23 Affiliate Marketing Tools that are Worth Your Time

Are affiliate marketing tools essential for your brand?

Affiliate marketing allows you to reach out to a wider network of potential customers through genuine influencers and publishers.

The idea is that affiliates promote your products to their audiences, driving qualified traffic and sales to your site. And in turn, the affiliates earn commissions on resulting sales.

It's a win-win strategy for both the brands and the affiliates.

Well-structured affiliate programs can generate revenue for your brand even while you sleep.

Now, isn’t that a dream come true for all the brands?

But—things aren’t as simple as they sound.

Due to the growing popularity of affiliate marketing, the competition in the field is higher than ever.

And so, a successful affiliate program requires tons of research, optimization, and content creation. It’s a lot of work.

Fortunately, there are advanced affiliate marketing tools that can help.

But since there are far too many, we have rounded up a list of 23 of the best affiliate marketing tools. Ready to ace your digital marketing efforts with the right affiliate marketing tools?

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Choose the Best Affiliate Marketing Tools

Here are the factors we considered when deciding which tools to include in our list of the best affiliate marketing tools:

Features and Functionality: We assessed the features and functionality of each tool to ensure it covers the key aspects of affiliate marketing such as link management, content creation, tracking, and analytics.

Ease of use: We also considered the platform’s user interface and overall ease of use. We wanted to ensure that all the affiliate marketing tools we recommend are user-friendly to make it easy for users to navigate the platform and utilize the features effectively.

Analytics and Reporting: We evaluated the analytics and reporting features of the best affiliate marketing tools. We wanted to ensure that each tool provides accurate insights into crucial campaign metrics such as click-through rates, conversions, earnings, etc.

Customer Support: Reliable customer support is important when using an affiliate marketing tool. We assessed the support options offered by different tools and their response time to ensure clients have a reliable source of support when they encounter challenges.

Customer Reviews: Lastly, we checked online reviews to understand what existing users have to say about the tool. We’ve only included affiliate marketing tools with positive ratings from customers and avoided those with consistent negative feedback regarding customer support, glitches, and missing features.

The Best Affiliate Marketing Tools to Boost Sales

The fact that affiliate marketing is performance-based makes it a straightforward undertaking.

How so?

Simply put, you only pay for results.

If you don't get any results, i.e., if your affiliates don't bring any customers, you don't have to pay them anything.

Conversely, the more sales your affiliates drive, the more revenue you earn.

If this sounds appealing, remember that with the right strategy, affiliate marketing tools can help you reach new audiences and increase your revenue.

In fact, according to Statista, affiliate marketing spending in the US reached $8.2 billion as of 2022.

That said, managing an affiliate program from scratch can be challenging, especially if you're new to it.

To make things easier, you should invest in one of the top affiliate marketing tools.

Believe us, it will be worth it.

Keep reading to discover 23 of the best tools, their key features, pros, cons, and some smart tips.

1. LeadDyno

Image via LeadDyno

We simply ought to start our list of the best affiliate marketing tools with LeadDyno. Founded in 2014, LeadDyno is an affiliate tracking software that has tracked over 70M+ referrals to date.

What’s more, the software helped its clients generate over $200M+ in affiliate sales in 2020 alone.

How, you may ask?

Let’s take a look at the key features offered by LeadDyno.

Key Features

LeadDyno is one of the few affiliate marketing tools that comes with an automated way to recruit affiliates, making it easy for product creators to get their affiliate program up and running.

Easy to set up tracking campaigns that help you see which links and marketing channels are driving most sales.

The option to reward affiliates from your LeadDyno account. What’s more, commission plans can be customized based on a large number of factors.

A streamlined way to analyze and manage affiliates—for instance, a dashboard to view and compare your affiliates’ performance.

Pros

Integrating with top e-commerce platforms and payment processors is a breeze.
The affiliate marketing tool offers great functionality and value at a reasonable price.
An excellent customer support team.

Cons

A lack of video tutorials for users.
Coupon syncing can be a bit glitchy.

Price

Like many other affiliate marketing tools, LeadDyno allows users to test out all the features for free for 30 days. Here are the various plans and their details:

Starter: $49 per month
Plus: $129 per month
Pro: $349 per month
Premium: $749 per month

Image via LeadDyno

Tool Level

Beginner/Intermediate

Usability

LeadDyno is pretty simple to use. Moreover, its customer support team ensures that users have help all along.

Pro Tip: You can set up custom affiliate dashboards for each of your affiliates, giving them access to all the information needed to promote your products.

2. LinkTrust

Image via LinkTrust

From ad networks to advertisers to agencies, LinkTrust is one of the top affiliate marketing tools that has something for everybody.

An industry leader in performance marketing, LinkTrust makes it easy for users to create, manage, and monitor their affiliate marketing campaigns.

