Affiliate marketing allows you to trade your 9-5 lifestyle for one that comes with more flexibility and freedom.

And that’s the dream, isn’t it?

The idea is that you promote other brand’s products, earning a commission every time someone makes a purchase—thanks to your marketing efforts.

Affiliate marketing makes for a win-win situation.

It helps marketers earn revenues, and allows product creators to expand their market.

But—things aren’t as simple as they sound.

Due to the growing popularity of affiliate marketing, the competition in the field is higher than ever.

And so, a successful affiliate program requires tons of research, optimization, and content creation. It’s a lot of work.

Fortunately, there are online tools that can help.

But since there are far too many, we have rounded up a list of 8 of the best ones.

Ready to ace your affiliate marketing efforts?

The Best Affiliate Marketing Tools to Boost Sales

Affiliate marketing is performance-based.

Exactly what does that mean?

In simple words, the better you perform, the more money you make. And if you don’t perform, i.e, if you fail to generate any sales, you simply don’t get paid.

If this sounds daunting, remind yourself that when done right, affiliate marketing can help you make thousands of dollars while you sleep.

In fact, as per PayScale, the average annual salary of an affiliate marketer in the US is $56,283.


Image via PayScale

That being said, creating an affiliate program from scratch can be overwhelming, especially if you’re just starting off.

To speed things up, you should invest in an affiliate marketing tool.

Trust us, you won’t regret it.

Keep reading to learn about 7 of the best tools, their key features, pros, cons, and some smart tips.

1. LeadDyno


Image via LeadDyno

We simply ought to start our list of the best affiliate marketing tools with LeadDyno. Founded in 2014, LeadDyno is an affiliate tracking software that has tracked over 70M+ referrals to date.

What’s more, the software helped its clients generate over $200M+ in affiliate sales in 2020 alone.

How, you may ask?

Let’s take a look at the key features offered by LeadDyno.


  • LeadDyno comes with an automated way to recruit affiliates, making it easy for product creators to get their affiliate program up and running.
  • Easy to set up tracking campaigns that help you see which links and marketing channels are driving most sales.
  • The option to reward affiliates from your LeadDyno account. What’s more, commission plans can be customized based on a large number of factors.
  • A streamlined way to analyze and manage affiliates—for instance, a dashboard to view and compare your affiliates’ performance.


  • Integrating with top e-commerce platforms and payment processors is a breeze.
  • The software offers great functionality and value at a reasonable price.
  • An excellent customer support team.


  • A lack of video tutorials for users.
  • Coupon syncing can be a bit glitchy.

Tool Level

  • Beginner/Intermediate


  • LeadDyno is pretty simple to use. Moreover, its customer support team ensures that users have help all along.


Users can test out all of LeadDyno’s features for free for 30 days. Here are the various plans and their details:

  • Starter – $49 per month
  • Biz Builder – $59 per month
  • Accelerator – $79 per month

Pro Tip: You can set up custom affiliate dashboards for each of your affiliates, giving them access to all the information needed to promote your products.

2. LinkTrust


Image via LinkTrust

From ad networks to advertisers to agencies, LinkTrust has something for everybody.

An industry leader in performance marketing, LinkTrust makes it easy for users to create, manage, and monitor their affiliate marketing campaigns.


  • LinkTrust gives affiliates access to their very own portal that reports on performance by mobile device, offer, ad, product, and media channel.
  • A centralized business dashboard with all marketing and business information in one place.
  • LinkTrust Affiliate Management lets product creators see where their traffic and sales are coming from with just a click.


  • Robust APIs that make it easy for users to streamline their workflow and functions.
  • An exceptionally accessible support staff.
  • It is compatible with pretty much any device you can think of.


  • LinkTrust is pretty expensive for beginners and small businesses.
  • The UI is a bit outdated and could do with some improvements.

Tool Level

  • Intermediate/Expert


  • LinkTrust can involve a bit of a learning curve at the start.


LinkTrust offers a free trial for 14 days. Check out its paid plans:

  • Starter – $339 per month
  • Professional – $549 per month
  • Enterprise – $879 per month

Pro Tip: Impress your clients by easily sharing LinkTrust’s intuitive business dashboards with them.

3. Post Affiliate Pro

Post Affiliate Pro

Image via Post Affiliate Pro

Post Affiliate Pro is undoubtedly one of the best affiliate marketing tools out there. It comes with a spectacular system that’s intuitive, fast, and infinitely expandable.

What else can Post Affiliate Pro do?

