What is any business’s most important objective?

You know it—profitable growth.

ZoomInfo is a leading business intelligence tool that combines a comprehensive business database with top-class technology. Trusted by thousands of salespeople, marketers, and recruiters, ZoomInfo fuels market strategies from start to end.

But you know what else?

There are several other ZoomInfo alternatives you can consider.

ZoomInfo’s subscription plans recently got more expensive—a change that has made several people look to other options.

If you are one of them, you’re in the right place. In this article, we take a deep dive into some of the best ZoomInfo alternatives. We will also take a look at each tool’s features, pros, cons, and pricing, so that you’re able to find the best match for your requirements.

Sounds good? Let’s get started.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

7 ZoomInfo Alternatives You Must Try in 2022

According to Intellistart, B2B companies with mature lead generation processes realize 133% greater revenue than average companies.

One way to embrace a kickass lead generation strategy is to invest in a contact management platform such as ZoomInfo.

Lucky for you, there are several ZoomInfo alternatives that can provide similar or better features.

To scratch the surface, these tools can help you…

  • Understand your target audience
  • Attract quality leads
  • Personalize your outreach and communication
  • Reach revenue targets

All in all, they can elevate your company’s marketing and take your business to greater heights.

Impressive, right?

Read on to improve your sales conversion rate by investing in the right tools.

1. UpLead


Image via UpLead

UpLead is a B2B sales intelligence tool that boasts 95% data accuracy. It comes with a database of more than 46 million profiles, equipped to boost your marketing ROI considerably.


  • UpLead offers real-time email verification that minimizes bounces and maximizes email marketing efforts.
  • Over 50 search filters to unearth relevant companies and contacts.
  • It helps users discover more than 30 attributes for any company via just a domain or company name.


  • UpLead comes with a Chrome extension that lets users generate leads without opening a new tab.
  • Worldwide contacts in over 200 countries.
  • Extremely accurate quality of leads, which saves users time.


  • Its pricing plans can be a bit high for freelancers and small businesses.
  • The phone numbers provided are often corporate board-line numbers, making it hard to reach the prospect directly.

Tool Level

  • Beginner/Intermediate/Expert


  • Extremely intuitive and easy to use.


UpLead comes with a free 7-day trial with no need for a credit card. Check out its paid plans:

  • Essentials – $99 per month
  • Plus – $199 per month
  • Professional – $399 per month

Pro Tip: Unused credits on UpLead roll over for use into the next month.

2. Lusha


Image via Lusha

Lusha is a ZoomInfo competitor that’s used by over 120,000 companies from across the globe. In fact, its customer base includes big names such as Google, Apple, Amazon, and Salesforce.

Still not convinced about its efficacy?

Let’s take a look at its key features:


  • Lusha comes with a database of 100 million business profiles, 60 million email addresses, and 15 million company profiles.
  • The platform lets users scan LinkedIn, Gmail, and any B2B website for prospects.
  • It integrates with top CRMs such as HubSpot, Zoho, Outlook, and more.


  • Lusha treats its customers to 5 free contacts every month.
  • The platform is ISO certified, and CCPA and GDPR aligned.
  • It offers an extensive number of mobile numbers.


  • Its database is mostly limited to LinkedIn.
  • A credit once used is gone, irrespective of whether the data offered is accurate or not.

Tool Level

  • Beginner/Intermediate/Expert


  • Great ease of use making it a great tool for beginners.


There are 3 plans users can choose from:

  • Free
  • Professional – $99 per month
  • Premium – $199 per month

Pro Tip: Join Lusha’s Community to stand the chance to win extra credits or free access to premium features.

3. Lead411


Image via Lead411

Next on our list of ZoomInfo alternatives is Lead411. Lead411 is a powerful B2B sales platform that can help sales reps generate quality leads in just a few clicks. It comes with a host of features that can enhance your sales pipeline considerably.


  • One of Lead411’s best features is its intelligent Sales Trigger that notifies users of triggers such as job changes, promotions, competitor product announcements, etc. This can be a great way to strike while the iron is hot.
  • Its Reach Status Dashboard keeps users perpetually updated on their progress.
  • The option to narrow down your search by varied filters such as job title, geography, specific technologies, revenue, etc.