Key Features

LinkTrust gives affiliates access to their very own portal that reports on performance by mobile device, offer, ad, product, and media channel.
A centralized business dashboard with all marketing and business information in one place.
LinkTrust Affiliate Management lets product creators see where their traffic and sales are coming from with just a click.

Pros

Robust APIs that make it easy for users to streamline their workflow and functions.
An exceptionally accessible support staff.
It is compatible with pretty much any device you can think of.

Cons

LinkTrust is pretty expensive for beginners and small businesses.
The UI is a bit outdated and could do with some improvements.

Price

LinkTrust offers a free trial for 14 days. Check out its paid plans:

Tracking and attribution:

Starter: $448 monthly price billed annually
Scale: $848 monthly price billed annually

Lead management:

Starter: $998 monthly price billed annually
Scale: $1,398 monthly price billed annually

Image via LinkTrust

Tool Level

Intermediate/Expert

Usability

Unlike many other affiliate marketing tools, LinkTrust can involve a bit of a learning curve at the start.

Pro Tip: Impress your clients by easily sharing LinkTrust’s intuitive business dashboards with them.

3. Post Affiliate Pro

Image via Post Affiliate Pro

Post Affiliate Pro is undoubtedly one of the best affiliate marketing tools out there. It comes with a spectacular system that’s intuitive, fast, and infinitely expandable.

What else can Post Affiliate Pro do?

Let’s find out…

Key Features

Post Affiliate Pro makes mass payments possible, saving users tons of time.
An audit log that offers documentary evidence of activities undertaken by affiliate managers.
A wide range of simple as well as complex themes to choose from. You can even create your own theme to fit your brand’s design and feel.
This is one of the few affiliate marketing tools to connect with over 200 CMS’s and payment gateways seamlessly.

Pros

As one of the highly inclusive affiliate marketing tools, it is currently available in 36 different languages, and more languages get included every month.
It comes with a free integration service.
It’s a web 2.0-based application, which works at a great speed.

Cons

Since the software is a bit difficult to use, more guides and tutorials to set up certain features should be offered.
Locating a particular feature on the platform can be difficult sometimes.
Its starting price is a bit high for small businesses.

Price

Post Affiliate Pro allows users to try the platform for free for 14 days. Check out its paid plans:

Pro: $139 per month
Ultimate: $269 per month
Network: $649 per month

Image via Post Affiliate Pro

Tool Level

Intermediate/Expert

Usability

The software can be a bit hard to use for those with little to no technical knowledge.

Pro Tip:The software’s SmartLinks feature automatically chooses destination URLs for a link or banner, based on the visitor’s device and geo location.

If you are looking for affiliate marketing tools that believe in the ‘less is more’ approach, it’s AnyTrack. With this platform, a single line of code will enable you to monitor and track all your affiliate campaigns and integrate them with your Google Analytics and Facebook Pixel.

This is one of the affiliate marketing tools that primarily caters to digital marketers who want to grow their affiliate income quickly. Let’s take a look at the features that make AnyTrack one of the sought-after affiliate marketing tools.

Key Features

AnyTrack offers native integrations with more than 50 Affiliate Networks & eCommerce platforms.
Redirectless tracking that eliminates the need for click URL tracking links.
AnyTrack’s tracking script automatically tracks all your affiliate links and sends event data to relevant marketing tools.

Pros

Its integration-first approach enables users to connect to their favorite marketing tools in seconds.
The platform makes conversion tracking for your Facebook ads or Google ads a cakewalk.
The AnyTrack TAG lets you start tracking the entire customer journey in under 5 minutes.

Cons

There is no live chat feature at the moment.
An absence of predictive analysis.

Price

A 14-day free trial is available for all of AnyTrack’s plans. Check them out below:

Basic: $50 per month
Personal: $150 per month
Advanced: $300 per month

Image via AnyTrack

Tool Level

Beginner to Intermediate

Usability

AnyTrack is one of the most intuitive affiliate marketing tools in the industry, and is equipped with a spectacular customer support team.

Pro Tip: Use the conversion data scraped by AnyTrack to optimize your ads and improve your sales conversion rate.

5. Affise

Image via Affise

According to their clients, Affise is one of the most reliable affiliate marketing tools because it offers the best customer support in the industry.

After all, not many affiliate marketing tools can boast a global presence in more than 100 countries, and a whopping 97% customer satisfaction!

Here’s why you must check it out too…

Key Features

As one of the leading affiliate marketing tools, Affise comes with easy to manage, configurable dashboards that are quick to load.
Insightful comparison reports with over 50 data breakdowns.
Users can generate payouts in various currencies and export billing information in multiple formats.
A smart targeting system that enables marketers to target a very specific audience based on factors such as geography, browsers, mobile carriers, and more.

Pros

Since Affise is one of the most well-known affiliate marketing tools, onboarding and kickstarting things much easier.
Extremely friendly display of statistics

Cons

Downtimes and delays can be experienced especially when large data sets are involved.
API synchronization can take time to set up.

