languages, making it the right choice for businesses around the globe.

Pros

  • Instant lead generation helps you reach out to prospects before your competitors.
  • Automatic lead scoring puts the hottest leads on top, so that you don’t miss the opportunity of converting them.
  • You can create custom feeds to sort the leads you generate.
  • Dynamic tracking allows you to monitor how leads interact with your website and other marketing channels, such as emails and Google Ads.

Cons

  • Small businesses may find it expensive.
  • Some users report issues when integrating with third-party software.

Price

  • Lite: Free for up to 100 identified companies
  • Paid: $139 per month

Image via Leadfeeder

Usability

  • It is an intuitive tool and quite easy to use.

Tool Level

  • Beginner

Pro Tip: If you use Mailchimp or ActiveCampaign for email marketing, Leadfeeder allows you to monitor what your contacts are doing on your website. The data can then be imported to your CRM system, allowing you to contact the leads at the right time.

5. HubSpot

Image via HubSpot

The next name on our list of the best lead generation software is HubSpot. It's a very popular platform that offers a variety of tools for managing marketing campaigns, customer relationships, and sales processes.

HubSpot is an all-in-one, powerful lead gen solution that combines marketing automation, email, and form builders with the power of a CRM.

Because every contact interaction is recorded in HubSpot, marketers like you can easily target prospects based on their needs and behaviors.

Features

  • It's the best lead generation software with a lead capture tool that makes it easy to capture, store, and nurture leads.
  • Free marketing software to help you create ads, forms, and landing pages to launch a successful marketing campaign.
  • Vast library of knowledge base articles to help you learn everything about lead generation.
  • Built-in reporting and analytics help you identify which pages, ads, and traffic sources account for the most conversions.
  • Drag and drop editor makes it easy for you to create automated personalized marketing emails.
  • A single database to help you view and manage interactions with your contacts.
  • Integrates easily with several other apps such as WordPress, Zapier, Drupal, Weebly, Magento, Shopify, and more.

Pros

  • The all-in-one software ensures that your customers will have the same experience no matter what stage of the customer lifecycle they’re in.
  • Advanced personalization comes easy as every tool is built on top of the CRM backbone that lets you utilize lead data effectively.
  • Build and deploy landing pages, web forms, and multi-platform ads without the need for designers or developers.

Cons

  • HubSpot is the most effective when you use the software together. So, integrating other third-party software won’t have the same benefits.

Price

  • Free

Usability

  • Easy to use

Tool Level

  • Beginner/Intermediate

Pro Tip: HubSpot’s lead scoring feature can be very helpful for your sales team to filter out hot leads, reducing both time and effort needed to do so.

6. OptinMonster

Image via OptinMonster

OptinMonster is one of the best lead generation software designed to help businesses grow their email list, increase sales, reduce cart abandonment, and improve conversion rates.

It's a powerful platform that helps you create and display targeted opt-in forms, pop-ups, and many other kinds of messaging for your visitors.

If there’s a form type you can think of, OptinMonster likely offers it. That makes it one of the best lead generation tools for businesses.

With pop-ups, welcome bars, embeddable forms, slide-in widgets, and more, OptinMonster will help you grow your email subscriber list and capture new leads in no time.

Features

  • Drag and drop form builder allows you to create custom opt-in forms without any prior knowledge or experience of coding. This is one of the reasons for including OptinMonster in the list of the best lead generation software.
  • Offers a wide range of opt-in form types, including slide-ins, floating bars, lightbox popups, and more.
  • Personalization features allow you to create targeted and personalized opt-in forms based on demographics, user behavior, location, and other such factors.
  • OptinMonster’s exit-intent technology detects when a user is about to leave your website and displays a targeted opt-in form to encourage them to give their email to you.
  • Built-in reporting and analytics features deliver in-depth reports on opt-in form performance, conversion rates, click-through rates, and more.
  • The A/B testing feature allows you to test different versions of your opt-in forms to determine which one performs the best.
  • OptinMonster easily integrates with popular CRM software and email marketing platforms, allowing users to manage and segment their email list with ease.

Pros

  • Tons of integrations that help you sync your form data to your CRM software
  • Easy-to-use triggers that ask your customers to share their information at the right time (exit intent pop-ups, scroll-based pop-ups, etc.)
  • Mobile-specific campaigns

Cons

  • Minimal options for customization
  • To get full access to reporting and personalization features, you’ll need to upgrade to the highest pricing tier.

