Are you struggling to generate leads for your B2B business? Finding the right B2B lead generation tools can make all the difference.
But given the plethora of choices, picking the right one can be an uphill task.
To help you out, we've compiled a list of the 9 best B2B lead generation tools that are sure to get you more leads in 2024.
These powerful tools have been tried and tested by experts in the industry. So whether you run a startup or a corporation, these cutting-edge tools can help take your lead generation efforts to new heights.
Of course, you may need to use more than one tool for your needs. In fact, 43% of marketers use two to three B2B lead generation tools to build their contact database.
Image via Outfunnel
How We Chose the Best B2B Lead Generation Tools
Given the sheer number of B2B lead generation tools available in the market, it’s difficult to choose one. That’s why we’ve done the hard work for you and curated a list of tools that cater to different types of clients.
Here are some of the parameters we considered when selecting tools for this list.
- Usability: Good B2B lead generation tools are easy to use and we’ve taken that into account when selecting tools. After all, you don’t want a tool with tons of features that you can’t properly use because of poor user interface.
- Features: We’ve considered both the breadth and depth of features that a tool offers and curated a list of the best tools to meet different needs. All the tools on this list have the necessary features to run successful lead-generation campaigns.
- Pricing: We’ve included both free and paid tools on our list of best B2B lead generation tools. The paid tools also range from affordable to premium categories, so that everyone finds at least one option that meets their needs and budget.
- Support: How prompt a company is when responding to customer queries and how efficiently it resolves issues is extremely important. That’s why we’ve done our research and chosen trustworthy tools that come with great customer support.
- Customer Reviews: No matter how much you research, only those who use a platform can truly comment on its effectiveness. That’s why we’ve gone through hundreds of customer reviews to ensure that each tool on this list is effective and trustworthy.
The Top 9 B2B Lead Generation Tools
B2B lead generation tools are those that help you generate leads in various ways. Some tools help you acquire leads on your website with opt-in forms and pop-ups. Others let you tap into social media to grow your contact list.
There are also tools that help you grow your contact list by using live chat widgets and chatbots.
Here’s a list of the top tools that you can explore to choose the right fit for your business.
1. LinkedIn Sales Navigator
Image via LinkedIn
If your business has a LinkedIn page, one of the best B2B lead generation tools is undoubtedly LinkedIn Sales Navigator.
Why so?
59 million businesses have a business profile on the platform. And, 72% of marketers say the platform is the top tool to find leads.
It recommends leads and provides insights on your prospects and leads to help you qualify relevant ones and filter out the rest.
That’s not all. With these insights on your leads, you can tailor your lead generation campaigns and messaging for maximum impact.
Let’s take a look at its features, pros, and cons in detail.
Key Features
- Advanced company and lead search.
- Smart Links let you track content engagement metrics.
- Uses machine learning algorithms to recommend new leads based on your preferences and search history.
- Its Inbox Assistant helps organize your inbox automatically.
- Alerts on buyer interest and changes in lead information or activities.
- Integrates with CRM and sales tools including Outlook web.
- Centralized billing for corporate sales on LinkedIn.
Pros
- Provides valuable insights into leads including company size, growth rate, job openings, and recent news.
- You can build custom applications and integrations with the Sales Navigator Application Platform (SNAP).
- One of the best B2B lead generation tools to identify high-quality leads.
Cons
- Features such as buyer alerts and advanced CRM integrations are only available in the premium plans.
- InMails are limited to 50.
Price
Like most B2B lead generation tools, LinkedIn Sales Navigator offers a free trial for 30 days. Here are the details of the plans it offers.
- Core: $79.99 per month
- Advanced: $131.25 per month
- Advanced Plus: Contact sales
Image via LinkedIn
Tool Level
- Beginner
Usability
- One of the easiest-to-use B2B lead generation platforms
2. Unbounce
Image via Unbounce
Marketers expect the best B2B lead generation tools to make it easy to acquire leads.
And this is exactly the forte of Unbounce.
It has all the tools and solutions you need to build and manage your contact lists, along with content writing tools to write stellar content.
What else?
Unbounce stands out from other lead generation tools by providing a collection of customizable landing page templates that you can use for your website.
Easy integration with other B2B marketing tools helps streamline your marketing efforts from a single platform.
Key Features
- Pre-optimized landing page templates and Smart Builder help design landing pages quickly.
- AI tools to help create content that converts.
- Drag-and-drop builder for pop-ups and sticky bars.
- Personalized recommendations on all aspects of building high-converting web pages including headlines and layouts.
