HubSpot is one of the top marketing automation software and definitely one of the most popular ones. But there are many HubSpot alternatives that are threatening its market domination.

One key disadvantage of HubSpot is that it is very expensive. This means that small to medium-scale businesses often struggle to afford it.

This has thrown the door open for the entry of many cheaper HubSpot alternatives that provide almost the same features at a fraction of the cost.

Let’s find out which HubSpot alternatives are best poised to take the market by storm in the coming months.

Seven Best HubSpot Alternatives in the Market in 2022

In today’s business world survival is no longer possible without proper automation. Manual systems for repetitive and regular tasks are now seen as a waste of time, money, and human resources and various software are being used to automate operational processes.

The world of marketing is also getting heavily dependent on this kind of software automation. HubSpot is widely considered the leading marketing software solution for commercial use. It combines all the major aspects of marketing like sales automation, inbound marketing, and CRM. But this comprehensive package comes at a high price point, especially the higher tier plans, which is very difficult to sustain for most businesses.

That is why cheaper but equally efficient HubSpot alternatives are gaining popularity day by day.

Here are the top HubSpot alternatives that you can choose from.

1. ActiveCampaign


Image via ActiveCampaign

The ActiveCampaign marketing automation software solution has multiple application areas. It can be applied in both B2B and B2C e-commerce models.

It provides email marketing and CRM fools along with basic marketing automation features to deliver the best possible customer experience.

Key Features

  • Email marketing with proper email list segmentation and great content quality
  • CRM and lead scoring tools for proper sales pipeline maintenance
  • Automated SMS marketing and website messaging
  • Advanced tracking and reporting to see what marketing methods customers are responding to
  • Forms integrated into websites to collect email ids of customers for marketing


  • Free data migration service from the existing software platform to ActiveCampaign
  • Free training videos and one-on-one training
  • Businesses only pay for the customers that they are directly marketing to


  • Email templates are difficult to use
  • The software application can be a little bit slow in response times

Tool Level

  • Intermediate/Expert


  • There are too many features, which can be overwhelming for new users


  • Lite: US $9 per month
  • Plus: US $49 per month
  • Professional: US $149 per month
  • Enterprise: US $258 per month

2. GetResponse


Image via GetResponse

GetResponse is one of the leading HubSpot alternatives in the field of inbound marketing automation. They have already worked with more than 100,000 businesses and provide solutions tailored to each client.

Key Features

  • Automated lead generation software to help a business grow
  • Targeted customer engagement with personalized emails
  • Website tracking for better business intelligence and improved customer relationship management
  • Auto-response emails at different stages of the customer journey
  • Popup forms for contact data collection
  • Integration of marketing emails and transactional email databases for ecommerce stores
  • Automated messages to help convert user who abandoned their carts


  • 24/7 customer service in 8 different languages
  • Pop-up forms for contact data collection are GDPR compliant avoiding any risky privacy violation complaints


  • No video embeds allowed in email marketing
  • Landing pages and email template drag-and-drop creator is not very efficient

Tool Level

  • Beginner/Intermediate


  • GetResponse’s interface is easy to understand and use


There is a free plan for up to 500 marketing contacts. For more contacts there are various paid plans:

  • Basic: $12.3 per month
  • Plus: $40.18 per month
  • Professional: $81.18 per month

3. Sendinblue


Image via Sendinblue

Sendinblue is one of the primary HubSpot alternatives with comprehensive marketing tools to help businesses grow and thrive.

They have already gathered 10 years of experience in the industry. Sendinblue is a favorite among sales professionals due to its SMS marketing, email marketing, CRM, marketing automation, landing page optimization, and other useful features.