Price

  • Basic: $9 per month billed annually
  • Plus: $19 per month billed annually
  • Pro: $29 per month billed annually
  • Growth: $49 per month billed annually

Image via OptinMonster

Usability

  • OptinMonster is quite beginner-friendly.

Tool Level

  • Beginner/Intermediate

Pro Tip: Use the built-in page-level targeting feature to create unique campaigns and offers for your customers based on their location or behavior. You can also segment your email list based on website interactions or the interests of your subscribers.

7. WPForms

Image via WPForms

Do you want to create customizable forms for capturing leads on your website? Then WPForms is one of the best lead generation software you need.

The best part?

You don’t need any coding knowledge whatsoever.

Additionally, this is the best form maker to use if you’re running a WordPress website. Rated 4.8/5 on G2 with hundreds of reviews, WPForms is well-loved because it’s easy to set up but still offers powerful options.

Features

  • WPForms has a user-friendly drag and drop editor that makes it super easy to create and customize forms.
  • The platform offers a variety of pre-built form templates, including survey forms, contact forms, registration forms, donation forms, and so much more.
  • WPForms creates mobile-responsive forms, which means the forms automatically adjust their size and layout according to the screen size of the device.
  • Built-in spam protection features provide protection against spam submission.
  • Its integration features put it on the list of the best lead generation software. WPForms easily integrates with popular email marketing services like AWeber and Mailchimp, allowing you to add subscribers to your mailing list. It also integrates seamlessly with popular payment gateways like Stripe and PayPal, enabling you to create payment forms for your website.
  • WPForms allows you to include file upload fields in your forms. This makes it easier for users to upload files such as images, resumes, or other documents.
  • You can create multi-page forms with WPForms, improving user engagement and increasing completion rates.
  • WPForms offers conditional notifications, allowing you to send custom email notifications based on specific form fields or user input.

Pros

  • Drag-and-drop form maker that’s intuitive to use
  • Great customer support that helps you with any questions you might have
  • Conditional formatting so that your customers will only need to fill out the form details that are relevant

Cons

  • This plugin is only available for WordPress sites.

Price

  • Basic: $49.50 per year
  • Plus: $99.50 per year
  • Pro: $199.50 per year
  • Elite: $299.50 per year

Image via WPForms

Usability

  • WPForms is quite easy to use and powerful at the same time, making it one of the best lead generation software.

Tool Level

  • Beginner/Intermediate

Pro Tip: WPForms comes with several pre-built form templates such as contact form, donation form, order form, and so on. If you want to create a WordPress form tailored to your niche, then consider installing the Form Template Pack addon.

8. Unbounce

Image via Unbounce

What puts Unbounce on the list of the best lead generation software?

For starters, it helps you create exactly the page you want without the need of hiring developers or designers with the easy-to-use, drag-and-drop builder by Unbounce.

Grow your lead generation contact lists faster by using A/B testing to optimize your landing pages. Send site visitors and potential customers to the landing page that’s most likely to convert them.

Features

  • It’s one of the best lead generation software offering a range of pre-designed mobile responsive templates that can be easily customized to match your brand’s style and messaging.
  • The platform provides detailed analytics and conversion tracking, helping businesses accurately measure the success of their landing pages and marketing campaigns.
  • Offers seamless integration with a wide range of marketing software, including CRM systems, email marketing software, web analytics software, and so on.
  • With Unbounce, you can also create pop-ups and sticky bars that can be very helpful in capturing leads.
  • Unbounce supports Accelerated Mobile Pages (AMP) technology that helps mobile pages and photos load faster, improving the overall user experience.

Pros

  • A/B testing option will help you maximize your conversion rates by automatically showing visitors the best-converting landing page.
  • Integrations with form builders and CRM software to make sure your new leads and contacts reach exactly where you need them
  • Responsive landing page templates that will look good on every device your a lead can visit your website from

Cons

  • Some landing page customization does require custom scripts. You may need help from a developer for fulfilling specific requirements.

Price

Unbounce offers a free trial for 14 days. The paid plans are as follows:

  • Launch: $99/month
  • Optimize: $145/month
  • Accelerate: $240/month
  • Concierge: $625/month

Image via Unbounce

Usability

  • It is beginner-friendly and the best lead generation software for anyone looking to create, test, and deploy quick and effective landing pages.

Tool Level

  • Beginner/Intermediate

Pro Tip: Use the Smart Copy feature to create original and persuasive content for your landing pages. The best part? You can create content in more than 30 languages.

9. Leadpages

Image via Leadpages

With a drag and drop interface, a variety of marketing software, and a library of customizable templates, Leadpages is easily one of the best lead generation software in the market.