Price

A 30-day trial is available with one of Affise’s plans. Here are the three plans and their details:

Entry: $500 per month
Scale: $800 per month
Custom: From $1,500 per month

Image via Affise

Tool Level

Beginner/Intermediate

Usability

Affise is among the few affiliate marketing tools that have a highly intuitive user interface, making it easy to use for beginners too.

Pro Tip: If you want to migrate to Affise from any other affiliate marketing tools, don’t worry. This is one of the best affiliate marketing tools that have a solution dedicated to this purpose—CPAPI.

6. Awin

Image via Awin

Awin is a spectacular affiliate marketing tool that connects sellers to a network of over 225,000 active publishers and 16,500 advertisers. Moreover, it comes with a suite of awesome tools that pave the way for highly profitable campaigns.

Key Features

Affiliate partners across several niches such as finance and insurance, retail and shopping, telecommunication and services, and travel.
Not many affiliate marketing tools offer custom dashboards like Awin that offer crisp statistics and reports for affiliates to gauge their progress.
The Awin Convert-a-Link plug-in automatically turns product links into trackable affiliate links.

Pros

Quick and straightforward application processes to apply for an affiliate marketing program.
The platform is constantly improving and growing its affiliate network.

Cons

The MyAwin Chrome extension can be a bit laggy at times.
Not only is signing up a long process, but you also have to pay a security deposit of $5.

Price

Awin Access: $91.41 + VAT per month + 2.5% tracking fee
Awin Accelerate: Contact sales
Awin Advanced: Contact sales

Image via Awin

Tool Level

Beginner/Intermediate

Usability

Awin qualifies as one of the easiest-to-use affiliate marketing tools making it ideal for beginner affiliate marketers.

Pro Tip: keep close tabs on the ‘News and Events’ section on Awin’s website. You’ll be sure to discover some juicy tips to up your affiliate marketing game.

7. Pretty Links

Image via Pretty Links

Most affiliate marketers know of the pains of long affiliate links. Pretty Links comes along to kick these concerns to the curb. It is essentially a WordPress plugin that transforms these ugly links into pretty, easy to share, and memorable ones.

As a powerful plugin for affiliate management, link management, shortlinks, and automation, the tool offers a range of features to help you add, manage, and organize affiliate links.

This is one of the few affiliate marketing tools designed to work well with WordPress.

Want to know the best part?

You don’t need coding skills or technical knowledge to use this plugin.

And that’s not it.

As one of the smartest affiliate marketing tools, Pretty Links also helps you brand your links in just a few clicks. How cool is that?

Now, let’s explore what else this tool can do.

Key Features

Pretty Links offers a centralized place to manage affiliate links posted in blogs, email campaigns, Twitter, Facebook, your WordPress site, and any other place.
It boasts a spectacular link-cloaking feature that allows users to use their affiliate links in email marketing campaigns.
The tool can help you automate part of your content strategy, saving you tons of time.

Pros

The tool is exceptionally reasonable for the features it offers.
It is one of the few affiliate marketing tools to offer an integrated social sharing feature.

Cons

There’s no Pretty Links button for WordPress’ Gutenberg block editor.
The social sharing options can slow down your site.

Price

Unfortunately, Pretty Links doesn’t come with a free trial. Check out the paid plans you can choose from:

Beginner: $99.50 per year
Marketer: $149.50 per year
Super Affiliate: $199.50 per year

Image via Pretty Links

Tool Level

Beginner/Intermediate

Usability

The Pretty Links plugin has a clean interface that’s easy to navigate.

Pro Tip: Use Pretty Links’ Replacements feature to automatically add links to chosen keywords across your website.

8. Rebrandly

Image via Rebrandly

If you're not familiar with Rebrandly, it's a nifty little tool that can help you track the performance of your affiliate marketing campaigns. Designed to be a URL shortener, the platform has evolved rapidly to a comprehensive link management tool.

Given its diverse features, Rebrandly is an obvious entrant in the list of the best affiliate marketing tools.

Key Features

Rebrandly makes it easy for marketers and affiliates to create affiliate referral links
This is one of the most impressive affiliate marketing tools to have multiple features, that give you a 360-degree view of every view, click, and conversion
Monitor all your affiliate networks and campaigns from a single place

Pros

Integrates easily with your existing workflows
Real-time custom marketing reports
Extensive online support

Cons

Does not manage affiliate payments or subscriptions

Price

Free
Lite: $13 per month
Essentials: $32 per month
Professionals: $99 per month
Enterprise: $625 per month

Image via Rebrandly

Tool Level

Beginner/Intermediate

Usability

While this is one of the easy-to-use affiliate marketing tools, extensive knowledge resources and guides are also available to help users.

Pro Tip: You can connect to Google Analytics to monitor the clicked links that arrive at your site.