Key Features

  • Customizable marketing message templates
  • Automated email list segmentation
  • Easy tracking of customer email history
  • On-site chat-box for better customer experience
  • SMS marketing messages to aid email marketing efforts
  • Customizable sign up forms to add contacts to mailing lists


  • Modern and sleek marketing email templates
  • Sendinblue offers businesses the chance to show targeted Facebook ads to their targeted customers
  • GDPR compliance followed for customer data privacy


  • Difficult to move contacts from one mailing list to another
  • A limited number of integrations are possible and some integrations can slow down the system

Tool Level 

  • Intermediate


  • Sendinblue is not too complicated but it requires practice to get used to all the features


There is a free one-month plan for up to 300 emails. After a month, a paid plan has to be chosen from among the following:

  • Lite: $25 per month for 10,000 emails in a month
  • Premium: $65 per month for 20,000 emails in a month
  • Enterprise: Custom pricing

4. Ontraport


Image via Ontraport

Ontraport is a sales CRM and marketing automation solution ideal for growing businesses that want a software solution that can scale up with the company.

Ontraport has tools that can be used to generate leads, track customers, and engage these prospects using various marketing automation processes.

Key Features

  • Sales pipeline tracking to find new leads with potential for conversion
  • Automation tools for personalization in content marketing emails and messages
  • Tracking tools record and analyze website traffic for better sales and marketing team strategizing
  • Innovative upsell marketing templates
  • Ontraport creates login pages and access levels for membership websites
  • Automatic post-purchase surveys to gauge customer satisfaction levels


  • Automatic reminders sent out for webinars increase attendance and conversion rates
  • Proper migration support to shift to Ontraport software including a two-hour free setup support session


  • The landing page builder does not provide adequate customizations
  • Customer survey forms take too long to load

Tool level

  • Expert


  • It takes a lot of time and effort to become comfortable with this software


Ontraport offers a 14-day free trial before customers have to choose any one of the following plans:

  • Basic: $79 per month
  • Plus: $147 per month
  • Pro: $297 per month
  • Enterprise: $497 per month

5. SharpSpring


Image via SharpSpring

SharpSpring has gained prominence among HubSpot alternatives because of its claims to assist in revenue growth. SharpSpring uses CRM and marketing/sales automation tools to generate and convert a high volume of leads.

Key Features

  • Point-and-click landing pages editor for easy customization
  • Content calendar tracks all marketing campaigns and social media posts
  • Lead scoring systems for better sales team efficiency
  • Analytics tools to track all clicks, bounces and opens to find the best CTAs and email marketing strategies
  • Retargeting website viewers by using cookies also helps to improve sales volume
  • Integrates with Google Drive, Salesforce, Zapier, Litmus, Twitter, and many more popular platforms


  • Unlike most HubSpot alternatives marketing automation does not only work on a single track customer journey; there are multiple branching options to expand and accommodate different customer journeys
  • Free demo with an expert to discuss individual business needs


  • Email marketing and landing page templates are too simple
  • The process to update bounced contacts is very cumbersome

Tool Level 

  • Intermediate/ expert


  • Some features are a little difficult to use, but users can get a hang of it quickly by using SharpSpring tutorials


SharpSpring offers a 14-day free trial before customers have to invest in a paid plan:

  • Small Business: $399 per month for 1000 contacts (price rises with the number of contacts)
  • Enterprise: custom pricing for more than 20,000 contacts
  • Agency: custom pricing for businesses using SharpSpring software for their clients

6. Drip


Image via Drip

30,000 marketers have already used Drip for their ecommerce automation needs. This is one of the HubSpot alternatives that provide multi-channel marketing automation through emails, SMS, social media, and on-site pop-ups.

Key Features

  • Welcome messages, abandoned cart notifications, and post-purchase customer relationship management
  • Integration of ecommerce store data from platforms like WooCommerce, Shopify, and BigCommerce
  • Targeted segmentation for better campaign effectiveness
  • Pre-designed email and SMS marketing templates


  • Email marketing uses buyer behavior analytics tools to recommend the best products for particular buyers
  • Custom tagging is available to track particular groups of customers


  • Difficult to track workflow automation progress without visual status bars
  • Sales and Marketing teams need to check their email builders before sending anything because sometimes the images or the text gets a little misaligned

Tool level

  • Intermediate


  • There is a small learning curve but it is not too difficult to learn


Drip has a 14-day free trial where clients do not have to even link their credit cards. But the more long-term plans are all paid.