  • A verified database of business emails and direct dial phone numbers.
  • Several CRM integrations that cut down on import time.


  • The website can be a bit laggy sometimes.
  • The interface could do with some design enhancements.

Tool Level

  • Beginner/Intermediate


  • Very easy to use with an excellent customer support team.


Lead411 offers a 7 day free trial with 50 unlocks. Here are the details of its paid plans:

  • Basic – $99 per month
  • Pro – $199 per month
  • Enterprise – must be customized as per your needs

Pro Tip: Lead411 sends out daily newsletters that are loaded with helpful information for marketing professionals.

4. Leadfeeder


Image via Leadfeeder

Leadfeeder is one of the best ZoomInfo alternatives to find qualified leads, no matter what the niche. It isn’t a contact database per se, but it helps you uncover companies visiting your website. You can also find out how they found you and what they’re interested in, thus helping your overall pipeline growth.

And what’s more?


  • Leadfeeder turns anonymous traffic into real company and people names.
  • It fetches intent data on website visitors to help you nurture those leads.
  • Leadfeeder Discover helps enhance personalization for your website visitors.


  • Leadfeeder can help you gauge the quality of your website content.
  • The user interface is spectacular.


  • For the limited number of features the platform offers, the price can be a bit steep.

Tool Level

  • Beginner


  • Since Leadfeeder is automated to a large extent, it’s pretty easy to use.


Like most ZoomInfo alternatives, Leadfeeder comes with a free trial for 14 days. Check out its plans:

  • Lite – Free
  • Premium – $63 per month

Pro Tip: Trust Leadfeeder Academy for informative demos on using the tool, as well as for quick tips on generating new leads.

5. LeadFuze


Image via LeadFuze

LeadFuze is a sales prospecting platform that makes for one of the best ZoomInfo alternatives. Be it sales professionals, marketers, or recruiters, this growth acceleration platform guarantees fresh and relevant leads for everyone.

Here’s what makes it an even better tool:


  • Fuzebot, LeadFuze’s A.I. assistant automatically adds leads that fit your criteria to your list.
  • The bot can also automatically trigger outreach campaigns.
  • The option to use Zapier and connect with more than 1,000 tools.
  • The platform offers accurate data on leads including their work history, skills, college education, and more.


  • LeadFuze’s customer support is extremely responsive.
  • Its Ignore List feature is one of a kind and ensures that you don’t lose credits on data that you already have.


  • LeadFuze;’s direct dial information is relatively limited.
  • Its contact database can seem a bit too focused on America-based leads.

Tool Level

  • Beginner


  • The tool has a clean interface that is very easy to navigate.


LeadFuze offers a trial that comes with 25 free credits for users to sample the product. It comes with three paid plans:

  • Starter – $132.30 per month
  • Scaling – $447.30 per month
  • Custom – users must contact vendor for pricing details

Pro Tip: LeadFuze offers really unique options to narrow down your search—for instance, you can target prospects that are spending a particular amount of money on paid ads. How cool is that?

6. Sisense


Image via Sisense

Our list of ZoomInfo alternatives simply wouldn’t be complete without making mention of Sisense. When it comes to data sets, Sisense is said to be one of the most robust platforms out there.

More than 2,000 top companies rely on Sisense to unlock game-changing business insights, and for good reason.


  • A spectacular dashboard that gets updated in real-time and lets users visualize all of their data quickly.
  • Users can prepare, visualize, and analyze any data source with little to no need for technical expertise.
  • Simple drag and drop functionalities make navigating the platform a breeze.


  • Cross-industry focused from healthcare to manufacturing to retail.
  • Sisense is constantly updating its features and functionalities.


  • There’s no option to send reports in the CSV/Excel format.
  • Sometimes, the dashboards take too long to load.
  • Sisense only offers an annual licensing model.

Tool Level

  • Intermediate/Expert


  • Can be a bit of a learning curve at the start.


  • Sisense comes with a free trial. Pricing information is only available on request.