9. Tapfiliate

Image via Tapfiliate

If you’re looking for the top affiliate marketing tools that streamline the onboarding of affiliates and automate your marketing tasks, Tapfiliate is a great choice.

The mid-priced cloud software solution assists you in building and sustaining affiliate partnerships with custom sign-up forms, dashboards, and commission structures.

Tapfiliate claims to have a 93% customer support success rate, which is the reason why over 200 businesses have signed up for it.

Explore the features, pros, and cons to see if you should add this in your list of affiliate marketing tools to consider in 2024.

Key Features

Seamless process of inviting and onboarding affiliates
Branded dashboard, affiliate tracking links, and sign-up pages
Quick overview of your affiliate marketing program at any given moment
Easy integration with over 30 third-party platforms including Zapier, WordPress, Shopify, and WooCommerce.

Pros

Full control over your branding with branded links, social media posts, and custom sign-ups
Automation of emails, workflows, and commission approvals
Tracking commissions and performance of affiliate campaigns is easy
Customizable commission programs

Cons

No newsletters feature
Setting up and navigation can be difficult.

Price

A 14-day free trial is on offer for all of these three plans:

Essential: $89 per month
Pro: $149 per month
Enterprise: $499 per month

Image via Tapfiliate

Tool Level

Beginner/Intermediate

Usability

While the setup process can be tricky, the UI provides a good training module

Pro Tip: You can set higher commission rates during the festive season temporarily to help affiliates spread the love.

10. MaxBounty

Image via MaxBounty

Are there any affiliate marketing tools that help you quickly boost your advertising revenue with a top affiliate site but pay only for results? We recommend MaxBounty, a CPA-based (cost-per-action) affiliate website. Apart from being named 2021’s top CPA Network, the successful affiliate site registered a record growth in affiliates, campaigns, and brands in 2022.

Not surprisingly, they have some big brands on board including Microsoft and McAfee.

Intrigued? Let’s check out some of the awesome features that make this one of the best affiliate marketing tools.

Key Features

An advanced advertiser tracking platform allows you to instantly understand how well your affiliate marketing strategy is working
Processes to vet affiliates, monitor traffic and prevent fraud
As expected from top-rated affiliate marketing tools, Max Bounty helps you build reports to gain granular insights into ad creatives, individual affiliates and landing pages
Access to an expansive global network of advertising channels to boost leads, sales, and sign ups is what makes this one of the top-rated affiliate marketing tools.

Pros

Easy to use dashboard
Over 30,000 affiliate partners
Proprietary affiliate tracking software
Dedicated account manager
High quality leads

Cons

No knowledge base
No direct contact with affiliates
Free trial not available
Stringent approval process

Price

With the performance marketing model MaxBounty uses, you only pay when you acquire a new customer. Contact MaxBounty for pricing details.

Tool Level

Beginner/Intermediate

Usability

Like other affiliate marketing tools that are popular, Max Bounty has an intuitive interface and is easy to use

Pro Tip: Track the daily performance of your affiliate marketing campaign by its clicks, leads, sales, and cost.

11. Refersion

Image via Refersion

If you are an e-commerce brand, Refersion is one of the best affiliate marketing tools to invest in. As one of the favorite affiliate marketing tools of marketers, Refersion offers seamless integration with top ecommerce platforms. This makes it easy to attract, manage and connect with affiliate networks.

Here are the features that qualify Refersion as one of the top-notch affiliate marketing tools:

Key Features

Streamlined affiliate recruitment and segmentation based on offers
Refersion offers multiple conversion triggers for easy tracking based on sales by SKUs, email, and coupon codes.
With the Post Purchase Channel, you can convert your customers into affiliates.
Over 2000 app integrations
Access to an open network of affiliate marketers

Pros

Easy to manage affiliate marketers and scale the affiliate program
Custom commission structures
Seamless integration with ecommerce platforms
Content library directly connects to affiliate sites

Cons

No cross-device tracking
Limited on-demand reporting
No payment processing option in the platform
Can be difficult to organize affiliates based on performance

Price

A defining feature of top affiliate marketing tools is the free trial option. Refersion offers a 14-day free trial to check out the affiliate marketing tool’s features.

Professional: $119 per month
Business: $299 per month
Enterprise and Enterprise Plus: Contact Refersion for pricing

Image via Refersion

Tool Level

Beginner/Intermediate

Usability

While Refersion is easy to set up and use, advanced affiliate processes may need coding knowledge.

Pro Tip: You can request custom analytics reports from the Refersion team to get granular insights on your marketing campaigns.

12. Ambassador

Image via Ambassador

Next up on our list of the best affiliate marketing tools is Ambassador, a powerhouse referral and affiliate marketing tool. With this tool in your kitty, you can build beautifully branded and customized omnichannel campaigns that deliver results.