Launch professional-looking web pages, landing pages, and pop-ups to grow your business without hiring a team of developers.

What’s more?

You can easily create landing pages, pop ups, and several other types of marketing pages without any coding or design experience.

Leadpages has been designed to convert site visitors into leads. So, you’ll have all of the top lead capture tools you need to collect those email addresses.

Features

  • Leadpages offers an intuitive drag and drop editor that helps you create and customize landing pages quickly and easily.
  • Leadpages offers a wide range of lead capture forms that can be customized according to your branding and messaging needs.
  • The A/B testing feature allows you to test different versions of your landing pages to determine which one works better.
  • The alert bar feature helps you display important messages and notifications to website visitors.
  • Leadpages lets you create and deliver lead magnets, such as ebooks, whitepapers, and checklists.
  • The platform also offers a range of webinar features, including registration pages, reminder emails, and thank you pages.

Pros

  • Extremely friendly and knowledgeable customer support team
  • Easy-to-use drag-and-drop builder with widget templates that help you build even more lead generation assets, other than landing pages (try creating pop-ups or a full website!)
  • Integrations with a number of CRM tools

Cons

  • If you want to leverage advanced customization options, you may find the interface of Leadpages frustrating, limiting, and difficult to use.

Price

  • Standard: $49/month
  • Pro: $99/month
  • Advanced: Contact sales for pricing details

Image via Leadpages

Usability

  • Leadpages has a user-friendly interface, so it is pretty easy to use, even for a newbie.

Tool Level

  • Beginner/Intermediate

Pro Tip: If you don’t have an email marketing service, the lead notification feature of Leadpages can help you set up automated notifications sent directly to your inbox.

10. Instapage

Image via Instapage

Instapage is another one of the best lead generation software solutions that enables you to design and develop landing pages.

The platform lets you create high-converting landing pages without the need for any coding or design skills.The platform also offers a range of tools and features to enhance lead generation and improve conversion rates.

It brings you a suite of conversion tools to unify the post-click advertising tactics that start with well-optimized landing pages. Build landing pages, personalize content, and experiment with different pages to grow your email list as quickly as possible.

Features

  • Instapage comes with over 500 customizable templates that can be easily tailored to meet the needs of your target audience or marketing campaign.
  • The easy-to-use drag and drop editor makes creating and customizing landing pages quick and easy.
  • The A/B testing feature helps test different variations of your landing pages, helping optimize conversion rates and improving the overall effectiveness of your marketing campaigns.
  • Instapage seamlessly integrates with a lot of other marketing tools such as Mailchimp, Salesforce, and Google Analytics, helping you incorporate landing pages into your marketing strategy.
  • Instapage’s content personalization feature helps you create personalized landing pages for different campaigns, improving user engagement and conversion rates.
  • The platform also offers collaboration features that allow teams to work together on designing and optimizing landing pages.

Pros

  • Collaborate in-product to build landing pages with your whole team.
  • Optimize pages for mobile and desktop and even see which pages are converting better on each platform.
  • Connect your ads to the most relevant pages and then add personalization.

Cons

  • The cost of Instapage has increased in the last few years as more enterprise features have been added, which puts this best lead generation tool out of the price range for some smaller businesses.

Price

  • Build: $199 per month
  • Convert: Custom pricing

Image via Instapage

Usability

  • Instapage is very easy to use, which is why we have included it in the list of the best lead generation software.

Tool Level

  • Beginner

Pro Tip: Instapage offers many super cool widgets that you can use to insert elements like countdown timers, CTA buttons, and more to boost your lead generation efforts.

11. Datanyze

Image via Datanyze

If your lead generation strategy involves cold outreach, then you need a lead generation tool that can provide you with accurate contact information for leads. Datanyze is one of the best lead generation software for that.

It has a huge contact database of over 120 Million people that you can use to find relevant leads for your B2B business.

It offers both email addresses and phone numbers for leads and claims high data accuracy. Check out its features, pros, and cons to see what makes it one of the best lead generation software.

Features

  • It offers advanced filters that help you target leads within a specific industry, location, etc.
  • Its Google Chrome extension allows you to find lead information in real-time, as you browse various social media websites.
  • Apart from providing contact information, it also offers icebreakers to start a conversation with your leads and effectively engage with them.
  • Its interface allows you to easily tag contacts to create segmented lists, for various types of leads.
  • With Datanyze, exporting contact lists is quite simple and intuitive.