  • The price depends on the number of contacts in the marketing list
  • For 500 contacts and only email marketing, the price is $19
  • For 500 contacts and both email and SMS marketing, the price is $22

7. Engagebay


Image via Engagebay

Engagebay has been able to establish itself as a strong HubSpot rival with the help of its comprehensive range of marketing and CRM automation tools, help desk software and live chat solutions.

Key Features

  • 360° holistic customer view for improved customer relationship management
  • Customizable email sequences for drip marketing
  • Predictive lead scoring technology for better email list segmentation
  • Appointment scheduling for smooth customer experience
  • Customer support ticket management tools


  • Sales reps can make make customer calls directly from Engagebay software so that they can have easy access to all customer data while on-call
  • Customizable video marketing templates that can be saved and repurposed for future content marketing


  • The dashboard view is not very comprehensive and hard to navigate
  • Landing page templates and email templates do not offer much variety

Tool level

  • Expert


  • Too many features makes it difficult to learn how to effectively use the software


Completely free and no credit card information needed for 15 contacts. There is also a free trial for 500 contacts. Other paid plans include:

  • Basic: $11.99 per user/ month
  • Growth: $39.99 per user/per month
  • Pro: $63.99 per user/per month


Q1. Is there a better CRM than HubSpot?

A. HubSpot is one of the best CRM software in the market. It has all the tools needed for a complete sales and marketing automation system, but it is a bit expensive.

ActiveCampaign, Sendinblue, Ontraport, and the other HubSpot alternatives listed above provide great CRM tools at a much lower price.

Q2. Which is bigger, Salesforce or HubSpot?

A. Salesforce may have more customers than HubSpot but as per quality of service both are almost at par with each other.

Q3. Is HubSpot better than Pardot?

A. Both Pardot and HubSpot have strong marketing automation tools. While HubSpot has better inbound marketing tools, Pardot’s analytics are more advanced.

Both have their own advantages and disadvantages and the choice depends on the budget and priority of the business management.  You can also consider some of the HubSpot alternatives listed in this post, as they provide similar features at a lower price.

Q4. Who is HubSpot’s biggest competitor?

A. Many HubSpot alternatives are taking the market by storm and evolving as important HubSpot competitors by providing high-quality features at affordable prices.

Some of these HubSpot alternatives are:

  • ActiveCampiagn
  • GetResponse
  • Sendinblue
  • Ontraport
  • SharpSpring
  • Drip

Most of these HubSpot alternatives offer a free trial, so you can try these before making a decision.

Q5. Are Salesforce and HubSpot competitors?

A. Both Salesforce and HubSpot are marketing and sales automation software solutions. While Salesforce is increasingly becoming enterprise-oriented, HubSpot is geared more towards small and mid-sized businesses.

They are technically competitors, but due to their focus on different businesses, the competition is not that intense.

There are, however, many HubSpot alternatives that are giving both of these tough competition. You can check out our top picks of HubSpot alternatives in this post.

Which of the HubSpot Alternatives Should You Choose?

HubSpot marketing automation software solution delivers high-quality performance. Its email template builders, workflow automation systems, inbound marketing, SMS marketing, social media marketing, and CRM tools are all highly efficient.

But it is not financially feasible for small businesses to afford HubSpot, especially if they are dealing with over 1000 contacts. It would take up too much of their marketing budget.

What does this mean for small or medium scale business owners? For these businesses cheaper HubSpot alternatives are the best solution.

These HubSpot alternatives provide similar features as HubSpot but without the financial burden.

Most of these HubSpot alternatives offer free trials and demos, so you can leverage those before making a choice. Each marketing of these HubSpot alternatives has its own strengths and weaknesses, so compare their features to decide which one fits the bill.

How many of these HubSpot alternatives have you tried?

Leave your comments below and share your experiences of using these HubSpot alternatives.