Case studies posted by Ambassador show their clients were able to generate 8X more revenue than the investment they made in the affiliate marketing tool.

So, should you go ahead and sign up? Let’s take a closer look at the features that make this one of the best affiliate marketing tools.

Key Features

Ambassador lets you design customized affiliate programs across channels
Streamlined affiliate management with branded registration pages, smart segmentation, and automated email communication.
Tiered commission models and automated payouts
Advanced reporting lets you gain insights into leads, traffic, and sales.

Pros

A single platform to manage all affiliate, influencer, and partner marketing programs
Simple and easy integrations with CRM, ecommerce, and other business tools
Great customer support

Cons

PayPal is the only payment mode offered
Expensive for start-ups and small businesses

Price

Ambassador offers the following types of plans:

Starter: starts at $250 per month
Professional: starts at $750 per month
Enterprise: custom pricing

Image via Ambassador

Tool Level

Intermediate/Expert

Usability

Implementation can take a bit of upfront effort

Pro Tip: Motivate your affiliates with branded images, offers and other material to share across their network.

13. Easy Affiliate

Image via Easy Affiliate

Easy Affiliate is one of the relatively new affiliate marketing tools in the market. The WordPress plugin allows you to easily create a self-hosted affiliate marketing program for your ecommerce store or WordPress site.

Right from recruiting the right people to giving access to a branded affiliate dashboard, Easy Affiliate gives you full control of the affiliate marketing process.

When you see the features and pros of this tool, you will see why we have listed this as one of the best affiliate marketing tools.

Key Features

As you would expect from top-notch affiliate marketing tools, Easy Affiliate offers a customizable affiliate dashboard. This gives easy access to creative assets, metrics, payments, and other activities.
Real-time reports on affiliate statistics allow you to track your affiliate marketing business
Integration with ActiveCampaign, Mailchimp, and ConvertKit streamlines email marketing and affiliate communication.

Pros

No middleman fees involved in paying affiliates
Custom commission levels
Simple onboarding process
Powerful admin panel to track affiliate data
Affordable

Cons

The basic plan does not include fraud detection or affiliate segmentation
Configuration can take time

Price

While there is no free trial, Easy Affiliate offers a 100% money-back guarantee with a 14-day trial. Here are the paid plans:

Basic: $99.50 per year
Plus: $149.50 per year
Pro: $199.50 per year

Image via Easy Affiliate

Tool Level

Beginner/Intermediate

Usability

Like most popular affiliate marketing tools, Easy Affiliate is pretty easy to set up and use.

Pro Tip: You can choose which affiliate applicants you want to onboard with the Affiliate Application process.

14. Voluum

Image via Voluum

Real-time tracking? Check. Secure interface? Check. Seamless affiliate data? Check. As one of the cutting-edge affiliate marketing tools in the industry, Voluum ticks all the right boxes. The platform allows affiliate marketers to track, optimize, and manage organic and paid advertising sources from one platform.

Founded in 2015, Voluum has earned the distinction of being one of the fastest-growing companies in Europe.

Let’s check out its features, pros, and cons to understand why Voluum deserves to be on the list of the top affiliate marketing tools.

Key Features

Track over 30 metrics on affiliate campaigns including clicks, conversions, and visits from all sources
Built-in Automizer to automate affiliate marketing programs
AI-powered tools to optimize traffic distribution, landing pages, and ads
Live updates on traffic and conversion rates.

Pros

Easy setup and deployment
Infinite scalability
Custom impression and conversion tracking
Granular, real-time data
Extensive reporting

Cons

No free trial
Prices are steep for beginners and smaller companies

Price

Start-up: $599 per month
Agency: $999 per month
Enterprise: $1999 per month

Image via Voluum

Tool Level

Beginner/Intermediate

Usability

Helpful tips and tutorials make it easy to set up and use Voluum

Pro Tip: Access data on all your affiliate campaigns on-the-go with Voluum’s mobile app. This is also one of the reasons why Voluum features in our list of the best affiliate marketing tools.

15. Rewardful

Image via Rewardful

As one of the top affiliate marketing tools for SaaS businesses, Rewardful makes it easy to set up, manage, and optimize referral marketing programs.

It effortlessly integrates with Stripe and Paddle, offering a simplified way to set up and manage your affiliate and refer-a-friend initiatives.

Whether you want to grow your customer base, increase your revenue, or both, Rewardful can help you achieve your goals.

Key Features

Manage on-brand, white-label affiliate programs, and in-app customer referral initiatives from a single platform.
Create multiple referral and affiliate programs within one account, saving you time and effort.
Customize your affiliate program as public, private, or invite-only.
Engage existing customers through referral programs, offering credits, feature unlocks, swag, or cash rewards.
Tailored for SaaS and subscription models, adjusting commissions for different scenarios.
Launch your program in under 15 minutes with easy integration into tools like Mailchimp, Customer.io, ConvertKit, MailerLite, Drip, and ActiveCampaign.