Pros

  • The ability to see real-time lead information makes the lead generation process much easier.
  • The 90-day free trial is a great way to check out the interface without any financial commitment.

Cons

  • A fixed number of monthly credits put restrictions on the amount of contact data you can access.
  • This lead generation software solution is only suitable for B2B marketers.

Price

  • Nyze Lite: $0 (free trial for 90 days0
  • Nyze Pro 1: $29 per month
  • Nyze Pro 2: $55 per month

Image via Datanyze

Usability

  • The interface is fairly easy to use, even for beginners.

Tool Level

  • Intermediate

Pro Tip: Give the tool access only to a limited number of people to utilize the monthly credits wisely. Don’t opt for this tool if you want to find contact information on a large scale.

12. Nimble

Image via Nimble

Are you looking for a powerful CRM solution to boost your lead generation efforts? Then Nimble is one of the best lead generation software you must consider.

Nimble is a user-friendly CRM for Google Workspace and Office 365 that has been designed to reduce data entry and increase sales productivity.

Nimble makes it to this list of the best lead generation software because it combines traditional CRM features such as contact management with social media.

Here is one of the biggest benefits of Nimble: this tool can automatically pull in data about contacts available in publicly available records, such as job titles, company information, social media profiles, and so on, helping in lead profile enrichment.

Features

  • The capacity to unify contact information from different sources makes Nimble one of the best lead generation software in the market.
  • Automation features assist you in streamlining your sales and marketing workflows, making it a great choice for small and medium businesses.
  • Nimble also offers task management. You can create and assign tasks for yourself and your team. It’s also possible to set deadlines and reminders to make sure that the tasks are completed on time.
  • This lead generation software also comes with a huge variety of engagement tools that assist you to engage with your customers and scale your business more effectively.
  • Nimble also offers reporting and analytics capabilities that help you track your overall performance, display revenue generated, and identify areas of improvement.
  • Nimble also has a mobile app that lets you access your CRM data on the go. The mobile app is available for both Android and iOS.

Pros

  • Create auto-enhanced contact profiles with Nimble Prospector to reduce manual data entry and deliver business insights.
  • Integrate with social media platforms so that you can keep up with the timelines and interactions of your prospects.
  • Tie all sales activity and interactions to contacts so that you can manage your leads pipeline effectively.

Cons

  • Priced higher than other CRM software options in the market

Price

  • $24.90 per user per month (when billed annually)
  • A 14-day free trial available

Image via Nimble

Usability

  • Nimble is fairly easy to use and doesn’t have a steep learning curve.

Tool Level

  • Beginner/Intermediate

Pro Tip: Use the social listening feature of Nimble to track brand mentions to create valuable opportunities for lead generation and follow-ups. It can be very useful for driving engagement and increasing revenue.

13. Constant Contact

Image via Constant Contact

Constant Contact is a popular CRM tool but its lead generation abilities make it one of the best lead generation software in the market.

The platform comes with several features that help businesses generate leads and manage customer relationships effectively.

With Constant Contact, you can get leads through multiple channels, such as social media, web forms, landing pages, and more.

The platform also offers tools to manage these leads and track their behavior on your website.

Which features make Constant Contact one of the best lead generation software?

Features

  • Constant Contact comes with a range of pre-built templates that you can easily customize to create stunning email campaigns.
  • The email editor is very easy to use and you can add text, images, and videos to match your brand’s style and messaging.
  • The contact management feature lets you manage and segment your email list based on demographics, user behavior, interests, and more.
  • Using the event marketing feature you can create and promote events leading to increased lead generation.
  • Constant Contact can also be integrated with various e-commerce platforms, enabling you to connect your email campaigns with online stores.

Pros

  • It has a simple user interface.
  • Audience segmentation is easy. You can let Constant Contact automatically segment your email list or do so manually.
  • The dashboard provides a comprehensive view of your campaign performance.
  • It comes with hundreds of customizable templates.

Cons

  • Constant Contact can quickly get expensive as the number of contacts increases.
  • Although the platform offers hundreds of templates, a lot of the templates are outdated.

Price

  • Lite: $12 per month
  • Standard: $35 per month
  • Premium: $80 per month

Image via Constant Contact

Usability

  • It is quite easy to use

Tool Level

  • Beginner/Intermediate

Pro Tip: The Brand Email feature offered by Constant Contact helps you create a customized template for your brand. Just enter your website in the search bar, and the tool will create a custom template using your brand’s colors and design.

14. Mailchimp

Image via Mailchimp

When it comes to email marketing platforms, Mailchimp is one of the most well-known names helping businesses create and manage successful email campaigns. It’s on our list of the best lead generation software because it also offers a range of features that can boost your lead generation efforts.