- AI-powered Smart Traffic technology that automatically directs visitors to a page from which they’re likely to convert.
- Integrates with your sales and CRM tech stack including tools like HubSpot, Marketo, and Salesforce.
Pros
- Easy to use landing page and popup builder.
- A wide range of templates for landing pages and copy.
- A/B testing to build high-performing pages.
- Conversion tracking tools and insights.
Cons
- Expensive compared to other B2B lead generation tools.
- Customer support is not responsive.
Price
There is a 14-day free trial on offer to try out any of these paid plans:
- Launch: $99 per month
- Optimize: $145 per month
- Accelerate: $240 per month
- Concierge: $625 per month
Image via Unbounce
Tool Level
- Beginner/Intermediate
Usability
- Easy to use
3. HubSpot
Image via HubSpot
Have a HubSpot account? If yes, you can leverage the free B2B lead generation tools the platform offers.
It has all the tools and solutions you need to build and manage your contact lists in addition to engaging them with stellar content.
The free version of this marketing and lead generation software solution helps you attract qualified leads and convert them into customers.
Of course, if your sales team is new to B2B lead generation, they can make use of the extensive resources HubSpot offers on the topic to get started.
Although HubSpot’s B2B lead generation tools are free, it’s important to go through the features before deciding if they are the right choice for your business.
Key Features
- Ability to create web pages, online forms, and pop-ups to record leads' contact information.
- Option to use the online forms as landing pages.
- Option to integrate forms with follow-up emails to maximize lead generation.
- Lead data gets automatically synced with HubSpot CRM.
- Ability to embed a live chat widget within your website to capture leads and engage them.
- Built-in analytics with lead generation and conversion statistics.
Pros
- Free B2B lead generation tools that you can plug into your website.
- Easy integration with HubSpot CRM and marketing software.
- Customizable forms and pop-ups.
- Free AI chatbot builder.
Cons
- Customization and follow-up emails are only available with the premium paid plans.
- To get the best results, you have to integrate the lead gen tool with HubSpot’s marketing and CRM software solution.
Price
- Free
Image via Hubspot
Tool Level
- Beginner
Usability
- Easy to use compared to many other HubSpot alternatives.
4. Swordfish
Image via Swordfish
B2B lead generation tools come in various forms. Some, like HubSpot and Unbounce, help you build and optimize landing pages and online forms with ease.
Others, like Swordfish, help you find contact information from various online sources within seconds.
While it is built to make recruitment easy for businesses, it also offers features like reverse search and file upload to make it easy to find, organize, and manage your contacts.
Before deciding to invest in B2B lead generation tools like Swordfish, we recommend that you evaluate the features, pros, and cons.
Key Features
- Smart Builder and pre-optimized templates to build custom landing pages quickly.
- File upload feature enriches your database by adding job title, name, company, cell phone number, location, social profiles, and personal and business emails.
- Reverse search helps you look for leads by email, address, social profile, name, or phone number.
- Allows you to find missing contact information in your Google contacts list to build a robust email database.
- Verifies emails and US phone numbers for deliverability and line availability.
Pros
- Easy-to-use Chrome extension.
- Real-time validation of phone numbers and email.
- A database of over 3 billion profiles.
- Bulk search and bulk contact list enrichment.
Cons
- Third-party integrations can be better.
- Not one of the comprehensive B2B lead generation tools.
Price
You can explore the features of Swordfish with a 7-day free trial after which you’ll need to upgrade to one of these plans.
- Sales: Contact sales
- Recruiter: Contact sales
- Marketer: Contact sales
- API: Contact sales
Image via Swordfish
Tool Level
- Beginner
Usability
- Easy to use
5. LeadFuze
Image via LeadFuze
Marketers expect the best B2B lead generation tools to make it easy to find leads. And this is exactly what LeadFuze does.
You can use it to build targeted lists of contacts and automatically add them to your customer relationship management (CRM) solution.
What else?
It boasts of having over 500 Million verified contacts in its database and claims a high accuracy for its contact data. The best part is that it allows you to use an Account Based Marketing (ABM) approach to find highly-qualified leads.
Key Features
- You can access a database of over 10 million companies and 500 million people across the world.
- Fuzebot, the AI tool, helps automate list building.
- Real-time lead verification and data cleansing.
- Rich insights on leads such as their skills, work history, qualification, etc.
- You can find companies based on various criteria, such as those that have opened new offices, expanded product lines, announced new partnerships, hired or fired executives, etc.