Let’s find out…


  • Post Affiliate Pro makes mass payments possible, saving users tons of time.
  • An audit log that offers documentary evidence of activities undertaken by affiliate managers.
  • A wide range of simple as well as complex themes to choose from. You can even create your own theme to fit your brand’s design and feel.
  • It connects with more than 200 CMS’s and payment gateways seamlessly.


  • A highly inclusive tool—it is currently available in 36 different languages, and more languages get included every month.
  • It comes with a free integration service.
  • It’s a web 2.0-based application, which works at a great speed.


  • Since the software is a bit difficult to use, more guides and tutorials to set up certain features should be offered.
  • Locating a particular feature on the platform can be difficult sometimes.
  • Its starting price is a bit high for small businesses.

Tool Level

  • Intermediate/Expert


  • The software can be a bit hard to use for those with little to no technical knowledge.


Post Affiliate Pro allows users to try the platform for free for 14 days. Check out its paid plans:

  • Pro – $97 per month
  • Pro-Ultimate – $197 per month
  • Network – $477 per month

Pro Tip:The software’s SmartLinks feature automatically chooses destination URLs for a link or banner, based on the visitor’s device and geo location.

4. AnyTrack


Image via AnyTrack

If there’s any affiliate marketing tool that believes in the ‘less is more’ approach, it’s AnyTrack. With this platform, a single line of code will enable you to monitor and track all your affiliate campaigns and integrate them with your Google Analytics and Facebook Pixel.

This platform is primarily catered to digital marketers who want to grow their affiliate income quickly.


  • AnyTrack offers native integrations with more than 50 Affiliate Networks & eCommerce platforms.
  • Redirectless tracking that eliminates the need for click URL tracking links.
  • AnyTrack’s tracking script automatically tracks all your affiliate links and sends event data to relevant marketing tools.


  • Its integration-first approach enables users to connect to their favourite marketing tools in seconds.
  • The platform makes conversion tracking for your Facebook ads or Google ads a cakewalk.
  • The AnyTrack TAG lets you start tracking the entire customer journey in under 5 minutes.


  • There is no live chat feature at the moment.
  • An absence of predictive analysis.

Tool Level

  • Beginner/Intermediate/Expert


  • AnyTrack is easy to use, intuitive, and equipped with a spectacular customer support team.


A 14-day free trial is available for all of AnyTrack’s plans. Check them out below:

  • Basic – $50 per month
  • Personal – $150 per month
  • Advanced – $300 per month

Pro Tip: Use the conversion data scraped by AnyTrack to optimize your ads and improve your sales conversion rate.

5. Affise


Image via Affise

According to their clients, Affise is one of the most reliable affiliate marketing tools because it offers the best customer support in the industry.

The platform boasts a global presence in more than 100 countries, and a whopping 97% customer satisfaction!

Here’s why you must check it out too…


  • Affise comes with easy to manage, configurable dashboards that are quick to load.
  • Insightful comparison reports with over 50 data breakdowns.
  • Users can generate payouts in various currencies and export billing information in multiple formats.
  • A smart targeting system that enables marketers to target a very specific audience based on factors such as geography, browsers, mobile carriers, and more.


  • Since a lot of affiliates are familiar with Affise, it makes onboarding and kickstarting things much easier.
  • Extremely friendly display of statistics


  • Downtimes and delays can be experienced especially when large data sets are involved.
  • API synchronization can take time to set up.

Tool Level

  • Beginner/Intermediate


  • Affise has a highly intuitive user interface, making it easy to use for beginners too.


A 30-day trial is available with one of Affise’s plans. Here are the two plans and their details:

  • Scale – $499 per month
  • Custom – interested users must contact the Sales team for pricing details

Pro Tip: If you want to migrate to Affise from any other tracking platform, don’t worry. The platform has a tool dedicated for this purpose—CPAPI.

6. Awin


Image via Awin

Awin is a spectacular affiliate marketing tool that connects sellers to a network of over 225,000 active publishers and 16,500 advertisers. Moreover, it comes with a suite of awesome tools that paves the way for highly profitable campaigns.

  • Affiliate partners across several niches such as finance and insurance, retail and shopping, telecommunication and services, and travel.
  • Awin comes with custom dashboards that offer crisp statistics and reports for affiliates to gauge their progress.
  • The Awin Convert-a-Link plug-in automatically turns product links into trackable affiliate links.


  • Quick and straightforward application processes to apply for an affiliate marketing program.
  • The platform is constantly improving and growing its affiliate network.


  • The MyAwin chrome extension can be a bit laggy at times.
  • Not only is signing up a long process, but you also have to pay a security deposit of $5.

Tool Level

  • Beginner/Intermediate


  • Awin is pretty easy to use for experts as well as amateurs.


Awin has not provided any pricing information on its website.