Pros

Streamlined setup and management of affiliate and referral programs
Versatile program customization options
Designed for SaaS and subscription-based businesses
Quick and easy integration with popular tools
14-day free trial available

Cons

Only works with Stripe & Paddle payment processors

Price

Starter: $49 per month for up to $7,500/month from affiliates
Growth: $99 per month for up to $15,000/month from affiliates
Enterprise: From $149 per month for over $15,000/month from affiliates

Image via Rewardful

Tool Level

Beginner/Intermediate

Usability

Rewardful offers user-friendly setup and integration, supported by clear instructions

Pro Tip: Maximize your program's potential by connecting with popular marketing tools for a seamless experience.

16. Tune

Image via Tune

Tune is just what you need if you are looking for flexible affiliate marketing tools that allow you to easily manage all your marketing partnerships.

Founded in 2009, Tune is one of the first SaaS based affiliate marketing tools in the digital marketing industry. The cloud-based platform helps you optimize affiliate partnerships across different affiliate networks and channels.

So, what exactly makes Tune qualify as one of our favorite affiliate marketing tools? Read on:

Key Features

Consolidated platform to manage all your affiliate partners, influencers, channels and marketing campaigns.
Automated payment processing, performance optimization, and fraud prevention
Intelligent dashboards and granular reports
Marketers can track campaign performance and audiences in real-time.
Tune is one of the few affiliate marketing tools that let you apply custom rules for profit margins, affiliate offers, and conversions.

Pros

Excellent graphics and informatics to help you make data-driven decisions.
Interactive campaign management
User-friendly interface
Cookieless conversion tracking

Cons

Expensive compared to other affiliate marketing tools.
Setting up custom payouts in different geolocations can be challenging

Price

Boostrap: $599 per month paid annually
Scale: $1,500 per month paid annually
Custom: Contact Tune for pricing information.

Image via Tune

Tool Level

Beginner/Intermediate

Usability

This is one of the few affiliate marketing tools to offer a self-service platform that explains each functionality, making it easy to use.

Pro Tip: Use the direct deposit feature to pay your affiliate marketers in time and keep them happy.

17. Everflow

Image via Everflow

Everflow is one of the favorite affiliate marketing tools for agencies that are looking to set up a successful online business. This is one of few affiliate marketing tools that cater to marketers who want to manage influencers, followers, and customers from one single place.

This affiliate marketing tool is rated highly by most users.

Here’s a quick look at its top features, pros, and cons to help you make an informed decision on investing in top-rated affiliate marketing tools.

Key Features

A centralized performance monitoring system helps you optimize your affiliate partnerships across all channels.
Granular data visualization and multi-dimensional analytics to help you assess campaign performance
Powerful integrations with third-party tools including ecommerce and CRM tools
Easy to recruit affiliates and track links

Pros

Everflow’s tracking capabilities are incredible. You can track virtually everything online including impressions, clicks, conversions, cost-per-click, promotions from affiliates, and a lot more.
You can detect and block fraudulent leads or conversions
Convenient payment system

Cons

API integrations can malfunction occasionally
Heavy loads tend to slow down the software
Ad campaigns with broken links are not automatically paused

Price

Everflow offers two types of plans:

Core Plan: $750 per month
Custom: Custom pricing

Image via Everflow

Tool Level

Intermediate to Expert

Usability

Requires specialized knowledge to set up and use the tool

Pro Tip: Use SmartSwitch to block traffic from low-quality sources to elevate your affiliate marketing game.

18. ClickInc

Image via ClickInc

ClickInc is among the oldest affiliate marketing tools that has been around for over a decade and offer an easy way to manage your affiliate program. According to the information on their site, they are currently managing many large accounts in different domains. Some of these accounts have over 5,000 affiliates.

What’s more, the platform has received positive feedback from customers across the world. If you are interested in an affordable and easy-to-use affiliate business tool, it’s worth giving ClickInc a shot.

So, what exactly does ClickInc offer?

Let’s check it out.

Key Features

You can grow your affiliate marketing business quickly with multi-tier affiliate commissions
As one of the leading affiliate marketing tools, TruLink offers advanced SEO functionality to boost your search engine ranking
Create coupons, custom notifications, and messages to send to affiliates.
Comprehensive reports of all affiliates
Track clicks, conversions, traffic, and sales easily

Pros

Advanced tracking of affiliates is possible by creating tracking pixels
ClickInc can track your affiliates who bring you recurring traffic
Comprehensive reporting dashboard to increase user experience and engagement.
Affordable pricing

Cons

Basic HTML knowledge needed to set up affiliate campaigns
Does not support scaling needs of large enterprises

Price

ClickInc offers a 30-day free trial for each of its three paid plans:

$25 per month
$69 per month
$149 per month

Image via ClickInc

Tool Level

Beginner/Intermediate

Usability

The affiliate marketing tool’s clean interface makes it easy to use

Pro Tip: Assign different affiliate managers for various product categories in your online store who manage your affiliates.