- Integrates with Applicant Tracking Systems as well as popular CRM and marketing platforms.
- Easy to export your lead lists to Google Sheets or CSV.
Pros
- You can get the contact information of all employees of an organization.
- Granular search filters to find B2B leads and build targeted lists.
- Helps you qualify leads and automate your sales tasks.
- High quality data.
Cons
- Some users find it hard to find leads in other countries such as Canada.
- Lead information does not get updated at times.
Price
Like other B2B lead generation tools, LeadFuze offers a free trial. Here are the paid plans.
- Scaling: $147 per month
- Unlimited: $397 per month
- Custom: Contact sales
Image via LeadFuze
Tool Level
- Beginner/Intermediate
Usability
- Moderately easy to use
6. Leadpages
Image via Leadpages
Leadpages is one of the inbound B2B lead generation tools that help you capture your website or blog visitor information.
As expected of a good lead generation tool, it offers landing pages, popups, and online form builders that are easy to use.
Leadpages also offers a variety of templates that are designed to be visually appealing and optimized to get more qualified leads.
Businesses can customize these templates with their own branding and messaging to create optimized landing pages that are aligned with their brand.
Is it one of the right B2B lead generation tools for your business?
Find out.
Key Features
- Pre-built website and landing page templates for various industries and use cases.
- Drag-and-drop landing page and website builder that requires no coding skills.
- Smart technology predicts your landing page’s performance and offers step-by-step suggestions to make it a high-converting one.
- Tools to build lead capture forms, pop-ups, and alert bars.
- AI-engine helps create SEO friendly content.
Pros
- Built-in real time analytics of pages.
- A/B testing to find the best headlines and copy.
- Easy to use checkout widget.
- One of the affordable B2B lead generation tools.
Cons
- A/B testing is not available with the standard plan.
- Customization options are limited compared to other B2B lead generation tools.
Price
Leadpages offers a 14-day free trial to try out the features before upgrading to one of these paid plans.
- Standard: $49 per month
- Pro: $99 per month
Image via Leadpages
Tool Level
- Beginner/Intermediate
Usability
- Easy to use
7. Leadfeeder
Image via Leadfeeder
Looking for B2B lead generation tools that help you find companies who are interested in your offerings?
You can consider Leadfeeder.
It gives you insights into the companies who have visited your website. You can use these to create personalized outreach campaigns and convert leads to customers.
Apart from website visitor tracking, Leadfeeder also offers account-based marketing and prospecting tools to nurture B2B sales leads.
The best part? It also offers a free forever plan with limited features, making it one of the best B2B lead generation tools for startups and small businesses.
Check out the tool’s features to make an informed decision.
Key Features
- Identifies web visitors including company names.
- Tracks the behavior of your web visitors and helps identify remote workers based on dynamic and static IPs.
- Offers lead scoring and segmentation based on demographic and behavioral filters.
- Leadfeeder Contacts™ helps filter based on their seniority and job role to find decision makers.
- Uses machine learning and daily updates to maintain data accuracy.
- Allows you to send notifications to your team when companies visit your site.
Pros
- Integrates with popular tech stack including marketing automation tools.
- Leadfeed Connectors enrich data with firmographic information.
- Real-time alerts on new leads.
- Helps identify anonymous website visitors.
Cons
- Team collaboration tools need improvement.
- The time range filter can be confusing for some users.
Price
You can explore the features of the Premium plan with a free trial. Like many other B2B lead generation tools, Leadfeeder does not ask you to provide credit card details for the trial.
- Lite: $0
- Premium: Approx $150.52 per month (€139)*
*Exchange rate: 1 Euro = $1.08
Image via Leadfeeder
Tool Level
- Beginner
Usability
- Easy to use
8. OptinMonster
Image via OptinMonster
OptinMonster is one of the powerful B2B lead generation tools that allow you to design a variety of forms and pop-ups with gamification features.
It offers a suite of tools and features designed to obtain qualified leads and increase conversions, including a form builder to create customizable opt-in forms, pop-ups, and landing pages.
As one of the best lead generation software, OptinMonster is known for its ease of use, flexibility, and advanced targeting options, making it a popular choice for businesses of all sizes and industries.
What makes OptinMonster one of the best B2B lead generation tools?
Let’s take a look.
Key Features
- Pre-built templates and a drag-and-drop editor to create and customize opt-in forms that match your branding and messaging.
- Helps you build different types of opt-in forms including scroll boxes, floating bars, inline forms, and lightbox pop-ups.