Mailchimp helps you connect with your audience through beautifully designed and executed email marketing campaigns. Using this email automation platform, you can easily deliver the right message at the right time.

Features

  • Mailchimp comes with a drag and drop editor that helps you create stunning email campaigns. The platform also supports personalization, automation, and A/B testing.
  • Refine your content marketing strategy with the AI-powered suggestions feature. Use the AI-generated suggestions to create content that drives engagement and lead generation.
  • This lead generation software comes with a landing page builder that can be best used for creating landing pages for specific campaigns or promotions.
  • You can create social media ads for your campaigns on Facebook and Instagram.
  • Managing your audience becomes easier with features such as segmentation, tags, and audience insights.
  • Mailchimp integrates with a large number of apps and platforms, including Shopify, WooCommerce, Salesforce, and others.

Pros

  • Easy-to-use email builder that can help your messages look more professional even if you’re new to email marketing
  • Design email automation campaigns around the customer journey using a drag-and-drop workflow builder.
  • Connect other apps, such as your ecommerce store platform, to send transactional emails based on customer behavior.

Cons

  • Marketing automation features are only available for sending emails, not for updating contact records or internal notifications. For that, you need to add Mailchimp alternatives to your email marketing automation tools stack.

Price

  • Free: For up to 500 contacts
  • Essentials: Free for the first month and then $13 per month for up to 500 contacts
  • Standard: Free for the first month and then $20 per month for up to 500 contacts
  • Premium: $350 per month for up to 10,000 contacts

Image via Mailchimp

Usability

  • Mailchimp has an intuitive UI and is pretty easy to use, which is why we’ve featured it in this list of the best lead generation software.

Tool Level

  • Beginner/Intermediate

Pro Tip: With Mailchimp, you can create your own custom templates for lead generation efforts or use any one of the several pre-made templates. You can also choose from numerous integrations to streamline your workflow, generate more leads, and grow your business.

15. ActiveCampaign

Image via ActiveCampaign

ActiveCampaign has an extremely powerful email automation editor, which is why we’ve included it in our list of the best lead generation software.

It comes with a wide range of features to help businesses create targeted email marketing campaigns to generate more leads and revenue.

One of the key features of ActiveCampaign is the ability to track website visitor behavior. The information can be used for segmenting leads based on their interests and behavior. Segmenting leads also helps in tailoring marketing campaigns according to your target audience.

Advanced automation capabilities offered by ActiveCampaign also help you create workflows to automate lead nurturing. This enables your team to supercharge lead generation efforts and grow your sales.

Features

  • With the ActiveCampaign email marketing tool, you can create personalized email campaigns for better lead generation.
  • The marketing automation feature can be used to automate marketing workflows, including lead nurturing, follow-up emails, and retargeting campaigns.
  • Sales automation features help businesses automate their sales processes, including lead scoring, pipeline management, and more.
  • ActiveCampaign also provides AI chatbots and live chat to help you communicate with your customers in real-time.
  • You can integrate ActiveCampaign with a variety of third-party tools, including e-commerce platforms, CRM tools, and social media platforms, to collect customer data and interact with your customers.

Pros

  • The automation features are extremely powerful.
  • In-depth reporting available on various areas, such as page visits, click maps, geo-tracking, and more.
  • One of the best tools when it comes to email deliverability.

Cons

  • There is a steep learning curve.
  • ActiveCampaign does not offer a free plan, just a free trial.

Price

  • Plus: $49/month paid yearly
  • Professional: $149/month paid yearly
  • Enterprise: Talk to the sales team for pricing information

Image via ActiveCampaign

Usability

  • It is not very easy to use and does have a steep learning curve.

Tool Level

  • Intermediate/Advanced

Pro Tip: Use the “Conversations” feature to send targeted messages to your website visitors. It will improve the overall customer experience and also help you convert more visitors.

16. Overloop (Formerly Prospect.io)

Image via Overloop

Overloop, formerly known as Prospect.io, is a cloud-based sales automation and lead generation tool. It’s among the best lead generation software as it helps businesses streamline their sales processes by automating numerous tasks, including finding and verifying leads, creating personalized email campaigns, and more.

Overloop is like a “sales cockpit” that puts everything you need to prospect at your fingertips.

It enables you to stay focused and productive by working through the automatically-generated list of outreach tasks directly within your CRM software or LinkedIn. You can create outreach campaigns and follow up with prospects, all through one tool.