19. Impact

Image via Impact

Think the world of affiliate management is complex?

Impact is one of the smart affiliate marketing tools in the industry that simplify affiliate partnership management for you.

Since its inception in 2008, Impact has grown to become one of the world’s leading partnership management platforms. Whether you are an affiliate marketer, agency, or brand, you can build rewarding marketing partnerships using Impact.

Here’s a closer look at its features that contribute to the tool featuring in the list of cutting-edge affiliate marketing tools.

Key Features

Proprietary identity matching allows you to track customer interactions on all devices.
Recognize each affiliate partner’s contribution to conversions, and reward them accordingly
Partnership Automation enables you to manage and scale all types of marketing partnerships, including strategic business partners, influencers, publishers, and affiliates.
Accurate performance tracking lets you optimize your campaigns

Pros

Automated partnership lifecycle right from discovery, onboarding to optimization
Personalized outreach to keep partners engaged
Advanced fraud detection
Excellent customer support

Cons

A clunky interface
No live chat

Price

Pricing information is not given on the website

Tool Level

Beginner/Intermediate

Usability

The tool is easy to use for beginners

Pro Tip: Onboard exclusive affiliates and partners with Impact’s Branded Sign Up links. Easy to see why Impact is one of the best affiliate marketing tools, isn’t it?

20. Offer18

Image via Offer18

Reasonable pricing and a host of great features are the USPs of Offer18, one of the favorite affiliate marketing tools for agencies and brands. With several awards under its belt and a 95% customer satisfaction score, Offer18 is easily one of the best affiliate marketing tools in the industry.

As always, we will take a peek into the features, pros, and cons that ensure Offer18 is on the list of highly-rated affiliate marketing tools.

Key Features

Seamless integration for affiliate marketers with separate dashboards to check payout and affiliate earnings
Affiliate referral program to grow your affiliate network
Optimize offers for your affiliates automatically
Monitor, and optimize all your marketing links and get insights on ad spends

Pros

Neat user interface makes it ideal for beginners
Strong customer support
Simplified reporting
Dedicated account manager
Automated email marketing campaigns

Cons

API fetch time and reporting can be slow

Price

You can try out the features of the tool with a 30-day free trial. Here are its paid plans:

Basic: $49 per month
Advanced: $149 per month
Business: $349 per month
Custom (Enterprise): Contact the company for details

Image via Offer18

Tool Level

Beginner/Intermediate/Expert

Usability

A clean interface makes Offer18 easy to use.

Pro Tip: Evaluate your affiliate marketing strategy by creating engaging visuals of reports by using charts, pivot tables, and other features.

21. ShareASale

Image via ShareASale

Want to invest in a good affiliate marketing tool to boost your sales? No worries. With ShareASale, you do this easily by partnering with a vast network of affiliates.

As one of the favorite affiliate marketing tools for marketers and agencies, ShareASale has been around since 2000.

Now, for its features, pricing, pros, and cons:

Key Features

You can create a custom sign-up page for publishers and affiliates to fast track recruitment
It is easy to send targeted invites to affiliates on the basis of performance criteria, relevance and niche.
Organize your affiliate partnerships with ease by creating segmented campaigns.
ShareASale makes it easy for you to send newsletters, pull reports, set special commission rates, and upload creatives for specific affiliates
As a smart conversion tracking platform, ShareASale enables you to automate conversion data flow through their marketing stack.
Grow your affiliate marketing audience with the help of conversion data

Pros

Recruitment process if quick and easy
Not many affiliate marketing tools can help you leverage cookie-less tracking to track affiliate links, coupons, forms and product links like ShareASale does.
Simple interface
Custom commissions

Cons

The dashboard needs updating
It does not map customer journey

Price

ShareASale has not displayed pricing information on its site

Tool Level

Beginner/Intermediate

Usability

Easy to set up and use

Pro Tip: You can track sales even when there are no clicks when customers use exclusive coupon codes.

22. AffTrack

Image via AffTrack

AffTrack has been offering solutions such as real-time tracking and conversion data for affiliate marketers since 2009.

As one of the most versatile affiliate marketing tools, it gives you great value for money.

Here are its notable features.

Key Features

Reliable tracking and statistics
The only tool that offers unlimited clicks
Easy to manage affiliates
Real-time analytics
Easy data access
No limits on affiliates

Pros

Competitive price point
Strong fraud detection
Global redirects to optimize traffic monetization
Good customer support

Cons

Affiliate registration portal in AffTrack not as user friendly as in other affiliate marketing tools.

Price

Unlimited everything: $199 per month

Image via AffTrack

Tool Level

Beginner/Intermediate/Expert

Usability

A neat interface and easy setup make it ideal for beginners.