Pro Tip: Reach out to the Sisense team not just for help with using the platform, but also for smart tips and hacks.

7. Snov.io


Image via Snov.io

Snov.io is a sales intelligence platform that doubles up as a powerful lead generation software. It can help you build quality contact lists in your niche and automate cold outreach.


  • io relies on a 7-tier verification process, helping users build targeted prospect lists.
  • The option to leverage an effective outreach campaign with personalized triggered email drip campaigns.
  • A Chrome extension that helps generate sales leads anywhere online.


  • io offers over 2,000 integration options.
  • One of the best tools for scraping LinkedIn accounts data.


  • Unused credits don’t carry forward to the next month.
  • Most integrations require Zapier which can prove to be expensive.

Tool Level

  • Beginner


  • Snov.io is pretty easy to use for experts as well as amateurs.


Unfortunately, Snov.io doesn’t come with a free trial. However, it offers as many as 6 plans for users to choose from:

  • Free
  • S – $33 per month
  • M – $66 per month
  • L – $141 per month
  • XL – $241 per month
  • XXL – $482 per month

Pro Tip: Check out Snov.io’s free unlimited Chrome extension GBlast to send mass emails including personalization.


Q1. What is the best alternative to ZoomInfo?

A. Some of the best ZoomInfo alternatives are:

  • UpLead
  • Lusha
  • Lead411
  • Leadfeeder
  • LeadFuze
  • Sisense
  • io

Q2. Who competes with ZoomInfo?

A. The top ZoomInfo competitors are:

  • UpLead
  • Lusha
  • Lead411
  • Leadfeeder
  • LeadFuze
  • Sisense
  • io

Q3. Is there a free version of ZoomInfo?

A. No. ZoomInfo doesn’t offer a free version. However, its Professional plan comes with a 14-day free trial.

Q4. What kind of tool is ZoomInfo?

A. ZoomInfo is a contact data and management platform that boosts business development. It comes with a suite of tools that aids sales and marketing teams in understanding their audience and finding new prospects.

Q5. Is ZoomInfo similar to Salesforce?

A. While ZoomInfo is a contact management platform, Salesforce is a Customer Relationship Management (CRM) software. Although they can seem similar, Salesforce provides more advanced functionality for users to manage their sales funnel.

Lucky for you, the tools can now be integrated to maximize ROI from marketing campaigns.

Q6. Who are ZoomInfo's top 3 competitors?

A. ZoomInfo’s top 3 competitors are:

  • UpLead
  • Lead411
  • Sisense

Q7. How long is the ZoomInfo free trial?

A. ZoomInfo’s free trial lasts for 14 days.

Q8. How much does ZoomInfo cost per month?

A. ZoomInfo’s most basic plan starts at $10,000 per year. For price information on higher-tier plans, you need to contact the vendor.

Q9. How does ZoomInfo get your information?

A. ZoomInfo gathers information about a person or company from multiple sources that are also searched by major search engines such as Yahoo and Google.

It obtains data for its Public Profiles in several ways including its Vast Contributory Network, third-party expert partners, and machine learning tools.

Q10. Is ZoomInfo legal?

A. Yes. ZoomInfo is legal because it only collects business-related contact data such as email addresses or job titles. The platform also aligns with relevant data protection laws and privacy laws such as the GDPR.

What’s more, if anyone wishes to have their information removed from ZoomInfo, they can do so by visiting http://www.zoominfo.com/lookupEmail.

Which is the Best ZoomInfo Alternative for Your Business?

There is no doubt that ZoomInfo is a spectacular tool for growing your business.

However, this isn’t to say that you MUST spend big bucks in order to generate quality sales leads.

Why do I say this?

All 7 ZoomInfo alternatives mentioned in this article will also help you find new prospects, eventually improving your bottom line.

The only difference?

They are much more cost-efficient than ZoomInfo.

So, be sure to compare all the tools and their features, and keep this listicle handy to make a well-informed decision.

Which of these platforms are you keen on using? Are there any other tools you’ve tried? If yes, tell us about your experience in the comments below.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.