That’s why Overloop is one of the best lead generation software in the market.

Features

  • Overloop helps you find new leads by using search criteria such as industry, company size, job title, location, and more. You can also import your own list of leads.
  • The email automation feature helps you create and automate email campaigns to nurture leads and drive conversions.
  • You can streamline your sales process with the sales automation feature. This lead generation software is best for automating tasks such as sending follow-up emails, scheduling appointments, and updating CRM systems.
  • Collaboration tools allow your sales team to collaborate on projects, share insights, and track performance metrics.
  • Email verification feature ensures that you only reach out to contacts with valid email addresses. This improves the deliverability rate and lowers your bounce rate.
  • Overloop provides detailed reporting and analytics to help businesses best determine the effectiveness of their lead generation and marketing campaigns and identify areas for improvement.

Pros

  • Two-way sync integrations with the tools you already use (like HubSpot and Slack)
  • Build multi-channel, personalized drip email campaigns for persistent outreach.
  • Create a list of outbound outreach tasks for sales agents every day.

Cons

  • Email addresses are occasionally inaccurate, which can cause bounces. Emails are sent out in batches of 100 instead of all at one time.

Price

  • Free trial for 14 days
  • Paid plan starts at $99/user/month
  • Contact the sales team for agency pricing

Image via Overloop

Usability

  • Although the tool is generally easy to use, there can be a learning curve when using the more advanced features.

Tool Level

  • Intermediate/Advanced

Pro Tip: Install the Overloop Chrome Extension to find prospects and launch cold email campaigns in just a matter of minutes. The extension also allows you to create contacts directly from LinkedIn and other company websites.

17. VoilaNorbert

Image via VoilaNorbert

If you’re looking for an intelligent lead generation tool, then VoilaNorbert is one of the best lead generation software in the market for you.

This tool helps you look for email addresses of individuals and companies by entering their names or domain names. It also verifies the email addresses, ensuring that you only get valid email addresses.

This way, you can get your messages to the right person using the best lead generation software, VoilaNorbert.

It’s a simple tool that can make a big difference to your prospecting workflow. You can either use the tool to find email addresses or upload your own list of email addresses to have VoilaNorbert verify your prospecting lists.

Features

  • The email lookup feature allows you to search for email addresses using names or domain names. VoilaNorbert has a massive database of over 1.4 billion email addresses.
  • Email verification services allow you to check if an email address is valid or not. This feature ensures that you only use valid email addresses and is also helpful for businesses looking to clean up their email list.
  • The software also offers bulk email verification services to help you verify large email lists at one go, helping you make best use of your time and effort.
  • You can integrate VoilaNorbert with various other tools such as Salesforce, HubSpot, Zapier, and more. It’s also possible to import and export data between these platforms.
  • VoilaNorbert offers API access for businesses that want to build custom integrations with the software’s services.

Pros

  • Find email addresses with a 98% success rate.
  • Bulk actions and a powerful API means you can find lots of emails quickly.
  • Integrates with the tools you already use so that you can find emails when you need them

Cons

  • Some users have reported that this email finder tool sometimes provides email addresses that are no longer valid.

Price

  • Free for up to 50 emails.
  • Valet: $49/month for up to 1,000 leads/month
  • Butler: $99/month for up to 5,000 leads/month
  • Advisor: $249/month for up to 15,000 leads/month
  • Counselor: $499/month for up to 50.000 leads/month

Image via VoilaNorbert

Usability

  • It is very easy to use, which is why it’s one of the best lead generation software in the market.

Tool Level

  • Beginner

Pro Tip: For better lead generation, use the Verify API feature of VoilaNorbert to validate email addresses in real-time. The API is available for Python, .Net, PHP, and Ruby.

18. LinkedIn Sales Navigator

Image via LinkedIn 

LinkedIn Sales Navigator is a premium tool offered by LinkedIn and is, without a doubt, one of the best lead generation software in the market.

The powerful lead generation tool comes with advanced features that help your sales teams prospect, build relationships, and close more deals.

The platform offers a wide range of features such as advanced search filters, lead recommendations, InMail direct messaging, and more that allow sales professionals to connect with prospects outside their immediate network.

LinkedIn Sales Navigator is available as an add-on to a LinkedIn Premium subscription and even as a standalone product. With its powerful features and in-depth insights, it’s an essential lead generation software for all businesses looking to improve their sales performance.