Pro Tip: Keep your affiliates engaged and informed of offers with automatic messages and alerts.

23. Avangate Affiliate Network

Image via Avangate Affiliate Network

One of the best affiliate marketing tools for digital goods is Avangate Affiliate Network.

This platform connects advertisers with a global network of over 50,000 premium publishers. It provides the advanced tools and in-depth reporting required to optimize partnerships and boost online sales.

Avangate is no light contender, too. In fact, mThink's Blue Book has ranked it the #1 worldwide affiliate network for digital goods eight years in a row. It's an excellent choice for advertisers and publishers who want to promote and sell software and digital products online.

Key Features

Expansive reach in global markets through a diverse network of publishers
Access to over 50,000 software and digital goods publishers, dedicated to increasing online sales
Hassle-free payouts with a modular platform designed to handle global tax and financial services
Advanced marketing tools, including communication features, publisher incentives, and paid media packs
Detailed business reports for accurate tracking and attribution of each sale
Dedicated account management and support throughout your affiliate journey

Pros

Global reach with a growing publisher base
Industry-leading commissions
Flexible payout options
Geo-targeted shopping carts for increased conversions
Automated data feeds for reduced workload
Dedicated account managers and support

Cons

Limited to software and digital products

Price

Contact the sales team

Tool Level

Beginner/Intermediate

Usability

Avangate Affiliate Network offers user-friendly setup and integration, backed by dedicated support.

Pro Tip: Leverage deep linking, comprehensive reporting, flexible payments, localized shopping carts, and automated data feeds to maximize your affiliate success with Avangate Affiliate Network.

FAQs

Q1. Which platform is the best for affiliate marketing?

A. Some of the best platforms for affiliate marketing are:

LeadDyno
LinkTrust
Post Affiliate Pro
AnyTrack
Affise
Awin
Pretty Links

Q2. What exactly is affiliate marketing?

A. Affiliate marketing is a type of performance-based marketing where product creators reward affiliates for each visitor, customer, or lead generated by the affiliates’ marketing efforts.

Q3. How do I become an affiliate marketer?

A. If you want to become an affiliate marketer, here’s a 7-step checklist you can follow:

Pick a niche
Evaluate the market
Analyze competition and scope
Explore affiliate programs
Choose your affiliate marketing promotional methods
Create engaging content
Invest in the best affiliate marketing tools
Make profits

Q4. What are some of the best practices for using affiliate marketing tools?

A. Take note of these best practices while using affiliate marketing tools for your business –

Find affiliates who share your target audience
Set measurable goals
Choose a diverse affiliate base
Create a clear agreement
Offer competitive commissions
Automate wherever possible

Q5. Is affiliate marketing easy?

A. Affiliate marketing can be a bit tricky when you’re just starting off. What makes things even tougher is the ever-increasing competition.

However, if you invest in the right affiliate marketing tools, this type of marketing can be super easy and lucrative.

Q6. Are there any free affiliate marketing tools?

A. Almost all the tools mentioned in this article offer a free trial that lets you test the features. However, if you really want to gain from your affiliate program, it’s best advised to invest money into a tool of your choice.

Q7. How can I start affiliate marketing for free?

A. Two ways to get started with affiliate marketing for free are:

Improve your social media presence
Join free affiliate networks such as ClickBank and OfferVault.

Q8. What are the best affiliate marketing tools for a WordPress website?

A. Pretty Links is undoubtedly one of the best affiliate marketing tools for a WordPress website. However, several affiliate tools of the day have WordPress plugins.

Q9. What are the benefits of affiliate marketing?

A. As for marketers, affiliate marketing can be a great source of income. On the other hand, the benefits of using affiliate marketers for businesses are as follows:

Targeted traffic
Low investment
Low risk
Better revenues

Q10. Is affiliate marketing worth it in 2024?

A. Yes. Affiliate marketing is still a lucrative industry in 2024, and will continue to be so for years to come. Just because competition has increased, doesn’t mean that there’s no scope to excel.

Ready to Increase Your Affiliate Sales in 2024?

Whether you’re a product creator or an affiliate marketer, these tools can help you make more money online.

Starting out with affiliate marketing can be a lot like navigating murky waters.

It requires trial and error, and coming up with an effective content strategy can be pretty time-consuming.

So, narrow down on your requirements, and try to gauge which of these tools fits your needs best.

If you’ve got a lot to do with WordPress, Pretty Links would probably be your best bet. On the other hand, if you’re looking for a one-stop shop to create, execute, and monitor affiliate campaigns, do consider LeadDyno and LinkTrust. And finally, if access to a large affiliate network is high on your priority list, you could largely benefit from AnyTrack.

Point being, spare some time to assess your needs before you go on to invest in a tool.

Now, have you used any affiliate marketing tool that’s not on this list? Tell us about your experience in the comments below.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.