- Exit-Intent® technology tracks visitor behavior and triggers a targeted opt-in form to appear when they are about to leave.
- Allows page-level targeting where you can set opt-in forms to appear on specific pages.
- OnSite Retargeting® shows tailored content to returning and new visitors.
Pros
- Split testing helps create high-converting forms.
- Responsive customer support.
- Affordable plans.
- Beautiful templates that are easy to customize.
Cons
- Analytics need improvement.
- Integrations are not as robust as what other B2B lead generation tools offer.
Price
Unlike other B2B lead generation tools, OptinMonster offers a full refund if you are not happy with the platform after using it for 14 days.
- Basic: $9 per month
- Plus: $19 per month
- Pro: $29 per month
- Growth: $49 per month
Image via OptinMonster
Tool Level
- Beginner
Usability
- Easy to use
9. FindThatLead
Image via FindThatLead
Next up on this list of B2B lead generation tools is FindThatLead.
Built exclusively for B2B sales prospecting, FindThatLead helps you do exactly what the name suggests—find new leads.
What else?
It helps your sales team save time by making it easy to find email and other contact information for leads with a simple search tool.
Finding local companies that may be interested in your offerings is also easy with this tool. Go ahead and explore its features to know if it is the right tool for your business.
Key Features
- Pre-optimized landing page templates and Smart Builder help build pages quickly.
- AI tools to help with instant copy generation.
- Get business emails by entering the company name or domain.
- Advanced algorithm verifies emails to optimize the deliverability of email lead gen campaigns.
- Helps you find local prospects and their contact details based on keywords and location.
- Finds verified email addresses from social media profiles including Instagram, LinkedIn, Facebook, and others.
- One-click prospector tool to find leads based on defined criteria.
Pros
- Reverse email lookup to help fill the gaps in your contact database.
- Useful integrations with tools like Zapier and HubSpot.
- Fast and responsive customer support.
- Reliable email data.
Cons
- Lack of integration with Google Sheets.
- CRM integration needs improvement.
Price
FindThatLead offers three tiers of paid plans in addition to a free plan.
- Growth: $49 per month
- Startup: $150 per month
- Suite: $399 per month
Image via FindThatLead
Tool Level
- Beginner/Intermediate
Usability
- While there is a learning curve involved, there are resources that guide a new user on making the most of the features.
FAQ
Q1. What is an effective B2B lead generation tool?
A. There are many B2B lead generation tools that help marketers quickly and easily generate leads such as:
- HubSpot
- Unbounce
- Leadpages
- Swordfish
- FindThatLead
Q2. How can I generate B2B leads?
A. Generating B2B leads requires a thoughtful and strategic approach. Start by defining your ideal customer profile and targeting customers who fit that criteria.
Create content tailored for your targets, leverage search engine optimization for organic lead generation, and use email campaigns to nurture leads.
You can also utilize B2B lead generation tools such as HubSpot, LinkedIn Sales Navigator, or LeadFuze to capture leads on your website and blogs.
Q3. What tools are used for lead generation?
A. We have listed some of the best B2B lead generation tools in this blog post. Compare them to find the best lead generation tool for your business.
Q4. What is the best B2B lead generation?
A. The best sources of leads for B2B companies are social media, email marketing, and SEO. Paid advertising tactics, such as targeted ads (Google Ads, Facebook Ads, LinkedIn Ads, etc.), can also help you reach your ideal target audience and find leads quickly.
Ultimately, the best B2B lead generation strategy for your business will depend on your unique situation. So it's important to experiment with different approaches and track your results to find what works best for you.
Q5. What are 4 efficient lead generation strategies for B2B marketers?
A. Here are the strategies you can use for B2B lead generation:
- Creating high-quality content such as blog posts, whitepapers, ebooks, and others is one of the most successful lead gen strategies.
- Sending personalized emails to prospects can help nurture and convert them into paying customers.
- Focusing your marketing efforts on specific high-value accounts.
- Leveraging social media platforms like LinkedIn, Twitter, and Facebook to build relationships with prospects, share content, and generate leads.
Get Started With Lead Generation
As you know, B2B lead generation tools can be a great asset for any business, regardless of size.
They help capture leads and increase your online presence while automating the process so you don’t have to spend hours manually doing it yourself.
The 9 B2B lead generation tools listed here are great options for businesses looking to take their lead generation efforts up a notch.
Whether you choose one or several from this list, these B2B lead generation tools will set you up for success and help grow your business faster than ever before.
For best results, combine these tools with Attrock’s content marketing and search engine optimization services to get the best results.
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