Features

  • Advanced lead and company search features help you find the right people and companies in a timely manner.
  • Personalized lead recommendations help you discover new prospects who are more likely to be interested in your products or services.
  • The platform also provides insights and recommendations to help your sales team build better relationships with prospects and customers, including lead updates, insights, and real-time sales triggers.
  • LinkedIn Sales Navigator integrates with almost all popular CRM systems, such as Salesforce and HubSpot, allowing sales teams to manage leads from the CRM directly.
  • The best collaboration features allow your sales team to share and track leads, assign tasks, and work together on outreach strategies.
  • The InMail messaging feature helps sales teams send personalized messages to prospects, even if they’re not connected.

Pros

  • Advanced search filters help sales professionals generate more qualified leads.
  • You can create Smart Links which are shareable as well as trackable for opens and clicks.
  • LinkedIn Sales Navigator makes it easy to find the decision-makers of an organization from the vast LinkedIn database.

Cons

  • It’s a premium tool and can be expensive for small businesses.
  • If you are not familiar with the LinkedIn platform, then LinkedIn Sales Navigator can have a steep learning curve for you.
  • LinkedIn Sales Navigator is limited to the LinkedIn user base. It may not represent the entire target audience for some businesses.

Price

LinkedIn Sales Navigator offers a free trial on all its plans.

  • Core: Contact sales for pricing information
  • Advanced: Contact sales for pricing information
  • Advanced Plus: Contact sales for pricing information

Image via LinkedIn

Usability

  • It can be a little complex to use for those who are not familiar with the LinkedIn platform.

Tool Level

  • Intermediate/Advanced

Pro Tip: Use the Smart Links feature to share content from within the LinkedIn Sales Navigator platform. You can insert these Smart Links in your LinkedIn messages, emails, landing pages, or even publish them in your posts.

19. ReferralCandy

Image via ReferralCandy

Referral marketing is a very effective way to generate leads, which is why ReferralCandy makes it to our list of the best lead generation software.

With ReferralCandy, you can track referral activity, reward customers for successful referrals, and measure the performance of your referral programs.

ReferralCandy helps you create a loyalty program that rewards customers for referring you to their friends and family. Choose the rewards you want to offer customers, connect your store, create emails, and launch it!

It can help you generate more leads for your business through referral orders, which makes it one of the best lead generation software.

Features

  • Easy customization that helps you start a referral program which fits your brand and customer needs. You can also customize your referral emails to suit your brand’s messaging.
  • Automatic integration allows you to connect your BigCommerce, WooCommerce, Magento, or Shopify store in an instant.
  • You can automate the referral tracking process and reward your customers for successful referrals.
  • Customer segmentation features help you segment your customers and personalize their rewards.
  • You can offer a wide range of referral incentives, including store credits, discounts, cash rewards, and more.

Pros

  • Launch loyalty programs quickly without the need for managing referrals, punch cards, and spreadsheets. ReferralCandy will manage everything for you.
  • Integrates with the marketing software you might be already using such as Shopify and Mailchimp
  • Prompts customers for referrals at the most likely times (such as post purchase)

Cons

  • Some customers have reported seeing fraudulent referrals come through this platform. That’s why you should keep a close eye on your reports and work with the ReferralCandy team to shut such accounts down.

Price

  • Premium: $59/month + 3.5% commission fee
  • Plus: $299/month +1.5% commission fee
  • Enterprise: Custom pricing

Image via ReferralCandy

Usability

  • ReferralCandy is easy to use and you could create a referral program in just a few minutes.

Tool Level

  • Beginner/Intermediate

Pro Tip: ReferralCandy comes with CSS and HTML editing tools that you can use to customize the pre-built templates and modify them according to your individual requirements.

20. Impact

Image via Impact

Like referral marketing, affiliate marketing is also a very effective method of generating leads and sales. And when it comes to affiliate marketing, Impact is one of the best lead generation software in the market.

Impact helps brands manage and automate partnerships and affiliate programs. With this automation platform, you can create a valuable affiliate program, train and support your partners, and manage this critical revenue stream, all from one platform.

As influencers become an increasingly important part of the lead generation process, this affiliate software is becoming one of the best lead generation tools in the marketing stack.

Features

  • Partnership management is one of the key features of this lead generation platform. It comes with tools to help you manage your partnerships with affiliates, including tracking partner performance, managing payouts, and communicating with them.
  • This lead generation system comes with a fraud prevention feature that detects and prevents fraudulent activity, such as affiliate fraud and click fraud.
  • The dashboard can be customized for data and insights that suit your business needs.

Pros

  • Onboard, train, and manage partners for increased revenue generation.
  • Track and optimize partner revenue through detailed reporting.
  • Identify and protect yourself against partnerships operating in bad faith.