Pro Tip: eep close tabs on the ‘News and Events’ section on Awin’s website. You’ll be sure to discover some juicy tips to up your affiliate marketing game.

7. Pretty Links

Pretty Links

Image via Pretty Links

Most affiliate marketers know of the pains of long affiliate links. Pretty Links comes along to kick these concerns to the curb. It is essentially a WordPress plugin that transforms these ugly links into pretty, easy to share, and memorable ones.

And that’s not it.

Pretty Links also helps you brand your links in just a few clicks. How cool is that?

Now, let’s explore what else this tool can do.


  • Pretty Links offers a centralized place to manage affiliate links posted in blogs, email campaigns, Twitter, Facebook, your WordPress site, and any other place.
  • It boasts of a spectacular link cloaking feature that allows users to use their affiliate links in email marketing campaigns.
  • The tool can help you automate part of your content strategy, saving you tons of time.


  • The tool is exceptionally reasonable for the features it offers.
  • It comes with an integrated social sharing feature.


  • There’s no Pretty Links button for WordPress’ Gutenberg block editor.
  • The social sharing options can slow down your site.

Tool Level

  • Beginner/Intermediate


  • The Pretty Links plugin has a clean interface that’s easy to navigate.


Unfortunately, Pretty Links doesn’t come with a free trial. Check out the paid plans you can choose from:

  • Beginner – $79 per year
  • Marketer – $99 per year
  • Super Affiliate – $149 per year

Pro Tip: Use Pretty Links’ Replacements feature to automatically add links to chosen keywords across your website.


Q1. Which platform is the best for affiliate marketing?

A. Some of the best platforms for affiliate marketing are:

  • LeadDyno
  • LinkTrust
  • Post Affiliate Pro
  • AnyTrack
  • Affise
  • Awin
  • Pretty Links

Q2. What exactly is affiliate marketing?

A. Affiliate marketing is a type of performance-based marketing where product creators reward affiliates for each visitor, customer, or lead generated by the affiliates’ marketing efforts.

Q3. How do I become an affiliate marketer?

A. If you want to become an affiliate marketer, here’s a 6-step checklist you can follow:

  • Pick a niche
  • Evaluate the market
  • Analyze competition and scope
  • Explore affiliate programs
  • Choose your affiliate marketing promotional methods
  • Create engaging content
  • Make profits

Q4. How much can I make in affiliate marketing?

A. Although affiliate marketing can be pretty lucrative, it takes time and effort to build your business. The average annual salary of an affiliate marketer in the US is $56,283.

Q5. Is affiliate marketing easy?

A. Affiliate marketing can be a bit tricky when you’re just starting off. What makes things even tougher is the ever-increasing competition.

However, if you invest in the right tools, affiliate marketing can be super easy and lucrative.

Q6. Is there any free tool for affiliate marketing?

A. Almost all the tools mentioned in this article offer a free trial that lets you test the features. However, if you really want to gain from your affiliate program, it’s best advised to invest money into a tool of your choice.

Q7. How can I start affiliate marketing for free?

A.Two ways to get started with affiliate marketing for free are:

Q8. What are the best affiliate marketing tools for a WordPress website?

A. Pretty Links is undoubtedly one of the best affiliate marketing tools for a WordPress website. However, several affiliate tools of the day have WordPress plugins.

Q9. What are the benefits of affiliate marketing?

A. As for marketers, affiliate marketing can be a great source of income. On the other hand, the benefits of using affiliate marketers for businesses are as follows:

  • Targeted traffic
  • Low investment
  • Low risk
  • Better revenues

Q10. Is affiliate marketing worth it in 2021?

A. Yes. Affiliate marketing is still a lucrative industry in 2021, and will continue to be so for years to come. Just because competition has increased, doesn’t mean that there’s no scope to excel.

Ready to Increase Your Affiliate Sales in 2021?

Whether you’re a product creator or an affiliate marketer, these tools can help you make more money online.

Starting out with affiliate marketing can be a lot like navigating murky waters.

It requires trial and error, and coming up with an effective content strategy can be pretty time-consuming.

So, narrow down on your requirements, and try to gauge which of these tools fits your needs best.

If you’ve got a lot to do with WordPress, Pretty Links would probably be your best bet. On the other hand, if you’re looking for a one-stop shop to create, execute, and monitor affiliate campaigns, do consider LeadDyno and LinkTrust. And finally, if access to a large affiliate network is high on your priority list, you could largely benefit from AnyTrack.

Point being, spare some time to assess your needs before you go on to invest in a tool.

Now, have you used any affiliate marketing tool that’s not on this list? Tell us about your experience in the comments below.