Cons

  • Paying out partners can be a long process as it requires approvals and hold-backs. Plan ahead if your partners require quick funding.

Price

  • Contact them for pricing details

Usability

  • Impact has a simple user interface that’s easy to use and manage.

Tool Level

  • Beginner/Intermediate

Pro Tip: Impact has a Media Vault feature that can be used to keep copies of your content. Add tags or identifiers to easily search for content and then repurpose the content as you see fit for generating leads and revenue.

21. Acquire

Image via Acquire

Next on our list of the best lead generation software is Acquire. It’s a communication platform that comes with various tools to help businesses streamline their lead generation campaigns.

Acquire provides live chat, chatbots, and co-browsing features to help businesses interact with their customers in real-time.

A key benefit of using Acquire for lead generation is that it allows you to personalize your interactions with cold leads and potential customers.

Let’s take a look at its features to determine why it is one of the best lead generation software.

Features

  • You can integrate the live chat feature into your website or mobile app to interact with your customers in real-time. The software also provides the ability for your agents to handle multiple chats simultaneously.
  • You can create and manage chatbots, automating routine customer interactions. This helps you save both time and effort.
  • The knowledge base feature can be used to create articles, FAQs, and other useful resources for your customers.
  • Acquire can be integrated with your CRM platform to manage data and customer interactions more effectively.
  • The analytics and reporting features allow you to efficiently track customer interactions and engagement.

Pros

  • The interface is easy to use and navigate.
  • Offers multiple channels of communication, including video chat, live chat, chatbots, and social messaging.
  • You can provide more personalized support with the co-browsing feature.
  • In-depth reporting allows businesses to make more data-driven decisions.

Cons

  • It can be expensive, especially for small businesses.
  • The chatbot feature is not advanced enough to handle complex queries.

Price

  • Self Service: $500 per month billed annually plus $25 per agent per month
  • Integrated Solution: $2000 per month billed annually plus $45 per agent per month

Image via Acquire

Usability

  • The interface is quite user-friendly but the advanced features may require some training.

Tool Level

  • Intermediate/Advanced

Pro Tip: Use the Acquire mobile app to view and chat with your website visitors on the go. The mobile app supports both audio and video calls with customers and visitors, allowing you to deliver outstanding customer service and generate more leads.

FAQ

Q1. Which is the best platform for lead generation?

A. Depending on your lead generation strategy, you may use one or more lead generation tools out there.

Some of the best lead generation software available in the market are:

  • UpLead
  • Thrive Leads
  • LeadFuze
  • Leadfeeder
  • HubSpot
  • OptinMonster
  • WPForms
  • Unbounce
  • Leadpages

Q2. What is the best software for sales leads?

A. The best lead generation software comes with lead qualification features. We recommend the following tools for generating sales leads:

  • LinkedIn Sales Navigator
  • Nimble
  • Unbounce
  • Overloop (Formerly Prospect.io)

Q3. Why do you need the best lead generation software?

A. The best lead generation software helps you track down qualified leads by automatically updating contact information.

Other benefits of using best lead generation software are:

  • It helps you identify potential leads.
  • The best lead generation software helps you track lead sources, making it easy to identify marketing campaigns that are working.
  • It can integrate with your CRM to manage leads and notify you of tasks to keep you on top of your campaigns.
  • Besides lead management, the best lead generation software can also assist with lead nurturing.
  • Lead scoring is another important feature of lead generation software that can help pinpoint where to focus your efforts.

Q4. How do lead generation solutions work?

A. Different businesses use lead gen software differently. Some lead generation software may be used to best increase engagement, some to track leads, and others to streamline the sales process.

Nevertheless, the best lead generation software work by automatically identifying, capturing, and storing qualified leads.

Q5. What are some common features of the best lead generation software?

A. The best lead generation software have some common features, which include:

  • An intuitive interface
  • Seamless integration with other CRM systems, email apps, marketing tools, and more
  • In-depth reporting and analytics features
  • Automation features to streamline workflows for your sales and marketing teams

Ready to Choose the Best Lead Generation Software for Your Business?

No matter which of the best lead generation platforms you choose, make sure that the tool best fits your sales and marketing needs.

Take multiple lead generation tools for a test drive to see if they are easy to use, have the features you need, and fit within your budget. This will help you make an informed decision.

By choosing the best lead generation software for your business, you’ll be on track to creating and executing an effective lead generation strategy.

If you need help generating qualified leads for your business, check out our lead generation services.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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